D-impulse
D-Impulse is a French digital marketing agency in Rouen, delivering Marketing Prédictif across 5 service poles (Marketing, SEO, Social Media, Design, Web Development) to 200+ clients ranging from startups to large enterprises, with 95% client retention.
- Company typePrivate
- Founded2015
- HeadquartersSaint-martin-du-vivier, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What D-impulse does
D-Impulse is a privately held French digital marketing agency headquartered in Rouen, Normandy, founded by David Huré. The firm is organized around five integrated service poles: Marketing, SEO, Social Media, Design, and Web Development, enabling end-to-end campaign delivery from strategy through creative and technical execution. Its signature differentiator is "Marketing Prédictif" (Predictive Marketing), a proprietary methodology that frames campaigns around data-driven forecasting and audience modeling.
The company serves a base of 200+ clients that spans startups, mid-market firms, and large enterprises, with visible logos including Equans, Accor, Caisse d'Épargne, Dormakaba, MAE, and AssurOne. Reported client retention stands at 95%, with some relationships extending seven years, suggesting a retainer-led engagement model with embedded multi-year contracts. D-Impulse is a Google Partner and operates a national training partnership with BPI France directed at business leaders, which functions both as a service line and as a demand-generation channel.
In 2022, the company increased its share capital to €100,000 and relocated to 400m² offices, signaling internal reinvestment for growth. In 2023, it expanded its offer with dedicated AI and GEO (Generative Engine Optimization) services and signed multiple national enterprise contracts, indicating a deliberate up-market move. The firm has received media recognition in Forbes, BFM Business, and L'Express, supporting brand visibility in the French agency market. No external venture or private equity investment is disclosed in the available data.
D-impulse firmographics
Firmographics- Name
- D-impulse
- Legal name
- D-Impulse
- Website
- https://d-impulse.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- D-Impulse is a French digital marketing agency in Rouen, delivering Marketing Prédictif across 5 service poles (Marketing, SEO, Social Media, Design, Web Development) to 200+ clients ranging from startups to large enterprises, with 95% client retention.
- Ownership category
- akta.pro rank
D-impulse industry classification
Industry- Product category
- Digital Marketing Agency Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (541830), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industry
- Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ)
Keywords
Where D-impulse is headquartered
LocationHeadquarters
- HQ city
- Saint-martin-du-vivier
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
D-impulse business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing & Strategy Consulting: Ongoing retainer engagements providing strategic digital marketing advisory, growth marketing, and 360-degree marketing support. Includes audit, strategy, and execution across multiple channels.
- Paid Media Management (Google Ads & Social Ads): Campaign management fees for Google Ads and Social Ads platforms, including budget management and performance optimization.
- SEO & Content Services: SEO strategy, audits, content creation, netlinking, and local SEO retainer engagements.
- Web Development & Design: Custom web development (e-commerce, WordPress, vitrine sites), CRM/applications, API integrations, and UI/UX design services.
- Training Services: Digital marketing, SEO, and social media training programs for client teams.
- Predictive Marketing: Specialized predictive marketing service leveraging behavioral data and AI to target future customers, described as a unique offer in the market.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
D-impulse product offering
Product offeringCore offering
D-impulse is a full-service digital marketing agency that delivers 360° strategy, paid acquisition, SEO, social media management, web design, web development, and data/tracking services to B2B and B2C clients. Its signature "Marketing Prédictif" offering combines behavioral analytics, first-party data, and AI to identify purchase intent before it becomes explicit, while its Google Partner-certified paid media, GEO, and CRO practices execute and optimize campaigns across Google, Meta, LinkedIn, TikTok, and other major platforms.
