Northeast Central Association of Realtors

What Northeast Central Association of Realtors does

The Northeast Central Association of REALTORS (NECAR) is a private nonprofit professional trade association founded on November 15, 1960, serving real estate professionals in Northeast Missouri. Headquartered in Kirksville, Missouri, with 11-50 employees and Tue-Fri office hours, the association operates as a regional REALTOR® board affiliated with the Missouri REALTORS state association and the National Association of REALTORS (NAR). NECAR's core technology product is the Navica MLS system, an online Multiple Listing Service that allows members to market listings and distribute them to major third-party portals including REALTOR.COM, Zillow, and Trulia, while providing access to local sold data. Supporting products include forms access through formsRus and zipLogix, mandatory continuing education and licensing programs, Code of Ethics and Fair Housing training, new member orientation, the NAR REALTOR Benefits® discount program, RPAC political advocacy, quarterly newsletter publication, and six standing committees.

NECAR's business model is a community-led, subscription-recurring membership model. Revenue is generated through annual membership dues from REALTOR® members and separate affiliate memberships (lenders, title companies, insurance providers, utility companies), with specific dues amounts not publicly disclosed. The GTM motion is horizontal: NECAR recruits and retains individual REALTORS and affiliate members who gain access to MLS, education, networking, professional standards enforcement, and member benefits. The association is governed by elected volunteer leadership (President Sonja Gittings, Past President Erick Hanson, State Director Mike Hatfield) and managed by Association Executive Jennifer McKim. Notable recent milestones include coordinating $40,696 in disaster relief for 44 families after August 2023 storms and receiving the 2025 President's Cup award from Missouri REALTORS.

Name

Northeast Central Association of Realtors

Legal name

Northeast Central Association of REALTORS

Website

https://necarmo.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

The Northeast Central Association of REALTORS (NECAR) is a 1960-founded nonprofit regional trade association serving REALTORS® in Northeast Missouri through membership-based access to the Navica MLS system, professional education, Code of Ethics enforcement, and NAR-aligned advocacy and benefits.

Ownership category

akta.pro rank

Headquarters

HQ city

Kirksville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Association generates revenue through membership dues from REALTORS® and affiliate members. Dues are collected annually as documented in the 2026 Dues Deductible Notice.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Northeast Central Association of Realtors (NECAR) is a private, nonprofit professional trade association serving real estate professionals across Northeast Missouri. Founded in 1960 and affiliated with the National Association of REALTORS® and Missouri REALTORS®, the association provides members with access to the Navica Multiple Listing Service (MLS), continuing education and licensing programs, Code of Ethics and Fair Housing training, member discounts through the REALTOR Benefits® Program, forms and contracts access, RPAC political advocacy, and networking events.

Product overview

The Northeast Central Association of REALTORS operates as a professional association offering a unified portfolio of member services anchored by its MLS-Navica system — the primary online listing platform providing data distribution to REALTOR.COM, Zillow, Trulia, and other portals. Supporting this core product are forms access tools (formsRus and zipLogix), mandatory licensing and education programs (CE, Code of Ethics, Fair Housing, New Member Orientation), the NAR REALTOR Benefits discount program, political advocacy via RPAC, networking events, committee programs, and the Realtor Pledge. The offering is a platform-plus-member-resources model: the MLS system is the primary technology product, while the remaining services function as structured member resources and programs organized around professional standards, education, and advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• MLS-Navica Online Multiple Listing Service (MLS) platform giving NECAR members the ability to manage and market listings to other association members, with distribution to REALTOR.COM, Zillow, Trulia, and other major real estate portals. Includes access to accurate local sold data, training videos, and a Navica Training Manual. Members log in with credentials.
• Forms Access (formsRus & zipLogix) Member access to state and local real estate contracts and forms essential for real estate transactions, provided through formsRus (online.formsrus.com) and zipLogix (zipformplus.com). Members access forms using their NRDS ID.
• NAR REALTOR Benefits® Program Exclusive member discount program through the National Association of REALTORS® offering savings on tools and services including REALTORS® Insurance Marketplace, FCA US LLC vehicle discounts, FedEx, Liberty Mutual, Dell, QuickBooks Self-Employed, TurboTax, DocuSign, and more.
• Licensing & Education Programs Continuing education and licensing support for Missouri real estate licensees, including 12-hour CE requirements per 2-year cycle, 3-hour CORE credit courses, and Fair Housing CORE mandate for the 2026-2028 license renewal period, with deadlines and MREC resources provided.
• Code of Ethics & Fair Housing Training Required training programs including Code of Ethics training (every 3 years, Cycle 8 deadline December 31, 2027) and Fair Housing training (new requirement beginning 2025 for new members; every 3 years for existing REALTORS®), plus the Fairhaven fair housing simulation.
• REALTORS® Political Action Committee (RPAC) Political fundraising and advocacy arm raising funds to support political candidates, elected officials, and real estate issues at local, state, and national levels. Missouri RPAC helped pass Amendment 3 on real estate taxation.
• New Member Orientation Mandatory orientation program for all new members to be completed within 60 days of joining, accessible through NAR's learning.realtor platform, including Code of Ethics and Fair Housing training requirements (within 90 days of joining).
• NECAR News Publications Quarterly newsletter distributed to members and affiliates with PDF archives, keeping members informed about association activities and industry developments.

