College Park Center
College Park Center is a 218,000 sq ft multi-purpose arena at the University of Texas at Arlington that hosts UTA Mavericks Division I athletics, the WNBA's Dallas Wings, concerts, and corporate/private events for the DFW Metroplex.
- Company typePrivate
- Founded2012
- HeadquartersArlington, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What College Park Center does
College Park Center is a 218,000-square-foot multi-purpose arena located on the campus of The University of Texas at Arlington in Arlington, Texas, owned and operated by UTA as part of its public state university system. The venue was constructed in 2012 at a cost of $78 million and operates with a staff of 11-50 employees, seating up to 7,250 for sporting events and up to 6,500 for concert/stage configurations. It serves as the home venue for UTA's Division I men's basketball, women's basketball, and women's volleyball teams (UTA Mavericks, Western Athletic Conference) and the WNBA's Dallas Wings (anchor tenant since 2016), while also hosting corporate events, private functions, concerts, family entertainment, and touring productions.
The core product is the main arena (12,000 sq ft arena floor) supported by five productized private event spaces (Arena Floor, Moritz Plaza, Hospitality Suite, Parkside Concourse, and Nancy Best Terrace) and a 2,800 sq ft club suite with 72 club seats. Technical infrastructure includes Daktronics end-hung and four-sided center-hung video boards, full broadcast and video production capability with substantial electrical service at floor and catwalk levels, wireless internet, and a KultureCity Sensory Inclusive accessibility program. The venue holds LEED Gold, GBAC STAR, and KultureCity Sensory Inclusive certifications, with 71 wheelchair positions, assisted listening devices, and ADA-compliant infrastructure.
The business model is event-driven and transaction-based across five revenue streams: ticket sales (UTATickets.com, AXS.com), parking fees ($30 per vehicle for Dallas Wings games, 3,400 adjacent spaces), exclusive in-house food and beverage concessions and catering, private and corporate event rentals (quote-based), and hospitality/premium seating (Maverick Club, club suite). Distribution is direct through the venue's website, box office, UTATickets.com, AXS Mobile ID mobile ticketing, and direct sales for corporate bookings via [email protected]. Marketing relies on the website, email newsletter, Facebook, and cross-promotion through UTA institutional channels and partner teams.
College Park Center firmographics
Firmographics- Name
- College Park Center
- Legal name
- College Park Center at The University of Texas at Arlington
- Website
- https://utacollegepark.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- College Park Center is a 218,000 sq ft multi-purpose arena at the University of Texas at Arlington that hosts UTA Mavericks Division I athletics, the WNBA's Dallas Wings, concerts, and corporate/private events for the DFW Metroplex.
- Ownership category
- akta.pro rank
College Park Center industry classification
Industry- Product category
- Sports & Entertainment Venue Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Collegiate & School Athletic Facilities (MPAKAEAJ)
- akta.pro secondary industry
- Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)
Keywords
Where College Park Center is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
College Park Center business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Event Ticket Sales: Revenue from ticket sales for sports events (Dallas Wings, UTA Mavericks), concerts, and entertainment events through UTATickets.com and AXS.com platforms
- Parking Fees: Parking revenue from three adjacent parking garages (3,400 spaces). Dallas Wings games charge $30 per vehicle
- Food and Beverage/Concessions: Exclusive in-house catering and concessions sales including barbecue, hot dogs, nachos, pizza, popcorn, soda, beer, and full bar service
- Private/Corporate Event Rentals: Rental revenue from corporate events, conferences, trade shows, banquets, cocktail receptions, holiday parties, and meetings. Includes venue spaces: Arena Floor (12,000 sq ft), Moritz Plaza (7,700 sq ft), Hospitality Suite (2,800 sq ft), Parkside Concourse (1,700 sq ft), Nancy Best Terrace (3,100 sq ft)
- Hospitality and Premium Seating: Revenue from club suite rentals (2,800 sq ft with 72 club seats) and premium seating options including Maverick Club for UTA Athletics
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Event Parking |
| Other | Multi-year contract | Private Event Spaces Rental |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
College Park Center product offering
Product offeringCore offering
College Park Center is a 218,000 square-foot multi-purpose arena at The University of Texas at Arlington that operates a single unified facility hosting Dallas Wings WNBA games, UTA Mavericks Division I basketball and volleyball, concerts, family entertainment, corporate events, and private functions. The venue sells consumer event tickets through UTATickets.com and AXS Mobile ID, and rents five distinct event spaces (Arena Floor, Moritz Plaza, Hospitality Suite, Parkside Concourse, Nancy Best Terrace) to corporate and private clients on a quote basis.
