Yesmls

What Yesmls does

YesMLS is a Belgium-based, founder-owned SaaS company that operates a global real estate cooperation platform consisting of two interconnected mobile applications: YESMLS Pro (B2B, for licensed real estate professionals) and YESMLS Consumer (B2C, for buyers and sellers). The platform was conceptualized in 2007 by founder and CEO Anthony Deketelaere, a Belgian broker active in real estate since 1999, after he encountered the MLS concept at a Las Vegas convention; the commercial apps launched in 2024. Its core technology centers on proprietary Listing Match and Client Match algorithms that scan the full platform database every 24 hours against user-defined filters and notify both the listing agent and the buyer's agent when criteria intersect, alongside real-time portfolio synchronization and a dual-app architecture that lets Premium subscribers push their portfolio into a personally branded Consumer app for their clients. The company enforces an "Exclusive Listings Only" policy, positions itself as a cooperation platform across brands and franchises rather than a single-market MLS, and explicitly does not take a cut of agent commissions.

The business model is subscription-based SaaS priced in EUR across six tiers — Pro (EUR 20/month), Premium (EUR 95/month), Premium+ (EUR 135/month), Enterprise (EUR 495/month, up to 100 members), Platinum (EUR 995/month, up to 1,000 members), and Diamond (EUR 2,950/month, up to 5,000 members) — with annual billing offering a 20% discount and a free one-month Pro trial. Go-to-market is product-led and self-serve: agents download YESMLS Pro from iOS or Google Play, undergo due-diligence vetting by YESMLS before activation, and acquire clients through a unique agent code that activates the Consumer app. Distribution relies on app store presence, QR-code-driven downloads from the corporate website, and direct email outreach; no paid acquisition, partnerships, sales team, or funding rounds are disclosed, and YesMLS appears to be bootstrapped under single-founder leadership with operations centered in Belgium despite global positioning.

Name

Yesmls

Legal name

YesMLS

Website

https://yesmls.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

YesMLS is a Belgium-based SaaS company that operates a global real estate cooperation platform via two mobile apps (YESMLS Pro for agents and YESMLS Consumer for buyers/sellers), using proprietary matching algorithms and a tiered EUR-denominated subscription model across six plans.

Ownership category

akta.pro rank

Product category

Real Estate MLS / Listing Software

NAICS

Software Publishers (5132), Offices of Real Estate Agents and Brokers (53121)

SIC

Services-Prepackaged Software (7372), Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAMAGAK

Marketplace Enablement, Seller Tools & E-commerce Infrastructure

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

Keywords

• Real estate MLS
• Agent subscription platform
• Listing analytics software
• Property matching platform
• Real estate SaaS

Headquarters

HQ city

Ostend

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Software (SaaS): YESMLS operates as a technology company delivering subscription-based software. The platform offers multiple tiered subscription plans (Pro, Premium, Premium+, Enterprise, Platinum, Diamond) with monthly and annual billing options. Annual billing provides a 20% discount. The company explicitly states it does not take a cut in agent commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

YesMLS sells subscription-based real estate software consisting of two complementary products: YESMLS Pro, a paid app for real estate agents that delivers listing analytics, portfolio management, and Listing Match/Client Match algorithms; and YESMLS Consumer, a free app for buyers and sellers that surfaces listings and supports agent contact. The platform is monetized solely through monthly subscriptions starting at EUR 20 and reaching EUR 2,950 at the Enterprise tier, with no commission taken on closed transactions.

Product overview

YESMLS is a global B2B2C real estate platform comprising two interconnected mobile applications. YESMLS Pro serves as the core B2B platform for real estate professionals, offering subscription tiers (Pro at €20/month, Premium at €95/month, and Premium+ at €135/month) that provide agent profiles, listing uploads (20 to unlimited based on tier), agent connections with commission sharing, and access to developers and projects. YESMLS Consumer is the companion B2C app for property buyers and sellers, activated via agent codes through Pro Premium subscriptions, providing clients with their agent's listings, real-time notifications, and automated matching capabilities. The platform facilitates cooperation between real estate agents across brands and franchises globally, operating on a subscription-only model without commission cuts.