Product overview
D-impulse is a French digital marketing and communications agency organized around five core service poles — Marketing, SEO, Social Media, Design, and Web Development — supplemented by a signature Predictive Marketing methodology. The Marketing pole encompasses strategy and growth consulting, Google Ads management, Social Ads campaigns, data and tracking infrastructure, landing page production, and conversion rate optimization (CRO). The SEO pole covers audits, keyword strategy, SEO copywriting, netlinking, GEO (Generative Engine Optimization), local SEO, and SEO training. The Social Media pole provides social strategy, community management, influencer marketing, newsletter creation, and social media training. The Design pole delivers brand identity, print, motion design, web design, and UI/UX. The Development pole builds e-commerce sites (Shopify, PrestaShop, Sylius), WordPress sites, showcase websites, custom CRM/business applications, API connectors and integrations, and provides hosting and support. Predictive Marketing is the agency's proprietary methodology combining behavioral analytics, AI-driven targeting, and CRO to detect and activate purchase intent signals across all digital channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Prédictif (Predictive Marketing) Signature predictive marketing methodology using real-time behavioral analysis and AI to detect purchase intent before demand is explicit, enabling precise targeting of future customers across all channels. Includes reliable tracking foundation, behavioral targeting activation, and CRO integration.
- Stratégie & Growth Marketing Strategic consulting service structuring digital growth by selecting acquisition channels (Meta, Google Search, TikTok Ads, YouTube Ads, Microsoft Ads, Pinterest Ads, Spotify Ads), building audiences, and deploying tracking, A/B testing, and landing page tools.
- Google Ads Management Google advertising management covering Search, Performance Max, Demand Gen, Display, YouTube, Shopping, and local campaign formats, leveraging Google Partner certifications and AI-driven optimization.
- Social Ads Management Paid social advertising across Meta Ads (Facebook/Instagram), LinkedIn Ads, TikTok Ads, Snapchat Ads, and Pinterest Ads, including creative concepting, copywriting, and pixel/CAPI tracking setup.
- Data, Tracking & Analytics Data infrastructure service building reliable tracking foundations via GTM, GA4, server-side tracking, data layer, RGPD-compliant consent management (Axeptio), and conversion API setup. Includes CRO audits and GA4 configuration reviews.
- Landing Page Creation Custom landing page design and production optimized for conversion, including persona-based content personalization, UX copywriting, responsive design, and A/B testing for lead, purchase, and appointment objectives.
- CRO (Conversion Rate Optimization) Conversion funnel analysis using heatmaps, session recordings, GA4 funnels, and behavioral data to identify friction points. Includes A/B and multivariate testing, UX audits, and landing page optimization.
- SEO Audit Comprehensive SEO diagnostic covering technical audit (crawl, Core Web Vitals, mobile, indexability), competitive benchmarking against 10 main organic competitors, semantic analysis, and a 12-month roadmap with prioritized quick wins.
- SEO Strategy
Quantifiable outcome
- Client retention rate of 95%
- +6 more outcomes
Companies that use D-impulse
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
D-impulse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature4 records
D-impulse partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- BPI FrancecoreOfficial national partner of BPI France to train business leaders on BPI Université — a platform with 100,000 members. D-Impulse delivers training content as part of BPI France's entrepreneurship support ecosystem.
- Normandy Web Xpert (NWX)minorJoined the Normandy Web Xpert network in February 2018, positioning D-Impulse among the major web agencies in the Normandy region.
- JC DecauxminorMarch 2019: D-Impulse's founder David Huré was invited by JC Decaux and IPSOS France to lead a major roundtable on designing and deploying an emotional intelligence strategy in a 360° media plan.
- Région NormandiecoreRegional institutional partner supporting Normandy-based businesses. D-Impulse operates as a key digital agency partner in the region.
- Crédit Agricole NormandiecoreRegional banking institution partner. Crédit Agricole Normandie logo appears among D-Impulse's institutional partners and client base.
- BpifrancecoreNational public investment bank partner. Listed among institutional partners alongside Médéf, FEVAD, and Crédit Agricole.
- FEVAD (Fédération du E-commerce et de la Vente à Distance)minorNational e-commerce federation partner. Supports D-Impulse's positioning in the e-commerce sector alongside its other institutional partners.
- MEDEF (Mouvement des Entreprises de France)minorMajor French employer federation partner, listed among institutional partners supporting the agency's ecosystem.
- Caisse d'ÉpargnecoreMajor financial institution client and partner. Long-term relationship (renewed for 7+ years) across multiple digital marketing projects including strategy, communication, social media, and campaigns.
