AQWA

What AQWA does

AQWA AG is a privately held Swiss sanitary installation and bathroom design company headquartered in Stans, canton Nidwalden, that has operated continuously since 1876. The company provides end-to-end bathroom and sanitation services for private homeowners, the commercial and hospitality sector (including luxury hotels such as Chenot Palace Weggis and Bürgenstock Waldhotel), healthcare and public institutions, and municipal water utilities across central Switzerland. Its core capabilities cover bathroom design and space planning, sanitary installation for new builds and renovations, tile and stone installation, wellness installations (saunas, steam baths, whirlpools), water supply infrastructure, and 24-hour emergency sanitation service.

AQWA operates a 1,291 m² bathroom and tile showroom in Stans alongside four regional branches in Büron, Sarnen, Erstfeld, and Emmen, supported by 3D visualization, Pinterest publishing, and a 360-degree virtual showroom tour for digital engagement. As an official Geberit prefabrication partner, AQWA produces custom GIS frames and the full Geberit PE and Silent pipe program (32-315mm) with PEHD, PP, and PVC welding capabilities, giving the company industrial-scale prefabrication depth beyond typical installation contractors. The business monetizes primarily through project-based design and installation services and product sales of premium international bathroom brands (Gessi, Dornbracht, antoniolupi, Domovari, among others), with a growing recurring layer via the Service-Abo maintenance subscription. Pricing is not publicly disclosed and is negotiated per project on consultation, reflecting a sales-led, relationship-driven go-to-market anchored in showroom visits, personal consultation, and word-of-mouth referrals in the central Switzerland region.

Name

AQWA

Legal name

Aqwa AG

Website

https://aqwa.ch

Company type

Private

Founded year

1876

Operating status

Operating

Headcount range

51–100 employees

Short description

AQWA AG is a privately held Swiss bathroom design and sanitary installation company founded in 1876, serving private homeowners, commercial clients, and municipal water utilities across central Switzerland with end-to-end design, installation, prefabrication, and maintenance services.

Ownership category

akta.pro rank

Product category

Bathroom Renovation & Sanitary Services

NAICS

Interior Design Services (541410)

SIC

Sanitary Services (4950)

akta.pro primary industry

Bathroom Storage & Custom Built-Ins (Linen Closets, Niches, Shelving) (HSAPABAM)

akta.pro secondary industries

Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

Keywords

• Bathroom renovation services
• Sanitary installation
• Bathroom design planning
• Wellness installations
• Water supply systems

Headquarters

HQ city

Stans

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Design and Installation Services: AQWA's primary revenue stream is professional services — expert consulting, design, planning, and execution of bathroom renovations and new bathroom installations. This includes space planning, room design, bathroom remodeling, and wellness installations. Services are offered to both private homeowners and commercial/public sector clients.
2. Product Sales: AQWA sells bathroom furnishings, fixtures, tiles, wellness equipment (saunas, steam baths, whirlpools), accessories, and related products. Products are sourced from international premium brands (Gessi, Dornbracht, antoniolupi, Domovari, Decor Walther, Hey-Sign, TOM DIXON, Soeder, Wedi) and sold through its showroom in Stans and multiple locations.
3. 24h Emergency Sanitation Service: 24-hour emergency sanitation service available around the clock, generating service fees for urgent repairs and interventions.
4. Sanitation Planning: Comprehensive sanitation planning services from individual bathroom concepts to technical execution planning for new builds, renovations, and special projects including commercial, industrial, hotels, schools, and hospitals.
5. Water Supply Services: Water supply systems installation, pipe construction, house connections, hydrant installations, excavation and surfacing work, and pipeline measurement for GIS data systems. Servicing well masters and municipal water utilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

AQWA is a Swiss bathroom design and sanitary installation specialist offering end-to-end services covering individualized bathroom design, full and partial bathroom renovations, sanitary installation for new builds and renovations, sanitary prefabrication (as a Geberit prefabrication partner), 3D sanitary planning, water supply and pipeline construction, wellness installations (saunas, steam baths, whirlpools), and tile/stone installation. The company sells premium bathroom furnishings, fixtures, tiles, and accessories from international brands through its 1,291 m² showroom in Stans, four additional branch locations, and a 24-hour emergency service.

