MOD PODGE - Craft Beyond Imagination

What MOD PODGE - Craft Beyond Imagination does

MOD PODGE - Craft Beyond Imagination operates a fan website (themodpodge.com) that functions as an affiliate marketing portal for the Mod Podge craft-product line. The underlying product — Mod Podge — is a water-based decoupage adhesive, sealer, and finish introduced by Plaid, Inc. in 1967. The formula adheres to multiple surfaces (paper, fabric, wood, glass, metal, plastic, canvas), dries clear, and remains flexible after curing to prevent cracking. The portfolio includes the original formula in matte, gloss, and satin finishes, plus specialty variants for Wood, Fabric, Paper, and Photos, and dedicated SKUs such as Puzzle Saver and Super Thick Gloss.

The site's go-to-market is single-channel: it participates in the Amazon Services LLC Associates Program and routes traffic to Amazon product listings via affiliate links, with a dedicated Mod Podge Brand Store on Amazon serving as the primary distribution venue. An email newsletter supplements top-of-funnel engagement. Customers cited include an elementary-school teacher (Eva), a home-decor DIY crafter (Lisa), and a DIY blogger/content creator (Sophie), spanning education, SMB home decor, and micro/content-creator segments; identified use-case segments include paper crafters, wood crafters, fabric crafters, educators, DIY home decorators, and craft content creators.

Revenue is generated exclusively through Amazon referral fees on Mod Podge product sales; pricing for the underlying products varies by variant (matte, gloss, satin, super thick gloss, puzzle saver, etc.) and size (typically 8 oz or 16 oz). No direct revenue, ARR, or transaction volumes are disclosed, and the affiliate model makes the entity's income a small fraction of the underlying brand's consumer-product revenue.

Name

MOD PODGE - Craft Beyond Imagination

Legal name

MOD PODGE - Craft Beyond Imagination

Website

https://themodpodge.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

MOD PODGE - Craft Beyond Imagination operates a fan website that monetizes traffic to the Mod Podge craft-product brand through Amazon affiliate links, serving hobbyist crafters, educators, DIY home decorators, and crafting content creators.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Craft Product Sales: Revenue is generated through the sale of Mod Podge branded craft products including various adhesive-sealer formulas. Products are sold through Amazon marketplace and potentially other retail channels. The company offers multiple product variants for different surfaces and applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mod Podge is a water-based all-in-one decoupage adhesive, sealer, and finish used for DIY crafting. The product adheres to paper, fabric, wood, glass, metal, plastic, and canvas, dries clear, and remains flexible after drying. It is offered in multiple finishes (matte, gloss, satin, glitter, outdoor-friendly, dishwasher-safe) and surface-specific variants (wood, fabric, paper, photos) plus specialty SKUs such as Puzzle Saver and Super Thick Gloss, and is sold directly to consumers primarily through the Amazon marketplace and major retail channels.

Product overview

Mod Podge is a portfolio of crafting adhesives, sealers, and finishes produced by Plaid, Inc. since 1967. The core product line includes the original all-in-one Mod Podge formula available in multiple finishes (Matte, Gloss, Satin) and specialty variants tailored for specific surfaces (Wood, Fabric, Paper, Photos). The portfolio also includes specialized products such as Puzzle Saver for preserving puzzles and Super Thick Gloss for high-gloss finishes. All products serve as combined adhesives, sealants, and finishes for various crafting applications including decoupage, jewelry making, home décor, and art projects. The products are water-based and known for drying clear, flexibility, durability, and ease of use on surfaces including paper, fabric, wood, glass, metal, plastic, and canvas.

