What Kaboodle Kitchen does

Kaboodle Kitchen, operated as DIY NZ Pty Ltd (NZCN 8144808) under the AHE (Australian Hardware Enterprises) group, is a New Zealand-founded modular flatpack kitchen cabinetry brand distributed exclusively through the Bunnings Warehouse retail network in New Zealand and Australia. Its core product is a system of standardised and customisable cut-to-width cabinets — wall, base, pantry, appliance, and combination units — built around DIY-friendly engineering features (adjustable legs, pre-drilled holes, easy-screw assembly, soft-close runners) and complemented by a separate range of doors and panels, benchtops (stone-look, solid, concrete-look, timber-look, timber and bamboo), parts and accessories, and a newly launched fireclay farmhouse sink line, all AFRDI-certified to AS/NZS 4386.1 and backed by a lifetime structural warranty.

The business model is overwhelmingly one-time product sale through Bunnings retail shelf space, supplemented by a free in-store, virtual, or in-home Bunnings kitchen design consultation service and a dedicated kaboodle trade program for tradies and builders. A self-serve digital layer — the Style Quiz (Pinterest-powered), Style Selector, Price Estimator, 3D Kaboodle Planner, and the mykaboodle project management hub — supports both DIY homeowners and customers seeking professional guidance, and is reinforced by a content marketing and influencer strategy featuring high-profile design partners.

Customer base is broad and long-tail: hundreds of thousands of DIY homeowners and trade professionals across NZ (and select Australia exposure) over more than a decade, segmented into DIY renovators, trade professionals, and design-support customers. The company operates with a lean 1-10 employee footprint, indicating that manufacturing, logistics, in-store design services, and most marketing execution are absorbed by the AHE/Bunnings parent ecosystem rather than carried on Kaboodle's own balance sheet.

Name

Kaboodle Kitchen

Legal name

DIY NZ Pty Ltd

Website

https://kaboodle.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kaboodle Kitchen is a modular flatpack kitchen cabinetry brand that sells exclusively through the Bunnings Warehouse network in New Zealand and Australia, serving DIY homeowners and trade professionals with customisable cabinets, doors, benchtops, sinks, and integrated self-serve design tools.

Ownership category

akta.pro rank

Product category

Modular Kitchen Cabinetry

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Kitchen & Pantry Organization (HSAFAAAC), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD), Kitchen & Pantry Organizing (HSAFAKAD), Kitchen Island & Custom Storage Solutions (HSAPAAAH)

Keywords

• Modular kitchen cabinets
• DIY kitchen renovation
• Flatpack cabinetry
• Kitchen benchtops doors
• Kitchen design tools

Headquarters

HQ city

Campbellfield

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Kitchen Cabinet Sales: Sale of flatpack modular cabinets including wall cabinets, base cabinets, pantry cabinets, and appliance cabinets in various sizes and configurations. Available off-the-shelf at Bunnings.
2. Doors and Panels: Sale of cabinet doors and panels in a wide range of colours, finishes and profiles to match the cabinet range.
3. Benchtops: Sale of benchtops including stone-look, solid colour, concrete-look, timber and bamboo, and timber-look options in laminate finishes.
4. Parts and Accessories: Sale of hardware and accessories including kitchen handles, hinges and runners, storage and shelving, bins and hampers, wireware, cutlery inserts, sinks, and other extras.
5. Farmhouse Sinks: Sale of farmhouse sink range combining designer style with easy installation.
6. Bunnings Kitchen Design Consultation: Free design consultation service provided through Bunnings to help customers plan and design their kitchen renovation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels13 records

Core offering

Kaboodle Kitchen designs, manufactures and distributes a DIY-friendly modular flatpack kitchen cabinet system, including wall cabinets, base cabinets, pantry cabinets, appliance cabinets and customisable open shelves, complemented by doors and panels, benchtops, handles, hardware, sinks and accessories. The offering is supported by digital design tools (3D Planner, Style Quiz, Style Selector, Price Estimator) and the Mykaboodle project hub, and is sold exclusively through the Bunnings Warehouse retail network across New Zealand, with a dedicated trade program for builders and tradies.

