FAFNIR
FAFNIR GmbH, founded 1965 in Hamburg, manufactures magnetostrictive level sensors and tank monitoring systems for the petroleum and process automation industries. Operating as a Gilbarco Veeder-Root subsidiary, it serves customers in 20+ countries with tank gauging, vapour recovery, and overfill prevention solutions.
- Company typePrivate
- Founded1965
- HeadquartersHamburg, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What FAFNIR does
FAFNIR GmbH is a Hamburg, Germany-based specialist in sensors and systems for monitoring and measuring fill levels, founded in 1965 by the Sager family and operating as a wholly-owned subsidiary of Gilbarco Veeder-Root (itself part of Vontier) since March 2010. The company serves two primary verticals: the petroleum industry (petrol stations, carwashes, oil depots, transport operations, and service stations requiring tank gauging, wetstock management, vapour recovery monitoring, and overfill prevention) and process automation (laboratory, pharmaceutical, petrochemical, chemical, and cryogenic applications requiring precision level measurement). Its products are distributed to customers in more than 20 countries through a combination of regional field sales representatives and a network of distribution partners, with an annual partner conference hosting 50+ participants.
The company's core technology is magnetostrictive level measurement, with the TORRIX series delivering ±0.3 mm accuracy across extreme temperature (-200°C to 450°C) and pressure (-1 to 120 bar) ranges. The product portfolio includes the VISY-X automatic tank gauging system, SECON-X universal data platform with remote web access for fuelling station monitoring, COMS continuous oil-separator monitoring system, VAPORIX vapour recovery monitoring, O2-PID overfill prevention with optical product identification, the VISY-RF wireless tank monitoring system, and the VISY-Command control unit. Notable proprietary elements include the TORRIX Mobile wave-compensation algorithm for mobile tank applications, the COMS ultrasonic sludge sensing approach combined with a magnetostrictive separation float, and the TORRIX 6S/6B compact 6 mm probe for limited-space installations. FAFNIR holds an unusually dense certification stack including ATEX, IECEx, SIL 2, OIML R85, ISO 9001/14001/45001, TÜV-certified vapour recovery compliance with EU directives 2009/126/EC and 2014/99/EC, BLAK UmwS recognition for COMS, and Russian metrology approval for LPG.
FAFNIR operates a sales-led go-to-market combining direct field sales across European and international markets, distribution partners, and active participation in industry exhibitions (UNITI expo, MEORGA, Automechanika, LAB-SUPPLY, Tankstelle & Mittelstand). Revenue is generated primarily through hardware sales of sensors and systems under custom quotations with multi-year contracts, supplemented by product training services delivered at the Hamburg training center, on customer premises, or virtually. The company has 51-100 employees and is led by three Managing Directors (René Albrecht, Claudia Ploog, Stephen Richards), with a commercial director, product managers per line, and dedicated regional sales managers covering Europe and mobile solutions.
FAFNIR firmographics
Firmographics- Name
- FAFNIR
- Legal name
- FAFNIR GmbH
- Website
- https://fafnir.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FAFNIR GmbH, founded 1965 in Hamburg, manufactures magnetostrictive level sensors and tank monitoring systems for the petroleum and process automation industries. Operating as a Gilbarco Veeder-Root subsidiary, it serves customers in 20+ countries with tank gauging, vapour recovery, and overfill prevention solutions.
- Ownership category
- akta.pro rank
FAFNIR industry classification
Industry- Product category
- Industrial Level Measurement Sensors
- NAICS
- Totalizing Fluid Meter and Counting Device Manufacturing (334514), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Totalizing Fluid Meters & Counting Devices (3824), Industrial Instruments For Measurement, Display, And Control (3823), Oil & Gas Field Machinery & Equipment (3533)
- akta.pro primary industry
- Controls, Monitoring & Condition Management (for Pumps/Compressors) (IMAHANAI)
- akta.pro secondary industry
- Process Analytical Instrumentation (Gas analyzers, spectroscopy, pH/ORP, conductivity) (IMAGAFAE)
Keywords
Where FAFNIR is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
FAFNIR business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Sensor Hardware Sales: FAFNIR generates primary revenue from manufacturing and selling level sensors, measurement systems, and monitoring equipment including TORRIX, VISY-Stick, SECON-X, and related products.
- Product Training Services: The company offers product training programs conducted at their Hamburg facility, customer premises, installation sites, or virtually, with fees varying by location and setup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation for sensors and systems |
| Other | Multi-year contract | Product training programs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
FAFNIR product offering
Product offeringCore offering
FAFNIR GmbH designs, manufactures, and supplies sensors and systems for monitoring and measuring fill levels in fuel and process liquids. Its portfolio spans automatic tank gauging (VISY-X), magnetostrictive level probes (TORRIX, VISY-Stick), overfill prevention systems (LS 300/LS 500, O2-PID), vapour recovery monitoring (VAPORIX), continuous oil-separator monitoring (COMS), and a web-based data collection platform (SECON-X). The company serves the petroleum industry (petrol stations, carwashes, oil depots, transport operations) and process automation customers (chemical, pharmaceutical, petrochemical, cryogenic, laboratory).
