GL events UK

What GL events UK does

GL events UK is the UK operating subsidiary of France-based GL events Group (Euronext Paris: GLO), supplying temporary and permanent event infrastructure to enterprise clients across sport, exhibitions, retail, and festivals. The company's core products include marquees (clearspan, Showspan, traditional pole, and pagoda variants), tiered seating, multi-deck temporary structures (flagship Absolute and the newer QWAD), complete event overlay packages, and complementary offerings such as furniture hire, festive lighting, and temporary power via its Flow Power Solutions subsidiary. It holds ISO 9001, 14001, 20121, and 45001 certifications, alongside Constructionline Gold, JOSCAR, SafeContractor, and Cyber Essentials Plus, enabling it to act as Principal Designer and Principal Contractor on publicly procured major sporting events.

The business operates on a project-based, quote-driven pricing model with multi-year contracts and a direct enterprise field-sales motion. Delivery is consultative, with dedicated account managers, in-house CAD design, and on-site project teams handling scoping, installation, and dismantle. Named flagship engagements include 78-venue overlay at London 2012, delivery across all 12 Birmingham 2022 Commonwealth Games venues as Official Overlay Supporter, Ryder Cup 2023 in Rome (including debut QWAD deployment), The Open Championship (with The R&A since 2013), and a 20+ year partnership with Ascot Racecourse. Through its Stadia by GL events subsidiary, it has also entered permanent stadium seating projects for clients such as Glasgow Warriors and Kent County Cricket Club.

Customer segments are organised horizontally by event type — major sporting events, exhibitions, retail/pop-ups, horse racing, cricket, golf, motorsport, rugby, and festivals — with enterprise organisers as the primary buyer. Long-term client retention, an extensive physical asset base, and statutory compliance credentials form the basis of competitive durability. No UK-specific revenue, funding, or headcount history is disclosed; growth signals are observable through successive flagship contract wins and adjacent vertical moves (stadia, placemaking, festive lighting) rather than disclosed financial metrics.

Name

GL events UK

Legal name

GL events UK

Website

https://glevents.co.uk

Company type

Private

Founded year

1820

Operating status

Operating

Headcount range

101–250 employees

Short description

GL events UK supplies temporary and permanent event infrastructure — marquees, multi-deck structures, tiered seating, and overlay — to enterprise clients across UK sport, exhibitions, retail, and festivals.

Ownership category

akta.pro rank

Product category

Event Infrastructure Services

NAICS

Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance Floor, Staging & Platform Rentals (HSACAFAD)

akta.pro secondary industries

Venue Decor Setup, On-Site Styling & Breakdown (HSACAOAO), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO)

Keywords

• Temporary event structures
• Tiered seating rental
• Event overlay services
• Marquee hire services
• Stadium construction solutions

Headquarters

HQ city

Castle Donington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Temporary Structure Rental and Installation: Rental and installation of temporary event structures including marquees, clearspan tents, pagodas, and multi-deck hospitality structures. Projects range from single structures to complex multi-venue infrastructure deployments.
2. Tiered Seating Rental: Rental and installation of temporary grandstand seating for sporting events, exhibitions, and festivals. Olympic-standard seating specifications with custom configurations.
3. Event Overlay Services: Complete turnkey overlay solutions for major sporting events, including designing, planning, installing, and removing temporary infrastructure, services and products. Often involves Principal Contractor and Principal Designer roles.
4. Event Fit-Out and Customisation: Interior fit-out services including branding, lighting, linings, walling, flooring, furniture, HVAC, AV equipment, signage, and toilet facilities for temporary structures.
5. Permanent Stadia Solutions: Permanent grandstand seating and structure installation through Stadia by GL events, including stadium redevelopment projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

GL events UK provides temporary and permanent event infrastructure for major sporting events, exhibitions, festivals, and corporate functions, including marquees, clearspan and multi-deck structures (Absolute, QWAD), Olympic-standard tiered seating, complete event overlay (trackways, barriers, power, fit-out), and permanent stadium seating via the Stadia by GL events sub-brand. The company acts as Principal Contractor and Principal Designer, delivering turnkey solutions from design and CAD planning through installation and dismantle. Complementary offerings include Flow Power temporary power generation, event furniture hire, festive lighting, placemaking installations, and interior fit-out services (branding, HVAC, AV, flooring, signage).

