Medición y Control

What Medición y Control does

Medición y Control is a privately-held Colombian industrial automation and control distributor and solutions provider headquartered in Medellín and operating under the legal entity Medición y Control SAS. The company supplies industrial measurement instrumentation across five core variables — temperature, level, flow, pressure, and humidity — alongside complementary services including energy management, inventory control systems, instrument auditing and calibration, industrial process automation, custom instrumentation fabrication, gas emission analysis, and water/liquid analysis. Its product portfolio is built both around proprietary offerings (e.g., the Industry 4.0 IoT cloud monitoring platform accessible via Gateway with 24/7 alarm notifications through Telegram and email) and around authorized distribution of ten international brands including Siemens, WIKA, Bellofram, FineTek, Fox Thermal, Maxthermo, Maycin, CHY FireMate, Deltratrack, and Fafnir.

The business operates on three revenue mechanics: one-time hardware resale through its own e-commerce storefront (unit pricing ranging from roughly $28,738 COP to over $3,123,750 COP per SKU, with a $100,000 COP minimum online order), professional services revenue from calibration, automation, and custom fabrication, and a recurring subscription stream from the Industry 4.0 cloud monitoring service. Go-to-market is sales-led with regional sales advisors in Bogotá and Cali, augmented by channel partnerships with the international brand principals and direct e-commerce self-serve. The company serves Colombian industrial manufacturers, distributors, machinery makers, and system integrators, with visible enterprise reference customers spanning food & beverage (Colanta, Colcafé, Compañía Nacional de Chocolates, Noel), consumer goods (Kimberly-Clark, Haceb), utilities and water (EPM, Aguas Nacionales), energy (ISAGEN), and mining (Mineros).

The firm was founded in 1983, operates with 11-50 employees, is privately held with no disclosed institutional investors, no funding history, and no parent company, and is geographically confined to Colombia at a national scale. No certifications, patents, or AI-specific capabilities are disclosed.

Name

Medición y Control

Legal name

MEDICIÓN Y CONTROL SAS

Website

https://medicionycontrol.com.co

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Medición y Control is a privately-held Medellín-based industrial measurement and control distributor serving Colombian manufacturers, utilities, and integrators with temperature, level, flow, pressure, and humidity instrumentation from ten international brands, plus proprietary Industry 4.0 IoT cloud monitoring, calibration, and custom automation services.

Ownership category

akta.pro rank

Product category

Industrial Instrumentation and Process Automation

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Process Automation Instrumentation & Control (DCS, Valves, Actuators, Analyzers) (IMAHAHAM)

akta.pro secondary industry

Process Industries IIoT (Oil & Gas/Chemicals/Pharma/Food) (IMAIAMAM)

Keywords

• Industrial measurement instruments
• Process automation solutions
• Level sensors
• Pressure transducers
• Temperature controllers

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Instrumentation Products: Sale of industrial measurement and control instruments including temperature sensors, level switches, pressure transducers, flow meters, humidity instruments, and related accessories. Products are sold directly through the company e-commerce platform with pricing ranging from approximately $28,738 COP to over $3,000,000 COP per item.
2. Industrial Automation and Services: Services including energy management systems, inventory control systems, instrument auditing and calibration, industrial process automation, special instrumentation fabrication, gas emission analysis systems, and water/liquid analysis solutions.
3. Industry 4.0 IoT Monitoring Services: Cloud-based IoT monitoring service for industrial processes with 24/7 availability, providing real-time data access, statistical analysis, and alarm management capabilities for connected industrial equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Medición y Control distributes and integrates industrial measurement and control instrumentation across five categories — temperature, level, pressure, flow, and humidity — sourced from international brands (Siemens, WIKA, FineTek, Maxthermo, Maycin, Fox Thermal, Bellofram, CHY FireMate, Deltratrack, Fafnir). The company complements this product portfolio with specialized services including instrument calibration and auditing, industrial process automation, custom instrumentation fabrication, energy management, inventory control, gas emission analysis, water/liquid analysis, and an Industry 4.0 IoT cloud-based monitoring platform for real-time process variable tracking via Gateway technology.

