RESOM
RESOM is a Korean multi-property resort operator owned by Hoban Group, operating five themed healing resorts (forest, wellness, ocean, hot spring, marine) across South Korea, serving leisure travelers, families, and members through direct booking and condo/spa club membership programs.
- Company typePrivate
- Founded1996
- HeadquartersSeocho, South Korea
- Headcount251–500
- GTM typeB2C
- OfferingServices
What RESOM does
RESOM (리솜리조트) is a multi-property Korean resort and hospitality operator managed by Hoban Hotel & Resort Co., Ltd. (주식회사 호반호텔&리조트), a subsidiary of Hoban Group. Established in 1996, RESOM pioneered the 'healing resort' concept in Korea and built a portfolio of five themed resort properties: Forest RESOM (forest wellness, Jecheon), Restree (premium wellness lifestyle, Jecheon, opened 2021), Island RESOM (ocean, Anmyeondo Island), Splash RESOM (hot spring and waterpark, Yesan), and Pacific RESOM (marine theme park, Jeju). The company operates a direct-to-consumer distribution model through its online booking platform (book.resom.co.kr), a centralized call center (1600-0060), and dedicated corporate and membership sales channels, with no third-party OTA distribution evidenced.
The company's offering combines accommodation, spa and waterpark facilities (notably the Have Nine Spa and V-Top Spa), diverse F&B venues (The Grill 720, Mamook Lounge, Mondo Kitchen), and curated experience programs under the RE:O umbrella (yoga, meditation, tea classes, digital detox walks, stargazing, cart tours). It also operates condo membership and spa club membership programs providing recurring subscription revenue and priority access across all properties. A proprietary online booking system and growing RE:O program library represent the primary internal technology assets; no AI/ML capabilities or API products are disclosed.
Revenue is generated through six primary streams: room reservations, spa and waterpark admissions, package bookings, F&B, recurring memberships, and per-person activity program fees. Pricing is unit-based across all ancillary offerings, with member discounts of 10-15% on wellness programs and differentiated member/non-member pricing on spa admissions. The customer base is segmented into individual leisure travelers and families (primary), recurring condo and spa club members (primary), corporate groups, and school/educational groups. Following the 2018 Hoban Group acquisition and over 1,450 billion KRW of capital investment, the company achieved its first operating profit in 2022 and record sales in 2023, with 10,000+ members cited as of 2024. Future expansion is planned for Gangwon Province and a Jeju Jungmoon complex resort.
RESOM firmographics
Firmographics- Name
- RESOM
- Legal name
- (주)호반호텔&리조트
- Website
- https://www.resom.co.kr
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- RESOM is a Korean multi-property resort operator owned by Hoban Group, operating five themed healing resorts (forest, wellness, ocean, hot spring, marine) across South Korea, serving leisure travelers, families, and members through direct booking and condo/spa club membership programs.
- Ownership category
- akta.pro rank
RESOM industry classification
Industry- Product category
- Resort and Hospitality Services
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Destination Spa Resorts (THAGAMAA)
- akta.pro secondary industries
- Luxury Wellness & Spa Resorts (THAGACAG), Nature Lodges & Eco-Resorts (THAAAAAI), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC), Hot Springs, Lagoons & Water-Based Wellness (Thermal Pools, Floating Spas) (THAJAJAN), Luxury Eco-Resorts (THAGACAK), Destination Spas & Spa Resorts (HSALAFAC)
Keywords
Where RESOM is headquartered
LocationHeadquarters
- HQ city
- Seocho
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
RESOM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Room Reservations: Resort room bookings across five properties: Forest Resom, Restree, Island Resom, Splash Resom, and Pacific Resom. Includes member and non-member booking channels.
- Spa & Water Park Admissions: Entry tickets and day passes for spa and water park facilities including Have Nine Spa, Oa Six Spa, and Splash Water Park.
- Package Bookings: Bundled vacation packages combining accommodation, dining, and spa experiences.
- Food & Beverage Services: On-site restaurants and dining facilities across resort properties including The Grill 720, Mundo Kitchen, and Makmuk Lounge.
- Membership/Subscription: Condo membership (분양회원) and Spa Club membership providing exclusive access and booking privileges for repeat customers.