Product overview

Kaboodle Kitchen is a modular kitchen cabinet and accessories system distributed exclusively through the Bunnings store network in New Zealand and Australia. The core product portfolio consists of flatpack kitchen cabinets available in standardised sizes and customisable widths, including wall cabinets, base cabinets, pantry cabinets, appliance cabinets, combination cabinets, and customisable open shelves. These are complemented by a comprehensive add-on range of doors and panels (available in extensive colour options and profiles), benchtops (stone look, solid colour, concrete look, timber look, and timber/bamboo), kitchen handles, hinges and runners, storage accessories, farmhouse sinks, and soft-close drawer runners. The offering is supported by a suite of digital design tools including the Style Quiz, Style Selector, Price Estimator, and 3D Kaboodle Planner, unified within the Mykaboodle project management platform. Kaboodle also provides Bunnings Kitchen Consultation services (in-store, virtual, and in-home) and dedicated Trade Services for professional installers. Products are available both off-the-shelf and in cut-to-measure sizes, targeting both DIY homeowners and trade professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Wall Cabinets Overhead kitchen wall cabinets available in multiple sizes including deep wall cabinets, corner wall cabinets, slimline wall cabinets and medium wall cabinets, sold as part of the flatpack modular kitchen system.
• Base Cabinets Floor-level kitchen base cabinets including drawer cabinets, corner base cabinets, combination base cabinets and farmhouse sink cabinets for maximising storage.
• Pantry Cabinets Tall kitchen pantry cabinets including blind corner pantries, tall pantry cabinets, medium pantry cabinets and on-bench pantry cabinets for comprehensive kitchen storage.
• Appliance Cabinets Specialised cabinets designed to house kitchen appliances including microwave cabinets, fridge cabinets, oven cabinets and rangehood cabinets.
• Combination Cabinets Versatile cabinets combining multiple functionalities for space-efficient kitchen designs.
• Customisable Open Shelves Customisable open shelving units that allow homeowners to showcase items and create a sense of space while keeping everyday items within reach.
• Doors and Panels Extensive range of cabinet doors and panels in colours and profiles including white and neutral tones, blue and earthy tones, and dark and moody options.
• Benchtops Kitchen benchtops available in stone look, solid colour, concrete look, timber and bamboo, and timber look finishes, available cut-to-width.
• Parts and Accessories Comprehensive range of cabinet hardware and accessories including kitchen handles, hinges and runners, storage and shelving, bins and hampers, wireware, cutlery inserts, sinks and other extras.
• Farmhouse Sinks Fireclay farmhouse sinks combining timeless style with easy installation for designer-look kitchens, available in 600mm and 800mm widths.
• 3D Kaboodle Planner Online 3D kitchen design tool allowing customers to design their entire kitchen with real room measurements, featuring pre-loaded products and item lists.
• Price Estimator Design tool providing quick kitchen cost estimates to help customers budget their renovation.
• Mykaboodle Project Hub Project management tool that tracks each step of kitchen renovation including style discovery, moodboard creation, design, ordering and installation tracking.
• Bunnings Kitchen Consultation Free design consultation service available in-store, online (virtual), or in-home where Bunnings Design Consultants help create functional kitchen designs through a six-step process from initial concept through to final plan.
• Kaboodle Trade Services Dedicated trade program offering off-the-shelf joinery, customisable products, free design support and dedicated trade representatives for tradies, builders and trade professionals.
• Down to Earth Trends Range Limited edition nature-inspired colour collections for doors and panels, including the 2025 Down to Earth range with six colours (Pistachio, Oyster, Juniper, Saltbush, Cannellini and Truffle Oak).

Quantifiable outcome

• Lifetime structural warranty extended for the entire time the customer owns and lives in their home
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

13 partnerships are on record, tiered primary, minor and core.