Differentiator

Problem solved

Functional benefit

Brands

• Mod Podge Puzzle Saver: Decoupage adhesive that dries rapidly and becomes transparent upon drying, creating a sleek, glossy surface. Serves as both sealant and finish.
• Mod Podge Super Thick Gloss
• Mod Podge Matte Sealer, Glue & Finish
• Mod Podge for Wood
• Mod Podge for Fabric
• Mod Podge for Paper
• Mod Podge for Photos

Products and services

• Mod Podge Puzzle Saver Decoupage adhesive, sealant, and finish specifically designed for preserving completed puzzles. Dries rapidly, becomes transparent, and produces a sleek, glossy surface to protect puzzles for display purposes.
• Mod Podge Super Thick Gloss Decoupage adhesive with a thick, glassy gloss finish suitable for tissue paper crafts, wood, fabric, plastic, and canvas projects.
• Mod Podge Matte Sealer, Glue & Finish All-in-one sealer, adhesive, and finish with a matte surface for decoupage paper projects and other crafting applications. Sold in 16 oz presentation and available across multiple finish variants including gloss, satin, glitter, outdoor, and dishwasher-safe formulas.
• Regular Mod Podge (Matte, Gloss, Satin) Original Mod Podge formula for general crafting use, offered as a versatile all-in-one glue and sealer available in matte, gloss, and satin finishes.
• Mod Podge for Wood Specialty formula specifically designed for decorating wooden surfaces in decoupage and craft projects.
• Mod Podge for Fabric Specialty formula for embellishing fabric items and textile-based crafting projects, designed to bond fabric without stiffening it.
• Mod Podge for Paper Specialty formula designed for scrapbooking, card making, and other paper-based crafting projects.
• Mod Podge for Photos Specialty formula specifically designed to adhere and protect photographs without damaging the image surface.

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Plaid, Inc.coreStrategic or Co-development PartnerPlaid, Inc. is the manufacturer and creator of Mod Podge, having introduced the product to the market in 1967. The company develops and produces the full range of Mod Podge crafting products including various formulas for different surfaces and applications. This is the foundational partnership as Plaid owns and manufactures the Mod Podge brand.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as the primary distribution channel for Mod Podge products. The company maintains a Mod Podge Brand Store on Amazon, and products are available through Amazon's marketplace platform. Amazon provides the e-commerce infrastructure, fulfillment, and customer access for online sales.
• Amazon Services LLC Associates ProgramminorGTM or Marketing PartnerTheModPodge.com participates in the Amazon Services LLC Associates Program, an affiliate advertising program. The fan website earns advertising fees by directing traffic to Amazon.com product listings through affiliate links.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aleene's Original Tacky Glue (Elmer's): Aleene's is the closest direct competitor to Mod Podge in craft adhesives, offering tacky glues and sealers widely used for decoupage, fabric, and DIY projects. It competes head-to-head on Amazon and in craft stores for the same crafter customer base that TheModPodge.com targets.
• Elmer's Craft Bond: Elmer's craft adhesive line (glue sticks, decoupage, school glues) is sold alongside Mod Podge on Amazon and in retail. The brand competes for the same paper-crafting, classroom, and DIY home decor use cases featured on TheModPodge.com.
• Beacon Adhesives: Beacon produces craft and jewelry adhesives (Gem-Tac, Fabri-Tac) used by fabric crafters, jewelry makers, and decoupage hobbyists. The brand competes for the fabric and embellishment crafter segments identified as primary customers of TheModPodge.com.

Broad incumbents

• Plaid, Inc. Plaid, Inc. is the actual manufacturer and brand owner of Mod Podge, introduced in 1967. While identified as a parent/partner in the data, Plaid is the originating producer of the adhesive-sealer-finish products the affiliate site monetizes and competes for the same end-crafter search and purchase intent.
• DecoArt: DecoArt is a craft paint, finish, and sealant brand overlapping with Mod Podge in the decoupage and DIY home decor category. It competes for the same crafter search and Amazon purchase funnel that the affiliate site depends on.

Others

• Michaels Stores: Michaels is a major craft retailer that sells Mod Podge (Plaid's product) directly. It competes with Amazon — TheModPodge.com's sole channel — for crafters' Mod Podge purchases and could expand DTC fulfillment to undercut affiliate commissions.
• Amazon Handmade: Amazon Handmade is Amazon's marketplace for artisan craft supplies and finished goods. It represents the broader Amazon craft ecosystem in which TheModPodge.com operates its affiliate business and competes for crafter attention.

Regional players

• Dollar Tree (crafter competitor): Dollar Tree's Crafters Square carries private-label craft adhesives and decoupage products that compete with Mod Podge at lower price points. It captures value-conscious crafters who might otherwise search for Mod Podge on Amazon.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-mod-podge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOD PODGE - Craft Beyond Imagination