Choice Homes
- Company typePrivate
- Founded1993
- HeadquartersGold Coast, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
Choice Homes firmographics
Firmographics- Name
- Choice Homes
- Legal name
- Choice Homes Pty Ltd
- Website
- https://choicehomes.com.au
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Choice Homes industry classification
Industry- Product category
- Residential Home Building
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (23611), Residential Building Construction (2361)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)
- akta.pro secondary industries
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)
Keywords
Where Choice Homes is headquartered
LocationHeadquarters
- HQ city
- Gold Coast
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Choice Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- House and Land Package Sales: Choice Homes generates revenue by constructing residential homes on land packages for property investors and owner-occupiers. The company acts as both builder and developer, selling completed or off-the-plan residential properties across master planned estates in South East Queensland and Mackay. Revenue is one-time per transaction with a complementary property management revenue stream from its MPM Property subsidiary.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-unit house and land package pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Choice Homes product offering
Product offeringCore offering
Choice Homes is a vertically integrated property investment builder that constructs residential homes and develops master planned communities across South East Queensland and Mackay. The company sells integrated house and land packages to property investors and owner-occupiers in estates such as Bella Rosa, Navo Park Ridge, Park Lane Reserve, and Flagstone, and offers ongoing property management through its sister company MPM Property.
Product overview
Choice Homes is a multi-award-winning Queensland property investment builder offering house and land packages across South East Queensland (Gold Coast, Logan, Brisbane, and Ipswich). The company provides 11 current house designs ranging from 172-207 sqm with 4 bedrooms, sold as part of integrated house and land packages in master planned estates. The core product portfolio includes house construction designs (Balmoral 1, Calabrese, Moreton series, Winchester, Memphis, Winnepeg, Florida, Calabrese 2), master planned estate developments (Bella Rosa, Navo Park Ridge, Park Lane Reserve, Flagstone), and virtual display home tours. Supporting services include MPM Property Sales and Management for property management, the Landman customer portal for project tracking, and Urban Appeal magazine for market updates. The company has built 8,828 houses over 33 years and operates from its head office at Paradise Point, Queensland.
Differentiator
Problem solved
Functional benefit
Products and services
- House and Land Packages Integrated house and land package offerings across master planned estates in South East Queensland, combining Choice Homes construction with land purchases in developments such as Bella Rosa, Navo Park Ridge, Park Lane Reserve, and Flagstone. Designs range from 172-207 sqm with 4 bedrooms.
- Master Planned Estate Developments Development of master planned communities across South East Queensland hotspots including Bella Rosa (59 lots), Navo Park Ridge (45 lots), Park Lane Reserve (185 lots), and Flagstone (Greater Flagstone Priority Development Area). Estates feature coordinated community development with recreational facilities, parks, and schools.
- MPM Property Sales and Management Standalone real estate and property management company with offices at Pimpama on the Gold Coast, Brisbane office in Springwood, Mackay office at Canelands, and Ipswich office near Brassall. Provides professional sales and property management teams for investment properties built by Choice Homes.
- Construction and Trade Services Residential construction services including rendering, bricklaying, carpentry, concretizing, painting, and building supervision, delivered across Ipswich, Brisbane Northside and Southside, Toowoomba, Gold Coast, and Mackay. All homes built to 7-star energy rating as standard since 2018.
Quantifiable outcome
- 33 years of continuous operation building 8,828+ homes
- +2 more outcomes
Companies that use Choice Homes
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Choice Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Choice Homes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MPM PropertycoreMPM Property Sales and Management is Choice Homes' standalone real estate and property management company. It provides a high level of property management for investment properties built by Choice Homes, handles client property sales when investors decide to sell, and operates offices at Pimpama (Gold Coast), Springwood (Brisbane), and Mackay. It represents a core pillar of the vertically integrated Choice group of companies.
Scale indicators9 records
Recent moves13 records
Expansion highlights5 records
Choice Homes competitors and assessment
Company assessmentDirect peers
- Dennis Family Corporation: Family-owned Australian home builder (and IPD/Chevron Knit group) operating in Queensland with house-and-land packages. Highly comparable private, family-controlled model targeting similar investor and owner-occupier segments in SEQ.
- Metricon Homes: Australia's largest volume home builder, operating across multiple states with a similar house-and-land package model in masterplanned estates. Most directly comparable by business model, customer base, and product offering to Choice Homes.
- Clarendon Homes: NSW-focused volume home builder with house-and-land package offerings in masterplanned estates. Similar product, customer, and builder-developer model to Choice Homes, though primarily operating in Sydney/Western Sydney rather than Queensland.
- Villawood Properties: Private Australian masterplanned community developer-builder active in SEQ growth corridors with a similar house-and-land model. Competes directly with Choice Homes in the same South East Queensland estates and customer segments.
- G.J. Gardner Homes: Australian franchised home builder with significant Queensland franchise presence, competing for owner-occupier and investor builds in the same SEQ corridors. Most comparable by product and customer type though delivered via franchise rather than wholly-owned model.
- AVJennings: ASX-listed residential land developer and home builder active across Australian east coast growth corridors. Comparable by masterplanned community development, house-and-land packages, and Queensland market presence.
- Burbank Australia: Melbourne-based volume home builder with a comparable townhouse-and-land package model targeting owner-occupiers and investors in masterplanned estates. Same value proposition segment (mid-market family/investor homes) but in a different state.
Regional players
- Aveo Group: Australian retirement living and residential developer with significant Queensland exposure, including masterplanned and apartment product. Comparable in product type and Queensland footprint, though skewed toward retirement/lifestyle rather than investor housing.
Broad incumbents
- Stockland: ASX-listed masterplanned community developer with significant residential land and housing exposure across Australia, including in Queensland. Comparable as a large-scale residential developer-builder competing for land, customers, and masterplanned community mandates.
- Lendlease Residential Development: Global developer with residential and masterplanned community operations in Australia, including Queensland projects. Larger and more diversified than Choice Homes, but overlaps in masterplanned community product and customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Choice Homes social profiles
Digital presenceChoice Homes compliance and trust
Trust signalCompliance2 records
Choice Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Choice Homes leadership team
Management profileNumber of profiles
Choice Homes subsidiaries and ownership
Company hierarchySubsidiaries2 records
Choice Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Choice Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Choice Homes
What does Choice Homes do?
Choice Homes is a vertically integrated property investment builder that constructs residential homes and develops master planned communities across South East Queensland and Mackay. The company sells integrated house and land packages to property investors and owner-occupiers in estates such as Bella Rosa, Navo Park Ridge, Park Lane Reserve, and Flagstone, and offers ongoing property management through its sister company MPM Property.
Is Choice Homes a public or private company?
Choice Homes is a private company. It is classified as family owned and is currently operating.
When was Choice Homes founded?
Choice Homes was founded in 1993. It employs 101 to 250 people.
Where is Choice Homes based?
Choice Homes is headquartered in Gold Coast, Australia, in the Oceania region.
How does Choice Homes make money?
One revenue line is on record: house and Land Package Sales.
Who are Choice Homes's main competitors?
Direct peers on record are Dennis Family Corporation, Metricon Homes, Clarendon Homes, Villawood Properties, G.J. Gardner Homes, AVJennings and Burbank Australia. Aveo Group is listed as a regional player. Broad incumbents are Stockland and Lendlease Residential Development.
Does Choice Homes have an API?
No public API is recorded for Choice Homes.
What industry is Choice Homes in?
Choice Homes's product category is Residential Home Building. Its primary akta.pro industry code is IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders), with a secondary code of IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 236117 and its SIC code is 1520.