Allied eParts
Allied eParts is a Singapore-based authorised distributor of premium marine electronics, founded 1997, serving ship managers, chandlers, shipyards and systems integrators across 7 Asian countries with ready-stock regional warehouses.
- Company typePrivate
- Founded1997
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Allied eParts does
Allied eParts Pte. Ltd. is a Singapore-headquartered authorised distributor of marine electronics, founded in 1997. The company operates as the sole authorised distributor in Asia for three premium European brands — e2v Teledyne Technologies, Hatteland Technology and AC Antennas — and as the main authorised distributor for seven additional brands including Entel, Novega, Thuraya, Victron Energy, Jotron, Norwegian Subsea and Hammar. Its product portfolio spans marine navigation and communication, safety equipment, satellite communication, power/battery/solar solutions, and subsea sensors.
The company maintains regional offices and warehouses across seven Asian countries — Singapore, Indonesia, Vietnam, China, Hong Kong, Korea and Japan — enabling ready-stock availability and urgent local dispatch for vessel operators. Its technology stack is conventional: inventory management, warehouse operations, and multi-country logistics with no disclosed AI/ML, software platform, or proprietary technology. Distribution is delivered through a technical sales team handling direct B2B quotes, an online store partnership via buynav.com, courier delivery (including FedEx arrangements), and self-collection from the Singapore office.
Revenue is generated primarily through hardware sales of premium marine electronics to ship management companies, ship chandlers, shipyards, marine service companies, ship owners and marine systems integrators, supplemented by technical sales support services. Singapore domestic deliveries are charged SGD 60 for orders below SGD 500 and free at or above that threshold; international shipments are quoted Ex-Works (EXW) Singapore with freight and insurance covered by Allied eParts and duties/taxes borne by the buyer. Batteries and Dangerous Goods cannot be shipped internationally. The company received the 2017 Dun & Bradstreet Prize and operates as a privately held entity with no disclosed external funding, acquisitions or public listing.
Allied eParts firmographics
Firmographics- Name
- Allied eParts
- Legal name
- Allied eParts Pte. Ltd.
- Website
- https://aeparts.sg
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Allied eParts is a Singapore-based authorised distributor of premium marine electronics, founded 1997, serving ship managers, chandlers, shipyards and systems integrators across 7 Asian countries with ready-stock regional warehouses.
- Ownership category
- akta.pro rank
Allied eParts industry classification
Industry- Product category
- Marine Electronics Distribution
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Support Activities for Water Transportation (4883)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Marine Sensors, Instrumentation & IoT (Condition Monitoring) (IMAJAJAI)
Keywords
Where Allied eParts is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices7 records
Markets served
Allied eParts business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Marine Electronics Distribution: Revenue generated through the distribution and sale of marine navigation, communication, safety and satellite equipment from premium global manufacturers. The company acts as authorised distributor for multiple marine electronics brands across Asia.
- Technical Sales Support: Revenue supported by technical sales team providing pricing, availability, and technical consultation to ship managers, chandlers, shipyards and marine systems integrators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard orders below SGD 500 |
| Unit Pricing | Pay-as-you-go | Orders SGD 500 and above |
| Other | Pay-as-you-go | International orders (non-Dangerous Goods) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Allied eParts product offering
Product offeringCore offering
Allied eParts is a Singapore-headquartered authorised distributor of premium European marine electronics brands, established in 1997, serving customers across Asia through offices in 7 countries. The company distributes navigation, communication, safety, satellite, battery, and subsea equipment from partner manufacturers to the maritime industry, including ship managers, ship chandlers, shipyards, and marine systems integrators. It operates a physical retail store and online store (buynav.com) to support its regional distribution network.
Product overview
Allied eParts operates as a marine electronics distributor offering a portfolio of branded products and product categories. The company serves as sole authorized distributor in Asia for three premium brands (e2v Teledyne Technologies, Hatteland Technology, AC Antennas) and as main authorized distributor for six additional brands (Entel, Novega, Thuraya, Victron Energy, Jotron, Norwegian Subsea, Hammar). Products are organized into five main categories: Navigation & Communication (Navcom), Safety Equipment, Satellite Communication, Battery Chargers & Solar, and Subsea. The company maintains ready stock across offices in Singapore, Indonesia, Vietnam, China, Hong Kong, Korea and Japan, and also operates an online store through buynav.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Navigation and Communication (Navcom) Equipment Navigation and communication electronics supplied to ship managers, ship chandlers, shipyards, and marine systems integrators for commercial vessels across Asia.
- Marine Safety Equipment Marine safety electronics distributed to maritime industry buyers to support onboard safety and regulatory compliance requirements.
- Satellite Communication Equipment Satellite communication hardware supplied to maritime operators requiring vessel connectivity at sea.
- Marine Batteries Battery products for marine applications supplied to ship operators and shipyards.
- Subsea Equipment Subsea electronics distributed to marine systems integrators and operators for underwater applications.
- e2v Teledyne Brand Distribution Authorised distribution of e2v Teledyne marine electronics products across Asia under the company's regional distribution rights.
- Hatteland Brand Distribution Authorised distribution of Hatteland marine display and electronics products across Asian markets under the company's regional distribution rights.
- buynav.com Online Store Online storefront where buyers can order marine electronics products from the company's portfolio, with options for courier delivery or self-collection from the Singapore retail store.
