France Tourisme
France Tourisme is a privately held Paris-based tour operator offering guided bus tours, Seine cruises, private minivan excursions, and evening entertainment packages to individual tourists, families, and small groups visiting Paris and France.
- Company typePrivate
- Founded1999
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
France Tourisme firmographics
Firmographics- Name
- France Tourisme
- Legal name
- France Tourisme
- Website
- https://francetourisme.fr
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- France Tourisme is a privately held Paris-based tour operator offering guided bus tours, Seine cruises, private minivan excursions, and evening entertainment packages to individual tourists, families, and small groups visiting Paris and France.
- Ownership category
- akta.pro rank
France Tourisme industry classification
Industry- Product category
- Tourism Services
- NAICS
- Tour Operators (56152), Scenic and Sightseeing Transportation, Other (4879), Scenic and Sightseeing Transportation, Water (4872), Scenic and Sightseeing Transportation (487)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Domestic/In-Country Multi-Day Tour Operators (THAKADAL)
- akta.pro secondary industries
- Food, Market & Culinary Culture Tours (THAJAAAG), Night Tours (Illuminations, Ghost & Legends) (THAJAAAH), River Shore Excursions & Onshore Programs (THAEACAG)
Keywords
Where France Tourisme is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
France Tourisme business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Guided Tours and Excursions: Revenue from guided tours including Paris city tours, excursions to regional destinations (Versailles, Loire Valley, Mont Saint-Michel, Normandy, Champagne, Giverny), and private tours. Tours are priced per person with group discounts available.
- Seine Cruises: Revenue from various cruise offerings on the Seine including 1-hour promotional cruises, dinner cruises, lunch cruises, champagne cruises, and combination packages with city tours. Priced per person with different tiers based on inclusions.
- Private Vehicle Services: Revenue from private minivan tours with driver-guides, coach rentals, and customized group transportation services. Priced as group packages (for 1-8 persons) with all-inclusive rates covering vehicle, driver, fuel, and tolls.
- Evening Entertainment Packages: Revenue from evening activities including Moulin Rouge shows, cabaret evenings, dinner shows, and special events like Bastille Day fireworks cruises and New Year's Eve packages.
- Gift Vouchers: Sale of gift vouchers (Bons Cadeaux) valid for 1 year from purchase date, offered as gifts for birthdays, holidays, and special occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic Seine Cruises from €13/person |
| Unit Pricing | Pay-as-you-go | City Tours from €29.50/person |
| Unit Pricing | Pay-as-you-go | Day Excursions from €63/person |
| Unit Pricing | Pay-as-you-go | Private Minivan Tours - Group Flat Rates |
| Unit Pricing | Pay-as-you-go | Dinner Cruises from €47/person |
| Unit Pricing | Pay-as-you-go | Evening Entertainment from €140/person |
| Other | Multi-year contract | Group Services and Corporate |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
France Tourisme product offering
Product offeringCore offering
France Tourisme sells guided tours and excursion services in and around Paris, including hop-on/hop-off city bus tours, Seine river cruises (sightseeing and dinner), walking tours, private minivan tours, vintage 2CV tours, day trips to Versailles and other French regions (Mont Saint-Michel, Loire Valley, Giverny, Champagne, Normandy, Bruges, Fontainebleau), evening entertainment such as Moulin Rouge and Eiffel Tower dinners, and tailored group/corporate services including coach rentals, seminars, and team-building. Offerings are sold directly to individual travelers online and via custom quotes to groups and corporate clients.
Product overview
France Tourisme is a Paris-based tourism operator offering a comprehensive portfolio of guided tours, cruises, and excursion experiences primarily departing from Paris. The core offering consists of multiple product lines: (1) Paris City Tour - double-decker bus tours with Hop-on Hop-off flexibility; (2) Seine cruises ranging from 1-hour promenade cruises to dinner cruises with gourmet dining; (3) Tours Privés en Minivan - private guided tours with driver in climate-controlled vehicles covering Paris and day trips; (4) Visites Guidées à Pied - walking tours of Parisian neighborhoods; (5) Visite de Paris en 2CV - vintage car tours; and (6) Special Experiences including cabaret shows, museum visits, and special event packages. Key sub-products include Versailles palace tours, Giverny/Monet garden tours, Champagne region excursions, Loire Valley castle tours, Mont Saint-Michel trips, and Normandy D-Day beach visits. The company also serves group travelers with customized coach rentals, private boat charters, and team building services. Booking is available 24/7 online with multilingual guides speaking French, English, Spanish, and other languages.
Differentiator
Problem solved
Functional benefit
Products and services
- Paris City Tour (hop-on/hop-off bus) Double-decker bus sightseeing tour of Paris landmarks with hop-on/hop-off access, sold to individual travelers and groups visiting Paris.
Quantifiable outcome
- Best price guarantee - prices claimed to be unbeatable in the French tourism market
- +1 more outcomes
Companies that use France Tourisme
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
France Tourisme technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
France Tourisme partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- GREAT France 2026minorMarketing partnership promoting French tourism initiatives under the GREAT France 2026 campaign, likely involving cross-promotion of French tourism experiences to international visitors.
- Le Nouveau Paris Ile-de-FranceminorRegional tourism partnership promoting Paris and Ile-de-France destinations, positioning France Tourisme as part of official regional tourism promotion efforts.
