Genie Lending
Genie Lending is a NACFB-accredited, FCA-authorised UK commercial finance broker that arranges business loans, commercial mortgages, bridging finance and alternative funding for SMEs declined by mainstream banks. Founded 2013, Fernheadquartered with a 1-10 person team and 30+ lender relationships.
- Company typePrivate
- Founded2013
- HeadquartersWimborne, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Genie Lending does
Genie Lending Ltd is a NACFB-accredited, FCA-authorised (No. 729914) commercial finance broker incorporated in 2013 and headquartered in Ferndown, Dorset. The firm operates as an intermediary, matching UK small and medium-sized enterprises with financing solutions from a panel of more than thirty alternative and specialist lenders, including all major UK bridging loan providers and certain niche and private lenders with which it claims exclusive arrangements. Its product portfolio spans twelve categories: commercial mortgages, development funding, bridging finance, agricultural finance, unsecured business loans, invoice finance, asset finance, peer-to-peer/crowdfunding, merchant cash advance, pension-led funding, buy-to-let/investment property funding and business acquisition finance.
The underlying technology is minimal: the firm runs a brokerage website with an enquiry form and a public loan calculator, supported by content marketing through a blog, case studies and product guides, plus social media presence on Facebook, Twitter and LinkedIn. There is no documented API, integration layer, or proprietary lending platform; deal flow is generated through direct phone enquiries, the website enquiry form, and an Introducer programme targeting accountants, solicitors and business advisors.
Genie Lending earns revenue through brokerage commissions and fees paid by lenders on successfully arranged facilities, with deal sizes ranging from £5,000 unsecured micro-loans to multi-hundred-thousand-pound commercial mortgages and bridging loans. The customer base is horizontal across UK SMEs and concentrated on borrowers declined by, or unable to access, mainstream high-street banks, including property developers, agricultural businesses, hospitality and retail operators, and pre-trading start-ups. The firm operates with a 1–10 person headcount from a single UK office and serves clients nationally without disclosed international expansion.
Genie Lending firmographics
Firmographics- Name
- Genie Lending
- Legal name
- Genie Lending Ltd
- Website
- https://genielending.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Genie Lending is a NACFB-accredited, FCA-authorised UK commercial finance broker that arranges business loans, commercial mortgages, bridging finance and alternative funding for SMEs declined by mainstream banks. Founded 2013, Fernheadquartered with a 1-10 person team and 30+ lender relationships.
- Ownership category
- akta.pro rank
Genie Lending industry classification
Industry- Product category
- Commercial Finance Brokerage
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Activities Related to Credit Intermediation (5223), Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Personal Loan & Unsecured Credit Intermediation (FSAEAEAM)
- akta.pro secondary industry
- Private Credit / Direct Lending (FSAAAHAG)
Keywords
Where Genie Lending is headquartered
LocationHeadquarters
- HQ city
- Wimborne
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Genie Lending business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Brokerage Commission/Fees: As a commercial finance broker, Genie Lending earns commission and fees from lenders when they successfully arrange financing for clients. They work with over 30 providers of unsecured loan facilities to businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Unsecured Business Loans: £5,000 to £500,000 |
| Other | Pay-as-you-go | Bridging Finance: £25,000 minimum, up to 100% LTV |
| Transaction based/ take rate | Pay-as-you-go | Invoice Finance: Up to 90% of invoice value |
| Transaction based/ take rate | Pay-as-you-go | Merchant Cash Advance: Up to £500,000 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Genie Lending product offering
Product offeringCore offering
Genie Lending is a NACFB-accredited commercial finance broker that arranges business loans and alternative finance for UK SMEs. It matches borrowers with a panel of 30+ lenders across products such as commercial mortgages, bridging finance, development funding, unsecured business loans, invoice finance, asset finance, agricultural finance, and merchant cash advances, earning brokerage commission on each successful placement.
