Sestrieres

What Sestrieres does

Sestrieres S.p.A. a s.u. (Sestrieres) is the operating company of the Vialattea ski resort, an Italian-French resort consortium spanning 8 localities (7 Italian: Sestriere, Sauze d'Oulx, Sansicario, Cesana Torinese, Oulx, Pragelato, Claviere; 1 French: Montgenèvre/Monginevro) across 400km of skiable terrain and 250 pistes, with lifts reaching 2,800m altitude. Founded in 1931 with the first cable car at Sestriere, the resort pioneered programmed snowmaking in Italy in 1984 and currently operates Europe's most extensive snowmaking network (46.6km of pipeline), with a ~20km renewal underway through 2026.

The core product is a year-round mountain experience: winter ski passes (daily, multi-day, and seasonal), summer lift tickets for hiking and mountain biking, the Vialattea//Bardo cross-border summer pass, golf at Golf Club Sestrieres (18 holes, PAR 65, at 2,035m — among Europe's highest), and a bike-friendly lift network with Bike Corner service stations. Supporting technology is operational: Leitner cable cars and chairlifts, the Vialattea Skicard reloadable RFID card, Print&Go QR-code ticketing, Smart Points 24/7 automated kiosks, an Axess.shop e-commerce platform, and the Vialattea mobile app. Cross-border partnerships include Colomion S.p.A. (Bardonecchia) for the Vialattea//Bardo initiative and Montgenèvre for reciprocal operating agreements.

Sestrieres is privately held, owned since 2022 by Icon Infrastructure LLP through Fondo iCON Infrastructure Partners V, succeeding 70+ years of Agnelli family control and a 2006-2022 stewardship by the Brasso and Perron Cabus families. The company generates revenue across five streams: ski passes (core, with ticketed recurring seasonal passes), summer tickets and activities, golf club fees, branded merchandise (via Spherix), and event-driven demand across 8 localities. Go-to-market is direct-to-consumer through owned digital and physical channels — no intermediary distribution — supplemented by event programming (Coppa Italia Down Hill, World Cup ski races, Sestriere Film Festival, Golf Trofeo Vialattea) and institutional partnerships with Turismo Torino and Trenitalia. Customer segments span ski enthusiasts, mountain bikers, golfers, hikers, and families from the Italian and French Alps as well as international visitors.

Name

Sestrieres

Legal name

Sestrieres S.p.A. a s.u.

Website

https://vialattea.it

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

51–100 employees

Short description

Sestrieres S.p.A. operates the Vialattea ski resort, an Italian-French consortium spanning 8 localities and 400km of skiable terrain, offering year-round ski passes, summer lift tickets, golf, and mountain biking to individual consumers through direct digital and physical channels.

Ownership category

akta.pro rank

Product category

Ski Resort Operations

NAICS

Skiing Facilities (71392)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Mountain & Ski Luxury Resorts (THAGACAB), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)

Keywords

• Ski resort operations
• Alpine ski passes
• Mountain tourism services
• Lift ticket sales
• Winter sports facilities

Headquarters

HQ city

Sestriere

HQ country

Italy

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Ski Pass and Lift Ticket Sales: Core revenue from selling ski passes (daily, multi-day, and seasonal) and summer lift tickets. Operates a tiered pricing system including adult, youth, senior, baby, and special discounted categories. Skipass Stagionale (seasonal pass) represents a key recurring revenue stream with multi-year customer retention.
2. Merchandise Sales: Official Vialattea branded merchandise including apparel (hoodies, caps), accessories, and drinkware sold through the online shop (Spherix) and physical outlets.
3. Golf Club Fees: Golf Club Sestrieres generates revenue through green fees, memberships, and related golf services. The 18-hole course at 2035m altitude is among Europe's highest and operates during the summer season.
4. Summer Tickets and Activities: Summer lift tickets for hiking, mountain biking, and trekking access. Includes the Vialattea//Bardo Summer Pass covering cross-resort access and the Summer Shuttle service connecting Sauze d'Oulx with Bardonecchia.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Vialattera operates one of Europe's largest connected ski-in/ski-out resort systems managed by Sestrieres S.p.A., spanning 400km of ski terrain and 250 pistes across eight localities in Italy and France under a single skipass. The company sells winter ski passes (daily, multi-day, and seasonal), summer lift tickets for hiking and mountain biking access, golf green fees at the 2035m Golf Club Sestrieres, official branded merchandise, and operates year-round mountain activities through its network of cable cars, chairlifts, automated snowmaking, and bike-friendly lift infrastructure.

