Salsabor

What Salsabor does

Salsabor (legal entity SALSABOR FORMADANCE, SIREN 794 734 020) is a Paris-headquartered dance academy founded in 1997 by Cliford Jasmin, specializing in Afro-Caribbean dances — including Salsa Portoricaine/Mambo, Cuban Salsa, Rueda de Casino, Bachata, Kizomba, Cha-cha, and Reggaeton. The company operates 3 owned parquet-floor studios at 31 Rue Chapon in the 3rd arrondissement of Paris (Studios 1–3, plus two satellite partner studios at Nation and Alesia), running 60 hours of weekly instruction across 15 disciplines and 7 skill levels, delivered by 27+ teaching staff under director Didier Galvani (manager since 2013).

The underlying technology is a proprietary pedagogical methodology developed since 1997 — the 'Salsabor Pédagogie Méthode' — featuring codified solo shines, musicality training, structured movement techniques, and a student/teacher tracking booklet system. This methodology underpins both the consumer École de Danse product and the ForPro professional training catalog (100+ modules across technique, pedagogy, scenic performance, wellness, and management). The company is QUALIOPI-certified (since December 1, 2021) for French professional training, and partners with the Fédération Française de Danse (FFDanse) for federal licensing and category legitimacy.

Salsabor generates revenue across six streams: (1) individual dance class subscriptions and pre-paid packages (Recharge Liberté cards at 160–1320 EUR; Full Pass unlimited subscriptions at 60–1500 EUR; unit classes at 17–25 EUR), (2) ForPro professional training tuition and alumni licensing, (3) hourly studio rental (18–48 EUR/hour across 3 studios), (4) corporate and private event services (team building, bachelor/bachelorette parties, choreography) sold to enterprises such as Banque de France, Renault, Orange, Carrefour, and RATP, (5) dance vacations branded as Spring Break Latino in Corsica, and (6) events such as the annual Gala and Sunday XXL workshops. Distribution combines direct-to-consumer online booking (app.salsabor.fr) and on-site reception with a Salsabor Network of 20+ licensed partner schools across France. The company is privately held with no disclosed institutional capital, no acquisitions, and no international operating footprint beyond French partner school alumni.

Name

Salsabor

Legal name

SALSABOR FORMADANCE

Website

https://salsabor.fr

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Salsabor is a Paris-based dance academy founded in 1997 that teaches 15 Afro-Caribbean dance disciplines (Salsa, Bachata, Kizomba) at 7 levels across 3 studios, serving individual consumers, professional trainees, corporate clients, and a national network of 20+ partner schools in France.

Ownership category

akta.pro rank

Product category

Dance Education and Studio Services

NAICS

Fine Arts Schools (61161), Sports and Recreation Instruction (611620), Dance Companies (711120)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Ballroom & Latin Dance Shows (MPAGADAE), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

Keywords

• Afro-Caribbean dance school
• Salsa dance lessons
• Professional dance training
• Dance studio rental
• Corporate dance events

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dance Classes - Individual Subscriptions and Packages: Core revenue from dance class packages including single units (17-25 EUR), Recharge Liberté cards (160-1320 EUR for 10-120 hours), unlimited Full Pass subscriptions (200-1500 EUR for 1-12 months), and daytime dance cards (140-400 EUR). Annual membership of 50 EUR required for most plans. Revenue is recurring from subscriptions and pre-paid packages consumed over time.
2. Professional Training (ForPro): Revenue from professional dance teacher training programs, including certification courses in Afro-Caribbean dance teaching. Programs range from short seminars to multi-month intensive instructor certifications, generating both tuition fees and licensing revenue from certified teachers.
3. Studio Rental: Three dance studios rented by the hour for rehearsals, castings, photo shoots, private lessons, workshops, and filming. Hourly rates range from 18-48 EUR depending on studio, day, and use type.
4. Events and Shows: Revenue from organizing and performing at events including the annual Gala, Spring Break Latino vacation trips, bachelorette/bachelor parties, and corporate animations. Also includes ticket sales for partner events.
5. Corporate and Private Event Services: Custom event services for companies and local governments including team building, choreography, wedding dance preparation, and entertainment performances.
6. Dance Vacation Trips (SBL): Revenue from multi-day dance vacation packages (Spring Break Latino in Corsica and other destinations) including accommodation, classes, events, and activities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Salsabor operates a Paris-based dance academy delivering 60 hours of weekly classes in 15 Afro-Caribbean disciplines (Salsa Porto/Mambo, Cuban Salsa, Bachata, Kizomba, Cha-cha, etc.) across 7 levels, supplemented by QUALIOPI-certified professional teacher training (ForPro), hourly studio rentals in three central Paris studios, corporate entertainment and team-building services, custom dance events, and the Spring Break Latino (SBL) dance vacation packages in Corsica.

Product overview

Salsabor is a dance academy offering a multi-product portfolio centered on Afro-Caribbean dance education. The core offerings include the École de Danse (Dance School) providing weekly in-studio courses across 15 disciplines at 7 levels, and the Formation Professionnelle (Professional Training) with 100+ certification modules. Additional products include Studio Rental (3 Paris locations), Spectacles & Animations (event production), Dance Vacations branded as Spring Break Latino (SBL), Online VOD/Visio courses, Corporate Services, and the annual Gala showcase. The ecosystem is supported by the Afro Caribbean Soul Company (professional performance troupe), Salsabor Network (national instructor network), and various membership packages. All offerings are tied together through the app.salsabor.fr platform for course management.

