B&D Reside
B&D Reside is a council-owned affordable housing provider in the London Borough of Barking and Dagenham, managing over 2,500 homes across Shared Ownership, Market Rent, Discounted Market Rent, and Social Rented tenures for working residents.
- Company typePrivate
- Founded2011
- HeadquartersSquare, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What B&D Reside does
B&D Reside (legal entity Barking and Dagenham Reside Regeneration Ltd) is a council-owned affordable housing provider incorporated in England in 2011 by the London Borough of Barking and Dagenham. The company owns and manages over 2,500 residential properties within the borough and offers four tenure products: Shared Ownership (typically starting at 25% share with household income capped at £90,000), Market Rent (open-market pricing), Discounted Market Rent (typically 80% of local market rents, some at 65%), and Social Rented housing allocated through the council's housing register. Discounted market rents are on average up to 20% lower than typical market rents in the borough.
The business model is recurring rental income across these four tenures, supplemented by service charges on leaseholders and shared owners covering maintenance, communal utilities, building insurance, lifts, and security. Customer acquisition is direct-to-consumer via the company's own website, with listings syndicated to property portals (Rightmove, Zoopla, Share to Buy), social media, and Homes for London referrals. The go-to-market is structurally tied to a single borough and a flagship partnership with Be First, the council's development company, which provides a planned pipeline of approximately 1,500 new homes over the next two years.
Operational delivery is heavily outsourced: Be First handles development, EVO (effective 10 November 2025) handles caretaking and grounds maintenance via mobile-app and photo-based proof systems, and other partners (L&Q, Bouygues UK) participate in specific developments such as Weavers Quarter. Internal headcount of 11-50 supports an asset-light operating model. The company is currently undergoing a service delivery redesign and is preparing for the Renters' Rights Act 2025 (effective 1 May 2026) and the reclassification of Shared Ownership leases as long leases (effective 27 December 2025). There are no technology products, APIs, AI/ML capabilities, or external funding rounds; the company is wholly council-owned with no parent equity raise.
B&D Reside firmographics
Firmographics- Name
- B&D Reside
- Legal name
- Barking and Dagenham Reside Regeneration Ltd
- Website
- https://bdreside.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- B&D Reside is a council-owned affordable housing provider in the London Borough of Barking and Dagenham, managing over 2,500 homes across Shared Ownership, Market Rent, Discounted Market Rent, and Social Rented tenures for working residents.
- Ownership category
- akta.pro rank
Where B&D Reside is headquartered
LocationHeadquarters
- HQ city
- Square
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
B&D Reside business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Others, Marketing or Sales
Revenue model
- Social Rented Housing: Homes let at social rent levels for households on the council's housing register. These are allocated based on housing need and eligibility criteria.
- Market Rent: Properties let at open market rent levels, similar to regular estate agent rentals. Accessible on the open market to those who can meet eligibility criteria including credit checks, employment verification, and ability to pay rent.
- Discounted Market Rent: Homes let at approximately 80% of local market rents (some at 65%). Priority given to working tenants of the Council, housing association tenants in the borough, working housing waiting list applicants, and working residents of the borough. These homes are not social housing.
- Shared Ownership: Properties offered with typically 25% starting share of ownership. Buyers pay rent on the remaining value of the property. Over time, owners can staircase to increase their ownership share. Available to households with combined income of up to £90,000.
- Service Charges: Charges to leaseholders and shared owners for maintenance, repairs, communal utilities, building insurance, and management fees. Covers services including routine maintenance, emergency repairs, building safety checks, communal heating/lighting/water, lifts, security systems, and insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Shared Ownership - typically starts at 25% share with rent on remaining property value |
| Subscription | Monthly | Discounted Market Rent - priced at approximately 80% of local market rents (some at 65%) |
| Subscription | Monthly | Market Rent - based on open market rates |
| Subscription | Monthly | Social Rented Housing - allocated through council housing register |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
B&D Reside product offering
Product offeringCore offering
B&D Reside is an affordable housing provider that owns and manages over 2,500 properties across the London Borough of Barking and Dagenham. It offers four tenure types — Shared Ownership (typically starting at 25% share with a £90,000 household income cap), Market Rent, Discounted Market Rent (priced at approximately 80% of local market rents), and Social Rented Housing — for working residents of the borough, in partnership with the local council and its development company Be First.
Product overview
B&D Reside operates as an affordable housing provider offering a portfolio of housing products including Shared Ownership (starting at 25% shares with household income cap of £90,000), Market Rent (open market pricing), Discounted Market Rent (priced at 80% or 65% of local market rates), and Social Rented housing. The organization manages over 2,500 properties across Barking and Dagenham, with online resident service portals for reporting repairs, anti-social behaviour, complaints, and neighbourhood issues. Property maintenance is delivered through service partners including EVO (caretaking and grounds maintenance) and BDMS (repairs for non-EVO residents). The company also provides building safety communications, emergency evacuation support surveys, and community investment programs through BD Giving. No API, developer platform, or AI/ML products are offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Shared Ownership
Quantifiable outcome
- Discounted market rents are on average up to 20% lower than typical market rents in Barking and Dagenham
- +3 more outcomes
Companies that use B&D Reside
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
B&D Reside technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
B&D Reside partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- EVOcoreEVO is a property services partner taking over caretaking and grounds maintenance across all B&D Reside homes from 10 November 2025. EVO uses photo-based proof-of-clean technology to record visits and maintain standards. Residents report repairs and issues directly to EVO via mobile app or QR codes.
