Metricon Homes
Privately held Australian volume home builder founded in 1976, operating across Victoria, New South Wales, Queensland, and South Australia. Constructs residential homes through tiered sub-brands from affordable to premium, serving first home buyers, investors, upgraders, and downsizers via display villages and Studio M design centres.
- Company typePrivate
- Founded1976
- HeadquartersMount Waverley, Australia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Metricon Homes does
Metricon Homes is a privately held Australian volume residential home builder founded in 1976 and headquartered in Mount Waverley, Victoria. The company designs and constructs detached houses and townhomes across four states — Victoria, New South Wales, Queensland, and South Australia — through a portfolio of nine sub-brands that segment the market by price point and use case: HomeSolution (entry-level), Freedom (mid-affordable), Designer and Signature (mid- to premium-luxury), DualOcc (dual occupancy), TownLiving (medium-density townhomes), Invest by Metricon (investment property service), Home Complete (turnkey ready-built), and Studio M (design and selection centre). Construction is based on timber framing with concrete slabs (steel frames in select NSW and QLD builds), delivered under fixed-price milestone contracts backed by a Lifetime Structural Guarantee for original owners.
The business model is one-time construction revenue earned through fixed-price building contracts, with customers paying in staged progress payments tied to base, frame, lock-up, fixing, and handover milestones. Pricing for house-and-land packages ranges from approximately A$484,900 to over A$700,000. Distribution is direct-to-consumer via display villages and model homes across all four states, the Studio M design centre, regional sales offices, an inside-sales phone line (1300 786 773), and the metricon.com.au website. Target segments span first home buyers, property investors, downsizers, and upgraders/knockdown-rebuild customers, with marketing supported by HIA recognition as Australia's #1 home builder for 10 consecutive years and 65,000+ cumulative homes built since founding.
In May 2022, Metricon secured an A$30 million equity injection from existing shareholders and a 100% increase in its working-capital facility from Commonwealth Bank following the death of co-founder Mario Biasin, with Peter Langfield assuming the CEO role. Operationally the firm remains active across all four states, with no public listing, no disclosed revenue, and a corporate structure organised through wholly-owned operating subsidiaries (Metricon Homes Pty Ltd, Metricon Homes QLD Pty Ltd, Metricon Homes South Australia).
Metricon Homes firmographics
Firmographics- Name
- Metricon Homes
- Legal name
- Metricon Homes Pty Ltd
- Website
- https://metricon.com.au
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Privately held Australian volume home builder founded in 1976, operating across Victoria, New South Wales, Queensland, and South Australia. Constructs residential homes through tiered sub-brands from affordable to premium, serving first home buyers, investors, upgraders, and downsizers via display villages and Studio M design centres.
- Ownership category
- akta.pro rank
Metricon Homes industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- New Housing For-Sale Builders (236117)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)
Keywords
Where Metricon Homes is headquartered
LocationHeadquarters
- HQ city
- Mount Waverley
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Metricon Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- New Home Construction: Metricon generates revenue by constructing new residential homes for customers. Revenue is earned through fixed-price building contracts where customers pay for the construction of their customized home. Payment is typically made in stages aligned with construction milestones (base, frame, lock-up, fixing, handover).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | HomeSolution by Metricon - Entry-level affordable homes |
| Unit Pricing | Multi-year contract | Freedom, Designer, Signature ranges - Mid to premium tier |
| Unit Pricing | Multi-year contract | DualOcc by Metricon - Dual occupancy/dual occupancy developments |
| Unit Pricing | Multi-year contract | TownLiving by Metricon - Townhomes/medium density |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Metricon Homes product offering
Product offeringCore offering
Metricon Homes designs and constructs new residential homes in Australia, delivering fixed-price building contracts across a tiered portfolio of sub-brands (HomeSolution, Freedom, Designer, Signature) plus dual occupancy, townhomes, knockdown rebuilds, house and land packages, turnkey Home Complete, and Invest by Metricon services. End-to-end coverage spans land acquisition support, Studio M design selection, construction with staged milestone payments (base, frame, lock-up, fixing, handover), and a Lifetime Structural Guarantee.
Product overview
Metricon Homes operates as a volume residential home builder offering a portfolio of sub-brands across different market segments. The core offering includes House and Land Packages as the primary product, supported by distinct design ranges: HomeSolution (entry-level/affordable), Freedom (mid-range affordable), Designer (mid-luxury), and Signature (premium luxury). Complementary services include DualOcc for dual occupancy development, TownLiving for medium-density townhomes, Invest by Metricon for investment property support, Home Complete for turnkey solutions, and Studio M as the design selection centre. The company provides end-to-end home building services from land acquisition through to handover, with over 65,000 homes built since 1976 across Victoria, New South Wales, Queensland, and South Australia.
