AWAG

What AWAG does

AWAG Elektrotechnik AG is a privately held Swiss Aktiengesellschaft founded in 1936 and headquartered in Volketswil near Zurich. The company self-describes as "schweizweit führend" (Switzerland-leading) in developing intelligent solutions for electrical installation, automation, and industrial electronics, and operates exclusively in the Swiss market. It is organized around six product categories — emergency lighting (Notbeleuchtung), switching devices (Schaltgeräte), building automation (Gebäudeautomation), cam and disconnect switches (Nocken & Trennschalter), measurement and safety equipment (Messen & Sicherheit), and cable management products (Rund ums Kabel) — and serves electrical installers, smart-home customers, industrial and commercial facility operators, and long-tail residential demand.

AWAG's product platform combines own brands with third-party distribution. Its own-brand portfolio includes Omnio (building automation on EnOcean radio with decentralized intelligence architecture), Flammbox (EI 60 fire-resistant enclosures for emergency lighting), mi.system (BLE smart-home controllable via the mi.puck app), and Novitas (programmable time switches). The company supports a multi-protocol building-automation stack — KNX, EnOcean/Omnio, Casambi (BLE), ZigBee/Philips Hue, and homee hubs — positioning it as a multi-standard integrator. Its wireless emergency lighting line uses BLE-Mesh networking with per-luminaire test protocols readable for inspection logs, and the company claims the broadest range of cam switches in Switzerland (over 1,000 SKUs in that single category). The portfolio also resells products from Kraus & Naimer, Müller, Dold, HellermannTyton, Raycap, Stocko, Sumitomo Electric, Kitagawa, Iskra, Schlegel, Casambi, and homee.

AWAG generates revenue primarily through B2B hardware sales via a bilingual German/French Opacc-EShop e-commerce platform and a Switzerland-wide network of electrical-material dealers, with Elektro-Material AG cited as a distribution partner. Pricing is per unit in Swiss Francs (CHF) including VAT, ranging from approximately CHF 8.20 for small components to CHF 1,625.30 for complex switching systems, with quote-based pricing for industrial products such as the AWAG SL-3 Notstromanlagen. Recurring revenue comes through SAFE-tier maintenance contracts (SAFE, SAFE PLUS, SAFE FIVE) for emergency lighting systems. ISO 9001:2015 quality management certification has been maintained since 1998. The customer base is broadly distributed across millions of installed AWAG timer and step switches in Swiss households, several thousand emergency-lighting installations, and active B2B and project-based demand from installers and facility operators.

Name

AWAG

Legal name

AWAG Elektrotechnik AG

Website

https://awag.ch

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Short description

AWAG Elektrotechnik AG is a Switzerland-based B2B distributor and solution provider of electrical installation, emergency lighting, building automation, and cable management products, serving electrical installers, facility operators, and smart home customers via its own e-shop and dealer network since 1936.

Ownership category

akta.pro rank

Product category

Industrial Electrical Equipment Distribution

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Electrical Equipment Manufacturing (33531), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)

akta.pro secondary industries

Fire Alarm Systems (Design/Install/Service/Monitoring) (BPABAHAA), Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

Keywords

• Electrical installation products
• Emergency lighting systems
• Building automation products
• Switching devices
• Cable management solutions

Headquarters

HQ city

Volketswil

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Hardware): AWAG generates revenue through the sale of electrical installation products, emergency lighting systems, building automation components, switching devices, cable management products, and measurement/safety equipment. Products are sold individually with unit pricing in CHF (Swiss Francs) via their e-commerce platform and dealer network. The company offers its own brands (AWAG, Omnio) as well as third-party branded products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

AWAG Elektrotechnik AG distributes and provides solutions for electrical installation products in Switzerland, including emergency lighting systems, building automation components (KNX, EnOcean/Omnio, BLE/Casambi, ZigBee, mi.system), switching devices (cam and disconnect switches), cable management products, and measurement and safety equipment. The company sells both its own brands (AWAG, Omnio, Flammbox, mi.system, Novitas) and third-party branded products, complemented by maintenance service contracts (SAFE series).

Product overview

AWAG Elektrotechnik AG is a Switzerland-wide leading company in developing intelligent solutions for electrical installation, automation, and industrial electronics. The product portfolio is organized into six main categories: (1) Notbeleuchtung (Emergency Lighting) including LED emergency luminaires, wireless BLE-Mesh emergency lights, central battery systems, and Flammbox fire-resistant enclosures; (2) Schaltgeräte (Switching Devices) covering REG and UP switching devices, time switches, and lighting controls; (3) Gebäudeautomation (Building Automation) supporting KNX, EnOcean/Omnio, Casambi, mi.system, ZigBee/Philips Hue, and homee protocols; (4) Nocken & Trennschalter (Cam & Disconnect Switches) with the broadest range of cam switches in Switzerland; (5) Messen & Sicherheit (Measurement & Safety) including energy meters and safety devices; and (6) Rund ums Kabel (Cable Products) featuring connectors and heat-shrink solutions. AWAG also offers its own Omnio brand based on EnOcean technology and resells products from brands like Kraus & Naimer, Müller, Dold, HellermannTyton, Casambi, and homee. Services include SAFE maintenance contracts for emergency lighting systems.