Quantifiable outcome

• $40,696 in disaster relief to 44 families affected by August 2023 tornados and flooding

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Missouri REALTORS®coreStrategic or Co-development PartnerState-level REALTOR® association partnership. Missouri REALTORS® provides professional standards resources including arbitration processes, legislative advocacy, and organizes events including the AE Workshop and Fall Business Conference. NECAR received 2025 President's Cup from this partnership.
• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerNational association partnership providing Code of Ethics training, Fair Housing requirements, RPAC political fundraising infrastructure, professional standards resources, library resources, REALTOR Benefits® Program, and access to NAR conferences (NAR Legislative Meetings, NAR NXT).
• Navica MLScoreTechnology or IntegrationMLS technology platform provider for NECAR's Multiple Listing Service. Members access Navica for listing management, training videos, and sold data. The platform integrates with major listing portals including REALTOR.COM, Zillow, and Trulia.
• Missouri Real Estate CommissioncoreOthersState regulatory body establishing continuing education requirements (12 hours per 2-year cycle, including 3 hours CORE credit). Sets broker and salesperson license renewal deadlines and approves continuing education courses.
• National Association of REALTORS® Relief FundminorOthersDisaster relief partnership providing $40,696 in relief to 44 families impacted by August 2023 tornados and flooding in Knox, Adair, and Bollinger counties in collaboration with Missouri REALTORS® and SE Missouri Realtors®.
• REALTOR Benefits® Program PartnersminorGTM or Marketing PartnerNational member benefits program including REALTORS® Insurance Marketplace (health, dental, vision, pet insurance), FCA US LLC (vehicle discounts), Back At You Media, FedEx, Sprint®, Liberty Mutual, Dell, QuickBooks®, TurboTax®, DocuSign.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Illinois REALTORS: State REALTOR association serving Illinois. Direct parallel to Missouri REALTORS in structure and scope, offering a regional-state-level comparison point for advocacy, MLS, and education services.
• Missouri REALTORS: State-level REALTOR association that NECAR is directly affiliated with. Provides arbitration, legislative advocacy, and statewide events; awarded NECAR the 2025 President's Cup. A larger, broader organization covering all of Missouri rather than a single sub-region.
• National Association of REALTORS: National umbrella trade association for the REALTOR brand. Provides Code of Ethics, RPAC, REALTOR Benefits Program, and professional standards infrastructure that NECAR white-labels locally. Operates at vastly larger scale and provides the national infrastructure NECAR depends on.
• Texas Realtors: State-level REALTOR association in Texas, one of the largest state associations in the country. Provides a parallel benchmark for state-level association economics, MLS governance, and member service design.
• California Association of REALTORS: Large state-level REALTOR association in California. Same NAR three-tier structure and dues-based nonprofit model as Missouri REALTORS, but at materially larger scale. Useful as a benchmark for state-association economics and service breadth.

Direct peers

• St. Louis REALTORS: Local REALTOR association serving the greater St. Louis metropolitan area in Missouri. Operates the same model: NAR-affiliated local board offering MLS access, Code of Ethics enforcement, and member services. Same geography (Missouri) and same revenue model (annual dues), making it the closest comparable peer.
• Greater Las Vegas Association of REALTORS: Local REALTOR association serving the Las Vegas metropolitan area. Same NAR-affiliated local board structure with MLS, education, and advocacy services. Comparable in operating model though much larger in scale and transaction volume.
• Kansas City Regional Association of REALTORS: Regional REALTOR association covering the Kansas City metro area in Missouri/Kansas. Provides MLS, education, professional standards, and advocacy under the same NAR three-tier framework. Similar nonprofit trade association structure and recurring dues model.
• Springfield Missouri Area Board of REALTORS: Local REALTOR association serving the Springfield, Missouri area. Same NAR-affiliated local board model, similar nonprofit dues structure, and operates its own MLS. Direct comparable in scale and function within Missouri.

Others

• Heartland MLS: Regional MLS system serving multiple associations across the Kansas City metro and surrounding areas. Functions as a shared MLS technology/infrastructure provider for member boards, analogous to (and a potential alternative to) Navica for NECAR. Adjacent/ecosystem rather than a direct membership competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NECAREALTORS

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northeast Central Association of Realtors