Aqua Planet

What Aqua Planet does

Aqua Planet is a 10-hectare water theme park located in Clark Freeport Zone, Pampanga, Philippines, operating as the first phase of a 122-hectare integrated resort development owned by parent company BB International Leisure and Resort Development. The park features 38 water slides and attractions segmented across extreme thrill rides (Aqua Loop, Superbowl, Tornado, Hurricane, Sky Shuttle), wave experiences (3,500 sq meter Wave Pool with 8 wave types and 600-inch LED display, Boogie Bay deep wave pool), a 412-meter Wave River, Flow Rider simulated surfing, and a dedicated Kiddie Zone. The facility is differentiated by an RFID wristband-based cashless payment system integrated across park entry, lockers, kiosks, and point-of-sale terminals, plus international safety standards audited annually by Safety Skills Training (SST) of Ellis and Associates.

The park generates revenue through five primary streams: theme park admissions (P1,500 adults, P1,300 kids), food and beverage across three themed outlets (Big Bang, SubZero, Galactic Dough), merchandise (Aqua Market, Bubble Shop), premium cabana and lounge rentals ranging from P5,000 to P20,000 per day across at least seven tiers (Bubblies, Beach, Vista, Island, Palmera, Nova Lounge, Galaxy Suites), and group sales/corporate events. Customer segments span families with children, tourists visiting Central Luzon, corporate groups, and water safety education participants. Distribution is multi-channel: direct walk-in, online travel platforms Klook and KKday, hotel partner packages (Hilton Clark, Midori, The Mansion, Royce, Best Western Plus Metro Clark), and travel agency partnerships including Rakso Travel.

The business operates an event-driven go-to-market motion, driving visitation through seasonal events, concerts (Watermazing Wish Concert with Wish107.5), CSR programs (Deaf Awareness Week with Philippine Institute of The Deaf), media features on GMA News TV, and hotel-based package deals. Mobile payments are accepted via GCash and Maya alongside the RFID wristband system. The company is a member of IAAPA and the World Waterpark Association, and was the first and only facility in the Philippines to participate in the World's Largest Swimming Lessons drowning prevention campaign in 2018 and 2019 (1,819 participants in 2019).

Name

Aqua Planet

Legal name

Aqua Planet

Website

https://aquaplanet.ph

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Aqua Planet is a 10-hectare water theme park in Clark Freeport Zone, Pampanga, Philippines, featuring 38 slides and attractions with RFID cashless technology, serving families, tourists, and corporate groups through ticket sales, premium cabana rentals, and hotel partner packages.

Ownership category

akta.pro rank

Product category

Water Theme Park

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Water Parks (THAAAAAB)

akta.pro secondary industry

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

Keywords

• Water theme park
• Theme park attractions
• Aquatic entertainment
• Amusement park services
• Water park rides

Headquarters

HQ city

Clark

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Theme Park Admissions: Entry tickets to the water park with access to all slides and attractions
2. Food and Beverage: Sales from themed food outlets including Big Bang, SubZero, and Galactic Dough
3. Merchandise: Sales of Aqua Planet branded merchandise and souvenirs from Aqua Market and Bubble Shop
4. Cabana and Lounge Rentals: Premium seating rentals including Beach Cabana, Vista Cabana, Nova Lounge, Galaxy Suites, and various cabana options
5. Group Sales and Corporate Events: Private event bookings and corporate group sales through dedicated sales team

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Aqua Planet operates a 10-hectare water theme park in Clark Freeport Zone, Pampanga, Philippines, offering 38 water slides and attractions that range from mild family experiences to extreme thrill rides. The park is supported by on-site food and beverage outlets, retail shops, premium cabana and lounge rentals, RFID-operated locker rentals, and dedicated group sales for corporate events. It is the first phase of a 122-hectare integrated resort development by parent company BB International Leisure and Resort Development.

Product overview

Aqua Planet is a single, unified water theme park operating as the first phase of a 122-hectare integrated resort project. The core offering is the 10-hectare water park featuring 38 water slides and attractions including extreme rides (Aqua Loop, Superbowl, Tornado, Hurricane), wave experiences (Wave Pool, Boogie Bay), relaxation attractions (Wave River, Kiddie Zone), and surfing (Flow Rider). The park is supplemented by food and beverage outlets (Big Bang, SubZero, Galactic Dough), retail shops (Bubble Shop, Aqua Market), and rental amenities (various cabanas, RFID lockers, kiosks). Booking is facilitated through third-party platforms Klook and KKday, while cashless payments include RFID wristbands, GCash, and Maya.

Differentiator

Problem solved

Functional benefit

Products and services

• Aqua Planet Park Admission Entry tickets granting access to the 10-hectare water theme park and all 38 slides and attractions for individual visitors, families, and walk-in guests.
• Premium Cabana and Lounge Rentals Daily rental of private cabanas and lounges including Beach Cabana, Vista Cabana, Island Cabana, Nova Lounge, Galaxy Suites, Bubblies Cabana, and Palmera Cabana, equipped with fans, safety deposit boxes, charging stations, and in select units air-conditioning, TVs, mini refrigerators, and private toilet and bath.
• Food and Beverage Outlets Themed dining outlets within the park including Big Bang quick-service treats, SubZero Italian-inspired appetizers with patio seating, and Galactic Dough pizza restaurant, accepting cashless RFID wristband, GCash, and Maya payments.
• Retail Shops On-site retail including Aqua Market for Aqua Planet branded merchandise and souvenirs, and Bubble Shop variety store offering swimming attire, sunblock, hats, and other water park essentials.
• RFID Locker Rentals Secure storage lockers within the park accessed via the RFID wristband issued to guests at entry, available for rental throughout the visit.
• Group Sales and Corporate Event Bookings Private event bookings, team building, and corporate group sales managed by a dedicated sales team at [email protected] for companies and organizations.

