What A. Gary Shilling & Co. does

A. Gary Shilling & Co., Inc. is a privately held economic consulting and investment advisory firm founded in 1978 by Dr. A. Gary Shilling and headquartered in Springfield, New Jersey. The firm operates as a small boutique (1-10 employees) built entirely around Dr. Shilling's personal brand and 45+ year track record as one of Wall Street's most prominent economists — he was twice ranked Wall Street's top economist by Institutional Investor polls, named No. 1 Commodity Trader Advisor by Futures magazine, and has been Forbes' longest-running columnist since 1983. The firm delivers nonconsensus, top-down economic and financial market analysis to help institutional investors and large corporations identify 'significant but undiscounted' opportunities that consensus views have already priced into markets.

The firm's core product stack includes (1) the INSIGHT monthly newsletter, providing economic overviews, indicator analysis, and investment themes; (2) annual-retainer economic consulting services for institutional investors and corporations, with Dr. Shilling providing 2-4 in-person office visits per year; (3) investment advisory services for institutional and accredited individual clients, managed per client risk profile targeting 3-5 year total returns; (4) a webinar subscription product at $200-$339/year; and (5) four published books on deflation and deleveraging themes. Underlying all offerings is a human-judgment-driven research methodology rather than algorithmic or quantitative systems — the firm explicitly emphasizes that 'human nature changes slowly' and 'forecasting is an art, not a science.'

The firm makes money through three primary recurring revenue streams (INSIGHT subscription, consulting retainers, investment advisory fees) plus webinar subscriptions and one-time book sales. Distribution is exclusively direct, relying on Dr. Shilling's personal relationships with portfolio managers and senior corporate executives, amplified by earned media via Forbes and Bloomberg View columns, TV/radio appearances, and speaking engagements at major investment conferences. The firm is registered as an Investment Adviser with the New Jersey Bureau of Securities and is subject to SEC Accredited Investor thresholds for advisory clients.

Name

A. Gary Shilling & Co.

Legal name

A. Gary Shilling & Co., Inc.

Website

https://agaryshilling.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

A. Gary Shilling & Co. is a privately held, founder-led economic consulting and investment advisory boutique (founded 1978, 1-10 employees) in Springfield, NJ, built entirely on Dr. A. Gary Shilling's personal brand and forecasting track record, serving institutional investors and large corporations with nonconsensus macroeconomic research, the monthly INSIGHT newsletter, retainer consulting, and investment advisory services.

Ownership category

akta.pro rank

Product category

Economic Consulting and Investment Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Thematic Research (FSACAGAG)

akta.pro secondary industry

Fundamental/Discretionary Equity Long/Short (FSAHAAAA)

Keywords

• Economic consulting
• Investment advisory
• Macro research
• Market newsletter
• Portfolio strategy

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Infrastructure

Revenue model

1. INSIGHT Newsletter Subscription: Monthly newsletter published during the first week of each month, providing economic overview, analysis of key indicators, investment themes, and Gary Shilling's commentary.
2. Economic Consulting Services: Economic consulting to institutional investors and corporations on annual retainer basis, with fees determined by involvement level. Special projects handled on hourly billing rate.
3. Investment Advisory Services: Investment management for institutional and individual clients based on firm's economic and financial market research. Accounts managed according to client risk profile with objective of attractive total returns over 3-5 year horizon.
4. Webinar Subscription: One-year unlimited access to Gary Shilling's webinar program, offered at different price points for INSIGHT subscribers vs. non-subscribers.
5. Book Sales: Sale of Gary Shilling's published books on economic topics including 'The Age of Deleveraging', 'Deflation', 'Letting Off Steam', and 'Letting Off More Steam'.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

A. Gary Shilling & Co. is a boutique economic consulting and investment advisory firm that develops nonconsensus macro themes to advise institutional investors and corporations on U.S. and foreign economic outlooks. It monetizes this research through retainer-based consulting engagements, directly-managed investment advisory accounts, a monthly INSIGHT newsletter, webinars, and published books authored by Dr. A. Gary Shilling.

