Heiliger Huegel Ski Club

What Heiliger Huegel Ski Club does

Heiliger Huegel Ski Club is a private, membership-based recreational ski club founded in 1935 in Hubertus, Wisconsin, approximately 30 miles northwest of Milwaukee. The club owns an 80-acre property (purchased from the Hembel Family in 2009) that includes an alpine ski hill served by a double chair lift and snowmaking infrastructure, an approximately 3-mile network of groomed Nordic trails extending into the adjacent Schoofs Preserve conservancy, and supporting facilities including the Chalet, Edelweiss cabin, and Alpine Education Center (AEC). Heiliger Huegel was the first downhill and slalom ski club in the Midwest and the first member of the Central United States Ski Association, anchoring a strong heritage brand in the Southeastern Wisconsin skiing community.

The club operates a diversified programming portfolio across alpine skiing, Nordic skiing, racing, lessons, and community outreach. Core membership tiers include Family, Single, Senior, Junior, and Junior Racing, providing access to all facilities. Supplemental programs include a USSA Bronze Certified Race Team (HHRT) serving ages 6-18, private ski/snowboard lessons via PSIA-certified Snowsports School instructors, Learn to Ski instruction, six annual hosted ski meets drawing 600+ racers, and adaptive/specialized programming delivered through the affiliated Heiliger Huegel Foundation for Outdoor Education, Inc., a 501(c)(3) nonprofit established in 2014 that partners with Milwaukee high schools, Special Olympics Wisconsin, SEWASP, and other community organizations. The club also operates a volunteer-based ski patrol affiliated with the National Ski Patrol.

Revenue is generated through annual membership dues, guest day passes priced at $35-$40 per visit, private lessons, off-season facility rentals (e.g., $30 for the Edelweiss cabin), and foundation fundraising. Operations are heavily volunteer-driven, with members contributing required hours across race team, lift operations, and off-season work days. Go-to-market is community-led: word-of-mouth, the club's website, the Heiliger Huegel Herald email newsletter (via Mailchimp), and SMS-based snow and social alerts. The club's geographic footprint is regional (Southeastern Wisconsin), and there is no indication of expansion beyond this catchment.

Name

Heiliger Huegel Ski Club

Legal name

Heiliger Huegel Ski Club

Website

https://hhskiclub.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

Heiliger Huegel Ski Club is a private, membership-based ski club founded in 1935 in Hubertus, Wisconsin, operating an 80-acre alpine and Nordic facility serving Southeastern Wisconsin families, junior racers, high school teams, and adaptive skiing programs through its affiliated 501(c)(3) foundation.

Ownership category

akta.pro rank

Product category

Ski Club & Outdoor Recreation

NAICS

Skiing Facilities (71392), Skiing Facilities (713920), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC), Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE), Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH)

Keywords

• Alpine ski facilities
• Nordic ski trails
• Ski club membership
• Ski racing program
• Outdoor education programs

Headquarters

HQ city

Hubertus

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership Dues: The club generates primary revenue through annual membership fees with multiple tiers including Family, Single, Senior, Junior, and Junior Racing memberships. Members receive access to the ski facility, Nordic trails, race team participation, and club amenities.
2. Guest Day Passes: Revenue is generated from day passes for non-member guests at varying rates depending on day and time. Weekend/holiday pricing is higher than weekday/evening pricing.
3. Facility Rentals: The club rents out facilities including the Chalet, Edelweiss Cabin, and AEC (Alpine Education Center) for off-season events and activities. Edelweiss cabin rental is available for $30 per booking.
4. Private Lessons: The Snowsports School offers private ski and snowboard lessons to members and their guests, providing one-on-one instruction for all skill levels and ages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Heiliger Huegel Ski Club operates a membership-based alpine and Nordic ski facility in Hubertus, Wisconsin, offering downhill skiing and snowboarding on a chairlift-served hill with snowmaking, an approximately 3-mile network of groomed cross-country ski trails, a USSA Bronze Certified youth race team, private ski/snowboard lessons, guest day passes, off-season facility rentals (Chalet, Edelweiss cabin, Alpine Education Center), and community outdoor education programs delivered through its affiliated 501(c)(3) Foundation.

