Adara

What Adara does

Adara Healthcare Limited is a privately held, family-run UK operator of residential care homes specialising in elderly care, including dementia, physical disability, and mental impairment. The company operates three purpose-built care homes — Burlington Hall in Woburn Sands (54 beds), The Shrubbery in Higham Ferrers (45 beds), and Apollo House in Northampton (61 beds) — for a combined capacity exceeding 160 residents. All rooms feature en-suite facilities, and the homes offer specialist services including hydrotherapy, dementia and Alzheimer's care, Parkinson's support, palliative and end-of-life care, and respite/short-stay options. The company has been operating since 1988 and positions itself on person-centred care, dignity, and an established regional reputation in Buckinghamshire and Northamptonshire.

The business model is straightforward recurring residential care fees charged to residents (and in some cases local authority payers) for long-term, short-term, convalescence, respite, and holiday stays. Pricing is quote-based and varies by individual care assessment, room type, and length of stay; pricing is not publicly disclosed. Go-to-market is sales-led via direct admissions: family referrals, word-of-mouth, social services referrals, healthcare professional recommendations, and the company website. Marketing is organic — website content, carehome.co.uk reviews, a Burlington Hall Facebook page, email newsletter sign-ups, and CQC inspection reports serve as the primary top-of-funnel channels.

The company is registered in England (No. 03366004) as Adara Healthcare Limited, with its registered office in Northampton and a head office also in Northampton. It holds CQC 'Good' ratings at two of its three homes and a 5 Star Food Hygiene rating at Burlington Hall. No external parent, private equity, or venture capital backing has been identified; ownership is closely held by family operators. There is no disclosed revenue, no funding history, no acquisitions, and no technology platform beyond basic care operations tooling.

Name

Adara

Legal name

Adara Healthcare Limited

Website

https://adarahealthcare.co.uk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Adara Healthcare Limited is a family-run UK operator of three residential care homes (Burlington Hall, The Shrubbery, Apollo House) providing 24-hour specialist elderly care, including dementia, physical disability, and palliative support, to residents across Buckinghamshire and Northamptonshire.

Ownership category

akta.pro rank

Product category

Residential Elderly Care

NAICS

Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

General Assisted Living Facilities (HLADABAA)

akta.pro secondary industries

Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI), Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Residential elderly care
• Dementia care services
• Nursing home care
• Palliative end-of-life care
• Respite care stays

Headquarters

HQ city

Woburn Sands

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Care Fees: The company generates revenue through recurring residential care fees charged to residents for 24-hour care services including accommodation, personal care, meals, and activities. Services include long-term care, short-term stays, convalescence, respite care, and holiday stays.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Adara Healthcare operates three residential care homes in the UK (Burlington Hall, The Shrubbery, and Apollo House) providing 24-hour expert care for the elderly, including those with dementia, physical disability, and mental impairment. Services span long-term residential care, short-term stays, convalescence, respite care, and holiday stays, delivered in en-suite accommodation with daily activities, hydrotherapy, and on-site hospitality.

Product overview

Adara Healthcare operates as a unified portfolio of three care homes (Burlington Hall, The Shrubbery, and Apollo House) providing expert 24-hour residential care for elderly residents, including those with dementia, physical disability, and mental impairment. The three homes collectively offer approximately 160 beds with en-suite accommodation, daily activity programmes, specialist bathing facilities including hydrotherapy, landscaped gardens, and additional services such as hairdressing, chiropody, dental and eye care, aural health services, and recreational therapies. Care options include long-term, short-term, convalescence, respite, and holiday stays across all three facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Burlington Hall Care Home A residential care home in Woburn Sands, Milton Keynes, offering 53 single rooms and 1 companion room, all en-suite. Provides 24-hour care including dementia, Alzheimer's, end-of-life, Parkinson's, schizophrenia, epilepsy, and stroke care. Facilities include daily activities, hydrotherapy specialist bathing, award-winning landscaped gardens, and in-house chefs. Holds a CQC 'Good' rating and 5 Star Food Hygiene rating.
• The Shrubbery Care Home A care home in Higham Ferrers, Northamptonshire providing accommodation for up to 45 residents with en-suite facilities. Offers residential care for the frail elderly and those with dementia or physical disability, accepting residents for long-term, short-term, convalescence, respite, and holiday stays. Features daily activity programmes, hydrotherapy specialist bathing, and an award-winning landscaped garden. Holds a CQC 'Good' rating.
• Apollo House Care Home A purpose-built specialist nursing and residential care home in Dallington, Northampton providing care for up to 61 residents. All rooms have en-suite facilities with lifts and wheelchair access throughout. Offers dementia, palliative, Alzheimer's, Parkinson's, schizophrenia, epilepsy, and Huntington's care. Features include a hydrotherapy bath, activity centre, and regular outside entertainment.

Quantifiable outcome

• CQC 'Good' rating achieved at Burlington Hall and The Shrubbery care homes
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Royal British LegionminorStrategic or Co-development Partner · 11 November 2018The Royal British Legion partnered with Burlington Hall to host a memorial service commemorating 100 years of the World War I armistice. The Legion has offered to donate a war memorial for Burlington Hall and to visit ex-servicemen on regular occasions to offer company and support.

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Country Court Care: Family-run UK care home operator providing residential, dementia, and nursing care across the Midlands and South of England; closely comparable to Adara in family ownership ethos, mid-sized portfolio, and elderly specialty focus.
• Hamberley Care Homes: Mid-sized UK operator of luxury residential, dementia, and nursing homes with premium en-suite suites, landscaped gardens, and activity programmes; directly comparable to Adara's premium hospitality positioning across a similar sized English regional portfolio.
• Greensleeves Care: Charitable UK care home operator running residential, dementia, and nursing homes for older people; comparable to Adara on elderly residential service mix, person-centred ethos, and multi-site English regional footprint.
• Avery Healthcare: UK mid-sized care home operator running a portfolio of residential, dementia, and nursing homes with en-suite accommodation, hydrotherapy, and in-house chef programmes; directly comparable to Adara in service mix, family/independently-run positioning, and emphasis on premium hospitality.
• Runwood Homes: Independent UK care home group operating multiple residential, dementia, and nursing homes across the Midlands and East of England; closely comparable to Adara in regional UK footprint, multi-specialty elderly care, and mid-sized portfolio of purpose-built homes.
• Maria Mallaband Care Group: UK care home group offering residential, nursing, dementia, and specialist care in purpose-built homes; directly comparable to Adara on multi-specialty elderly care, mid-sized portfolio, and English regional operating model.

Broad incumbents

• Sanctuary Care: Not-for-profit UK provider of residential, dementia, nursing, and respite care across multiple English regions; broad incumbent in elderly residential services with overlapping specialty capability to Adara's homes.
• Care UK: Large UK operator of residential, nursing, dementia, and specialist care homes plus home care services; broad incumbent in the same market as Adara but with materially larger scale and broader service portfolio.
• Barchester Healthcare: One of the UK's largest care home groups operating several hundred residential, nursing, dementia, and independent living homes nationwide; broad incumbent offering the same core services as Adara but at significantly larger scale and broader geography.
• HC-One: UK's largest care home operator with several hundred residential, nursing, dementia, and specialist homes; broad incumbent competing for the same fee-paying and local-authority residents as Adara across English regions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Burlingtonhallretirementhome

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adara