Quantifiable outcome

• Reached 1,819 participants in World's Largest Swimming Lessons 2019, the only facility in Philippines to join the campaign
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Wish107.5minorGTM or Marketing Partner · 15 December 2019Recognized as the most-innovative radio station in the country. Partnered for Watermazing Wish Concert featuring I Belong To The Zoo Band and Wishclusive Artists.
• Rakso TravelminorChannel Partner/ Reseller/ Distributor · 20 October 2019General Service Agent (GSA) partner that helped organize Deaf Awareness Week CSR activity with Philippine Institute of The Deaf.
• Safety Skills Training (SST) of Ellis and AssociatescoreStrategic or Co-development Partner · 19 September 2019Aquatic risk management consultants conducting annual safety audits of lifeguards and operations. SST representative from UAE, Dubai visits annually to audit best practices, operations, and procedures.
• Hilton Clark Sun Valley ResortcoreGTM or Marketing PartnerHotel partner located 1.8 KM from Aqua Planet offering Room + Aqua Tickets Promo package. Part of hotel partner program for combined accommodation and water park experiences.
• Midori Clark Hotel and CasinocoreGTM or Marketing PartnerHotel partner located 2.7 KM from Aqua Planet offering Room + Aqua Experience Promo package.
• The Mansion HotelminorGTM or Marketing PartnerHotel partner located 3.6 KM from Aqua Planet offering Room & Park Tickets Combo.
• Royce Hotel and CasinominorGTM or Marketing PartnerHotel partner located 3.9 KM from Aqua Planet offering Summer Treats, Room + Tickets package.
• Best Western Plus Metro ClarkminorGTM or Marketing PartnerHotel partner located 11.9 KM from Aqua Planet offering savings on combined bookings.
• IAAPAminorStrategic or Co-development PartnerInternational Association of Amusement Parks and Attractions - affiliated organization shown in partnerships section.
• World Waterpark AssociationminorStrategic or Co-development PartnerIndustry association for water parks - affiliated organization shown in partnerships section.
• KlookcoreChannel Partner/ Reseller/ DistributorOnline travel platform for ticket sales and bookings for Aqua Planet attractions.
• KKdayminorChannel Partner/ Reseller/ DistributorRegional travel platform for Aqua Planet ticket bookings.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Adventure Cove Waterpark: Resorts World Sentosa's water park in Singapore featuring wave pools, lazy rivers, and snorkeling experiences. Direct peer as an Asian destination water park with integrated resort context and similar thrill/family ride mix.
• Ramayana Water Park: One of Thailand's largest water parks with extensive attractions and a strong international tourist following. Direct peer in terms of Southeast Asian outdoor water park positioning, attraction breadth, and reliance on inbound and regional tourism.
• Splash Jungle Water Park: Large water park integrated within the Splash Beach Resort in Phuket, Thailand. Direct peer due to resort-integrated outdoor water park model, family/tourist segment focus, and Asian tourism catchment.
• Wild Wild Wet: Singapore-based water park operated by Haw Par Corporation with a broad attraction lineup targeting families and tourists. Direct peer given Asian destination positioning, attraction portfolio breadth, and dependence on regional tourist traffic.
• Sunway Lagoon: Large-scale Malaysian water and amusement park operating over 80 attractions across multiple zones. Direct peer given comparable outdoor water-park scale, integrated resort positioning, and family/tourist segment focus in Southeast Asia.

Regional players

• Hydros Hotel & Waterpark: Cambodia-based resort-integrated water park in Siem Reap/Phnom Penh area. Regional peer in Southeast Asia targeting inbound tourists with combined lodging and water park experiences, similar to Aqua Planet's hotel partner model.
• Vattanac Resort Waterpark: Water park integrated into a Cambodian resort development. Regional peer given comparable integrated resort context and Southeast Asian destination positioning, though operating in a different country.

Broad incumbents

• Wet'n'Wild (Village Roadshow): Established Australian water park chain with multiple locations under the Village Roadshow portfolio. Broad incumbent peer in the Asia-Pacific water park space with greater scale and brand recognition than Aqua Planet.
• Universal's Volcano Bay: Universal Orlando's premium water theme park. Broad incumbent peer in the global destination water park category, providing a high benchmark for themed attractions, safety standards, and per-guest spend economics.
• Lost Paradise of China Water World: One of China's largest indoor/outdoor water park complexes. Broad incumbent peer with significantly larger scale, but comparable outdoor water park attractions and family entertainment positioning in the broader Asia-Pacific market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aquaplanetph
• Instagraminstagram.com/aquaplanetPH
• LinkedInlinkedin.com/company/aqua-planet-clark-pampanga

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqua Planet