Product overview

Heiliger Huegel Ski Club operates a ski and outdoor recreation facility in southeastern Wisconsin. Founded in 1935 and incorporated in 1939, the club owns 80 acres encompassing an alpine ski hill with a double chair lift and snowmaking, a ~3-mile Nordic trail network, and multiple buildings including the Chalet, Edelweiss cabin, and Alpine Education Center (AEC). The club functions as a membership organization offering a family of programs: Alpine Skiing Facilities and Nordic Trail Network serve as the core recreational infrastructure; Membership Programs provide access across all offerings; the HH Race Team (HHRT) provides alpine ski racing training; Snowsports School offers private ski and snowboard lessons using PSIA standards; and the Heiliger Huegel Foundation for Outdoor Education (a 501c3 established in 2014) oversees a broad portfolio of community programs including Learn to Ski, High School Ski Racing, Richard J. Sachs Jr. Racing Grant, Special Olympics, Adaptive Skiing via SEWASP, and Outdoor Education for schools and community groups. Supporting services include Ski Patrol (National Ski Patrol affiliate), the Heiliger Huegel Herald newsletter (via Mailchimp), Snow & Social SMS text alerts, Guest Day Passes, Off-Season Facility Rentals, and Volunteer Operations managed through Duplie.

Differentiator

Problem solved

Functional benefit

Products and services

• Alpine Skiing Facilities Downhill skiing and snowboarding on an owned 80-acre hill in Hubertus, WI featuring a double chair lift (installed 1972), snowmaking equipment supplementing natural snow since the 1970s, and night skiing on Wednesday evenings and other evenings. Open to members and guest day pass holders seasonally.
• Nordic Trail Network Approximately 3 miles of groomed cross-country ski trails across the club's 80 acres plus the adjoining Schoofs Preserve (50-acre wooded conservancy), including HH Trails (Purple 1.5mi + 0.1mi connector) and Schoofs Preserve Trails (Blue 0.4mi, Orange 1.3mi, White 0.5mi, Green 0.6mi, Red 0.15mi). Trails also support snowshoeing.
• Membership Programs Annual membership tiers (Family, Single, Senior, Junior, Junior Racing) providing access to the ski hill, Nordic trails, race team participation, ski school, and other club facilities. Applications for the 2025-2026 season are available online as a fillable PDF.
• Private Ski & Snowboard Lessons One-on-one private ski and snowboard instruction offered by the Snowsports School to club members and their guests, from true beginners through advanced skill levels. Lessons must be booked at least 2 days in advance with a 48-hour cancellation policy. Helmets are required for students under 18 and encouraged for all. The school does not provide equipment rentals.