Product overview

AQWA is a Swiss bathroom design and sanitary installation company operating since 1876. The company offers a unified portfolio of services and products centered on bathroom design, sanitary installation, and wellness solutions. Mein Bad (My Bathroom) encompasses design, renovation, furnishings, wellness, tiles, and accessories, while Mein Sanitär (My Sanitary) covers installation, prefabrication, planning, and water supply services. The company operates showrooms in Stans with 1,291 m² of exhibition space and offers 24-hour emergency service and service subscriptions. AQWA partners with brands like Geberit, Dornbracht, Gessi, antoniolupi, Domovari, and Decor Walther, and manufactures custom prefabricated sanitary systems as a Geberit prefabrication partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Mein Bad — Bathroom Design, Renovation & Furnishings End-to-end bathroom offering for private homeowners covering individualized bathroom concepts (Bad- & Raumdesign), bathroom renovation (Badumbau), bathroom furnishings (Badeinrichtung) from international brands, wellness solutions (saunas, steam baths, infrared seats, wellness fountains), tiles and surfaces (Platten), and accessories. Each subdivision is positioned as a full-funnel turnkey offering inside the Mein Bad umbrella.
• Sanitärinstallation (Sanitary Installation) Sanitary installation services for new builds and renovations, ranging from single bathrooms to large residential and commercial complexes. Includes integration of alternative energies (solar, heat pumps), water treatment (e.g., Grander), rainwater harvesting, compressed air systems, and household appliances for laundry and kitchen. Supported by a 24-hour emergency service.
• Sanitärvorfabrikation (Sanitary Prefabrication) Prefabrication of sanitary piping systems as a Geberit prefabrication partner, producing custom GIS frames, pre-piped frames with drinking water and drainage, and the complete Geberit PE and Silent programs (PE 32–315 mm, Silent 56–160 mm) in PEHD, PP, and PVC using butt and polyfusion welding techniques. Used for residential and large commercial projects to accelerate on-site installation.
• Sanitärplanung (Sanitary Planning) Comprehensive sanitation planning services from individualized 3D bathroom concepts to technical execution planning. Covers new builds, renovations, conversions, and special buildings (commercial, industrial, hotels, schools, hospitals), with expertise from simple bathrooms to complex building services systems.
• Wasserversorgung (Water Supply Services) Water supply services including pipeline construction, house connections, hydrant installation, excavation and surfacing work, and pipeline measurement for GIS data systems. Serves municipal water utilities, Brunnenmeister, and community water works.
• 24h Sanitär Notfallservice (24-Hour Sanitary Emergency Service) 24-hour sanitary emergency service available around the clock via dedicated hotline (041 618 90 00), providing urgent plumbing and sanitation interventions to private and commercial customers.
• Service-Abo (Maintenance Subscription) Recurring service subscription covering ongoing maintenance of building technology installations and sanitary systems to ensure quality drinking water and system longevity, with multi-year contract terms negotiated individually.
• Bad- und Plattenausstellung (Bathroom & Tile Showroom) 1,291 m² bathroom and tile exhibition in Stans showcasing a diverse premium brand portfolio (Gessi, Dornbracht, antoniolupi, Domovari, Decor Walther, Hey-SIGN, TOM DIXON, Soeder, Wedi, Mutina, Newform) for customer inspiration, product selection, and personal consultation. Also accessible through a virtual 360° tour online.
• Bad- & Raumdesign (Individualized Bath & Room Design) Individual bathroom and room design concept service, creating personalized wellness packages from concept through implementation to decoration. Includes 3D visualizations to make customer wishes and individual room concepts visible.
• Badumbau (Bathroom Renovation) Bathroom renovation and remodeling service that transforms existing bathrooms into modern, functional spaces. Offered as full renovation, partial renovation, or single-solution upgrades with end-to-end project coordination.
• Wellness Installations Wellness solutions custom-designed to budget and customer needs, including saunas, steam baths, infrared seats, and wellness fountains. Combines premium-product supply with in-house installation.