- TripadvisorminorCustomer review and rating platform partnership for social proof and credibility. France Tourisme is listed on TripAdvisor where customers can read reviews and compare with competitors.
- Foxity Bus TourminorDouble-decker bus tour partner operating Paris City Tours. France Tourisme sells combined packages including Foxity bus tours with Seine cruises.
- Vedettes du Pont NeufminorSeine cruise operator partner providing cruise services that France Tourisme resells as part of combined tour packages. Cruises depart from Pont Neuf on Ile de la Cité.
- Champagne MartelminorChampagne house partner for cave tours and tastings included in Champagne region excursions. Located in Reims, Martel offers English-language tours of their chalk caves.
- Champagne MummminorPrestigious Champagne house partner for cave tours and tastings on the Champagne excursion. Mumm is one of the most famous Champagne houses included in tour offerings.
- Champagne Roger ManceauxminorFamily-owned Champagne producer in the Montagne de Reims region, visited on Champagne tours for authentic winemaker experience with 2-cup tastings. Fifth-generation family operation.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
France Tourisme competitors and assessment
Company assessmentEmerging players
- Blue Fox Travel: London/Paris-based tour operator offering day trips and small-group tours including Paris and Versailles experiences, serving similar tourist segments with comparable guided tour formats.
Broad incumbents
- Viator (Tripadvisor): Major tour-booking platform and Tripadvisor-owned OTA that aggregates Paris tours and competes for the same customer base. France Tourisme's existing Tripadvisor partnership suggests some indirect channel overlap.
- Klook: Asian-headquartered global travel booking platform that lists and resells Paris tours, competing for international tourist bookings and potentially redirecting demand away from direct operators like France Tourisme.
- GetYourGuide: Global OTA that aggregates tour operators including many Paris-based competitors. While not a direct operator, it competes for the same customer bookings and can commoditize France Tourisme's offerings through its marketplace model.
Direct peers
- Bateaux Mouches: Iconic Seine cruise operator offering sightseeing and dinner cruises in Paris, competing in the same water-based leisure segment as France Tourisme's Seine cruise product line.
- Paris CityVision: Long-established Paris tour operator offering bus tours, day excursions to Versailles/Mont Saint-Michel/Loire/Normandy, Seine cruises, and evening entertainment — directly mirroring France Tourisme's product portfolio and target market.
- Vedettes de Paris: Independent Seine cruise operator offering sightseeing and dinner cruises, competing directly with France Tourisme's Vedettes du Pont Neuf partnership for cruise market share.
- Tootbus (formerly Paris l'Open Tour): Operates hop-on hop-off double-decker bus tours in Paris, directly competing with France Tourisme's flagship Paris City Tour product. Both offer multilingual audio guides and similar route coverage of major Parisian landmarks.
- Bateaux Parisiens: Operates Seine cruises and dinner cruises from the Eiffel Tower, directly competing with France Tourisme's Seine cruise offerings including 1-hour, dinner, and champagne cruise formats.
- Paris Walking Tours: Specializes in guided walking tours of Paris neighborhoods (Marais, Montmartre, Latin Quarter), competing directly with France Tourisme's 'Visites Guidées à Pied' product line for the same tourist segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
France Tourisme social profiles
Digital presenceFrance Tourisme financial estimates
Financial estimateRevenue estimate
Valuation estimate
France Tourisme leadership team
Management profileNumber of profiles
France Tourisme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
France Tourisme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about France Tourisme
What does France Tourisme do?
France Tourisme sells guided tours and excursion services in and around Paris, including hop-on/hop-off city bus tours, Seine river cruises (sightseeing and dinner), walking tours, private minivan tours, vintage 2CV tours, day trips to Versailles and other French regions (Mont Saint-Michel, Loire Valley, Giverny, Champagne, Normandy, Bruges, Fontainebleau), evening entertainment such as Moulin Rouge and Eiffel Tower dinners, and tailored group/corporate services including coach rentals, seminars, and team-building. Offerings are sold directly to individual travelers online and via custom quotes to groups and corporate clients.
Is France Tourisme a public or private company?
France Tourisme is a private company. It is classified as unknown and is currently operating.
When was France Tourisme founded?
France Tourisme was founded in 1999. It employs 1 to 10 people.
Where is France Tourisme based?
France Tourisme is headquartered in Paris, France, in the Europe region.
How does France Tourisme make money?
Five revenue lines are on record. Guided Tours and Excursions are the primary driver. The others are seine Cruises, private Vehicle Services, evening Entertainment Packages and gift Vouchers.
Who are France Tourisme's main competitors?
Blue Fox Travel is listed as an emerging player. Broad incumbents are Viator (Tripadvisor), Klook and GetYourGuide. Direct peers are Bateaux Mouches, Paris CityVision, Vedettes de Paris, Tootbus (formerly Paris l'Open Tour), Bateaux Parisiens and Paris Walking Tours.
Does France Tourisme have an API?
No public API is recorded for France Tourisme.
What industry is France Tourisme in?
France Tourisme's product category is Tourism Services. Its primary akta.pro industry code is THAKADAL, Domestic/In-Country Multi-Day Tour Operators, with a secondary code of THAJAAAG, Food, Market & Culinary Culture Tours. Its NAICS code is 56152 and its SIC code is 7990.