Differentiator

Problem solved

Functional benefit

Brands

• Omnio: An intelligent building automation brand based on EnOcean wireless technology, featuring decentralized distributed intelligence without requiring a central control unit.
• Novitas
• AWAG Novitas BT
• mi.puck

Products and services

• Notbeleuchtung (Emergency Lighting) Emergency and safety lighting systems including LED emergency luminaires, wireless emergency lights, central battery systems, and photoluminescent safety signs designed for commercial buildings, multi-family houses, underground parking, and industrial installations.
• Gebäudeautomation (Building Automation) Building automation products supporting KNX, EnOcean/Omnio, BLE/Casambi, BLE/mi.system, ZigBee/Philips Hue, and homee protocols for controlling lighting, shading, heating, and climate in smart homes and buildings.
• Schaltgeräte (Switching Devices) Switching devices including REG (DIN rail) and UP (flush-mounted) switching devices, time switches, lighting controls, and surge protection devices for residential and industrial applications.
• Nocken & Trennschalter (Cam and Disconnect Switches) Cam switches and disconnect switches including Feller design switches, control switches, switches in enclosures, load break switches, DC switches, and command/signal devices; broadest range of cam switches in Switzerland with over 1,000 product variants.
• Messen & Sicherheit (Measurement & Safety) Measurement and safety products including analog measuring instruments, current transformers and shunts, energy meters, multifunction measuring instruments, hour counters, functional and electrical safety devices, and power electronics.
• Rund ums Kabel (Cable Management) Cable management products including connectors, heat-shrink products, EMC components, cable identification and fastening, and casting resin/gel systems for cable protection and sealing.
• Omnio (Own Brand Building Automation) AWAG's proprietary brand of building automation products based on EnOcean wireless technology, featuring decentralized distributed intelligence without need for a central control unit, making the system robust, flexible, and infinitely expandable.
• Zentralbatteriesysteme (Central Battery Systems) AC emergency power supplies and DC emergency lighting systems including Flammbox fire-resistant enclosures for protecting emergency lighting equipment, where AWAG positions itself as Swiss market leader in development and manufacturing of emergency and safety lights with innovative LED and wireless technology.
• Wireless Notleuchten (Wireless Emergency Lights) Wireless emergency lighting using Bluetooth Low Energy mesh network where each luminaire has its own test protocol that can be read anytime; software collects protocols and converts them into inspection logs.
• Schaltuhren (Time Switches) Time switches including daily, weekly, and annual timers with features like holiday function, automatic summer/winter time changeover, and data transfer capability to smartphone or PC; astro time switches operate based on preprogrammed sunrise/sunset times.
• KNX Products KNX building system technology products including audio interfaces, room temperature controllers, humidity controllers, air quality controllers, outdoor sensors, and KNX-RF S-Mode products for smart home and smart building systems.
• homee Smart Home Hub Smart home control center with modular cube design; Brain Cube stores all data encrypted and locally, with additional cubes (EnOcean, ZigBee, Z-Wave, CentronicPLUS) extending integration capabilities for connecting various smart devices.
• SAFE Service Contracts Maintenance contracts for emergency lighting systems including SAFE, SAFE FIVE, and SAFE PLUS tiers; professional maintenance ensures functionality and availability of emergency lighting systems over years.
• Casambi Products Bluetooth Low Energy lighting control modules including DALI masters, PWM dimmers, IR motion detectors, and Salvador series for controlling multiple DALI lights/drivers via smartphone app with dimming, color changes, and custom light scenes.

Quantifiable outcome

• Several thousand installed emergency lighting systems with over 30 years of experience
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

One partnership is on record.

• Elektro-Material AGminorChannel Partner/ Reseller/ DistributorElektro-Material AG is a Swiss electrical material distributor that carries AWAG products including Omnio starter kits. The partnership was referenced in a March 2026 news item announcing a promotional offer for Omnio Einsteigerset at Elektro-Material.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sonepar Suisse: Swiss arm of global electrical distributor Sonepar, offering electrical installation materials, lighting, and automation products. Directly competes with AWAG in the Swiss installer channel across switching, automation, and cable products.
• Rexel Suisse: Global electrical distribution leader with Swiss operations (formerly Burkhalter Distribution / Famatel). Competes with AWAG across B2B electrical installation products, switching devices, and cable management for Swiss installers and contractors.
• Legrand Suisse: Swiss operations of Legrand, a global leader in electrical and digital building infrastructure. Overlaps with AWAG in switching devices, building automation, cable management, and emergency lighting distribution.
• Würth Elektro (Würth Group): Swiss electrical materials arm of the Würth Group, supplying installers and contractors with electrical installation, switching, and automation products. Overlaps directly with AWAG's switching device and electrical installation portfolio.
• Hager Group: European electrical installation specialist (knx member, switching, distribution boards, building automation). Competes with AWAG in KNX building automation and DIN-rail switching devices across the Swiss market.
• ABB Suisse: Swiss-headquartered global electrification and automation incumbent. Overlaps with AWAG in building automation (KNX), switching, measurement, and safety products across commercial, industrial, and residential Swiss customers.
• Schneider Electric Suisse: Swiss arm of Schneider Electric, a global broad-line incumbent in electrical distribution, building automation (KNX), and energy management. Competes with AWAG across switching, automation, and emergency lighting in commercial and residential segments.

Direct peers

• Elektro-Material AG: Switzerland's leading electrical material wholesaler and a direct distribution competitor to AWAG. Carries AWAG's own-brand Omnio starter kits and competes head-to-head across switching, automation, cable, and emergency-lighting categories in the Swiss installer channel.
• Gira: German building automation and smart home specialist (KNX) with strong Swiss presence. Directly competes with AWAG's KNX, EnOcean/Omnio, and homee-integrated building automation offerings for residential and commercial projects.
• Feller AG: Swiss electrical installation switch designer and manufacturer (Schalter im Feller Design is a dedicated AWAG product line). Direct competitor in Swiss switch design and building automation, with overlapping presence in residential and commercial installation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AWAG