Differentiator

Problem solved

Functional benefit

Brands

• YESMLS Pro: B2B subscription app for real estate professionals (agents/brokers) to create profiles, upload exclusive listings, connect with other agents, and access developer invitations and buyer/listing matches.
• YESMLS Consumer

Products and services

• YESMLS Pro Subscription-based mobile and web application for licensed real estate professionals, providing real-time portfolio analytics, Listing Match and Client Match algorithms, market analytics, exclusive-listing visibility, and tools to generate personal-branded consumer apps via QR codes. Sold as a tiered monthly subscription (Pro through Diamond, EUR 20 to EUR 2,950 per month).
• YESMLS Consumer Free consumer-facing mobile application for residential buyers and sellers that surfaces listings and connects users directly with the responsible listing agent using the YesMLS platform. Free to download and use; supports both individual consumer subscriptions and personal-branded consumer apps generated by YesMLS Pro agents.

Quantifiable outcome

• Real-time portfolio updates when adding files to listings - files instantly show up in shared listings
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• kvCORE (Inside Real Estate): kvCORE / Inside Real Estate is an end-to-end real estate platform for agents, teams, and brokerages, including CRM, IDX websites, lead engine, and back-office. Directly comparable to YesMLS's Enterprise/Platinum/Diamond tiers as a tiered SaaS platform targeting brokerages.
• Propertybase: Propertybase is a global real estate platform built on Salesforce serving brokerages with CRM, marketing, and transaction tools. Comparable to YesMLS as a tiered subscription platform with global aspirations and focus on brokerages, though primarily a CRM rather than a cooperation network.
• Real Geeks: Real Geeks provides agent websites, lead generation, and CRM tools for individual real estate professionals and teams. Comparable to YesMLS Pro tier as a subscription platform for individual agents seeking tools, branding, and client engagement capabilities.
• BoldTrail (Bold Brokerage): BoldTrail is a transaction and CRM platform for real estate agents and teams, offering lead generation, pipelines, and agent productivity tools. It is directly comparable to YesMLS as a subscription B2B platform serving individual agents and small brokerages, though without the global cross-agent cooperation focus.
• Lofty (Chime Technologies): Lofty is an AI-powered CRM and growth platform for real estate agents, teams, and brokerages. Directly comparable to YesMLS as a subscription SaaS serving real estate professionals with tiered plans, though focused on CRM/lead gen rather than cross-agent cooperation.

Broad incumbents

• Compass: Compass is a technology-first residential brokerage with an in-house platform for agents covering CRM, marketing, and listings. Comparable to YesMLS as a tech-enabled agent platform, but Compass owns its agents whereas YesMLS enables cross-brand cooperation without employment.
• Zillow: Zillow is the largest U.S. real estate platform operating consumer-facing search alongside agent tools (Premier Agent, Showcase). It is broadly comparable to YesMLS as a digital real estate marketplace serving both consumers and agents, though its model is advertising/lead-gen rather than subscription cooperation.
• Redfin: Redfin is a tech-enabled residential brokerage combining a consumer search portal with an agent network. It overlaps with YesMLS in the consumer/agent intersection and in building proprietary technology for agent cooperation, but operates at much larger scale within the U.S. only.
• Homes.com (CoStar): Homes.com, owned by CoStar, is a residential real estate portal with a heavy 2024 marketing push to attract agents and listings. It is comparable to YesMLS as a competing platform seeking to onboard agents and connect them with consumers, but with substantially more capital and an advertising-supported model.
• Realtor.com (Move, Inc.): Realtor.com is a major U.S. real estate listings portal operated by Move, Inc. (News Corp). It overlaps with YesMLS as a digital marketplace surfacing MLS-sourced listings to consumers and supporting agent presence, though its model is listing aggregation rather than agent-to-agent cooperation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yesmls