Differentiator
Problem solved
Functional benefit
Brands
- HomeSolution: Affordable home designs for budget-conscious buyers
- Freedom
- Designer
- Signature
- DualOcc
- TownLiving
- Studio M
- Invest by Metricon
- Home Complete
Products and services
- HomeSolution by Metricon
Quantifiable outcome
- 65,000+ homes built across Australia
- +1 more outcomes
Companies that use Metricon Homes
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Metricon Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Metricon Homes partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Metricon Homes competitors and assessment
Company assessmentBroad incumbents
- Stockland: ASX-listed major Australian residential land developer and home builder; broader incumbent that overlaps with Metricon's house-and-land package business but also spans retirement living, commercial property, and land-only communities.
- Toll Brothers: NYSE-listed largest US luxury home builder with similar multi-tier brand architecture and design-centre model. Useful international comparable for scale, brand-led volume builder economics, and operating leverage.
- Lendlease: ASX-listed global real estate and construction group with an Australian residential development arm; much broader portfolio (commercial, infrastructure, global communities) but competes in Australian master-planned communities.
- Sekisui House: Japan's largest home builder and a global residential incumbent with international operations (including Australia via previously acquired businesses). Comparable for diversified residential developer operating model at scale.
Direct peers
- AVJennings: ASX-listed Australian residential land developer and home builder operating across Victoria, NSW, Queensland, and South Australia — directly overlapping Metricon's geographic footprint and product offering (house-and-land).
- Rawson Homes: New South Wales-based volume home builder with multi-tier brand ranges serving first-home buyers and upgraders across NSW and ACT. Direct comparable in customer segments and display-village go-to-market motion.
- Henley Properties: Major Melbourne-based volume home builder offering multi-tier brand ranges (affordable to luxury) and competing across similar buyer segments. Closely mirrors Metricon's product architecture and target customer.
- Simonds Group: ASX-listed Australian volume residential home builder operating across Victoria, Queensland, and other states with a similar display-village, multi-tier brand strategy. Closest direct comparable to Metricon in product, customer, and business model.
- Porter Davis Homes: Major Victorian and Australian volume home builder (entered voluntary administration in 2023) — historically a direct peer to Metricon in the affordable and mid-tier segments, illustrating the operating risks that affected the broader industry.
- Carlisle Homes: Privately held Victorian volume home builder serving first-home buyers, upgraders, and investors with tiered home ranges. Directly competes with Metricon's Freedom, Designer, and Signature ranges in the Melbourne metropolitan market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Metricon Homes social profiles
Digital presenceMetricon Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metricon Homes leadership team
Management profileNumber of profiles
Profiles1 record
Metricon Homes subsidiaries and ownership
Company hierarchySubsidiaries2 records
Metricon Homes funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metricon Homes M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metricon Homes
What does Metricon Homes do?
Metricon Homes designs and constructs new residential homes in Australia, delivering fixed-price building contracts across a tiered portfolio of sub-brands (HomeSolution, Freedom, Designer, Signature) plus dual occupancy, townhomes, knockdown rebuilds, house and land packages, turnkey Home Complete, and Invest by Metricon services. End-to-end coverage spans land acquisition support, Studio M design selection, construction with staged milestone payments (base, frame, lock-up, fixing, handover), and a Lifetime Structural Guarantee.
Is Metricon Homes a public or private company?
Metricon Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Metricon Homes founded?
Metricon Homes was founded in 1976. It employs 1,001 to 5,000 people.
Where is Metricon Homes based?
Metricon Homes is headquartered in Mount Waverley, Australia, in the Oceania region.
How does Metricon Homes make money?
One revenue line is on record: new Home Construction.
Who are Metricon Homes's main competitors?
Broad incumbents on record are Stockland, Toll Brothers, Lendlease and Sekisui House. Direct peers are AVJennings, Rawson Homes, Henley Properties, Simonds Group, Porter Davis Homes and Carlisle Homes.
Does Metricon Homes have an API?
No public API is recorded for Metricon Homes.
What industry is Metricon Homes in?
Metricon Homes's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders). Its NAICS code is 236117 and its SIC code is 1520.