- GooglecoreGoogle Partner certified agency. Manages Google Ads campaigns (Search, Performance Max, Demand Gen, Display, YouTube, Shopping) using Google's advertising ecosystem including GTM, GA4, Merchant Center, and conversion APIs.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
D-impulse competitors and assessment
Company assessmentDirect peers
- Digimood: French performance and digital marketing agency with expertise in paid media, SEO, social advertising, and data analytics. Competes directly with D-Impulse across digital strategy, activation, and conversion optimization.
- Eskimoz: French digital agency specializing in SEO, SEA, and data-driven performance marketing for B2B and B2C clients. Comparable to D-Impulse in size, geography (France), and service mix across paid acquisition and organic growth.
- Yumens: French performance marketing agency offering SEO, SEA, social media, and data analytics services. Direct competitor to D-Impulse in the mid-market French agency segment with similar full-service digital offerings.
- JVWEB: French digital agency focused on search engine marketing (Google Ads, Bing Ads), SEO, and conversion optimization. Comparable in service offering and target market to D-Impulse's paid media and SEO poles.
- Keyweo: French digital marketing agency offering SEO, paid media, web development, and design services. Comparable mid-sized French competitor with similar full-service positioning across digital and development.
- Brainmatics: French digital agency specializing in data-driven marketing, programmatic, SEO, and SEA. Comparable to D-Impulse's data-tracking-analytics pole and predictive/behavioral targeting methodology.
Broad incumbents
- Publicis Groupe: Global advertising and communications group with extensive digital marketing, media buying, SEO, and data analytics capabilities. Represents the established incumbent that D-Impulse competes against for large enterprise mandates in France.
- iProspect: Global digital performance agency (Dentsu) specializing in paid media, SEO, content, and data-driven marketing. Comparable to D-Impulse on performance marketing, paid acquisition, and conversion optimization at much larger scale.
- Jellyfish: Global digital marketing agency within the Brandtech Group offering media planning, paid media, SEO, creative, and analytics. Overlaps significantly with D-Impulse's full-service offering but at greater scale and international reach.
Emerging players
- Semji: French SEO SaaS platform combining AI-powered content optimization with agency services. Represents the tech-enabled emerging player that intersects with D-Impulse's SEO and content offerings, increasingly relevant as AI/GEO reshapes search.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
D-impulse social profiles
Digital presenceD-impulse financial estimates
Financial estimateRevenue estimate
Valuation estimate
D-impulse leadership team
Management profileNumber of profiles
Profiles3 records
D-impulse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
D-impulse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about D-impulse
What does D-impulse do?
D-impulse is a full-service digital marketing agency that delivers 360° strategy, paid acquisition, SEO, social media management, web design, web development, and data/tracking services to B2B and B2C clients. Its signature "Marketing Prédictif" offering combines behavioral analytics, first-party data, and AI to identify purchase intent before it becomes explicit, while its Google Partner-certified paid media, GEO, and CRO practices execute and optimize campaigns across Google, Meta, LinkedIn, TikTok, and other major platforms.
Is D-impulse a public or private company?
D-impulse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was D-impulse founded?
D-impulse was founded in 2015. It employs 11 to 50 people.
Where is D-impulse based?
D-impulse is headquartered in Saint-martin-du-vivier, France, in the Europe region.
How does D-impulse make money?
Six revenue lines are on record. Digital Marketing & Strategy Consulting is the primary driver. The others are paid Media Management (Google Ads & Social Ads), SEO & Content Services, web Development & Design, training Services and predictive Marketing.
Who are D-impulse's main competitors?
Direct peers on record are Digimood, Eskimoz, Yumens, JVWEB, Keyweo and Brainmatics. Broad incumbents are Publicis Groupe, iProspect and Jellyfish. Semji is listed as an emerging player.
Does D-impulse have an API?
No public API is recorded for D-impulse.
What industry is D-impulse in?
D-impulse's product category is Digital Marketing Agency Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFACAJ, Performance Analytics, Attribution & Measurement (MMM/MTA). Its NAICS code is 54181 and its SIC code is 7311.