Product overview
College Park Center is a multi-purpose 218,000 square foot sports and entertainment venue at The University of Texas at Arlington that operates as a single unified facility offering both athletic events and private event bookings. The venue's core product is the main arena, complemented by multiple distinct private event spaces (Arena Floor, Moritz Plaza, Hospitality Suite, Parkside Concourse, and Nancy Best Terrace) available for corporate events, banquets, and receptions. The venue hosts UTA Mavericks Division I athletics and serves as home to the Dallas Wings WNBA team. Ticketing is managed through AXS Mobile ID. An associated venue, Texas Hall, is also available for booking.
Differentiator
Problem solved
Functional benefit
Products and services
- College Park Center Arena
- Arena Floor Event Space
- Moritz Plaza
- Hospitality Suite
- Parkside Concourse
- Nancy Best Terrace
- AXS Mobile ID Ticketing Service
Quantifiable outcome
- 3,400 adjacent parking spaces for guest convenience
- +2 more outcomes
Companies that use College Park Center
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
College Park Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
College Park Center partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Dallas Wings (WNBA)flagshipDallas Wings professional basketball team is the anchor tenant of College Park Center. The team relocated to DFW area in 2015 and began playing at CPC in 2016 for WNBA's 20th Anniversary. They host approximately 12+ home games per season (May-September) at the venue.
- KultureCitycorePartnership through which College Park Center achieved Sensory Inclusive Certified venue status. KultureCity provides sensory bags (noise canceling headphones, fidget tools, verbal cue cards, weighted lap pads), quiet areas, and the KultureCity app. College Park Center is the first WNBA venue and first university venue in Texas to receive this certification.
- AXS (Ticketing)coreAXS provides ticketing technology including AXS Mobile ID (electronic ticket delivery), the AXS Tickets mobile app for entry, ticket transfers, and resale functionality. AXS is the primary digital ticketing platform alongside UTATickets.com.
- Western Athletic Conference (WAC)coreUTA Mavericks athletics programs (men's basketball, women's basketball, women's volleyball) are members of the Western Athletic Conference and use College Park Center as their home venue for Division I competition.
- BEST Crowd ManagementminorBEST provides event staffing services at College Park Center, Texas Hall, AT&T Stadium and other area venues. Not affiliated with UTA or its departments.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
College Park Center competitors and assessment
Company assessmentDirect peers
- Frost Bank Center (San Antonio Spurs): Frost Bank Center is an 18,000-seat multi-purpose arena in San Antonio and home to the NBA's San Antonio Spurs. It is a Texas-market direct peer with an identical operating model — anchor NBA/WNBA tenant plus concerts, family shows, and corporate events — and serves as a useful comp for CPC's long-term growth and pricing dynamics.
- XL Center (Hartford): XL Center is a 16,000-seat multi-purpose arena in Hartford, CT, hosting UConn basketball, AHL hockey, concerts, and family shows. It is a similar mid-size market anchor venue to CPC, with comparable mix of NCAA/professional sports, concerts, and event rentals, and serves as a regional-market comp for mid-tier arena economics.
- American Airlines Center: American Airlines Center is a 20,000-seat multi-purpose arena in Dallas that hosts NBA (Mavericks) and NHL (Stars) games plus concerts and family shows. It is the most direct DFW competitor to College Park Center, operating a similar event-driven venue model with anchor professional sports tenants and premium event-booking revenue streams.
- Payne Arena (Hidalgo, TX): Payne Arena is a multi-purpose arena in Hidalgo, TX, hosting concerts, sporting events, and family entertainment. It is a regional Texas-market peer with a similar capacity tier and diversified event programming, providing a useful comp for Texas regional arena economics and booking calendars.