- RE:O Program Fees: Wellness and activity programs including yoga, meditation, cart tours, stargazing, and family experiences with per-person pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Family Tea Time program |
| Unit Pricing | Pay-as-you-go | Bingle Bingle Cart Adventure |
| Unit Pricing | Pay-as-you-go | Tea Meditation Class (DaSeonIlYeo) |
| Unit Pricing | Pay-as-you-go | V-Top Yoga |
| Unit Pricing | Pay-as-you-go | Time Capsule Memory Program |
| Unit Pricing | Pay-as-you-go | Starry Sky Observation (Star Forest) |
| Unit Pricing | Pay-as-you-go | Have Nine Night Spa |
| Unit Pricing | Pay-as-you-go | V-Top Private Spa (Restree) |
| Unit Pricing | Pay-as-you-go | Homemade French Toast at Makmuk Lounge |
| Unit Pricing | Pay-as-you-go | Premium Breakfast & Dinner Buffet |
| Unit Pricing | Pay-as-you-go | Komawo Toto Kids Experience |
| Unit Pricing | Pay-as-you-go | Forest Resom Gold Coin Limited Edition |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
RESOM product offering
Product offeringCore offering
RESOM operates a portfolio of five themed resort properties in South Korea (Forest Resom, Restree, Island Resom, Splash Resom, Pacific Resom) offering accommodation, spa and wellness facilities, hot spring waterparks, on-site dining, and curated experience programs. The company sells room reservations, package bookings, spa and waterpark admissions, membership subscriptions (condo and Spa Club), and paid activity programs directly to consumers.
Product overview
RESOM (리솜) is a multi-property Korean resort brand operated by Hoban Hotel & Resort (호반호텔&리조트). The portfolio consists of five distinct resort properties: 포레스트 리솜 (Forest RESOM) and 레스트리 (Restree) in Jecheon, Chungcheongbuk-do; 아일랜드 리솜 (Island RESOM) on Anmyeondo Island; 스플라스 리솜 (Splash RESOM) in Yesan, Chungcheongnam-do; and 퍼시픽 리솜 (Pacific RESOM) in Jeju. The brand positions itself as a 'Healing Resort' with each property themed around nature, wellness, ocean, hot springs, and marine experiences respectively. The offering is structured as a platform of resort properties supplemented by multiple membership programs (condo, spa club), a comprehensive online booking system, curated activity programs (RE:O programs), spa and waterpark facilities, and diverse dining venues. The portfolio targets family, wellness, and leisure travelers seeking nature-based and spa-oriented hospitality experiences across Korea.
Differentiator
Problem solved
Functional benefit
Brands
- 포레스트 리솜: 자연의 안식처 힐링 리조트 - 충청북도 제천시 백운면 금봉로 365
- 레스트리
- 스플라스 리솜
- 아일랜드 리솜
- 퍼시픽 리솜
- 리조트 3.0
Products and services
- Forest Resom (포레스트 리솜) Nature-focused wellness resort located in Jecheon, Chungcheongbuk-do, offering spa, wellness programs, outdoor activities, family-friendly amenities, and multiple dining options.
- Restree (레스트리) Premium wellness lifestyle resort opened in 2021 at Jecheon, featuring V-Top Spa rooftop experience, Have Nine Spa, overnight spa programs, fine dining, and diverse room categories including care rooms and kids rooms.
- Island Resom (아일랜드 리솜) Ocean-themed resort on Anmyeondo Island (Taean-gun, Chungcheongnam-do), featuring outdoor spa, ocean views, sunset experiences, and paddleboard activities.
- Splash Resom (스플라스 리솜) Hot spring resort in Yesan, Chungcheongnam-do featuring indoor/outdoor spa facilities, a large waterpark, spa and wellness programs, and family-oriented hot spring experiences.
- Pacific Resom (퍼시픽 리솜) Marine-themed park resort located in Jeju, operated as part of the RESOM resort portfolio under Hoban Hotel & Resort.
- Condo Membership (콘도회원) Fractional ownership vacation condo membership program offering priority access and benefits across RESOM resort properties.
- Spa Club Membership (스파클럽회원) Spa-focused membership program offering exclusive spa access and member pricing across RESOM resort properties.