Quantifiable outcome
- Ready stock available locally in 7 countries for urgent dispatch
- +1 more outcomes
Companies that use Allied eParts
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles1 record
Allied eParts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Allied eParts partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and key.
- e2v Teledyne TechnologiescoreAllied eParts is the sole authorised distributor in Asia for e2v Teledyne Technologies marine electronics products, representing exclusive distribution rights for the region.
- Hatteland TechnologycoreAllied eParts holds sole authorised distributor status in Asia for Hatteland Technology products, providing exclusive regional distribution rights.
- AC AntennascoreAllied eParts is the sole authorised distributor in Asia for AC Antennas marine antenna products with exclusive distribution rights for the region.
- EntelkeyAllied eParts is the main authorised distributor for Entel marine communication equipment across Asia.
- NovegakeyAllied eParts serves as the main authorised distributor for Novega products in the Asian market.
- ThurayakeyAllied eParts is the main authorised distributor for Thuraya satellite communication equipment across Asia.
- Victron EnergykeyAllied eParts holds main authorised distributor status for Victron Energy battery chargers and solar products in the Asian marine market.
- JotronkeyAllied eParts is the main authorised distributor for Jotron marine safety and communication equipment across Asia.
- Norwegian SubseakeyAllied eParts serves as the main authorised distributor for Norwegian Subsea products in the Asian marine electronics market.
- HammarkeyAllied eParts is the main authorised distributor for Hammar marine safety equipment across Asia.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Allied eParts competitors and assessment
Company assessmentBroad incumbents
- Wärtsilä: Wärtsilä is a global marine systems and services company with marine electronics operations (via Transas). It is a broad incumbent in marine navigation, communication, and integrated bridge systems, addressing the same end customers as Allied eParts but at substantially larger scale.
- Kongsberg Maritime: Kongsberg Maritime is a major marine electronics and systems manufacturer offering navigation, automation, and integrated bridge solutions. As a large incumbent serving similar end-markets with overlapping product categories, it represents both a peer and a potential supplier to Allied eParts.
- Raymarine: Raymarine is a marine electronics manufacturer specialising in navigation, communication, and sonar systems for recreational and commercial vessels. As a competing brand in Allied eParts' core product categories, it represents a relevant indirect peer.
- Garmin Marine: Garmin's marine electronics division produces chartplotters, sonar, and navigation equipment for recreational and light commercial vessels. It is a brand competitor in the marine electronics space and a potential addition to Allied eParts' distribution portfolio.
- Inmarsat: Inmarsat (now part of Viasat) provides satellite communications services for the maritime industry, overlapping with the Thuraya satellite communications products Allied eParts distributes. It is a service-and-product peer in the maritime satcom category.
- Furuno: Furuno is one of the world's largest marine electronics manufacturers, specialising in navigation, communication, and fishfinding equipment. As a competing brand in Allied eParts' navigation and communication categories, it represents a manufacturer-level peer operating in the same markets.
Direct peers
- Radio Holland: Radio Holland is a global marine electronics sales, service, and distribution company providing navigation, communication, and automation solutions to commercial shipping. It is a direct competitor in authorised marine electronics distribution with very similar product categories and customer segments.
- Mackay Marine: Mackay Marine is a marine electronics distributor offering navigation, communication, and safety equipment to commercial and government maritime customers. Its authorised-distributor business model and product portfolio overlap directly with Allied eParts' core offerings.
- Wilhelmsen Marine Products: Wilhelmsen's Marine Products division is a global maritime product distributor serving ship operators with deck, engine, cabin, and electronics supplies. The B2B authorised distribution model and target customer base (ship managers, shipyards, vessels) closely mirror Allied eParts' business model.
Emerging players
- Iridium Communications: Iridium provides satellite communications services with maritime applications, competing in the same satcom segment as Thuraya (one of Allied eParts' distributed brands). It is a partial-overlap peer in satellite communications for marine users.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Allied eParts social profiles
Digital presenceAllied eParts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allied eParts leadership team
Management profileNumber of profiles
Profiles1 record
Allied eParts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allied eParts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allied eParts
What does Allied eParts do?
Allied eParts is a Singapore-headquartered authorised distributor of premium European marine electronics brands, established in 1997, serving customers across Asia through offices in 7 countries. The company distributes navigation, communication, safety, satellite, battery, and subsea equipment from partner manufacturers to the maritime industry, including ship managers, ship chandlers, shipyards, and marine systems integrators. It operates a physical retail store and online store (buynav.com) to support its regional distribution network.
Is Allied eParts a public or private company?
Allied eParts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Allied eParts founded?
Allied eParts was founded in 1997. It employs 11 to 50 people.
Where is Allied eParts based?
Allied eParts is headquartered in Singapore, Singapore, in the Asia region.
How does Allied eParts make money?
Two revenue lines are on record. Marine Electronics Distribution is the primary driver. The others are technical Sales Support.
Who are Allied eParts's main competitors?
Broad incumbents on record are Wärtsilä, Kongsberg Maritime, Raymarine, Garmin Marine, Inmarsat and Furuno. Direct peers are Radio Holland, Mackay Marine and Wilhelmsen Marine Products. Iridium Communications is listed as an emerging player.
Does Allied eParts have an API?
No public API is recorded for Allied eParts.
What industry is Allied eParts in?
Allied eParts's product category is Marine Electronics Distribution. Its primary akta.pro industry code is IMAJAJAI, Marine Sensors, Instrumentation & IoT (Condition Monitoring). Its NAICS code is 334511 and its SIC code is 5084.