- McCamish Pavilion (Georgia Tech): McCamish Pavilion is an 8,600-seat multi-purpose arena on the Georgia Tech campus that hosts NCAA basketball and other events. It is a close size and university-ownership peer to CPC, offering a comp for university-owned arena economics, NCAA sports calendar utilization, and institutional event-booking strategies.
- Toyota Center (Houston Rockets): Toyota Center is an 18,000-seat multi-purpose arena in Houston and home to the NBA's Houston Rockets. It mirrors CPC's anchor-tenant-plus-event-driven model with comparable revenue streams from ticketing, premium seating, F&B, and corporate event bookings across the Texas market.
- Dickies Arena: Dickies Arena is a 14,000-seat multi-purpose arena in Fort Worth that hosts concerts, family shows, sporting events, and the Fort Worth Stock Show & Rodeo. It directly competes with CPC for DFW regional bookings in a similar capacity tier, with comparable diversified event programming and corporate/private event rental offerings.
- Moody Center (University of Texas at Austin): Moody Center is a 15,000-seat multi-purpose arena on the University of Texas at Austin campus. It is the closest university-owned arena peer to College Park Center, operating under a similar model of hosting NCAA athletics, concerts, and corporate events with a comparable revenue mix of ticketing, F&B, premium seating, and private rentals.
- Gallagher-Iba Arena (Oklahoma State): Gallagher-Iba Arena is a 13,611-seat multi-purpose arena on the Oklahoma State campus, hosting NCAA basketball and other events. It is a comparable university-owned venue peer for NCAA Division I athletics programming and serves as a comp for institutional arena operations in the Big 12/WAC regional ecosystem.
Broad incumbents
- AT&T Stadium: AT&T Stadium is an 80,000-seat stadium in Arlington, TX (same city as CPC), home to the Dallas Cowboys and host to major concerts, college football, and the Cotton Bowl. It is a broader incumbent peer operating in the same DFW market at a vastly larger scale, competing with CPC for the largest events and serving as the dominant regional arena/stadium option.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
College Park Center social profiles
Digital presenceCollege Park Center compliance and trust
Trust signalCompliance4 records
College Park Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
College Park Center leadership team
Management profileNumber of profiles
Profiles21 records
College Park Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
College Park Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about College Park Center
What does College Park Center do?
College Park Center is a 218,000 square-foot multi-purpose arena at The University of Texas at Arlington that operates a single unified facility hosting Dallas Wings WNBA games, UTA Mavericks Division I basketball and volleyball, concerts, family entertainment, corporate events, and private functions. The venue sells consumer event tickets through UTATickets.com and AXS Mobile ID, and rents five distinct event spaces (Arena Floor, Moritz Plaza, Hospitality Suite, Parkside Concourse, Nancy Best Terrace) to corporate and private clients on a quote basis.
Is College Park Center a public or private company?
College Park Center is a private company. It is classified as state government owned and is currently operating.
When was College Park Center founded?
College Park Center was founded in 2012. It employs 11 to 50 people.
Where is College Park Center based?
College Park Center is headquartered in Arlington, United States, in the North America region.
How does College Park Center make money?
Five revenue lines are on record. Event Ticket Sales are the primary driver. The others are parking Fees, food and Beverage/Concessions, private/Corporate Event Rentals and hospitality and Premium Seating.
Who are College Park Center's main competitors?
Direct peers on record are Frost Bank Center (San Antonio Spurs), XL Center (Hartford), American Airlines Center, Payne Arena (Hidalgo, TX), McCamish Pavilion (Georgia Tech), Toyota Center (Houston Rockets), Dickies Arena, Moody Center (University of Texas at Austin) and Gallagher-Iba Arena (Oklahoma State). AT&T Stadium is listed as a broad incumbent.
Does College Park Center have an API?
No public API is recorded for College Park Center.
What industry is College Park Center in?
College Park Center's product category is Sports & Entertainment Venue Services. Its primary akta.pro industry code is MPAKAEAJ, Collegiate & School Athletic Facilities, with a secondary code of THAHAAAF, Sports & Arena Event Venues (Stadiums, Arenas). Its NAICS code is 71131 and its SIC code is 7900.