HipFlat
HipFlat is a Thai real estate search portal that aggregates over 200,000 property listings across Thailand for buyers, renters, real estate agents, and developers, operating in 9 languages as part of the Lifull Connect network.
- Company typePrivate
- Founded2012
- HeadquartersBangkok, Thailand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What HipFlat does
HipFlat is a real estate search portal operating exclusively in the Thai property market, headquartered in Bangkok. The platform aggregates over 200,000 listings for sale and rent across all 77 Thai provinces and a wide range of property types including condos, houses, villas, townhouses, apartments, land, offices, hotels, and retail spaces. The product is a self-serve web application with faceted search by location, property type, price, bedrooms, bathrooms, and amenities, plus dedicated project directories for new developments. The platform supports 9 languages and 40+ currency display options, explicitly targeting international buyers, expatriates, and Thai diaspora alongside domestic users.
The underlying technology is a multilingual listing aggregation platform built for SEO-friendly URL structures across languages. There is no disclosed mobile app; distribution is web-only. Agent-side supply is managed through an integration with Proppit, which handles agent registration and property listing submission. HipFlat operates as a wholly-owned subsidiary within the Lifull Connect network, a Japanese global real estate listing conglomerate that provides shared infrastructure and cross-border distribution.
The business model is B2B2C: HipFlat monetizes real estate agents and property developers who pay to list on the platform, while consumers search and contact agents for free. Pricing to professional listing clients is not publicly disclosed. The company was founded in 2012, has 11-50 employees, and last raised external capital in October 2017 from 500 Global and aucfan.
HipFlat firmographics
Firmographics- Name
- HipFlat
- Legal name
- HipFlat
- Website
- https://hipflat.co.th
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HipFlat is a Thai real estate search portal that aggregates over 200,000 property listings across Thailand for buyers, renters, real estate agents, and developers, operating in 9 languages as part of the Lifull Connect network.
- Ownership category
- akta.pro rank
HipFlat industry classification
Industry- Product category
- Real Estate Search Platform
- NAICS
- Web Search Portals and All Other Information Services (519290)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
Keywords
Where HipFlat is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
HipFlat business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Property Listing Fees: Real estate agents and property developers pay fees to list properties on the platform. Integration with Proppit for agent registration suggests B2B revenue from professional real estate service providers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
HipFlat product offering
Product offeringCore offering
HipFlat is a Thai real estate search engine that aggregates over 200,000 property listings for sale and rent across all 77 provinces of Thailand, including condos, houses, villas, apartments, townhouses, land, offices, hotels, and retail spaces. The platform serves as a marketplace connecting individual property buyers and renters with real estate agents, brokers, and developers who list their properties on the site, with full multilingual support across 9 languages and 40+ currency display options.
Product overview
HipFlat is a unified real estate search platform operating exclusively in Thailand. The single product offering is a consumer-facing website that allows users to search over 200,000 property listings for sale and rent. Property types include condos, houses (single detached), villas, apartments, townhouses, land, offices, hotels, and retail spaces. The platform supports 8 languages (Thai, English, Japanese, Russian, Chinese, French, German, Spanish) and 40+ currencies. HipFlat is part of the Lifull Connect group of real estate portals.
Differentiator
Problem solved
Functional benefit
Products and services
- HipFlat Property Search Platform A consumer-facing online real estate search platform enabling users to search and browse over 200,000 property listings for sale and rent across all 77 provinces of Thailand. Covers property types including condos, single detached houses, villas, apartments, townhouses, land, serviced apartments, retail spaces, offices, and hotels. Supports filtering by location, price range, bedrooms, bathrooms, and amenities. Free for individual buyers and renters.
- Agent Listing and Registration Services A B2B service enabling professional real estate agents and brokers to register, list, and manage property advertisements on the HipFlat platform via Proppit integration. Subscription-based access to publish listings to the platform's 200,000+ inventory and reach Thai and international property seekers.
- Featured Projects Directory A directory of new real estate development projects in Thailand including condos, single detached houses, villas, and apartments. Provides property developers with a channel to promote projects to potential buyers, including international property investors, via featured listings on the platform.
