Mortgage House
Mortgage House is an Australian non-bank lender founded in 1986, offering home loans, business loans, SMSF lending, and solution lending via a proprietary origination system, direct branch network, broker channel, and branch partner program serving more than 25,000 customers across Australia.
- Company typePrivate
- Founded1986
- HeadquartersNorth Sydney, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Mortgage House does
Mortgage House is an Australian non-bank mortgage and business lender founded in 1986 and headquartered in North Sydney. It originates home loans, business loans, commercial finance, SMSF lending, construction loans, and solution lending (non-conforming, alt-doc, and bad-credit loans) through the Chameleon product family, with variable rates currently ranging from 5.89% to 6.89% (as of 1 June 2026). The company operates as a direct lender with Australian Credit Licence 393283 and manages over $5 billion in funds across more than 25,000 active customer loans.
Underlying the origination and servicing operation is a proprietary Electronic Mortgage Management System (EMMS) that handles application intake, document management, and processing. Distribution combines a direct branch network (Sydney, Melbourne, Geelong, Perth, Blacktown, Bankstown, Sutherland, Chatswood, South Yarra, Northcote, Bellarine, Drysdale), in-house lending specialists, a third-party mortgage broker channel, a Branch Partner Program (white-label for ACL holders, bypassing aggregators), and a Referrer Program targeting accountants, financial planners, real estate agents, and social media creators. Online application and customer self-service are supported via applyonline.mortgagehouse.com.au.
Revenue is generated primarily through net interest spread on the loan book, supplemented by loan application, settlement, and ongoing servicing fees, plus Branch Partner Program fees (0.70% upfront commission, 0.15% trail, and $350 + GST monthly LOS support per branch). Cross-sell of superannuation, term deposits, wealth creation, and insurance products is provided through partnerships with Perpetual Private Clients and Allianz Insurance. The company is privately held, founder-led by CEO Ken Sayer, and has won consecutive WeMoney Best Low Deposit Home Loan awards (2023, 2024), Money Magazine Best-Value Basic Home Loan Non-Bank (2022), RateCity Best Variable Home Loan (2022), and ProductReview.com.au Home Loans Winner (2023).
Mortgage House firmographics
Firmographics- Name
- Mortgage House
- Legal name
- Mortgage House
- Website
- https://mortgagehouse.com.au
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mortgage House is an Australian non-bank lender founded in 1986, offering home loans, business loans, SMSF lending, and solution lending via a proprietary origination system, direct branch network, broker channel, and branch partner program serving more than 25,000 customers across Australia.
- Ownership category
- akta.pro rank
Mortgage House industry classification
Industry- Product category
- Non-Bank Mortgage Lending
- NAICS
- Real Estate Credit (522292), Nondepository Credit Intermediation (5222)
- SIC
- Mortgage Bankers & Loan Correspondents (6162), Personal Credit Institutions (6141)
- akta.pro primary industry
- Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)
- akta.pro secondary industries
- Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation) (FSALAAAL), Real Estate / Property-Backed Marketplace Lending (Non-mortgage) (FSAKAHAG)
Keywords
Where Mortgage House is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices11 records
Markets served
Mortgage House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Interest Income on Loans: Mortgage House generates primary revenue through interest spread on home loans, business loans, and commercial finance products. As a non-bank lender, they fund loans through efficient funding structures and capital management.
- Loan Fees: Fees associated with loan applications, settlements, and ongoing loan maintenance.
- Branch Partner Fees: LOS Support fee of $350 + GST per month for up to 5 users, plus commission on settled loans (0.70% upfront + 0.15% trail).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Chameleon Freedom Home Loan 90 - 90% LVR variable rate |
| Transaction based/ take rate | Monthly | Chameleon Executive Home Loan 60 - 60% LVR variable rate |
| Transaction based/ take rate | Monthly | Chameleon Executive Home Loan 80 - 80% LVR variable rate |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Mortgage House product offering
Product offeringCore offering
Mortgage House is an Australian non-bank lender that originates and services home loans (including the Chameleon product range), business loans, commercial finance, SMSF loans, construction loans, and solution lending for non-standard borrowers. The company lends directly to consumers and businesses through its own branch network, lending specialists, branch partner program, brokers, and a referrer network, using its proprietary Electronic Mortgage Management System (EMMS) for loan origination and processing.
Product overview
Mortgage House is an Australian non-bank lender offering a unified portfolio of Chameleon Home Loans products alongside complementary financial services. The core offering consists of flexible Chameleon loan products (Freedom Home Loan, Executive Home Loan variants) supported by a comprehensive lending platform covering home loans, business/commercial loans, SMSF loans, construction loans, and solution lending for complex situations. Additional services include financial planning, insurance, and debt consolidation offered through partnerships. The company operates as a lender-first, broker-second model with proprietary loan origination systems supporting the lending process.
Differentiator
Problem solved
Functional benefit
Brands
- Chameleon Home Loans: Flexible home loan products including Chameleon Freedom Home Loan, Chameleon Executive Home Loan 60, and Chameleon Executive Home Loan 80.
Products and services
- Chameleon Freedom Home Loan 90 A flexible home loan product offering 90% LVR with competitive interest rates for borrowers seeking homeownership with a low deposit, requiring lenders mortgage insurance.
