What Pointer does

Pointer is a privately held Cambodian real estate marketplace headquartered at #113C, Mao Tse Toung Boulevard in Phnom Penh, with a regional office in Siem Reap. The company operates a digital-first property platform enabling self-serve search, browsing, and inquiry across residential and commercial listings for rent and purchase in Cambodia's two largest urban markets, with listings extending to surrounding provinces including Kandal, Preah Sihanouk, and Battambang. As of the data collection period the platform carried 810+ rental listings in Phnom Penh alone, spanning apartments, villas, condos, commercial spaces, warehouses, and land.

The company's product stack centers on the Pointer Property Marketplace (web and native iOS/Android apps), the eValuer AI-powered valuation tool that delivers market price estimates in approximately 30 seconds using real-time data, and adjacent service offerings including property management and estate planning. Distribution follows a hybrid model: a self-serve product-led growth layer (SEO-optimized listings, mobile apps, content marketing) is paired with a field agent network that handles viewings, negotiations, and transaction execution across Phnom Penh and Siem Reap.

Pointer monetizes primarily through transaction-fee arrangements, including listing fees on behalf of agents and property owners (with Exclusive placement tiers) and promotional partnerships with property developers for new development projects such as Borey Courtyard, CROWN Towers, Gold Class Sen Sok Residence, Rose Apple Square, and Bakong Village. Customer segments include individual home seekers (both Cambodian and expatriate), businesses and entrepreneurs seeking commercial space, and property developers marketing new projects. No founding year, funding history, revenue figures, or management team details are disclosed in the available source material.

Name

Pointer

Legal name

Pointer Property

Website

https://pointerasia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Pointer is a Cambodian real estate marketplace headquartered in Phnom Penh with a Siem Reap office, offering residential and commercial property listings for rent and purchase via web, mobile apps, and an agent network, supplemented by the eValuer AI valuation tool for individual buyers, renters, SMBs, and property developers.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

Land & Development Site Brokerage (BPAJABAG), Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)

Keywords

• Real estate marketplace
• Property listings
• AI property valuation
• Residential rentals
• Commercial property

Headquarters

HQ city

Phnom Penh

HQ country

Cambodia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Property Listing Services: Pointer earns revenue by listing properties on behalf of agents and property owners. Agents manage listings through the platform, suggesting a commission or listing fee structure. Properties are marked as 'Exclusive' listings indicating preferential placement.
2. New Project Listings: Featured new development projects from developers (such as Borey Courtyard, CROWN Towers, Gold Class Sen Sok Residence, Rose Apple Square, Bakong Village) are promoted on the platform, suggesting partnerships with developers for project marketing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pointer operates a digital real estate marketplace that aggregates property listings for sale and rent across Cambodia, primarily in Phnom Penh and Siem Reap. Third-party agents, property owners, and developers list houses, condos, land, and commercial properties on the platform. The company complements listings with eValuer, an AI-powered property valuation tool that produces price estimates in approximately 30 seconds, and offers related services such as property management and estate planning.

Product overview

Pointer operates as a comprehensive real estate marketplace platform offering property listings for buying and renting across Cambodia. The platform consists of the main Pointer Property Marketplace (web-based platform), eValuer (AI-powered property valuation tool), property management and estate services, new development projects, and native mobile applications for iOS and Android. The ecosystem enables users to search properties by location and type, access AI-driven property valuations, and utilize various real estate services.

Differentiator

Problem solved

Functional benefit

Brands

• eValuer: AI-powered tool that provides fast and accurate property price estimates based on real-time data and expert insights.

Products and services

• Pointer Property Marketplace Online real estate marketplace platform enabling users to browse, search, and filter property listings for buying, renting, and new development projects across Cambodia, with coverage concentrated in Phnom Penh and Siem Reap.
• eValuer AI-powered property valuation tool that produces an instant market price estimate in approximately 30 seconds using real-time market data, recent trends, and expert insights; available as a standalone tool on the Pointer website.
• Pointer Mobile App Native mobile applications available on iOS App Store and Google Play Store providing property search, browsing, and inquiry functionality for users in Cambodia.
• Property Listings (Buy/Rent) Comprehensive property listings across multiple categories including houses, condos, land, and commercial properties available for purchase or rent, with 810+ rental listings in Phnom Penh alone.
• New Projects Featured pre-construction and new development projects from developers such as Borey Courtyard, CROWN Towers, Gold Class Sen Sok Residence, Rose Apple Square, and Bakong Village in Phnom Penh and Siem Reap.
• Property Management Professional property management services offered for landlords and property owners as part of Pointer's real estate service portfolio.
• Pointer Estate Estate planning and management services offered as part of Pointer's real estate service portfolio.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• PropertyGuru Group: The dominant Southeast Asian property marketplace operating across Singapore, Malaysia, Thailand, Vietnam, and Indonesia. Comparable to Pointer through its marketplace-plus-agent model, with substantially larger scale, capital, and brand recognition across the region.
• DDproperty: Thailand's largest property portal, now part of PropertyGuru Group. Operates a marketplace-plus-valuator model serving Thai urban buyers and developers, with comparable product breadth and developer marketing partnerships that mirror Pointer's offering in Cambodia.
• Zillow: The US category-defining property portal with marketplace, agent network, and proprietary Zestimate AI valuation tool. Architecturally comparable to Pointer through its combined marketplace-plus-AI-valuation product strategy, though operating at vastly greater scale.
• Rumah123: Indonesia's leading property marketplace, now part of PropertyGuru Group. Comparable to Pointer through its marketplace-plus-agent hybrid model and new-project marketing partnerships serving a fast-growing Southeast Asian urban property market.
• Batdongsan.com.vn: Vietnam's leading property listing portal covering rentals, sales, and new projects across Vietnamese cities. Comparable to Pointer in its marketplace-plus-agent network structure and developer project-marketing partnerships within a fast-growing Southeast Asian real estate market.

Direct peers

• 99.co: Singapore-based property marketplace with operations expanding across Southeast Asia. Comparable to Pointer in offering a curated marketplace experience combined with proprietary data and valuation features aimed at urban buyers and renters.
• Realestate.com.kh: The leading Cambodia-focused property portal, listing rentals, sales, and new projects across Phnom Penh and Siem Reap. Direct head-to-head competitor to Pointer in the same Cambodian marketplace category with overlapping agent and developer ecosystems.
• FazWaz: Southeast Asian property marketplace with strong presence in Thailand, Cambodia, and neighboring markets. Directly comparable to Pointer in its Cambodia-focused inventory and similar agent-assisted marketplace model serving expat and local buyers.

Regional players

• IPS Cambodia: A Cambodia-focused real estate services and property management firm. Comparable to Pointer in its domestic Cambodian property service offering, including property management for landlords — the same adjacent service line Pointer lists among its products.

Emerging players

• Hipflat: Thailand-focused property platform combining listings with data analytics and neighborhood intelligence. Comparable to Pointer in its data-and-insights overlay on top of a marketplace, particularly relevant for the eValuer feature development trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pointer_pm
• Facebookfacebook.com/pointerkh
• LinkedInlinkedin.com/company/pointer-asia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pointer