Product overview

Medición y Control is an industrial automation and control company based in Medellín, Colombia, offering a comprehensive portfolio of measurement and control products and services. The product portfolio centers on five core measurement categories: Temperature (sensors, thermowells, thermostats, temperature controllers, transmitters, thermocouple wires), Level (magnetic switches, capacitive sensors, rotating paddle switches, vibrating fork switches, float sensors), Flow (flowmeters including electromagnetic, ultrasonic, turbine, and variable area types), Humidity (digital thermohygrometers with probes), and Pressure (transducers and transmitters). The company complements its hardware offerings with Industry 4.0 cloud-based monitoring services (data acquisition and real-time process visualization via Gateway), plus specialized services including energy management, inventory control, instrument calibration, industrial process automation, custom instrumentation fabrication, and gas emission analysis. Major branded suppliers include Maycin, FineTek, Maxthermo, Siemens, WIKA, Fox Thermal, Bellofram, Fafnir, CHY FireMate, and Deltratrack.

Differentiator

Problem solved

Functional benefit

Products and services

• Temperature Measurement Instruments Industrial temperature instrumentation including RTD PT100 sensors, thermocouples (Type K, S, R), ceramic thermowells, thermostats (TS-050SB-C, TS-080SB-C), PID process controllers (Maxthermo Serie 5), temperature transmitters (Sitrans TH100 Siemens), terminal heads, and thermocouple wire (Inox 316, Inconel). For industrial manufacturers requiring accurate process temperature monitoring and control.
• Level Measurement and Control Instruments Industrial level instrumentation including magnetic bypass level switches (EFB-1220), horizontal PVDF level switches (OH-52M), vertical stainless steel level controls (LS-3001-M), polypropylene level switches (OV-2Y, OH-51M), 90° angle level controls (LS-3002M), rotating paddle level switches (FineTek SE110), capacitive level controls (SA111), vibrating fork level switches (SC24060-DDQ), liquid level controls (JLC Maxthermo), and magnetic float sensors (S4M). For tank level detection, overfill protection, and pump/alarm control across liquids, solids, and powders.
• Pressure Measurement Instruments Pressure transducers, transmitters, and pressure fitting products sourced from brands including WIKA. For industrial pressure monitoring and process control applications.
• Flow Measurement Instruments (Flowmeters) Flowmeters for measuring fluid quantity through pipes, including liquids and gases. Various types offered: variable area (rotameter), electromagnetic, ultrasonic, and turbine flowmeters. For industrial flow measurement applications.
• Humidity Measurement Instruments Digital thermohygrometers with external probe for monitoring temperature and relative humidity. Uses capacitive humidity sensors and NTC thermistor or RTD PT100 temperature sensors. Data logging, PC/mobile transfer, SCADA integration capability. For industrial humidity and temperature monitoring.
• Industry 4.0 Cloud Monitoring Platform Cloud-based IoT platform for real-time monitoring of industrial variables (electrical and process data) via Gateway technology, accessible from any internet-connected device. Features include user management, variable handling and storage, visualization, statistical analysis for predictive maintenance, and alarm generation via email or Telegram. 24/7 availability with up to 2 years of historical data storage. For industrial operators seeking real-time process visibility and Industry 4.0 transformation.
• Instrument Auditing and Calibration Services Instrumentation auditing and calibration services for industrial measurement equipment. For industrial manufacturers maintaining measurement reliability and regulatory compliance.
• Industrial Process Automation Services Industrial process automation services to improve productivity and efficiency in manufacturing operations. For industrial manufacturers seeking process optimization.
• Energy Management and Cost Center Solutions Energy management and cost center solutions for industrial facilities to track and optimize energy consumption. For industrial operators managing energy efficiency and cost accountability.
• Custom Instrumentation Fabrication Custom instrumentation fabrication services for specialized industrial measurement requirements that cannot be met by standard catalog products.
• Gas Emission Analysis Systems Gas emission analysis systems for environmental monitoring and regulatory compliance in industrial settings.
• Water and Liquid Analysis Systems Water analysis and liquid measurement systems for industrial fluid monitoring applications. For water utilities and industrial operators managing fluid quality.
• Inventory Control Systems Inventory control systems for industrial applications to track and manage material and instrument inventories.

Quantifiable outcome

• Decreased operator time spent on manual data collection
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core.

