BroadPoint Realty

What BroadPoint Realty does

BroadPoint Realty is a privately held residential real estate brokerage headquartered at 85 Clay Street, Quincy, Massachusetts, serving home buyers, home sellers, and corporate relocation clients throughout Massachusetts with a focus on the Greater Boston area. The firm operates a boutique service model delivered by a small team of 11-50 employees, with two named licensed agents—Julie Boudreau (JJ) and Caitlin Horton—affiliated with its corporate relocation sub-brand, The Tailored Living Group at BroadPoint Realty. The company offers four service lines: home buying, home selling, corporate relocation, and home staging, supplemented by short-term furnished housing solutions accessed through its sister company, Compass Furnished Apartments. Customer segments span individual consumers (first-time buyers, upsizers, downsizers), SMB sellers, and corporate clients (employee and executive relocations), with corporate relocation marketed as a higher-touch, partnership-oriented vertical.

The business is service-based with no proprietary technology platform disclosed. Operations appear to rely on standard real estate industry tools, and the firm has no app, no public API, no SDK, no integrations, and no patents or trademarks. Revenue is generated exclusively through transaction commissions on home purchases, sales, and corporate relocation assignments, with no publicly disclosed pricing or fee schedule. Customer acquisition is conducted through a direct-to-consumer model—primarily the company website, direct outreach, and referral activity—without funded marketing infrastructure or presence on social platforms (no LinkedIn, Facebook, Instagram, X, or YouTube profiles are listed). The firm's only disclosed strategic asset beyond its agents is the sister-company relationship with Compass Furnished Apartments, which creates an integrated short-term-to-long-term housing offering for transitioning clients.

BroadPoint Realty is independently owned with no disclosed venture capital, private equity backing, parent company, subsidiaries, or institutional investors, and there is no public information on founding date, ownership structure, board composition, or financial performance. Strategic positioning emphasizes personalized, boutique service as a counterpoint to large national brokerages, with deep local Massachusetts market knowledge and a dedicated corporate relocation division as the primary differentiators. The firm holds no certifications, awards, regulatory actions, or M&A history on record, and its competitive defensibility rests on agent relationships and local market familiarity rather than technology, scale, or contractual moats.

Name

BroadPoint Realty

Legal name

Broadpoint Realty

Website

https://broadpointrealty.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BroadPoint Realty is a privately held, boutique Massachusetts residential real estate brokerage serving home buyers, home sellers, and corporate relocation clients across Greater Boston and surrounding communities, with a dedicated relocation sub-brand (The Tailored Living Group) and a sister-company tie to Compass Furnished Apartments.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Relocation & Corporate Housing Brokerage (BPAJAAAG)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Corporate relocation services
• Home staging services

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Transaction Commissions: The company earns revenue through commissions on real estate transactions including home buying, home selling, and corporate relocation services. Revenue is generated on a per-transaction basis as a percentage of property value or fixed fees per service.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

BroadPoint Realty is a residential real estate brokerage that helps clients buy and sell homes in the Greater Boston, Massachusetts market. Beyond traditional buyer and seller representation, the firm operates The Tailored Living Group to manage corporate relocation services, coordinates home staging, and partners with sister company Compass Furnished Apartments to provide short-term furnished housing for clients in transition.

Product overview

BroadPoint Realty offers a unified suite of personalized real estate services throughout Massachusetts, combining core offerings (Home Buying, Home Selling, and Corporate Relocation) with specialized sub-brand services through The Tailored Living Group division for corporate relocation. Additional add-on services include Home Staging and Short-term Housing Solutions (via sister company Compass Furnished Apartments), providing clients with comprehensive support from initial property search through final move-in.

Differentiator

Problem solved

Functional benefit

Brands

• The Tailored Living Group at BroadPoint Realty: Corporate relocation division focused on helping relocating employees, families, and corporate partners find long-term housing solutions throughout Massachusetts.

Products and services

• Home Buying Representation
• Home Selling Representation
• Corporate Relocation Services (The Tailored Living Group)
• Home Staging Services
• Short-Term Furnished Housing Coordination

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Compass Furnished ApartmentscoreStrategic or Co-development PartnerCompass Furnished Apartments is identified as a sister company that provides furnished apartment options for clients transitioning between homes, relocating for work, or needing temporary housing. This partnership enables BroadPoint Realty to offer comprehensive housing solutions including short-term furnished accommodations alongside their core home buying, selling, and relocation services.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• eXp Realty: Cloud-based brokerage with active Massachusetts agent base. Overlaps in residential services but operates on a virtual, commission-split model attractive to independent agents considering leaving smaller shops.
• Redfin: Tech-enabled residential brokerage operating in Greater Boston offering lower-commission buy-side services. Competes for the same buyer pool but differentiates on technology and pricing model.

Broad incumbents

• RE/MAX: Globally franchised residential real estate brand with substantial agent network across Massachusetts. Competes in the same residential buy/sell and relocation-adjacent categories at a much larger scale.
• Berkshire Hathaway HomeServices: National residential brokerage network with New England franchisees. Competes in residential buy/sell services with similar full-service positioning across Massachusetts.
• Compass: Large national tech-enabled brokerage with strong Greater Boston presence. Direct overlap in residential buy/sell services, but Compass operates at vastly larger scale and offers its own technology platform and agent network.
• Coldwell Banker Realty: National residential brokerage brand with significant Massachusetts agent presence. Overlaps in residential buy/sell and relocation referral services, though it operates at national scale rather than regional focus.
• Keller Williams Realty: Largest residential brokerage franchise in the U.S. with significant Massachusetts market share. Direct overlap in residential transaction services with a comparable agent-driven model.

Direct peers

• Gibson Sotheby's International Realty: Massachusetts-focused residential brokerage emphasizing high-touch, premium service in Greater Boston. Closest direct peer given geographic overlap and boutique positioning aimed at similar buyer/seller segments.

Regional players

• William Raveis Real Estate: Family-owned regional brokerage dominant across New England including Massachusetts. Directly comparable boutique-style positioning, multi-service residential offerings, and similar Massachusetts footprint.
• Leading Edge Real Estate: Massachusetts-based independent residential brokerage serving Greater Boston and North Shore. Closely comparable independent, boutique-style model targeting similar buyer and seller segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/BroadPtRealty
• Facebookfacebook.com/BroadPointRealty
• LinkedInlinkedin.com/company/broadpoint-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BroadPoint Realty