Key Dental

What Key Dental does

Key Dental is a privately held, family-owned dental practice group operating two clinical sites in the Jackson, Mississippi metropolitan area — Madison and Pearl — under continuous operation for more than 35 years. The group is led by founder Dr. Joe Collins II alongside Dr. Robby Manning, Dr. Jason Ross, Dr. Chad Stokes, and next-generation clinician Dr. Joseph Collins III, delivering general, cosmetic, restorative, sedation, and orthodontic dentistry under one brand.

The practice operates a conventional fee-for-service and insurance-reimbursement model, supplemented by an in-house dental savings plan aimed at uninsured patients and a CareCredit partnership that provides third-party financing for higher-ticket procedures. Patient acquisition is driven by a strong local reputation (4.9 Google rating across 550+ reviews), word-of-mouth referrals, and an owned digital footprint spanning 100+ published blog articles and active social channels. There is no disclosed PE backing, no external funding, and no M&A activity — growth has been entirely organic.

Strategically, the group has executed a multi-generational succession plan, expanded to a second location, introduced sedation dentistry to broaden case mix, launched a direct-pay savings plan to capture uninsured demand, and invested in content marketing to reduce reliance on referrals. The business is best characterized as a mature, multi-location, family-run dental group with stable demand and incremental rather than aggressive expansion.

Name

Key Dental

Legal name

Key Dental Group

Website

https://keydentalgrp.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Key Dental is a family-owned dental practice group operating two locations in Madison and Pearl, Mississippi, delivering comprehensive general, cosmetic, restorative, sedation, and orthodontic services to Jackson-metro patients for over 35 years.

Ownership category

akta.pro rank

Product category

General Dental Practice Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLABAKAB

General Dentistry Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

Keywords

• Family dentistry services
• Cosmetic dental treatments
• Dental implant services
• Preventive dental care
• Sedation dentistry

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental Services Revenue: Fee-for-service dental care model providing comprehensive dental services including preventive, cosmetic, restorative, and emergency treatments. Revenue generated through patient payments including out-of-pocket, insurance reimbursements, and financing plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Key Dental Group operates as a full-service dental practice providing preventive, cosmetic, restorative, implant, sedation, periodontal, sleep apnea, and emergency dental care at two locations in Madison and Pearl, Mississippi. The practice serves patients of all ages with a multi-dentist team, offering services ranging from routine cleanings and exams to complex procedures like dental implants, IV sedation, bone grafting, and full mouth restorations. Payment options include insurance, CareCredit financing, and an exclusive in-house dental savings subscription plan.

Product overview

Key Dental Group is a full-service dental practice offering comprehensive dental care under one roof at two locations (Madison and Pearl, MS). The practice provides a unified portfolio of dental services spanning preventive care (dental exams, cleanings, sealants, family dentistry), cosmetic treatments (smile makeovers, braces, clear aligners, teeth whitening, porcelain veneers, dental bonding), restorative procedures (dental crowns, bridges, implants), surgical services (tooth extractions, root canals, bone grafting), periodontal care, sleep apnea treatment, and sedation dentistry. The practice also offers an in-house dental savings plan as a financing alternative to insurance. With over 60 years of combined experience among five dentists, the practice emphasizes comprehensive care without requiring outside specialist referrals.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Implants Full-service dental implant solutions including single, multiple, and full mouth dental implants that replace missing teeth and act as natural tooth roots, available as a core restorative service at Key Dental Group.
• Sedation Dentistry IV sedation and other sedation options administered to help anxious patients feel calm and comfortable during dental procedures, available at both Key Dental Group locations.
• Preventive Dentistry Routine exams, professional cleanings, dental sealants, and family dentistry services designed to prevent dental problems and maintain oral health across all age groups.
• Cosmetic Dentistry Smile-enhancing cosmetic treatments including smile makeovers, dental braces, clear aligners, professional teeth whitening, porcelain veneers, and dental bonding for patients seeking aesthetic dental improvements.
• Restorative Dentistry Restorative dental treatments including dental crowns and bridges that repair damaged or missing teeth to restore strength, function, and natural appearance.
• General Dentistry Routine general dental care including check-ups, basic treatments, root canals, and tooth extractions to maintain overall oral health for patients of all ages.
• Emergency Dentistry Urgent dental care for severe pain, swelling, dental injuries, broken teeth, or oral infections requiring immediate attention, available with same-day appointments at both Key Dental locations.
• Sleep Apnea Treatment Custom-made oral appliances that help improve breathing during sleep and reduce snoring for patients with sleep apnea or related conditions.
• Periodontal Treatment Gum disease treatment including deep cleaning, scaling, root planing, and laser therapy to restore and maintain gum health.
• In-House Dental Savings Plan Exclusive annual subscription dental savings program offered by Key Dental Group covering many treatments at 100% and providing significant discounts on additional services as an alternative to traditional dental insurance.

Quantifiable outcome

• 4.9 rating from 550+ patient reviews

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Aspen Dental: Large DSO offering general dentistry, implants, and emergency services across hundreds of offices — comparable full-service, multi-provider dental practice model with in-house financing and broad insurance participation.
• MB2 Dental: Doctor-owned DSO partnering with independent dental practices for non-clinical support — analogous group practice model providing scale benefits while preserving clinical autonomy, the strategic option that could appeal to Key Dental.
• Heartland Dental: Largest U.S. dental support organization (DSO) supporting thousands of dentists across general, cosmetic, and specialty dentistry — directly comparable as a multi-dentist general dentistry platform operating across regional markets.
• Western Dental: Large dental group practice chain offering general dentistry, orthodontics, implants, and cosmetic services — directly comparable full-service general dentistry operator with multi-provider offices.
• Sonrava Health: National dental parent company operating multiple DSO banners (including Western Dental and others) offering general dentistry, orthodontics, and specialty care — comparable full-service dental group practice platform.
• Pacific Dental Services: Major DSO supporting hundreds of dental practices including general, cosmetic, orthodontic, and specialty services — directly comparable as a multi-site general dentistry group practice operator.

Direct peers

• Benevis: Dental support organization focused on general dentistry practices serving families — directly comparable full-service, family-focused multi-dentist practice model with insurance and affordable care orientation.
• Great Expressions Dental Centers: Multi-site family and cosmetic dental practice group offering general, specialty, and orthodontic services — directly comparable as a multi-dentist general dentistry group with insurance participation and patient savings offerings.
• Affordable Care (Affordable Dentures & Implants): Multi-location dental practice chain focused on dentures, implants, and extractions — directly comparable on the implant and restorative side of Key Dental's service mix with a multi-site group practice operating model.
• Tend: Modern multi-location dental practice offering preventive, cosmetic, restorative, and orthodontic services with strong digital brand and in-house membership plans — directly comparable full-service, consumer-facing dental care model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/keydentalgroup4
• YouTubeyoutube.com/channel/UCT0i5Kkb3egox0Eb9ZRC1Fg
• Facebookfacebook.com/keydentalgrp
• Instagraminstagram.com/keydentalgrp
• LinkedInlinkedin.com/company/key-dental-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Key Dental