- RE:O Program Curated activity and experience programs offered across RESOM resort properties, including wellness (yoga, meditation, body balance), forest (stargazing, digital detox, cart tours), and relaxation (tea meditation, family tea time) programs designed by the RE:O character mascot.
- Have Nine Spa (해브나인 스파) Flagship indoor/outdoor spa facility at Forest Resom and Restree, offering hot spring pools, sauna, aqua facilities, and night spa programs. Recognized as an Excellent Wellness Tourism Destination for 7 consecutive years.
- V-Top Spa (브이탑 스파) Premium rooftop spa at Restree offering 360-degree panoramic forest views with private outdoor spa pools. Available March-November with day and night sessions.
- Splash Spa & Waterpark (스플라스 스파&워터파크) Large-scale hot spring waterpark at Splash Resom featuring indoor and outdoor water attractions, spa pools, sauna, and water slides. Underwent full renewal renovation in 2025.
- Online Booking System (book.resom.co.kr) Comprehensive online booking platform for room reservations, package bookings, and facility reservations across all RESOM resort properties.
- The Grill 720 (더그릴720) Rooftop BBQ restaurant at Forest Club 4F featuring 72-hour aged premium beef, unlimited shabu-shabu lunch, and premium breakfast options. Won 2022 Naver Reservation Awards Rising Restaurant of the Year.
- Mamook Lounge (마묵라운지) Casual dining lounge at Restree B2 offering homemade French toast, cakes, and tea sets. Open for breakfast and afternoon service.
- Premium Breakfast & Dinner Buffet at Mondo Kitchen Premium buffet service at Mondo Kitchen (Restree B2) featuring approximately 50 menu items made with local seasonal ingredients, with breakfast and dinner sessions and optional wine pairing.
- Squirrel Shelter (다람쥐쉼터) Natural outdoor play and exploration space at Forest Resom featuring natural structures, climbing elements, sand play, balance experiences, and nature-based sensory activities for all ages.
- Komawa Toto (고마워토토) Program Korea's first soil-based children's experiential education program at Forest Club 1F, offering seasonal crop harvesting and cooking activities for children ages 4-10. Non-member participation available.
- Resom Collection (리솜 컬렉션) Seasonal and special experience packages combining accommodation, dining, and activities across RESOM resort properties.
- Somnia (솜니아) Sleep and rest-focused wellness program designed to help guests achieve deep rest and mental recovery at RESOM resorts.
- Forest Resom Gold Coin Limited Edition Limited edition gold coins (0.1g each) launched in collaboration with Samsung Gold Exchange, featuring seasonal forest-themed designs. Season 1 'Forest Four Seasons' and Season 2 'Moments in the Forest'.
Quantifiable outcome
- First operating profit achieved in 2022 since founding in 1996
- +1 more outcomes
Companies that use RESOM
Customer profileSegments4 records
Ideal customer profiles3 records
RESOM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RESOM partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- 한국식품안전관리인증원coreMOU signed with Korea Food Safety Management Certification Institute to ensure safe food sourcing and supply chain management across RESOM resort properties.
- 한국휴양콘도미니엄경영협회minorRESOM provides member information (name, member number, membership type, acquisition date) to the association for membership certificate issuance.
- KB손해보험minorRESOM has established personal information liability insurance with KB손해보험 to protect member personal information as part of their privacy and security measures.
- 고로컬minorLocal tourism partner for Yesan region tours, offering cultural heritage walking tours of the downtown area led by local youth who have returned to their hometown.
- 삼성금거래소minorCollaboration with Samsung Gold Exchange for limited edition gold coin merchandise (Forest Resom Gold Coin Limited Edition), ISO9001 certified.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
RESOM competitors and assessment
Company assessmentDirect peers
- Ananti (Ananti at Hanwha / Ananti Cove): Ananti operates luxury Korean resort and residential complexes emphasizing wellness, nature, and premium design. Its premium positioning in Busan and Seoul-area markets competes for the same high-end wellness-seeking leisure travelers targeted by Restree and V-Top Spa.
- Sono Resort & Hotel (Sonobello): Sono operates a multi-property Korean resort chain with strong wellness, hot spring, and family-leisure offerings (including Sono Calm and Sono Belle), directly overlapping with RESOM's Splash hot spring and Forest wellness themes. Comparable member-style vacation products target overlapping Korean families.