Quantifiable outcome

• Over 150 ski racers aged 6-18 participate in HHRT program
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Schoofs PreservecoreStrategic or Co-development Partner · 1 January 2015In 2015, Heiliger Huegel entered into an agreement with neighboring landowners allowing HH members to use Schoofs Preserve Trails. The trails wind across the club's 80 acres and also traverse a picturesque 50-acre wooded conservancy owned by the neighbor to the north. This partnership expanded Nordic trail access to approximately 3 miles of groomed trails.
• National Ski Patrol (NSP)coreStrategic or Co-development PartnerHeiliger Huegel Ski Patrol is a member of the National Ski Patrol and adheres to their level of accreditation and education in providing services to the skiing public. The club's patrollers are trained according to NSP standards in first aid, lift evacuation, skiing, boarding and toboggan handling skills. NSP provides the framework for outdoor emergency care training, avalanche safety, slope safety programs, and instructor development.
• SEWASP (Southeastern Wisconsin Adaptive Ski Program)coreStrategic or Co-development PartnerSEWASP is a non-profit organization that provides ski instruction to athletes with wide ranging physical and/or intellectual disabilities. The Foundation provides a venue for skiers involved with SEWASP, and volunteers provide services to make alpine skiing accessible. SEWASP has certified instructors and the Foundation helps coordinate volunteers and instructors.
• Special Olympics Wisconsin (SOWI)coreStrategic or Co-development PartnerThe Foundation provides a training venue as well as instruction/coaching for Special Olympics athletes interested in alpine skiing. Athletes from St. Coletta and Ozaukee County programs have participated. The Foundation has also hosted SOWI coaching clinics designed to teach coaches from around the state strategies for coaching athletes with intellectual disabilities.
• Harry and Rose Samson Family Jewish Community CenterminorStrategic or Co-development PartnerThe Foundation hosts the Harry and Rose Samson Family Jewish Community Center's Chaverim program, which provides year-round outdoor nature experiences for adults with developmental disabilities. The Foundation provides facilities and programming support.
• MidWest Alpine Racing (MWAR)coreStrategic or Co-development PartnerHHRT is a participant in MWAR, a local recreational ski racing program involving 5 southeast Wisconsin ski teams and close to 450 athletes ages 4-19. MWAR race teams include Heiliger Huegel, SWAT, Lakers, Ausblick, and Parks. There are 6 local races held on Saturdays in January and February.
• United States Ski & Snowboard Association (USSA)coreStrategic or Co-development PartnerHeiliger Huegel Race Team is a Bronze Level Club certified by USSA. Through this certification program, USSA works closely with HHRT to ensure the race program has the best principles and practices established for athletes. The program models the principles of growth, development and maturation through the USSA 'SKILLS QUEST' lesson plan.
• Professional Ski Instructors of America (PSIA)coreStrategic or Co-development PartnerThe HH Learn to Ski program utilizes PSIA teaching standards, providing a fun, safe, healthy learning environment for skiers of all age and skill levels using the Professional Ski Instructors of America methodology.

Scale indicators7 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Norge Ski Club: Member-owned ski club in Fox River Grove, Illinois, founded 1948, operating ski jumps, lessons, and a ski school. Comparable as a Midwest member-operated ski club with volunteer-driven operations, racing programming, and ski school offerings.

Regional players

• Cascade Mountain: Family-owned ski hill in Portage, Wisconsin offering day and night skiing, lessons, racing programs, and snow tubing. Closely comparable as a regional Wisconsin ski facility with racing and learn-to-ski programming.
• Wilmot Mountain: Ski area in Wilmot, Wisconsin (southern WI / northern IL border) operated by Vail Resorts as part of the Epic Pass. Comparable as a Southeast Wisconsin ski destination with lessons and racing for the same regional population.
• Hyland Ski & Snowboard Area: Three Rivers Park District ski area in Bloomington, Minnesota offering skiing, snowboarding, lessons, and racing. Comparable as a Midwest ski facility with lessons, racing programs, and a strong learn-to-ski focus.
• Little Switzerland Ski Area: Small ski hill in Slinger, Wisconsin with skiing, snowboarding, lessons, and racing programs. Comparable as a small Southeastern Wisconsin ski operation that historically served the same market as Heiliger Huegel (HH actually moved operations to Slinger during WWII).
• Devil's Head Resort: Commercial ski resort in Merrimac, Wisconsin with multiple lifts, snowmaking, lodging, and ski school. Comparable as a Midwest ski destination serving the Wisconsin/Madison market with overlapping alpine and snowsports programming.
• Granite Peak Ski Area: Ski hill in Rib Mountain, Wisconsin — the largest ski area in Wisconsin with racing programs, lessons, and night skiing. Comparable as a Midwest ski facility serving regional skiing demand, including a USSA-affiliated race team.
• Ski Snowstar Winter Sports Park: Ski area in Andalusia, Illinois near the Quad Cities offering skiing, snowboarding, lessons, and racing. Comparable as a regional Midwest ski operation serving a similar community/recreational skiing audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hhskiclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heiliger Huegel Ski Club