Product overview

Vialattea is an Italian-French ski resort consortium managed by Sestrieres S.p.A., offering a unified multi-location summer mountain experience. The core product is the Vialattea Summer Experience encompassing lift access, outdoor activities, and resort services across 8 locations (Sestriere, Sauze d'Oulx, Sansicario, Cesana, Claviere, Oulx, Pragelato, and Monginevro). The product portfolio centers on Summer Tickets and the Skicard reloadable card system for lift access, enhanced by Print & Go online ticketing and the cross-border Vialattea // Bardo Summer Pass. Supporting products include the Golf Club Sestrieres, bike-friendly lift services with Bike Corner stations, and the Vialattea mobile app. In summer 2025, the resort introduced the Vialattea // Bardo Summer Shuttle connecting Sauze d'Oulx to Bardonecchia, and opened the new Telecabina Sestriere-Fraiteve for pedestrian and bike transport.

Differentiator

Problem solved

Functional benefit

Brands

• Vialattea // Bardo: Joint summer pass and shuttle service partnership between Vialattea (Sestrieres SpA) and Bardonecchia (Colomion SpA) offering combined access to both resorts.

Products and services

• Vialattea Ski Passes Daily, multi-day, and seasonal ski passes providing single-skipass access to 400km of connected ski terrain and 250 pistes across 8 localities in Italy and France. Tiered pricing across adult, youth, senior, baby, and special discounted categories.
• Vialattea Summer Lift Tickets Summer season lift tickets for hiking, mountain biking, and trekking access across the Vialattea resort, with daily tickets, round-trip or ascent-only options, and full price/reduced/baby categories. Purchasable online, at Smart Points kiosks, or at staffed ticket offices.
• Vialattea Skicard Reloadable personal ski card in credit-card format providing direct lift access without queuing. Can be charged online with summer or winter tickets and offers a €3 exclusive discount on select online purchases. Card issuance costs €10 with €5 replacement fee for lost cards.
• Vialattea // Bardo Summer Pass Combined cross-resort summer pass providing full summer access across Vialattea and Bardonecchia resorts priced at €190, including 2x 20% discount coupons for daily summer tickets, Alpine Coaster discount coupon, and complimentary Montgenèvre bike day tickets during reciprocal operating periods.
• Golf Club Sestrieres 18-hole PAR 65 golf course at 2035m altitude, one of Europe's highest mountain golf courses, transforming ski slopes into greens during summer months. Hosts competitive tournaments including Coppa d'oro, Coppa del Presidente, and Golf Trofeo Vialattea. Generates revenue through green fees and memberships.
• Bike Friendly Service Mountain bike transport on all lifts with bike extension kits and Bike Corner service stations providing inflation, water pump, and basic maintenance tools at lift departure points, serving lift-assisted mountain biking across the resort network.
• Monginevro Bike Park French-side mountain bike park at Montgenèvre (1854m) spanning 1860m to 2800m altitude, offering downhill trails, cross-country routes, and lift-accessed cycling terrain in the French sector of Vialattea.
• Vialattea Official Merchandise Branded merchandise collection including apparel (hoodies, caps), accessories, and drinkware sold through the official Vialattea Spherix online shop and physical outlets. Apparel partner is Kappa.
• Vialattea // Bardo Summer Shuttle Free shuttle service operated every Friday in July and August 2025 connecting Sauze d'Oulx (Italy) with Bardonecchia (France), equipped with bike carriers for mountain bike transport between the two Vialattea // Bardo resort areas.

Quantifiable outcome

• Pioneered programmed snowmaking in Italy in 1984, creating Europe's most extensive snowmaking network
• +3 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered official, institutional, technical, commercial and core.