- City of London PolicecoreB&D Reside works with City of London Police's Domestic Corruption Unit on housing fraud investigations, including Operation Chandrila investigating suspected tenancy fraud and illegal subletting through platforms like Airbnb. This partnership enables enforcement action against fraudsters.
- Be FirstflagshipBe First is the council's development company and key strategic partner for B&D Reside. Together they are planning to build around 1,500 new homes in the next two years. Be First handles the development of new properties while B&D Reside manages the housing operations.
- London Borough of Barking and Dagenham CouncilflagshipB&D Reside was formed in 2011 by the London Borough of Barking and Dagenham to provide affordable housing. The council owns/backs B&D Reside and they work closely together on housing delivery. The council provides landlord services for many B&D Reside homes and the council's Counter Fraud Team works with B&D Reside on fraud prevention.
- L&QcoreL&Q is a housing association partner involved in the Weavers Quarter development. Together with B&D Reside and Bouygues UK, they have worked to address balcony issues at Weavers Quarter and provide FAQs to residents.
- Bouygues UKcoreBouygues UK is the construction company responsible for building Weavers Quarter. They are conducting remedial works on balconies at the development and have a dedicated phone line (07468 716 532) for residents to report emergency issues related to remedial works.
- WatesminorWates was the lead construction company responsible for constructing certain buildings including balconies. They are conducting routine compliance inspections of selected balconies through an independent contractor.
- BD GivingcoreBD Giving is the community investment initiative working with B&D Reside to improve community spaces. They held events at Three Sixty Work Rooms in Barking where residents could influence how Barking & Dagenham Giving invests in community spaces.
- British Red CrossminorFollowing the Spectrum House fire in August 2024, B&D Reside worked with British Red Cross who provided prompt action to support displaced residents.
- London Fire BrigademinorLondon Fire Brigade participated in B&D Reside's Building & Fire Safety Day, delivering live fire engine demonstrations and Q&A sessions for families. They provide fire safety guidance referenced in B&D Reside communications.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
B&D Reside competitors and assessment
Company assessmentDirect peers
- Metropolitan Thames Valley: London and south-east housing association managing over 40,000 homes. Comparable as an affordable housing provider offering shared ownership, intermediate rent, and social rent with similar borough-level delivery models and resident services.
- Hyde Group: London-based housing association managing over 50,000 homes. Comparable as an affordable housing provider offering shared ownership, social rent, and supported housing with similar local-authority partnership models in London boroughs.
- Notting Hill Genesis: London-focused housing association formed via merger, managing over 66,000 homes. Directly comparable as a London affordable housing provider offering similar shared ownership, social rent, and intermediate rent products within the same metropolitan market.
- L&Q: Major UK housing association managing over 110,000 homes. Already a direct partner of B&D Reside on the Weavers Quarter development, comparable in providing shared ownership, affordable rent, and social housing across London and southern England.
- Network Homes: London-based housing association managing over 20,000 homes across north London and surrounding areas. Comparable as a mid-sized affordable housing provider offering shared ownership and affordable/social rent with similar borough-level operational focus.
- A2Dominion: London and southern England housing association managing around 38,000 homes. Comparable in offering shared ownership, market rent, social rent, and supported housing products targeting similar working and key-worker segments.
Others
- Be First: Barking and Dagenham Council's development company and B&D Reside's flagship development partner. Comparable as a closely-adjacent entity handling the 1,500-home development pipeline that feeds B&D Reside's portfolio growth.
Broad incumbents
- Clarion Housing: UK's largest housing association with over 125,000 homes managed. Comparable as a national-scale affordable housing provider offering shared ownership and affordable/social rent, though operating at materially larger scale than B&D Reside.
- Guinness Partnership: National housing association managing over 66,000 homes across England. Comparable in providing affordable rent, shared ownership, and supported housing, though operating at broader geographic scale than B&D Reside's single-borough focus.
- Peabody: One of London's oldest and largest housing associations, managing over 100,000 homes. Directly comparable as a London-focused affordable housing provider offering social rent, shared ownership, and market rent products across multiple boroughs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
B&D Reside social profiles
Digital presenceB&D Reside financial estimates
Financial estimateRevenue estimate
Valuation estimate
B&D Reside leadership team
Management profileNumber of profiles
Profiles1 record
B&D Reside funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B&D Reside M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B&D Reside
What does B&D Reside do?
B&D Reside is an affordable housing provider that owns and manages over 2,500 properties across the London Borough of Barking and Dagenham. It offers four tenure types — Shared Ownership (typically starting at 25% share with a £90,000 household income cap), Market Rent, Discounted Market Rent (priced at approximately 80% of local market rents), and Social Rented Housing — for working residents of the borough, in partnership with the local council and its development company Be First.
Is B&D Reside a public or private company?
B&D Reside is a private company. It is classified as state government owned and is currently operating.
When was B&D Reside founded?
B&D Reside was founded in 2011. It employs 11 to 50 people.
Where is B&D Reside based?
B&D Reside is headquartered in Square, United Kingdom, in the Europe region.
How does B&D Reside make money?
Five revenue lines are on record. Social Rented Housing is the primary driver. The others are market Rent, discounted Market Rent, shared Ownership and service Charges.
Who are B&D Reside's main competitors?
Direct peers on record are Metropolitan Thames Valley, Hyde Group, Notting Hill Genesis, L&Q, Network Homes and A2Dominion. Be First is listed as an others. Broad incumbents are Clarion Housing, Guinness Partnership and Peabody.
Does B&D Reside have an API?
No public API is recorded for B&D Reside.