Fresh Fix

What Fresh Fix does

FreshFix is a subscription-based local food delivery service headquartered in Buffalo, New York, that aggregates and delivers produce and artisan foods from over 100 farm and producer partners across New York State to homes, restaurants, retailers, community organizations, and workplaces across Western New York (Erie County, Buffalo, Niagara Falls, Lewiston). The core consumer offering consists of five weekly produce box subscription tiers — LocalFix (default), FarmFix (one swap/week), FamilyFix (unlimited swaps), OrganicFix (USDA-certified organic, unlimited swaps), and FlexFix (custom box from the full catalog, $5 delivery fee waived above $40) — auto-populated into member carts each cycle with online skip, vacation hold, swap, and substitution controls. The platform runs on Delivery Biz PRO e-commerce software with a subscription management engine, recurring order automation, and a differentiated last-mile network of neighborhood-based Community Coordinators who deliver on Wednesdays and Thursdays.

The business operates three concurrent go-to-market motions: a product-led D2C subscription channel (website, email list with 50%-off first-box incentive, referral program, SNAP/EBT acceptance with Double Up Food Bucks), a B2B wholesale arm supplying restaurants, small grocery stores, caterers, mobile markets, and food pantries under commercial pricing with free delivery and low minimums, and a community/healthcare channel delivering through nonprofit partners (MAP, UB Veggie Van) and Produce Prescription programs with area healthcare organizations (Buffalo Neighborhood Health Center cited). Revenue is generated primarily through recurring subscription fees, a $2.50 per-order box deposit (refunded on return), a $5 FlexFix delivery fee (waived above $40), an $8 cooler replacement fee when no cooler is available at delivery, and wholesale take-rate pricing. Add-on categories — proteins, dairy and eggs, pantry staples, bakery, prepared foods, beverages, bundles (MeatFix, Staples Bundle, FruitFix), gift boxes, and merchandise — drive incremental AOV on top of the required produce box.

Name

Fresh Fix

Legal name

FreshFix

Website

https://freshfix.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

FreshFix is a subscription-based local food delivery service in Western New York that aggregates produce and artisan goods from 100+ farm and producer partners, delivering weekly produce box subscriptions to households, restaurants, retailers, community organizations, and workplaces across Buffalo and surrounding areas.

Ownership category

akta.pro rank

Product category

Local Food Delivery Service

akta.pro primary industry

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

akta.pro secondary industries

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG), Fresh Produce Wholesale Distribution (CRAOAAAC), Fresh Produce Distribution (CRAOABAB)

Keywords

• Local food delivery
• Produce box subscriptions
• Farm-to-doorstep service
• Wholesale produce distribution
• Community-supported agriculture

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Produce Box Subscriptions: Weekly or bi-weekly subscription boxes (LocalFix, FarmFix, FamilyFix, OrganicFix, FlexFix) form the core revenue engine. Subscriptions auto-renew and auto-populate the cart each week. Customers can add recurring artisan, dairy, bakery, protein, and pantry items on weekly, bi-weekly, monthly, or one-time schedules. Box deposit fees ($2.50 per order) are charged and refunded upon box return. No delivery fee is charged when a recurring produce box is in the order.
2. Custom/FlexFix Orders: Customers who remove their recurring box and build a custom order pay a $5 delivery fee (waived for orders $40+). This tier supports one-time purchasing and upsell opportunities beyond the subscription.
3. Wholesale Produce and Food Delivery: B2B wholesale arm supplying restaurants, small grocery stores, mobile markets, caterers, and food access organizations across Western New York with local produce, proteins, dairy, and artisan goods. Low minimum orders and free delivery are highlighted as differentiators.
4. Produce Prescription Program Revenue: Healthcare partnerships that prescribe produce to patients, channeling government or insurance-funded food-as-medicine spend through FreshFix's delivery infrastructure.
5. Donation and Gift Box Revenue: Donation boxes and gift boxes can be added to cart. Custom donation amounts support discount boxes for families in underserved communities, distributed through MAP and UB Veggie Van Mobile Produce Market Programs.
6. SNAP / Government Benefits: Accepts SNAP dollars for fresh, local food delivery. Good Neighbors Produce Program and Double Up Food Bucks expand purchasing power for SNAP beneficiaries.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fresh Fix is a Western New York-based local food delivery service that sells weekly subscription produce boxes (LocalFix, FarmFix, FamilyFix, OrganicFix, FlexFix) direct to households and supplements them with proteins, dairy, bakery, pantry, and prepared foods from 60+ local farms and 40+ regional producers. It also operates a B2B wholesale arm supplying restaurants, small retailers, and food access organizations, plus healthcare Produce Prescription programs that route food-as-medicine spend through the same delivery infrastructure.

Product overview

FreshFix is a local food delivery service operating in Western New York that functions as both a B2C subscription box service and B2B wholesale operation. The core consumer offering consists of five produce box subscription tiers (LocalFix as the default, FarmFix, FamilyFix, OrganicFix, and FlexFix for custom orders) which form the required foundation of any order. These subscription boxes can be supplemented with proteins, dairy and eggs, pantry staples, bakery items, prepared foods, beverages, and specialty merchandise items. The platform also supports wholesale accounts for restaurants, retailers, and food access organizations, and partners with healthcare organizations on produce prescription programs. The company sources from over 60 local farms and 40+ artisan producers across New York State.