Product overview

GL events UK provides world-class event infrastructure solutions through a portfolio of physical products and services rather than a unified software platform. The core offering consists of temporary structures (marquees, Absolute and QWAD structures), tiered seating, and complete overlay solutions. These primary products are supported by complementary offerings including event furniture hire, temporary power (Flow Power Solutions), festive lighting, and comprehensive event fit-outs covering branding, lighting, flooring, HVAC, and accessibility features. The product range spans from compact 3mx3m garden pagodas to large-scale multi-deck structures spanning thousands of square meters, serving event types including sporting events, exhibitions, retail pop-ups, and festivals.

Differentiator

Problem solved

Functional benefit

Brands

• Stadia by GL events: Permanent stadium and seating construction solutions for permanent installations, including stadium redevelopments and permanent grandstand seating.

Products and services

• Marquees Rental and supply of traditional and contemporary marquee structures for events of all sizes, including Clearspan aluminium-framed marquees (3m to 30m span), Showspan tensioned tents (90ft width, capacity exceeding 10,000 guests), traditional pole tents (30ft, 40ft, 50ft widths), Ultimate Pagodas, Piazza Pagodas, and Garden Pagodas. Designed for sporting events, exhibitions, weddings, corporate functions, and retail pop-ups.
• Temporary Structures Single, double, and triple-deck temporary structures for hospitality, retail, back-of-house, and media applications at events, including the flagship Absolute Structure (with custom structural elements, integrated gutter system, and multiple roof profile options) and the QWAD modular multi-deck structure (ground-built and craned into place, heavy deck floor system, local manufacturing to reduce carbon footprint). Used for major sporting events including Ryder Cup 2023.
• Tiered Seating Olympic-standard temporary grandstand seating with customisable configurations for sporting events, exhibitions, and festivals. Designed for spectator comfort and clear sightlines, with a track record of 130,000 temporary seats supplied at 13 Olympic venues for London 2012 and recurring installations at The Open Championship and Lancashire County Cricket Club.
• Event Overlay Complete turnkey event overlay services including trackways, crowd barriers, floor coverings, tents, commentary booths, fencing, and infrastructure for multi-venue sporting events. Delivered for 12 venues at the Birmingham 2022 Commonwealth Games as Official Overlay Supporter, Principal Designer, and Principal Contractor.
• Stadia & Seating (Stadia by GL events) Permanent and temporary stadium seating solutions for cricket clubs, rugby stadiums, and sporting venues, including curved seating structures and stadium redevelopment projects. Delivered under the Stadia by GL events sub-brand, with examples including a 2,600-capacity permanent curved grandstand at Kent County Cricket Club and three new grandstands adding 2,500 seats for Glasgow Warriors at Scotstoun Stadium.
• Temporary Power (Flow Power Solutions) Temporary power generation and distribution solutions including Flow Power generators, cabling, and HVAC equipment to support event infrastructure deployments.
• Event Furniture Hire Complete furniture solutions for events and temporary structures, including banqueting, bar, bistro, garden, patio, lounge furniture, and staging.
• Festive Lighting Lighting installations for festive events and venues, including decorative lighting schemes for public spaces and seasonal events (e.g., Ramadan lighting scheme in London).
• Placemaking Urban placemaking solutions using temporary structures and installations for public spaces and events, exemplified by Regent Street Pride Flags 2023 installations for The Crown Estate.
• Event Fit-Outs Interior customisation of temporary structures including branding, lighting, linings, walling, flooring, doors, windows, HVAC, audio-visual equipment, signage, toilets, and walkways. Delivered as part of turnkey event solutions.