Product overview
Genie Lending is a NACFB-accredited commercial finance broker offering a comprehensive one-stop commercial lending service for UK businesses. The portfolio comprises a core range of lending products including commercial mortgages, development funding, bridging finance, agricultural finance, unsecured business loans, invoice finance, and asset finance, supplemented by alternative finance solutions such as peer-to-peer/crowdfunding, merchant cash advances, and pension-led funding. The company acts as an intermediary broker, matching business borrowers with an extensive network of specialist lenders to facilitate funding for business growth, property acquisition, cash flow management, and working capital needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Mortgages
Quantifiable outcome
- Unsecured business loans of £20,000 arranged within 4 hours of initial contact
- +5 more outcomes
Companies that use Genie Lending
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Genie Lending technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Genie Lending partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- National Association of Commercial Finance Brokers (NACFB)coreNACFB accreditation demonstrates Genie Lending's professional standards and regulatory compliance in the commercial finance broker industry. The NACFB is the leading trade body for commercial finance brokers in the UK.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Genie Lending competitors and assessment
Company assessmentBroad incumbents
- MarketFinance (now Known): MarketFinance provides invoice finance, business loans, and business current accounts to UK SMEs. Comparable to Genie Lending on the invoice finance and SME lending products, but operates as a direct lender/platform rather than a broker.
- Funding Circle: Funding Circle is a large UK platform originating small business loans, including through P2P and institutional funding. Comparable to Genie Lending on the unsecured business loan / SME finance category, but at much larger scale and with its own lending balance sheet.
- ThinCats: ThinCats is a UK P2P platform providing business loans to established SMEs. Comparable to Genie Lending on the alternative business loan and P2P offerings, though ThinCats lends directly through its platform rather than intermediating with third-party lenders.
Direct peers
- Fleximize: Fleximize is a UK alternative finance provider focused on flexible business loans and asset finance to SMEs. Comparable in target market and product mix to Genie Lending, though Fleximize is a direct lender rather than pure broker.
- Capify: Capify provides working capital, merchant cash advances, and small business loans to UK SMEs. Comparable to Genie Lending on the merchant cash advance and unsecured business loan products, though Capify also lends on its own balance sheet in some markets.
- Rangewell: Rangewell is a UK commercial finance broker serving SMEs with business loans, asset finance, and property finance from a panel of lenders. Comparable to Genie Lending as a multi-product, lender-intermediated brokerage for UK SMEs.
- Business Loan Services: Business Loan Services is a UK broker arranging commercial finance for SMEs from a panel of lenders. Comparable to Genie Lending as a NACFB-style commercial finance broker focused on small business lending.
- Letus Commercial: Letus is a UK commercial finance broker arranging business loans, asset finance, and property finance for SMEs. A close comparable to Genie Lending given the broker-led model, SME focus, and similar product suite.
- Swoop Funding: Swoop is a UK-based commercial finance broker that matches SMEs with lenders across loans, equity, and grants. It is the most direct comparable to Genie Lending in terms of product breadth, target market, and broker-led business model.
Emerging players
- Asset Advantage: Asset Advantage is a UK asset finance broker and funder arranging equipment, vehicle, and refinancing facilities for businesses. Comparable to Genie Lending on the asset finance product line, though more narrowly focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Genie Lending social profiles
Digital presenceGenie Lending financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genie Lending leadership team
Management profileNumber of profiles
Genie Lending funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genie Lending M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genie Lending
What does Genie Lending do?
Genie Lending is a NACFB-accredited commercial finance broker that arranges business loans and alternative finance for UK SMEs. It matches borrowers with a panel of 30+ lenders across products such as commercial mortgages, bridging finance, development funding, unsecured business loans, invoice finance, asset finance, agricultural finance, and merchant cash advances, earning brokerage commission on each successful placement.
Is Genie Lending a public or private company?
Genie Lending is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Genie Lending founded?
Genie Lending was founded in 2013. It employs 1 to 10 people.
Where is Genie Lending based?
Genie Lending is headquartered in Wimborne, United Kingdom, in the Europe region.
How does Genie Lending make money?
One revenue line is on record: brokerage Commission/Fees.
Who are Genie Lending's main competitors?
Broad incumbents on record are MarketFinance (now Known), Funding Circle and ThinCats. Direct peers are Fleximize, Capify, Rangewell, Business Loan Services, Letus Commercial and Swoop Funding. Asset Advantage is listed as an emerging player.
Does Genie Lending have an API?
No public API is recorded for Genie Lending.
What industry is Genie Lending in?
Genie Lending's product category is Commercial Finance Brokerage. Its primary akta.pro industry code is FSAEAEAM, Personal Loan & Unsecured Credit Intermediation, with a secondary code of FSAAAHAG, Private Credit / Direct Lending. Its NAICS code is 522310 and its SIC code is 6163.