Magneton

Name

Magneton

Legal name

MAGNETON a.s.

Website

https://magneton.cz

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

101–250 employees

Short description

Magneton a.s. is a 1926-founded Czech manufacturer of automotive electrical components, producing starters (0.9-8.0 kW) and alternators (25-200A) for passenger vehicles, commercial vehicles, agricultural/construction machinery, and special applications, serving OEMs and an aftermarket dealer network across ~50 countries.

Ownership category

akta.pro rank

Product category

Automotive Electrical Components

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor and Generator Manufacturing (335312)

SIC

Motors & Generators (3621), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD)

akta.pro secondary industries

Automotive Electric Motors & Actuators Manufacturing (EPS/Brake-by-wire/Seat/Window) (IMACAJAL), DC Motors (Brushed, Brushless DC) (IMAGACAB), AC Motors (Induction, Synchronous) (IMAGACAA)

Keywords

• Automotive electrical components
• Starter motors manufacturing
• Alternator manufacturing
• Automotive OEM parts
• Electrical equipment remanufacturing

Headquarters

HQ city

Kromeriz

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Automotive Starters and Alternators: Primary revenue stream from manufacturing and selling starters and alternators for passenger cars, commercial vehicles, buses, agricultural and construction machinery, and special applications. Products sold as complete units to OEMs and through dealer network.
2. Spare Parts: Sales of replacement components for starters and alternators including rotors, stators, drive assemblies, brushes with regulators, pulleys, fans, and switch assemblies.
3. Surface Treatment Services: Galvanic surface treatment services including zinc plating, anodizing, tinning, nickel plating, and copper plating for external customers. Capacity utilized for both internal production support and external client services.
4. Testing and Metrology Services: Laboratory testing services including climate testing, electrical strength testing, vibration testing, corrosion resistance testing, and metrology/calibration services for electrical, mechanical, temperature, and length measurements.
5. Manufacturing Services: Contract manufacturing services including assembly and pressing operations, spot welding, painting and impregnation, and CNC machining on classic, NC, and CNC machines for external customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Magneton a.s. manufactures automotive electrical equipment, primarily starters and alternators, for original equipment manufacturers and the aftermarket. In addition to its production of starter motors, alternators, spare parts, and accessories, the company offers surface treatment, testing and metrology, and contract manufacturing services from its facility in Kroměříž, Czech Republic.

Product overview

MAGNETON a.s. is a traditional manufacturer of electrical automotive accessories with 90 years of history, operating as part of the Rovina Group. The company produces a unified product portfolio centered on starters and alternators as core products, supplemented by spare parts, accessories, and manufacturing/surface treatment services. The product line includes: (1) Starters and Alternators - main products for personal vehicles, trucks, agricultural and construction machinery; (2) Spare parts for starters and alternators; (3) Autoelectrical accessories; (4) Surface treatment services (galvanizing, anodizing, tinning, nickel plating, copper plating) provided through the dedicated Surface Treatment Plant; (5) Testing and metrology laboratory services for quality assurance. The company operates two main facilities: the Elektro Plant (producing starters and alternators) and the Surface Treatment Plant (providing galvanic coatings).

Differentiator

Problem solved

Functional benefit

Products and services

• Starter motors (startéry) Automotive starter motors manufactured for OEM supply and aftermarket distribution, designed for use in passenger vehicles and heavy equipment applications.
• Alternators (alternátory) Automotive alternators manufactured for OEM supply and aftermarket distribution, providing electrical generation for passenger vehicles and heavy equipment.
• Spare parts (náhradní díly) Replacement spare parts for starters and alternators, intended for aftermarket distributors and automotive service channels.
• Accessories (příslušenství) Accessories related to the starter and alternator product portfolio, sold to OEM and aftermarket customers.
• Surface treatment services Industrial surface treatment and coating services performed at Magneton's Kroměříž facility, offered to industrial customers requiring certified finishing.
• Testing and metrology services Testing and metrology services performed at Magneton's Kroměříž facility, offered to industrial customers requiring certified quality measurement.
• Contract manufacturing services Contract manufacturing services provided at Magneton's Kroměříž facility, offered to industrial customers seeking external production capacity.

Quantifiable outcome

• Exports to approximately 50 countries worldwide
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• EVV-MORAVIA s.r.o.coreChannel Partner/ Reseller/ DistributorCzech Republic authorized dealer and sales representative for Magneton products. Located in Kroměříž, providing sales and support for starters, alternators, and spare parts.
• Autodíly spol. s r.o.coreChannel Partner/ Reseller/ DistributorCzech Republic authorized dealer. Located in Unhošť near Prague, distributing Magneton automotive electrical products.
• BEPCO PARTS SAminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Belgium and Luxembourg markets.
• Holger Christiansen A/SminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Denmark, representing Magneton products under the HC-Cargo brand.
• Wilhelm Fricke GmbHminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Germany, supplying automotive electrical parts.
• Det Norske Veritas (DNV)coreOthersCertification body providing ISO 9001, IATF 16949, and ISO 14001 certifications through audits.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Denso: Japanese Tier-1 automotive components manufacturer producing starters, alternators, and a wide range of automotive electrical and electronic systems. Comparable product overlap in rotating electric machines, but operates at dramatically larger scale across global OEM platforms.
• BorgWarner: Global automotive powertrain supplier that acquired Remy International, a specialist in heavy-duty and light-vehicle starters and alternators. Direct overlap in rotating electric machines, with broader powertrain and EV portfolio at parent level.
• Marelli: Italian-headquartered Tier-1 automotive supplier (formerly Magneti Marelli) producing starters, alternators, and broader automotive electrical and electronic systems. Directly comparable in starters/alternators but with substantially broader product portfolio and global presence.
• Bosch: Global Tier-1 automotive supplier headquartered in Germany with a comprehensive automotive electrical systems portfolio including starters, alternators, and EV powertrain components. Directly comparable product category (rotating electric machines) but vastly broader portfolio and far larger scale than Magneton.
• Valeo: French Tier-1 automotive supplier with significant presence in starters, alternators, and 48V mild-hybrid electrical systems. Closely comparable product set but with substantially broader powertrain electrification portfolio and global footprint.
• Mitsubishi Electric: Japanese conglomerate with an automotive division that manufactures high-output alternators, starters, and EV motor systems. Comparable in rotating electric machines but operates across multiple industrial segments far beyond Magneton's scope.

Direct peers

• Prestolite Electric: US-based specialist manufacturer of heavy-duty and industrial starters and alternators (Leece-Neville brand). Closely comparable product focus on rotating electric machines for commercial vehicles and industrial applications, similar scale to Magneton.
• Letrika: Slovenian manufacturer of starters, alternators, and electric motors for automotive and industrial applications. Closely comparable mid-sized European rotating electric machines specialist with similar OEM and aftermarket customer profile.
• WAI Global: US-based aftermarket specialist in starters, alternators, and other rotating electrical components for automotive and industrial applications. Comparable product focus and distribution model with strong aftermarket orientation similar to Magneton's dealer network.
• Iskra: Slovenian manufacturer of starters, alternators, and electric motors for automotive and industrial applications. Comparable European regional specialist with similar scale, product mix, and OEM/aftermarket customer base to Magneton.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/magnetonkromeriz
• LinkedInlinkedin.com/company/6289218
• Instagraminstagram.com/magneton_a.s

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magneton