Quantifiable outcome

• Delivered turnkey overlay for 12 Commonwealth Games venues on time and in budget
• +4 more outcomes

Named customers13 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Birmingham 2022 Commonwealth Games Organising CommitteeflagshipStrategic or Co-development Partner · 1 January 2021Appointed as Official Overlay Supporter for Birmingham 2022 Commonwealth Games, taking on Principal Designer and Principal Contractor roles for 12 venues.
• Event Safety PlancoreImplementation/ SI/ Consulting PartnerEvent Safety Plan was embedded in the Birmingham 2022 Commonwealth Games project team from day one, undertaking the Principal Designer and Principal Contractor requirements on behalf of GL events UK.
• Field & LawncoreStrategic or Co-development PartnerLong-term partnership with Field & Lawn for joint delivery of events including Murrayfield Six Nations Rugby hospitality villages.
• MATCH HospitalityflagshipStrategic or Co-development PartnerPartnership for delivery of hospitality solutions at major sporting events including Silverstone F1, providing branded hospitality structures and experiences.
• European Tour (DP World Tour)flagshipStrategic or Co-development PartnerLong-standing relationship with European Tour for Ryder Cup and other European Tour golf events, providing temporary infrastructure solutions.
• Galliford TryminorImplementation/ SI/ Consulting PartnerAppointed by Galliford Try on behalf of Kent County Cricket Club to undertake stadium seating redevelopment.
• Birmingham 2022 Commonwealth GamesflagshipStrategic or Co-development PartnerOfficial Overlay Supporter, Principal Designer and Principal Contractor for Birmingham 2022 Commonwealth Games, navigating complexities of multi-venue, multi-sport event.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Neptunus Structures: Netherlands-based provider of temporary and semi-permanent structures for events, exhibitions, and sports. Competes head-to-head with GL events UK on clearspan halls, multi-deck hospitality, and rapid-installation sporting event overlay.
• Losberger De Boer: Global manufacturer and rental provider of temporary structures, clearspan halls, and event venues. Direct competitor to GL events UK across marquees, temporary halls, and large-scale event overlay for sporting events and exhibitions.
• HTS Höcker (UK operations): UK arm of a major European temporary-structure manufacturer supplying clearspan marquees and event halls. Competes with GL events UK on marquee rentals and event overlays across sporting and exhibition segments.
• Arena Group: UK supplier of temporary demountable structures, seating, and overlay for major events and venues. Directly competes with GL events UK in stadium overlay, tiered seating, and event infrastructure rental.
• Field & Lawn: UK marquee and temporary structure hire company with heritage in sporting and corporate events. Both a partner and competitor to GL events UK on UK projects such as Murrayfield Six Nations hospitality villages.
• Röder HTS Höcker: German-headquartered supplier of temporary event structures, clearspan tents, and modular halls. Competes directly with GL events UK on marquee rentals, multi-deck hospitality structures, and major event overlay in the European and UK markets.
• Star Events Group: UK provider of staging, grandstand seating, and event overlay infrastructure. Directly comparable to GL events UK's tiered seating and overlay product lines for concerts, festivals, and sporting events.

Broad incumbents

• Aggreko: Global leader in temporary power generation and temperature control, with a major UK presence. Comparable to GL events UK's Flow Power Solutions subsidiary and often procured alongside event overlay services.
• GL events Group: French-listed parent of GL events UK, with global event infrastructure operations across five continents. Comparable as the ultimate owner/operator, providing group-level context for the UK subsidiary's competitive positioning and product portfolio.

Regional players

• Wernick Event Hire: UK modular and event-space provider focused on portable and modular buildings for events, education, and construction. Overlaps with GL events UK's marquee and structure rental offering for UK events and pop-up venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCNnJUYsCqGws24h78KZ6ihQ
• LinkedInlinkedin.com/company/gleventsuk
• Instagraminstagram.com/gleventsuk
• Xx.com/gleventsuk

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GL events UK