• Bunnings WarehouseprimaryChannel Partner/ Reseller/ DistributorExclusive retail distribution partner for Kaboodle kitchen products throughout New Zealand. Bunnings provides retail shelf space, kitchen design centres, display kitchens, and free design consultation services. Kaboodle products are available off the shelf at every Bunnings store nationwide.
• Bunnings TradeprimaryChannel Partner/ Reseller/ DistributorBunnings Trade desk service providing dedicated trade customer support at every Bunnings store, with Bunnings Trade Specialists and kaboodle trade representatives supporting tradies and builders with kitchen and joinery projects.
• Master Builders Association (NZ)minorOthersKaboodle trade is a member of the Master Builders Association NZ, providing credibility and industry recognition for the trade segment.
• AHE GroupcoreStrategic or Co-development PartnerDIY NZ Pty Ltd (NZCN 8144808), trading as Kaboodle Kitchen, is a proud member of the AHE (Australian Hardware Enterprises) group of businesses, providing corporate backing and group synergies.
• Charnze Nicoll-KlokstadminorGTM or Marketing PartnerRugby superstar partnered with Kaboodle to transform his heritage home kitchen and laundry into a modern coastal family space, showcasing practical design for everyday living.
• Christine PhilippaminorGTM or Marketing PartnerInterior design personality partnered with Kaboodle to create a warm, nature-inspired family kitchen featuring saltbush doors, truffle oak shelving, and salt pan benchtops.
• Abbey HolmesminorGTM or Marketing PartnerFormer athlete and media personality partnered with Kaboodle to transform her beachside home kitchen and laundry into a coastal style entertainer's dream space.
• Alisa and LysandraminorGTM or Marketing PartnerInterior design experts partnered with Kaboodle to renovate their mum's home into a cosy scandi style haven using affordable kaboodle joinery for kitchen, laundry and bedroom.
• Carla GraceminorGTM or Marketing PartnerArtist and stylist partnered with Kaboodle to create a functional yet stylish multi-purpose art studio using kaboodle products.
• Victoria DevineminorGTM or Marketing PartnerHost of the She's on the Money podcast partnered with Kaboodle to refresh her beach house kitchen with a coastal style on a budget.
• Jack RiewoldtminorGTM or Marketing PartnerAFL legend partnered with Kaboodle on his beach house renovation, demonstrating that compact laundries can achieve serious style with kaboodle products.
• Pearson + ProjectsminorGTM or Marketing PartnerDesign duo Alice and Caleb from Pearson + Projects used kaboodle black olive doors and panels to create a rustic industrial style kitchen, laundry and study space.
• The Home DuominorGTM or Marketing PartnerOlympic duo Jamie and Soph from The Home Duo partnered with Kaboodle to transform a kitchen into an open plan modern classic paradise.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Freedom Kitchens: Australia's largest kitchen manufacturer and retailer with showrooms, design service and project management. Direct peer to Kaboodle on kitchen design-and-supply, modular cabinetry and full renovation scope across the Australian market.
• Howdens Joinery: UK-listed trade kitchen and joinery supplier with deep trade-only distribution and in-branch designers. Comparable to Kaboodle's trade program on professional customer focus, free design support and rapid off-the-shelf availability, with trade reps serving builders.
• IKEA (Inter IKEA / IKEA Kitchens): Global flatpack furniture and kitchen retailer with a modular METOD kitchen system, online 3D planners and strong DIY appeal. Direct competitor to Kaboodle's flatpack kitchen, design tool and value-for-money positioning, with comparable self-serve digital design journey.

Others

• Blum: Austrian manufacturer of hinges, drawer runners and lift systems used in kitchen cabinetry. Component supplier whose hardware (e.g. soft-close runners) is integrated into Kaboodle cabinets, making it an adjacent ecosystem participant rather than a direct competitor.
• Häfele: International supplier of kitchen hardware, fittings and accessories sold through cabinet makers and retailers. Overlaps with Kaboodle on kitchen handles, hinges, runners and storage accessories rather than competing at the cabinet-system level.
• Hettich: German manufacturer of furniture fittings and kitchen hardware including drawer runners and hinges. Comparable to Blum as an enabling supplier of components specified into Kaboodle's modular cabinet systems.

Broad incumbents

• Polytec: Australian designer and manufacturer of decorative panels, cabinetry doors and benchtops. Comparable as a broad cabinetry component supplier whose doors, panels and benchtops sit inside competing flatpack and custom kitchen ranges sold through retailers.
• Caesarstone: Global engineered stone benchtop and surface manufacturer sold through kitchen retailers and fabricators. Comparable to Kaboodle's benchtop category and overlaps on kitchen showroom distribution, though positioned in the premium benchtop segment.
• Laminex: Major Australian manufacturer of decorative surfaces, panels and cabinetry components used in kitchens. Broad incumbent supplying benchtops, doors and panels to cabinet makers — overlapping with Kaboodle on doors, panels and benchtops but serving manufacturers/retailers rather than DIY consumers directly.

Regional players

• Mitre 10 (kitchen & joinery category): Major NZ hardware co-operative that sells competing kitchen and joinery brands through its MEGA stores. Competes with Kaboodle on kitchen display space and design services within NZ, though through a different retail banner and member structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kaboodlekitchennz
• Instagraminstagram.com/kaboodlekitchennz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaboodle Kitchen