Quantifiable outcome

• 150 years of continuous operation since 1876
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GeberitcoreTechnology or IntegrationAQWA is an official Geberit prefabrication partner. As such, AQWA produces prefabricated GIS frames, pre-pipes frames with drinking water and drainage pipes, and prefabricates the complete Geberit PE and Silent program. Geberit is a leading Swiss manufacturer of sanitation technology and piping systems.
• GessicoreTechnology or IntegrationAQWA showcases and installs Gessi faucet and bathroom fixture products. The company has visited Gessi's factory in Italy. Gessi products featured include ANELLO and INGRANAGGIO faucet collections in antique brass and Black Metall brushed finishes.
• DornbrachtcoreTechnology or IntegrationAQWA is a partner of Dornbracht Schweiz AG, showcasing their new finishes (colors) and faucet models, including the Glass Design Collection basins, in its Stans showroom.
• antoniolupicoreTechnology or IntegrationAQWA partners with Italian manufacturer antoniolupi for premium bathroom furnishings including washbasins (e.g., Curve II, Flumood), furniture, and mirrors (FILA). The AQWA room design team visited the antoniolupi factory in Stabbia (Florence).
• DomovaricoreTechnology or IntegrationAQWA partners with German manufacturer Domovari for custom-made bathroom objects from mineral composite, gel coat, GRP, and solid wood furniture. Products include bathtubs, washbasins, shower trays, washbasin cabinets, mirror cabinets, and accessories. Domovari products are 'Handmade in Germany' in Krefeld.
• room42minorStrategic or Co-development PartnerAQWA collaborated with room42 on a bathroom renovation project in Stans, combining room42's design expertise with AQWA's sanitation and installation services.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Richter + Frenzel: Leading German sanitary, heating, and installation wholesale group. Comparable as a regional specialist combining sanitary distribution with installer/craftsman services in the DACH region, operating from a similar geographic density model.
• Sabag: Swiss building materials and sanitary retailer with multi-branch coverage. Competes with AQWA for residential bathroom renovation and sanitary retail demand, though with broader building-product focus rather than full installation services.

Broad incumbents

• Dornbracht: German premium fittings and shower manufacturer. AQWA's showroom partner (Dornbracht Schweiz AG); comparable as a high-end brand competing for the same Swiss specification-driven bathroom renovation and hotel projects.
• Geberit: Swiss-listed manufacturer of sanitary technology and piping systems, including the GIS and PE/Silent product lines that AQWA prefabricates. Comparable as AQWA's core upstream technology partner and the dominant incumbent in commercial sanitary infrastructure.
• Villeroy & Boch: European bathroom ceramics and wellness manufacturer with broad brand portfolio. Overlaps with AQWA's bathroom furnishings, wellness, and tile categories as a major upstream supplier competing for the same premium specification projects.
• Laufen Bathrooms: Swiss-origin premium bathroom ceramics and furniture brand (part of Roca). Overlaps with AQWA in Swiss specification projects for premium hotel, residential, and wellness bathrooms where the same architects specify both products and installers.
• Duravit: International bathroom furniture, ceramics, and wellness manufacturer. Comparable to AQWA through the same designer-driven, premium bathroom specification channel used in Swiss hotel and residential projects.
• Hornbach: European DIY and home improvement retail chain with significant Swiss presence. Competes for the same bathroom renovation wallet but via self-service retail rather than AQWA's design-plus-installation full-service model.

Direct peers

• Sanitas Troesch: Switzerland's leading sanitary specialist retailer and installer with showrooms across the country. Directly comparable to AQWA in combining bathroom design, sanitary installation, and multi-brand showroom sales, but at significantly larger national scale.
• Max Hahn: Swiss sanitary installation and bathroom renovation company with showrooms and project services. Closely mirrors AQWA's full-service bathroom design + sanitary installation model in the German-speaking Swiss market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Pinterestpin.it/4Xfe0AD
• Facebookfacebook.com/aqwaag

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AQWA