Quantifiable outcome
- 200,000+ property listings searchable across Thailand
Companies that use HipFlat
Customer profileSegments3 records
Ideal customer profiles3 records
HipFlat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
HipFlat partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Lifull ConnectcoreHipFlat is part of Lifull Connect, a global real estate listing network. Lifull Connect operates property search platforms across multiple countries, providing HipFlat with international reach and shared technology infrastructure.
- ProppitcoreProppit is integrated into HipFlat for agent registration services (ลงทะเบียนนายหน้า). The partnership enables professional real estate agents to register and list properties on the platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
HipFlat competitors and assessment
Company assessmentDirect peers
- FazWaz: FazWaz is a property portal focused on Thailand and other Southeast Asian markets, offering listings for condos, houses, and villas for sale and rent. It competes directly with HipFlat in Thai residential property search and targets similar international buyer segments.
- Baania: Baania is a Thai property data and listing platform providing residential and commercial real estate information across Thailand. It overlaps with HipFlat's Thailand-focused property search offering and similar agent/developer monetization model.
- DDproperty: DDproperty is a leading Thai property portal operating in Bangkok that aggregates listings for sale and rent across Thailand. It directly competes with HipFlat for Thai property seekers and agent listing spend in the same product category and geography.
- Dot Property: Dot Property operates real estate portals across Southeast Asia including Thailand, providing property search for condos, houses, and condos for sale and rent. It directly competes with HipFlat in Thai property search with a similar agent-listing business model.
Emerging players
- Kaidee: Kaidee is a leading Thai classifieds platform with a real estate category covering property listings for sale and rent. While broader than real estate, its property vertical competes with HipFlat for Thai consumers searching for housing and for agent listing spend.
- Wongnai Property: Wongnai is a Thai local search and reviews platform that has expanded into property listings. It overlaps with HipFlat in the Thai consumer property search space, leveraging broader lifestyle traffic to attract real estate seekers and agents.
Broad incumbents
- Rightmove: Rightmove is the UK's largest property portal operating a residential and commercial real estate search platform. It is comparable to HipFlat as a leading vertical real estate search portal with an agent subscription business model, though geographically distinct.
- PropertyGuru Group: PropertyGuru is a regional incumbent operating property marketplaces across Southeast Asia (Singapore, Malaysia, Vietnam, Indonesia, Thailand). It is comparable as a leading real estate search platform with overlapping Thai-market reach and a broader multi-country footprint.
- Zillow: Zillow is the largest US-based residential real estate marketplace operating a vertical search portal for property buyers, sellers, and renters. It is comparable as a leading vertical real estate search platform with a similar listing-aggregation business model, although it operates in a different geography.
Regional players
- Lifull (Japan): LIFULL is the Japanese parent of Lifull Connect (which owns HipFlat) and operates Japan's largest real estate database HOMES. It is comparable as the same parent company's core Japanese property platform, sharing technology and global listing infrastructure with HipFlat.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
HipFlat social profiles
Digital presenceHipFlat financial estimates
Financial estimateRevenue estimate
Valuation estimate
HipFlat leadership team
Management profileNumber of profiles
HipFlat funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HipFlat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HipFlat
What does HipFlat do?
HipFlat is a Thai real estate search engine that aggregates over 200,000 property listings for sale and rent across all 77 provinces of Thailand, including condos, houses, villas, apartments, townhouses, land, offices, hotels, and retail spaces. The platform serves as a marketplace connecting individual property buyers and renters with real estate agents, brokers, and developers who list their properties on the site, with full multilingual support across 9 languages and 40+ currency display options.
Is HipFlat a public or private company?
HipFlat is a private company. It is classified as corporate owned and is currently operating.
When was HipFlat founded?
HipFlat was founded in 2012. It employs 11 to 50 people.
Where is HipFlat based?
HipFlat is headquartered in Bangkok, Thailand, in the Asia region.
How does HipFlat make money?
One revenue line is on record: property Listing Fees.
Who are HipFlat's main competitors?
Direct peers on record are FazWaz, Baania, DDproperty and Dot Property. Emerging players are Kaidee and Wongnai Property. Broad incumbents are Rightmove, PropertyGuru Group and Zillow. Lifull (Japan) is listed as a regional player.
Does HipFlat have an API?
No public API is recorded for HipFlat.
What industry is HipFlat in?
HipFlat's product category is Real Estate Search Platform. Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products). Its NAICS code is 519290.