• SiemenscoreTechnology or IntegrationAuthorized distributor of Siemens industrial measurement products including temperature transmitters (Sitrans TH100), providing customers with access to Siemens technology for PT100 measurements and process control applications.
• WIKAcoreTechnology or IntegrationBrand partner for pressure measurement and control instrumentation, offering WIKA products as part of comprehensive industrial measurement solutions.
• BelloframcoreTechnology or IntegrationStrategic brand partner offering Bellofram industrial instrumentation products through the company distribution network.
• FineTekcoreTechnology or IntegrationAuthorized distributor of FineTek products including level sensors, rotary switches, capacitive level detectors, vibrating fork switches, and bypass magnetic level switches. Multiple FineTek products are featured in the catalog.
• Fox ThermalcoreTechnology or IntegrationBrand partner for thermal measurement and control instrumentation, integrating Fox Thermal products into the industrial measurement portfolio.
• MaxthermocoreTechnology or IntegrationAuthorized distributor of Maxthermo temperature control products including PID controllers (Series 5), thermostats (TS-050SB-C, TS-080SB-C), and liquid level controls (JLC series).
• MaycincoreTechnology or IntegrationStrategic partner for temperature measurement products including ceramic thermowells, terminal heads, temperature sensors, and level control switches. Multiple Maycin products featured including high-temperature ceramic thermowells and explosion-proof sensor heads.
• CHY FireMatecoreTechnology or IntegrationBrand partner offering CHY FireMate temperature measurement instruments including digital portable thermometers for PT100 sensors.
• DeltratrackcoreTechnology or IntegrationAuthorized distributor of Deltratrack temperature measurement products including digital punch thermometers for industrial applications.
• FafnircoreTechnology or IntegrationBrand partner for industrial measurement and control instrumentation, integrating Fafnir products into the comprehensive product portfolio.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Emerson (Rosemount): Global automation leader whose Rosemount line dominates pressure, temperature, level, and flow measurement in process industries. Comparable because Emerson sells directly to the same enterprise utility, energy, mining, and F&B customers in Colombia that Medición y Control serves with its Siemens/WIKA/FineTek portfolio.
• WIKA: Global manufacturer of pressure, temperature, level, and flow instrumentation, with a local Colombian subsidiary that sells directly to industrial customers. Comparable to Medición y Control because it both competes with and supplies the company (WIKA is one of its brand partners) across the same five measurement categories.
• Yokogawa Electric: Global provider of industrial process automation, measurement, and control solutions with significant presence in Latin America's oil & gas, power, and chemical sectors. Comparable because it competes for the same Colombian enterprise process-automation budgets and offers integrated hardware-plus-software IIoT solutions similar to Medición y Control's platform.
• ABB: Global industrial automation and process instrumentation provider with measurement products in temperature, pressure, level, and flow plus its own Ability cloud platform. Comparable because ABB sells directly into the same Colombian utility (EPM), energy (ISAGEN), and process-industry accounts that Medición y Control serves, and competes in both hardware and IIoT software.
• Siemens (Process Automation): Global industrial automation conglomerate whose SITRANS and SIMATIC lines include temperature, level, and pressure measurement products that Medición y Control distributes (Siemens Sitrans TH100 is in their catalog). Comparable because Siemens both competes (via direct local sales) and supplies the company, creating the same channel-overlap dynamic.
• Endress+Hauser: Global leader in industrial process instrumentation for level, pressure, flow, temperature, and analytical measurement, with established direct sales and service in Colombia. Highly comparable because it competes head-to-head for the same enterprise measurement accounts and offers the same product categories Medición y Control distributes.

Direct peers

• VEGA Grieshaber: Specialised manufacturer of level, pressure, and switching instrumentation with strong presence in industrial process industries. Highly comparable because its core product portfolio (level switches, vibrating forks, pressure transmitters) overlaps directly with Medición y Control's highest-volume categories and it serves the same food & beverage, water, and chemical end-markets in LATAM.
• Pepperl+Fuchs: German manufacturer of industrial sensors, including level, temperature, and pressure instrumentation plus intrinsic-safety components, with direct sales in Latin America. Comparable because it competes with Medición y Control's distributed product portfolio in the same measurement categories and serves overlapping process-industry verticals.
• FineTek: Taiwanese manufacturer specialised in level sensors (vibrating fork, capacitive, rotating paddle, magnetic float), the same categories prominently stocked by Medición y Control (FineTek is one of its core brand partners). Comparable because FineTek could localise direct sales in Colombia and compete with its own distributor, while also defining the product roadmap the company depends on.

Emerging players

• Fox Thermal Instruments: Specialised US manufacturer of thermal mass flow meters and gas flow measurement for industrial applications. Comparable because it is one of Medición y Control's listed brand partners in the flow measurement category and competes directly with the company's flow-meter offering in process-industry accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/medicionycontrol
• LinkedInlinkedin.com/company/mycsas
• Xx.com/MEDICIONYC

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medición y Control