• TrenitaliaofficialGTM or Marketing PartnerOfficial partner providing train connectivity information and promoting sustainable travel to Vialattea. Trenitalia trains serve Oulx station (90 minutes from Turin, 5 hours from Paris), positioning rail as a viable access option to the resort.
• Europ AssistanceofficialGTM or Marketing PartnerOfficial partner providing travel and ski insurance products available for purchase alongside skipass and tickets, enhancing customer safety and peace of mind for resort visitors.
• Radio 105officialGTM or Marketing PartnerOfficial media partner for event promotion and radio broadcasting from Vialattea events, extending resort visibility to Radio 105's listener audience across Italy.
• KappaofficialGTM or Marketing PartnerApparel and sportswear partner providing official Vialattea branded clothing and merchandise, reinforcing the resort's premium sports lifestyle positioning.
• PayPalofficialGTM or Marketing PartnerPayment processing partner enabling secure online transactions for skipass purchases, merchandise, and event registrations through the Vialattea e-commerce platform.
• Turismo TorinoinstitutionalGTM or Marketing PartnerInstitutional tourism partner promoting Vialattea as part of Piedmont and Turin province regional tourism offerings, including presence on Turismo Torino website, visitor information centers, and joint promotional campaigns.
• SnowittechnicalTechnology or IntegrationTechnical/commercial partner providing digital booking and activity management technology for the ski resort, likely integrated into the online ticketing and activity reservation infrastructure.
• SpherixcommercialChannel Partner/ Reseller/ DistributorExternal e-commerce partner operating the official Vialattea merchandise online store (spherix.it/collections/vialattea), handling apparel and accessory sales including hoodies, caps, mugs, and branded accessories.
• Colomion S.p.A.coreStrategic or Co-development PartnerJoint venture partner operating Bardonecchia resort and co-managing the Vialattea//Bardo combined resort initiative. Colomion and Sestrieres jointly operate the Summer Shuttle connecting Sauze d'Oulx with Bardonecchia, share the Summer Pass product, and coordinate cross-border resort marketing and operations.
• MontgenèvrecommercialStrategic or Co-development PartnerReciprocal operating agreement with Montgenèvre French resort enabling Vialattea//Bardo Summer Pass holders to receive complimentary single-day Montgenèvre bike tickets during periods of mutual lift operation, creating a seamless cross-border summer biking experience.
• Energia idroelettrica (Hydroelectric energy providers)technicalTechnology or IntegrationRenewable energy suppliers providing hydroelectric, solar, wind, and geothermal power certified under EU guarantee of origin system (Directive 2009/28/EC), enabling the resort's zero-impact energy claim and CO2 reduction targets.
• LeitnertechnicalTechnology or IntegrationTechnical partner providing ropeway and cable car technology for lift infrastructure, manufacturing and maintaining the modern lifts that form the backbone of Vialattea's transportation network.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• SkiWelt Wilder Kaiser - Brixental: Austria's largest interconnected ski area (9 villages, 284km pistes) with a single skipass. Comparable as a multi-village unified-pass ski operator serving the broader Alpine tourism market.
• Espace Killy (Tignes-Val d'Isère): Two-resort connected ski system in the French Alps hosting World Cup events. Comparable to Vialattea in mixed winter/summer offering, elite competition heritage, and high-altitude positioning.
• Les 3 Vallées: The world's largest connected ski area (600km+, 8 resorts) in the French Alps. Comparable as a multi-resort unified-pass ski operator targeting international destination guests in the same Alpine market.
• Dolomiti Superski: Italy's largest connected ski carousel with a single skipass covering 12 resorts and ~1,200km of pistes. Most directly comparable to Vialattea as a unified Italian multi-resort ski system targeting international tourists.
• Portes du Soleil: Cross-border France-Switzerland connected ski area (12 resorts, 580km pistes) under unified skipass. Highly comparable to Vialattea's cross-border Italy-France model and shared strategy of multi-resort integration.
• Paradiski (La Plagne + Les Arcs + Peisey-Vallandry): French connected ski system offering 425km of pistes under one skipass. Directly comparable in scale (similar terrain size, multi-resort integration) and competitive set with Vialattea for Western European ski tourists.
• Skirama Dolomiti Adamello Brenta: Italian connected ski system covering multiple Dolomite resorts under one skipass. Comparable to Vialattea as an Italian multi-resort operator targeting similar domestic and international Alpine tourist segments.

Emerging players

• Montgenèvre (commune operator): French ski resort already linked to Vialattea via reciprocal summer-pass agreement and shared ski area. A natural next step for deeper integration or acquisition in Vialattea's cross-border consolidation strategy.

Broad incumbents

• Compagnie des Alpes: French listed operator of multiple major ski resorts (Paradiski, Tignes, others) plus theme parks. Comparable as a broader portfolio ski-resort operator; relevant for industry M&A and benchmarking on ticketing, snowmaking economics, and resort management.

Others

• Leitner (HTI): Major ropeway/lift manufacturer and existing technology partner to Vialattea. Comparable as an enabling infrastructure provider whose products and pricing directly affect Vialattea's capex and operational reliability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Vialattea_Official
• Facebookfacebook.com/VialatteaOfficialPage
• LinkedInlinkedin.com/company/sestrieres-spa
• Instagraminstagram.com/vialattea.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sestrieres