Summit Sponsorship Group

What Summit Sponsorship Group does

Summit Sponsorship Group LLC is a New York-based professional services agency founded in 2014 that operates as an outsourced sponsorship and exhibit sales team for event organizers. The firm engages Fortune 1000 sponsors on behalf of conferences, festivals, walks, and trade shows, providing sales strategy, sponsor network access, floor plan optimization, collateral customization, and client retention programming. Its client base spans healthcare, technology, entertainment, real estate, sports, and nonprofit events, with named clients including SmartCities NY, Dell Technologies, MISTI, URJ Biennial, Florida AIDS Walk, PopTech, and the Manhattan Film Festival.

The company's core asset is a network of over 1,000 sponsor and exhibitor relationships across IT, Technology Innovation, Pharmaceutical, Healthcare, Automotive, and Travel verticals, used to match event inventory with brand sponsors. Revenue is generated through professional services fees or commissions on sponsorship and exhibit deals secured on behalf of clients; pricing is quote-based and not publicly disclosed. Distribution is direct enterprise sales, with the firm positioning itself as an extension of the client's sales organization rather than a software vendor.

The company is founder-owned and bootstrapped, with Adam Lennon (Founder & CEO) bringing 30+ years of prior sponsorship leadership experience at MIS Training Institute, Pri-Med (Bain Capital), and Informa Holdings, where he ran sponsorship programs for 60+ events annually and managed teams of up to 12 sales professionals. Ryan Procopio serves as Director of Sponsorship Sales. The firm operates without institutional funding, parent company, patents, certifications, or disclosed AI/technology capabilities, making it a relationship-intensive, human-capital-driven services business.

Name

Summit Sponsorship Group

Legal name

Summit Sponsorship Group LLC

Website

https://summitsponsorship.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Summit Sponsorship Group is a New York-based outsourced event sponsorship and exhibit sales agency founded in 2014, serving event organizers across healthcare, technology, entertainment, and nonprofit verticals by leveraging a 1,000+ sponsor network to monetize event inventory for clients.

Ownership category

akta.pro rank

Product category

Event Sponsorship & Exhibit Sales Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN)

akta.pro secondary industries

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Customer/User Conferences & Client Advisory Boards (THAHAMAD), Sales Kickoffs (SKOs) & Revenue Summits (THAHAMAB)

Keywords

• Event sponsorship sales
• Exhibit sales services
• Sponsorship consulting
• Event marketing agency
• Outsourced sales services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Sponsorship Sales Services: The company generates revenue by providing outsourced sponsorship and exhibit sales services to event organizers. They act as an extension of the client's sales team, earning fees or commissions for securing sponsorship deals and exhibit sales for events.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Summit Sponsorship Group is an outsourced event sponsorship and exhibit sales agency that serves as an extension of event organizers' sales teams. The firm develops customized sponsorship sales strategies, leverages a network of more than 1,000 sponsor and exhibitor relationships, executes exhibit floor sales, and optimizes sponsorship packages and collateral to maximize event sponsorship revenue for clients across IT, Technology, Pharmaceutical, Healthcare, Automotive, and Travel verticals.

Product overview

Summit Sponsorship Group is a single-service event sponsorship and exhibit sales agency, not a software platform with modular products. The company offers a unified set of agency services centered on outsourced sponsorship sales, including Sales Strategy Creation, Activation and Execution; Access to an Extensive Sponsor & Exhibitor Network (with over 1,000 relationships); Client Loyalty & Retention Programs; Floor Plan Optimization; and Collateral Optimization & Customization. These services are delivered as an integrated agency engagement rather than as separate product tiers or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Sponsorship & Exhibit Sales Agency Services Outsourced sponsorship and exhibit sales agency services that help event organizers maximize sponsorship revenue through sales strategy creation, sponsor network access, exhibit sales execution, floor plan optimization, and collateral customization. The firm acts as an extension of the client's sales team, working with event organizers and meeting planners across IT, Technology, Pharmaceutical, Healthcare, Automotive, and Travel verticals.

Quantifiable outcome

• Managed events attracting 100-200 sponsors and exhibitors per event at Pri-Med
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Informa Connect: Informa is one of the world's largest B2B events and media companies, where Summit's founder Adam Lennon previously ran sponsorship sales for 60+ events annually. Informa brings sponsorship sales largely in-house but represents both a benchmark and a competitive threat to boutique outsourced agencies.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency specializing in events, sponsorships, and experiential marketing for major brands. It is comparable as a broad incumbent offering sponsorship strategy and activation services to the same Fortune 1000 buyer base.
• Hargrove Inc. Hargrove is a large, established event and experiential services agency that builds custom exhibits, manages events, and produces sponsorship experiences for associations and corporations. It overlaps with Summit Sponsorship Group in the corporate event services space, though at significantly greater scale and scope.
• Freeman: Freeman is the largest brand experience company in North America, providing event planning, exhibit design, and sponsorship services. It is comparable as a broad incumbent serving many of the same corporate event organizers and Fortune 1000 sponsors.
• George P. Johnson Experience Marketing: George P. Johnson is one of the world's largest brand experience and event marketing agencies, serving many of the same Fortune 1000 sponsors Summit Sponsorship Group sells into. Comparable as a broad incumbent in the experiential and event sponsorship services category.
• Questex: Questex is a B2B events and information services company operating across technology, healthcare, and other verticals. Comparable as a mid-sized event organizer that may use or compete with outsourced sponsorship sales agencies like Summit Sponsorship Group.

Direct peers

• SponsorPark: SponsorPark operates a sponsorship marketplace and sales platform connecting event organizers with potential sponsors. It is comparable as an emerging outsourced sponsorship sales channel serving a similar B2B audience.
• Repsective: Repsective is a B2B sponsorship sales agency that helps event organizers and B2B media companies monetize events through outsourced sponsorship sales. It is the closest direct competitor to Summit Sponsorship Group, offering similar outsourced sponsorship representation across verticals.

Others

• RedCoat Sponsorship Sales (legacy): RedCoat was an outsourced sponsorship sales firm historically similar to Summit Sponsorship Group before being absorbed by larger event companies. Relevant as a historical analog illustrating both the viability and consolidation trajectory of boutique sponsorship sales agencies.

Emerging players

• Bizzuka / Sponsorship.com: Sponsorship.com operates an online sponsorship marketplace and community connecting properties with sponsors. Comparable as an emerging player in the sponsorship sales enablement space that overlaps with Summit Sponsorship Group's offline agency model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SummitSponsor
• LinkedInlinkedin.com/company/summit-sponsorship-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Summit Sponsorship Group