Differentiator

Problem solved

Functional benefit

Products and services

• LocalFix Produce Box Subscription Weekly produce box subscription auto-populated in member carts, featuring locally sourced seasonal produce with unlimited substitutions; targeting individual households in Western New York.
• FarmFix Produce Box Subscription Weekly produce box subscription with one swap per week, allowing limited customization of delivery contents for individual subscribers.
• FamilyFix Produce Box Subscription Weekly produce box subscription designed for families, with unlimited item swaps, targeting larger households in WNY.
• OrganicFix Produce Box Subscription Weekly produce box subscription containing USDA Certified Organic products with unlimited item swaps, for households that want certified organic local produce.
• FlexFix Custom Box Builder Customizable order option that lets customers build their own delivery from the full artisan product catalog; $5 delivery fee, waived on orders of $40 or more.
• Wholesale Program B2B sourcing, aggregation, and delivery service that supplies restaurants, small grocery stores, mobile markets, caterers, and food access organizations across WNY with local produce, proteins, dairy, and artisan goods; free delivery, low minimums, commercial pricing on contact.
• Produce Prescription Programs Healthcare partnership initiative that connects area healthcare organizations' patients with fresh produce prescriptions, channeling food-as-medicine referrals through FreshFix's delivery infrastructure.
• Workplace Wellness / Corporate Delivery Program Workplace wellness program offering employers farm-fresh produce delivery for their employees as a benefit, with commercial pricing on contact.

Quantifiable outcome

• Over 600 items of seasonal fruits, vegetables, local dairy, eggs, cheese, freshly baked bread, sustainable meat and seafood, prepared foods, pantry staples
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MAP (Massachusetts Avenue Project)coreStrategic or Co-development PartnerFreshFix partners with MAP, a non-profit urban farm in Buffalo's West Side, to supply produce boxes for MAP's Mobile Market distribution at two Buffalo Neighborhood Health Center locations. This partnership distributes produce to approximately 40 families per week in underserved communities. MAP also produces prepared foods (dips, hummus, jams, pesto) sold through FreshFix's catalog.
• UB Veggie Van (Upward Bound Student Program)minorStrategic or Co-development PartnerFreshFix donates produce boxes to the Upward Bound Student Program at the University at Buffalo through its donation box program, supporting nutrition access for students from disadvantaged backgrounds.
• Healthcare Organizations (Produce Prescription Programs)coreStrategic or Co-development PartnerFreshFix partners with area healthcare organizations on Produce Prescription programs, channeling food-as-medicine referrals through its delivery infrastructure. Buffalo Neighborhood Health Center is a named partner distributing FreshFix boxes at clinical locations.
• 60+ Local Farms (Traditional, Urban, Vertical, and Hydro Farmers)coreOthersFreshFix partners with more than 60 farmers including traditional, urban, vertical, and hydro farmers who value planet-friendly agricultural practices. Farmers in the network include GAP Certified, Certified Organic, and Certified Naturally Grown operations. Non-certified organic farmers practicing near-organic standards are also included.
• 40+ Local Artisans and Producers (NYS)coreOthersFreshFix partners with more than 40 producers across New York State who keep their ingredients to a minimum and prioritize quality over quantity. Producer partners include Butter Block (pastries), Manchester Place Baking Co. (baked goods), Grassland Farms (pasture-raised chicken, grass-fed beef), Oink & Gobble Farm (pasture-raised pork and turkey), Lively Run Goat Dairy (cheese), Red Jacket (juice/cider), Erba Verde Farms (pastured chicken, pork), and many more.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Imperfect Foods: Subscription box service delivering produce, proteins, dairy, and pantry staples to households, with a mission to reduce food waste. Closely mirrors FreshFix's combination of fresh produce subscription plus artisan protein/dairy/pantry add-ons.
• Farmbox Direct: Subscription produce and organic food delivery service shipping curated local and organic boxes to households. Direct comparable to FreshFix's LocalFix/FamilyFix/OrganicFix subscription tiers.
• Hungry Harvest: Subscription produce box service delivering rescued and local produce to households, with explicit focus on food access and SNAP acceptance. Highly comparable to FreshFix on subscription model, mission alignment, and SNAP integration.
• GrubMarket: B2B produce and food distribution platform aggregating supply from farms and producers for restaurants, retailers, and institutional buyers. Directly comparable to FreshFix's wholesale arm serving restaurants, small grocers, and food access organizations.
• Misfits Market: Subscription produce and grocery box service delivering surplus and 'imperfect' fresh food directly to households. Directly comparable to FreshFix's recurring produce box model with similar local/curated sourcing angle, though at much larger national scale.
• Good Eggs: Online grocery delivery service aggregating local and regional produce, meats, dairy, and pantry staples for home delivery. Comparable to FreshFix's D2C model of curated local food delivered on a recurring basis.

Broad incumbents

• FreshDirect: Large regional online grocer delivering fresh produce, proteins, dairy, and prepared foods to households in the Northeast. Comparable to FreshFix's broader delivery model and curated fresh catalog, though it operates at much greater scale and offers national-brand SKUs alongside local sourcing.

Emerging players

• Blue Apron: Direct-to-consumer meal kit subscription service with recipe cards and pre-portioned ingredients. Adjacent to FreshFix's prepared foods, bundles, and FlexFix custom box offerings, though meal kits are not FreshFix's primary product.
• Daily Harvest: Subscription-based DTC brand delivering frozen prepared foods and smoothies. Comparable to FreshFix's prepared foods and frozen protein categories and recurring delivery cadence, though Daily Harvest is centrally produced rather than locally aggregated.
• Farmers Web: Software-enabled wholesale platform connecting farms to wholesale buyers including restaurants, food co-ops, and institutions. Comparable to FreshFix's wholesale B2B model of aggregating local farm supply for institutional buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/yourfreshfix
• LinkedInlinkedin.com/company/freshfixwny

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Fix