- Chameleon Executive Home Loan 60 A premium home loan product with 60% LVR featuring lower interest rates and competitive comparison rates for established borrowers.
- Chameleon Executive Home Loan 80 A flexible home loan product with 80% LVR offering balanced interest rates and features for various borrower profiles.
- Business Loans Working capital and business financing solutions for SMEs to capitalise on opportunities, including commercial loans and property development finance.
- Commercial Finance Funding solutions for business owners, developers, and commercial property buyers.
- SMSF Loans Self-Managed Super Fund lending for residential or commercial property investment.
- Construction Loans Purpose-built finance for renovations, rebuilds, extensions, or brand-new homes with staged drawdowns, builder checks, and progress valuations.
- Solution Lending Tailored lending for unique, complex, or non-standard financial situations.
Quantifiable outcome
- Funds under management exceeding $5 billion
- +1 more outcomes
Companies that use Mortgage House
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles6 records
Mortgage House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mortgage House partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Perpetual Private ClientsminorPartnership with Perpetual Private Clients to offer non-home loan financial products including superannuation, term deposits, and wealth creation services.
- Allianz InsuranceminorPartnership with Allianz Insurance to offer insurance products including property, life cover, income protection, trauma, and disability insurance on a referral basis.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mortgage House competitors and assessment
Company assessmentDirect peers
- Firstmac: Australian non-bank mortgage lender with a sizable loan book and direct/white-label distribution. Directly competes with Mortgage House on home loan pricing, investor lending, and aggregator-distributed products.
- Resimac: Australian non-bank lender specializing in residential and commercial mortgages via prime, near-prime, and specialist segments. Comparable to Mortgage House in offering wholesale and direct channels with a focus on borrowers underserved by majors.
- Liberty Financial: Australian non-bank lender providing residential mortgages, SMSF loans, and commercial finance. Directly comparable to Mortgage House in product mix, non-conforming focus, and target segments including investors and self-employed borrowers.
- Pepper Money: Australia and UK-focused non-bank lender specializing in non-conforming residential and asset finance. Comparable to Mortgage House in serving self-employed, bad credit, and non-standard borrowers, though with broader geographic and product scope.
- Bluestone Mortgages: Australian non-bank lender focused on residential mortgages for self-employed, contractor, and non-conforming borrowers. Directly comparable to Mortgage House's solution lending and self-employed segments.
- La Trobe Financial: Australian non-bank asset manager and lender with a large residential and commercial mortgage book. Overlaps with Mortgage House in investor, SMSF, and commercial lending segments, with a stronger institutional/wholesale fund management orientation.
- Aussie Home Loans: One of Australia's largest non-bank mortgage lenders, offering home loans through a broker/store network. Direct competitor to Mortgage House in the Australian non-bank mortgage origination space, with a larger national footprint and similar direct-to-customer model.
Emerging players
- Athena Home Loans: Australian digital non-bank mortgage lender offering variable and fixed-rate home loans with a technology-led model. Competes with Mortgage House in the direct-to-consumer digital channel but with a narrower product set and no branch network.
- Plenti (formerly RateSetter Australia): Australian fintech lender offering automotive, renewable energy, and residential mortgage loans. Overlaps with Mortgage House in select consumer lending niches but with a more technology/marketplace-platform orientation.
Broad incumbents
- Commonwealth Bank of Australia: Australia's largest bank and dominant mortgage lender, including the Aussie Home Loans brand. Sets market rate benchmarks that Mortgage House competes against; broader incumbent that occasionally acquires or competes with non-bank lenders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights1 record
Customer concentration
Mortgage House social profiles
Digital presenceMortgage House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mortgage House leadership team
Management profileNumber of profiles
Profiles1 record
Mortgage House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mortgage House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mortgage House
What does Mortgage House do?
Mortgage House is an Australian non-bank lender that originates and services home loans (including the Chameleon product range), business loans, commercial finance, SMSF loans, construction loans, and solution lending for non-standard borrowers. The company lends directly to consumers and businesses through its own branch network, lending specialists, branch partner program, brokers, and a referrer network, using its proprietary Electronic Mortgage Management System (EMMS) for loan origination and processing.
Is Mortgage House a public or private company?
Mortgage House is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mortgage House founded?
Mortgage House was founded in 1986. It employs 51 to 100 people.
Where is Mortgage House based?
Mortgage House is headquartered in North Sydney, Australia, in the Oceania region.
How does Mortgage House make money?
Three revenue lines are on record. Interest Income on Loans are the primary driver. The others are loan Fees and branch Partner Fees.
Who are Mortgage House's main competitors?
Direct peers on record are Firstmac, Resimac, Liberty Financial, Pepper Money, Bluestone Mortgages, La Trobe Financial and Aussie Home Loans. Emerging players are Athena Home Loans and Plenti (formerly RateSetter Australia). Commonwealth Bank of Australia is listed as a broad incumbent.
Does Mortgage House have an API?
No public API is recorded for Mortgage House.
What industry is Mortgage House in?
Mortgage House's product category is Non-Bank Mortgage Lending. Its primary akta.pro industry code is FSALAAAD, Purchase Mortgage Origination (Homebuyer Focused), with a secondary code of FSALAAAL, Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation). Its NAICS code is 522292 and its SIC code is 6162.