Differentiator

Problem solved

Functional benefit

Products and services

• École de Danse (Dance School)
• Formation Professionnelle (ForPro)
• Location de Salles (Studio Rental)

Quantifiable outcome

• Students starting as beginners can reach intermediate level by June if they attend classes regularly (September to June progression)
• +2 more outcomes

Named customers11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Salsabor Network (IDF & Province)coreChannel Partner/ Reseller/ Distributor · 1 January 2016Network of partner schools across Ile-de-France and provincial France established in 2016, using Salsabor's brand, pedagogy, and training programs. Includes alumni-founded schools such as Colors Latino (Auxerre), E-motion Dance (Meximieux), Salsa Caliente (Orly), TempoNoi (Saint-Etienne), and many others. These schools operate under Salsabor's licensing framework.
• Fédération Française de Danse (FFDanse)coreStrategic or Co-development PartnerFFDanse is the French national dance federation that provides official recognition and licensing for Salsabor's activities. Salsabor includes the federation's license in its annual membership fee, making it a core partnership for legitimacy and brand credibility in the French dance ecosystem.
• Inspiration Danse Studio (Paris Nation)coreChannel Partner/ Reseller/ DistributorPartner dance school location at 38 Rue des Ormeaux, 75020 Paris, offering Salsabor-branded classes and programs. One of the key satellite locations expanding Salsabor's reach within Paris.
• Centre Danse Alesia (Paris Alesia)coreChannel Partner/ Reseller/ DistributorPartner dance school location at 119 Avenue du Général Leclerc, 75014 Paris, offering Salsabor-branded classes and programs. Second satellite location in Paris.
• Spring Break Latino Partner SchoolsminorChannel Partner/ Reseller/ DistributorOver 20 partner dance schools from across France participate in the Spring Break Latino event, bringing students to Corsica and promoting the event within their communities. This creates a broad distribution network for Salsabor's signature event.
• Musicians from École AbanicominorStrategic or Co-development PartnerSalsabor collaborates with musicians from Abanico school, a specialist in Afro-Cuban music, to provide live musical accompaniment for timing courses and musicality training. This enriches the educational offering with authentic musical context.
• Cook EventsminorGTM or Marketing PartnerEvent organizing partner for corporate events and salsa festivals.
• D-Impulse (Website Developer)minorOthersDigital agency that designed and maintains the Salsabor website (salsabor.fr) and online booking platform (app.salsabor.fr). Located in Bois-Guillaume, France.
• Calo Maré (Camping Arinella Bianca)minorOthersThe camping facility Arinella Bianca in Ghisonaccia, Corsica hosts the Spring Break Latino event. Multi-year partnership hosting hundreds of Salsabor students and partner school members annually.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Zumba: Global dance-fitness brand with a licensed instructor network and certification program. Comparable to Salsabor in the ForPro training and licensing model, though operating at much larger scale and in the dance-fitness segment rather than social dance.
• Alvin Ailey American Dance Theater: Major US dance institution combining a professional company with an Ailey School and community programs. Comparable to Salsabor's combination of a performing company (Afro Caribbean Soul Company), professional training, and outreach via the Salsabor Network.
• Royal Academy of Dance: International dance education and accreditation organization offering teacher qualifications and curriculum standards. Analogous to Salsabor's QUALIOPI-certified ForPro and FFDanse-recognized methodology in delivering nationally certified instructor training.

Emerging players

• STEEZY Studio: Online dance education platform offering structured multi-level courses and instructor content. Represents the digital direction in which Salsabor's VOD/Visio and ForPro curriculum could scale, with comparable pedagogy-as-product thinking.

Direct peers

• Steps on Broadway: Iconic NYC dance school offering open classes in multiple disciplines at multiple levels, plus teacher training. Shares Salsabor's structure of diverse styles under one roof, paid drop-in and subscription pricing, and pedagogical breadth.
• Millennium Dance Complex: Los Angeles-based multi-room dance complex running high-volume weekly classes across many styles with a strong teacher brand. Mirrors Salsabor's 60-hour weekly schedule across multiple studios and disciplines at multiple levels.
• Pineapple Dance Studios: London-based commercial dance studio offering multi-style classes, studio rental, and professional development. Directly comparable to Salsabor's combination of consumer dance school, studio hire, and corporate event services.
• Broadway Dance Center: Large multi-discipline commercial dance school in New York City offering drop-in classes, multi-level curriculum, and professional training. Closely comparable to Salsabor in its model of paid weekly classes across many styles with professional instructor certification pathways.

Regional players

• Centre National de la Danse: French national dance resource and training center based in Paris, providing professional development and studio access for the dance community. Overlaps with Salsabor in the Paris dance ecosystem and professional training landscape, though as a public resource rather than a commercial school.

Others

• Capezio: Iconic dancewear and footwear manufacturer with deep ties to the dance education ecosystem. Adjacent peer serving the same end consumer as Salsabor and providing ecosystem context for the broader dance training market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/AUDREYSASSO
• Facebookfacebook.com/salsaborparis
• Instagraminstagram.com/salsaborparis
• TikToktiktok.com/@salsaborparis
• Xx.com/Salsabor_Paris
• LinkedInlinkedin.com/company/salsabor-academie

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salsabor