Product overview

A. Gary Shilling & Co. is an economic consulting firm offering a portfolio of services centered on its flagship monthly INSIGHT newsletter. The core offerings include consulting services for institutional investors and corporations, investment advisory services for managing client portfolios, and webinar subscriptions providing unlimited access to Gary Shilling's presentations. The firm also publishes books by Dr. A. Gary Shilling covering economic topics such as deflation and deleveraging strategies. The services are interconnected, with the same economic research and themes underpinning the consulting, advisory, and educational offerings.

Differentiator

Problem solved

Functional benefit

Brands

• INSIGHT: Monthly newsletter published by A. Gary Shilling & Co. featuring economic overviews, market analysis, and investment themes.
• Consulting Services
• Investment Advisory
• Webinar

Products and services

• INSIGHT Newsletter Monthly economic newsletter for institutional investors, corporations, and individual subscribers providing overviews of the economy, investigations of key economic indicators, examination of emerging business and financial trends, investment themes, and Dr. Shilling's commentary.
• Economic Consulting Services Annual retainer economic consulting for institutional investors and corporations, providing in-depth relationships with Dr. Shilling at the portfolio manager or senior corporate management level, including two-to-four in-person office visits per year and special project work on hourly billing.
• Investment Advisory Services Investment advisory services for institutional and accredited individual clients, managing accounts per client risk profile and seeking attractive total returns over a 3–5 year horizon based on the firm's economic and financial market research and Wall Street/industry contacts.
• Webinar Subscription One-year unlimited access to Gary Shilling's webinar program with archive access, priced at $200 for INSIGHT subscribers and $339 for non-subscribers, available via PayPal checkout on the firm website.
• Published Books by Gary Shilling Collection of published books by Dr. A. Gary Shilling explaining economic deflation, deleveraging, and investment strategies in deflationary environments, available for purchase at $20–$25 plus postage through the firm and major online retailers.

Quantifiable outcome

• Twice ranked as Wall Street's top economist by Institutional Investor polls
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Capital Economics: Independent economic research and forecasting firm serving institutional clients globally, with a subscription and advisory model similar to A. Gary Shilling & Co.'s INSIGHT newsletter and consulting engagements.
• Gavekal Research: Independent research firm providing global macroeconomic and investment analysis to institutional investors, with a subscription and advisory model very similar to A. Gary Shilling & Co.'s offering.
• Cornerstone Macro: Independent research firm providing macroeconomic and investment strategy research to institutional investors, with a comparable nonconsensus, top-down approach to economic forecasting.
• Strategas Research Partners: Institutional macro research firm serving asset managers and corporate clients with thematic economic and investment strategy research, closely aligned with A. Gary Shilling & Co.'s consulting and advisory service model.
• Roubini Macro Associates: Global macroeconomic consultancy founded by economist Nouriel Roubini, offering institutional clients strategic advisory services based on independent macro analysis — closely comparable to A. Gary Shilling & Co.'s founder-led consulting model.
• BCA Research: Independent global investment research firm providing macroeconomic and asset allocation research to institutional investors, similar to A. Gary Shilling & Co.'s model of monetizing nonconsensus macro themes through subscriptions and advisory services.
• Ned Davis Research: Independent investment research firm serving institutional investors with global asset allocation and macro strategies, comparable to A. Gary Shilling & Co.'s macroeconomic advisory services.
• Alpine Macro: Independent macroeconomic research firm providing investment advisory and forecasting services to institutional clients, with a comparable subscription-driven research model.
• Grant's Interest Rate Observer: Independent financial commentary publication providing in-depth macroeconomic and credit analysis to institutional investors, comparable to the INSIGHT newsletter's role as a flagship subscription product.

Broad incumbents

• Evercore ISI: Large institutional research firm providing macroeconomic and policy research alongside wider investment banking services, competing with A. Gary Shilling & Co. for institutional research budgets but as part of a much broader financial services franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/agaryshilling

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A. Gary Shilling & Co.