Product overview
FAFNIR GmbH is a specialist in sensors and systems for monitoring and measuring fill levels. The product portfolio spans two main segments: Petroleum Industry (tank gauging, vapour recovery, overfill prevention, oil separator monitoring) and Process Automation (level measurement, cryogenic applications). Core products include VISY-X automatic tank gauging system for petroleum applications, VISY-Stick Flex flexible magnetostrictive sensors for tall tanks, SECON-X monitoring and data collection platform, COMS continuous oil-separator monitoring system, VAPORIX vapour recovery monitoring, O2-PID overfill prevention with product identification, TORRIX magnetostrictive level sensors for process automation, LS 300/LS 500 overfill prevention systems, and FLD fuel level displays. The company also offers the VISY-RF wireless system and VISY-Command control units for system integration, all designed for the oil, chemical, pharmaceutical, and related industries.
Differentiator
Problem solved
Functional benefit
Products and services
- VISY-X
Quantifiable outcome
- Achieved 1,000,000 accident-free working hours in production
- +1 more outcomes
Companies that use FAFNIR
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
FAFNIR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
FAFNIR partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor and flagship.
- OMIScoreIntegration partnership enabling FAFNIR sensors to connect directly with OMIS 4.0 predictive maintenance software. This enables customers to detect events in critical areas of forecourts early, allowing for planned maintenance, early fault detection, and avoidance of downtime.
- 3A WASSERTECHNIKcoreStrategic partnership integrating FAFNIR's COMS (Continuous Oil-Separator Monitoring System) with 3A-rhombic oil separators from 3A WASSERTECHNIK. This integration eliminates visual monthly self-inspections at oil separators in petrol stations by providing continuous oil layer thickness and sludge measurement data in real-time.
- Navta Technology LtdminorLocal partner in Armenia for VISY-X system distribution and support, extending FAFNIR's geographic reach to the Armenian market.
- Gilbarco Veeder-RootflagshipFAFNIR became a member of the Gilbarco Veeder-Root group in March 2010. GVR is a global leader in fuel management and convenience retail technologies, producing fuel dispensers, tank gauging systems, and point-of-sale systems. GVR continues to maintain and expand the FAFNIR brand for automatic tank gauging and vapor recovery systems.
- EHEDGminorFAFNIR became a member of EHEDG (European Hygienic Engineering and Design Group) since 2010. EHEDG is a network of approximately 600 international experts from food industry, machinery and plant construction, and science working on guidelines for hygienic design and manufacturing of equipment for safe food production.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
FAFNIR competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
FAFNIR social profiles
Digital presenceFAFNIR compliance and trust
Trust signalCompliance11 records
FAFNIR financial estimates
Financial estimateRevenue estimate
Valuation estimate
FAFNIR leadership team
Management profileNumber of profiles
Profiles13 records
FAFNIR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FAFNIR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FAFNIR
What does FAFNIR do?
FAFNIR GmbH designs, manufactures, and supplies sensors and systems for monitoring and measuring fill levels in fuel and process liquids. Its portfolio spans automatic tank gauging (VISY-X), magnetostrictive level probes (TORRIX, VISY-Stick), overfill prevention systems (LS 300/LS 500, O2-PID), vapour recovery monitoring (VAPORIX), continuous oil-separator monitoring (COMS), and a web-based data collection platform (SECON-X). The company serves the petroleum industry (petrol stations, carwashes, oil depots, transport operations) and process automation customers (chemical, pharmaceutical, petrochemical, cryogenic, laboratory).
Is FAFNIR a public or private company?
FAFNIR is a private company. It is classified as corporate owned and is currently operating.
When was FAFNIR founded?
FAFNIR was founded in 1965. It employs 51 to 100 people.
Where is FAFNIR based?
FAFNIR is headquartered in Hamburg, Germany, in the Europe region.
How does FAFNIR make money?
Two revenue lines are on record. Sensor Hardware Sales are the primary driver. The others are product Training Services.
Does FAFNIR have an API?
No public API is recorded for FAFNIR.
What industry is FAFNIR in?
FAFNIR's product category is Industrial Level Measurement Sensors. Its primary akta.pro industry code is IMAHANAI, Controls, Monitoring & Condition Management (for Pumps/Compressors), with a secondary code of IMAGAFAE, Process Analytical Instrumentation (Gas analyzers, spectroscopy, pH/ORP, conductivity). Its NAICS code is 334514 and its SIC code is 3824.