- Jeju Shinhwa World (Landing Resort): Jeju Shinhwa World is a large-scale themed resort complex on Jeju with hotels, waterpark, and family leisure facilities, comparable to Pacific Resom's Jeju marine-theme positioning. Both target family leisure demand in Korea's premier resort destination.
- Kensington Resort: Kensington Resort is a Korean multi-property resort operator offering themed leisure and family stays with membership products. Its portfolio breadth, Korean-domestic focus, and mid-premium positioning make it a close direct competitor to RESOM's Resort 3.0 strategy.
- High1 Resort: High1 Resort operates an integrated Korean resort complex including ski, condo, water park, and wellness facilities, with membership vacation products. Its combined wellness/ski/condo model is structurally analogous to RESOM's theme-diversified portfolio.
- Hanwha Resort: Hanwha Resort operates a multi-property Korean resort chain under the Hanwha conglomerate, with membership-based vacation products and family- and wellness-oriented offerings directly comparable to RESOM's five-property portfolio. Both brands compete for Korean domestic family and leisure travel demand.
- Daemyung Resort: Daemyung Resort runs a multi-property Korean resort chain including theme parks, water parks, and ski resorts with membership-based vacation products. Its Splash Bay-style waterpark and family-resort positioning overlap directly with Splash Resom and Pacific Resom.
Broad incumbents
- Lotte Resort: Lotte Resort is part of the broader Lotte conglomerate's hospitality portfolio, operating premium Korean and Asia-Pacific resorts and hotels. While broader in scale and segment than RESOM, it competes for Korean premium family leisure demand and benefits from a larger loyalty ecosystem.
Emerging players
- TERRA Spa / Hanwha Resort TERRA Spa: TERRA Spa is a Korean hot-spring and bathhouse spa brand with multiple branches, partially overlapping with RESOM's Have Nine Spa and V-Top Spa offerings. Both compete for wellness-focused domestic day-visit and short-stay demand in Korea.
- Aqua Planet / Caribbean Bay (Hanwha): Caribbean Bay and Aqua Planet operate Korean indoor/outdoor water parks and spa facilities including hot-spring aqua parks, partially overlapping with Splash Resom's hot-spring waterpark positioning. While broader entertainment-focused than pure resort, they compete for the same family leisure day-trip demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RESOM social profiles
Digital presenceRESOM compliance and trust
Trust signalCompliance6 records
RESOM financial estimates
Financial estimateRevenue estimate
Valuation estimate
RESOM leadership team
Management profileNumber of profiles
Profiles3 records
RESOM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RESOM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RESOM
What does RESOM do?
RESOM operates a portfolio of five themed resort properties in South Korea (Forest Resom, Restree, Island Resom, Splash Resom, Pacific Resom) offering accommodation, spa and wellness facilities, hot spring waterparks, on-site dining, and curated experience programs. The company sells room reservations, package bookings, spa and waterpark admissions, membership subscriptions (condo and Spa Club), and paid activity programs directly to consumers.
Is RESOM a public or private company?
RESOM is a private company. It is classified as corporate owned and is currently operating.
When was RESOM founded?
RESOM was founded in 1996. It employs 251 to 500 people.
Where is RESOM based?
RESOM is headquartered in Seocho, South Korea, in the Asia region.
How does RESOM make money?
Six revenue lines are on record. Room Reservations are the primary driver. The others are spa & Water Park Admissions, package Bookings, food & Beverage Services, membership/Subscription and RE:O Program Fees.
Who are RESOM's main competitors?
Direct peers on record are Ananti (Ananti at Hanwha / Ananti Cove), Sono Resort & Hotel (Sonobello), Jeju Shinhwa World (Landing Resort), Kensington Resort, High1 Resort, Hanwha Resort and Daemyung Resort. Lotte Resort is listed as a broad incumbent. Emerging players are TERRA Spa / Hanwha Resort TERRA Spa and Aqua Planet / Caribbean Bay (Hanwha).
Does RESOM have an API?
No public API is recorded for RESOM.
What industry is RESOM in?
RESOM's product category is Resort and Hospitality Services. Its primary akta.pro industry code is THAGAMAA, Destination Spa Resorts, with a secondary code of THAGACAG, Luxury Wellness & Spa Resorts. Its SIC code is 7000.