Brite Family Dental

What Brite Family Dental does

Brite Family Dental is a privately-held, single-location general dental practice located at 291 N 300 E, Ste. B in American Fork, Utah, founded around 2004 and operated continuously since. The practice delivers comprehensive dental care to a family demographic spanning infants through seniors, organized across seven service lines: preventive care, cosmetic dentistry, restorative care (including implants, crowns, bridges, root canals, and dentures), periodontal care with Arestin therapy, pediatric dentistry, and sedation dentistry for anxious patients. The clinical team is led by two dentists — Dr. Scott A. Tracy (DDS, MAGD, Creighton University graduate, former Indian Health Service officer, MAGD credential earned by less than 2% of U.S./Canada general dentists) and Dr. Kendell T. Davies (DMD, Nova Southeastern University graduate, 17+ years of experience, specialized training in dental lasers) — supported by one office manager, one registered dental hygienist, three front-desk personnel, and seven dental assistants.

The practice has invested in a modern clinical technology stack including digital radiography (claimed 50-90% lower radiation than film), intra-oral cameras for real-time patient education, the Solea hard and soft tissue laser, Logicon computerized caries detection, electrical caries detection, and a rigorous sterilization protocol (Steam Autoclave at 275°F with weekly spore biological monitoring). The facility is positioned as a state-of-the-art practice and is the sole point of care delivery.

The revenue model is straightforward fee-for-service professional services billed through patient payments and insurance claims. Go-to-market is purely direct-to-consumer within the American Fork, Utah catchment area, with no third-party distribution, no online service delivery, and no disclosed institutional or referral partnerships. Patient acquisition relies on community presence, word-of-mouth referrals, the practice's informational website, and limited online visibility. The practice operates Monday-Thursday on standard hours with Friday by appointment, Saturday closed, and Sunday reserved for emergencies. No revenue, funding, ownership beyond the two principal dentists, or expansion plans are publicly disclosed.

Name

Brite Family Dental

Legal name

Brite Family Dental

Website

https://affamilydental.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Brite Family Dental is a privately-held, single-location general dental practice in American Fork, Utah, founded circa 2004, serving patients from infants through seniors with preventive, cosmetic, restorative, periodontal, pediatric, and sedation dentistry delivered by two dentists and a 12-person support team.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ), Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA)

Keywords

• General dentistry services
• Cosmetic dental procedures
• Restorative dental care
• Pediatric dental care
• Periodontal gum care

Headquarters

HQ city

American Fork

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Patient Dental Services: Fee-for-service dental care delivered directly to patients at the practice location. Services include preventive care, restorative procedures, cosmetic dentistry, periodontal care, and specialized treatments. Patients pay for services rendered, typically through insurance claims and out-of-pocket payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Brite Family Dental is a private dental practice providing comprehensive dental care to patients of all ages in American Fork, Utah. Services include preventive care (checkups, sealants, fluoride), restorative care (crowns, bridges, implants, root canals, dentures), cosmetic dentistry (veneers, whitening, aligners), periodontal care, pediatric dentistry, and sedation dentistry for anxious patients. Care is delivered in-office by two dentists and a support team using advanced equipment such as digital X-rays, intra-oral cameras, and Solea lasers.

Product overview

Brite Family Dental is a comprehensive dental practice offering a unified portfolio of dental services centered around general, preventive, and cosmetic dentistry. The practice operates as a single-service offering where patients receive integrated care across multiple treatment categories: Cosmetic Dentistry (veneers, whitening, aligners), Restorative Care (crowns, bridges, implants, dentures, root canals), Periodontal Care (gum disease treatment with Arestin therapy), Preventive Care (sealants, fluoride, checkups), and specialized services for children and anxious patients. Advanced technology including digital X-rays, intra-oral cameras, and Solea laser supports all procedures. The practice is led by two dentists: Dr. Scott A. Tracy, DDS, MAGD (Fellowship and Mastership in AGD) and Dr. Kendell T. Davies, DMD, with 17 years experience including dental laser special training.

Differentiator

Problem solved

Functional benefit

Products and services

• Technology Services Advanced dental technology services including Digital X-rays (50%-90% less radiation than traditional), Intra Oral Camera for real-time oral imaging, Solea Hard and Soft Tissue Laser for comfortable procedures, Logicon caries detection, and Electrical Caries Detection for early decay diagnosis. For patients of all ages seeking accurate diagnosis and comfortable treatment.
• Cosmetic Dentistry Full spectrum of cosmetic dental procedures including Porcelain Veneers, No Preparation Veneers, Clear Orthodontic Aligners, Tooth Colored Fillings, Porcelain Inlays/Onlays/3/4 Crowns, ZOOM! In-Office Tooth Whitening, Take-home Tooth Whitening kits, and All Porcelain Crowns. For patients seeking to improve the appearance of their smile and teeth.
• Restorative Care Restorative dental procedures including Crowns and Bridges (full porcelain, porcelain-fused-to-metal, all-metal), Endodontics/Root Canal Treatment, Dental Implants (titanium screws with crown/bridge/denture replacement), and Complete/Partial/Immediate/Over Dentures. For patients requiring treatment for damaged, decayed, or missing teeth.
• Periodontal Care (Gum Care) Treatment for gum disease (periodontal disease) including deep cleaning, scaling and root planing, Arestin Therapy (locally delivered antimicrobial minocycline HCL for pockets 5mm or greater), bone grafts, and ongoing maintenance care. For patients requiring treatment for gum disease and related conditions.
• Preventive Care Preventive dental services including Regular Dental Checkups (recommended every 6 months), Dental Sealants for pit and fissure protection, Space Maintainers for children, and Fluoride Treatment (topical and systemic). For patients seeking routine dental care and oral health maintenance.
• Dental Care for Infants and Children Pediatric dental services starting from birth through age 12+, including infant oral care guidance, deciduous (baby) teeth management, thumb-sucking counseling, and dietary recommendations for oral health. For young patients from birth through adolescence requiring specialized pediatric dental care.
• Dentistry for Anxious Patients Sedation dentistry services for anxious patients including Nitrous Oxide Sedation (laughing gas) for relaxation during procedures, providing a safe, effective, and non-invasive method to decrease anxiety. For patients who experience anxiety or fear about dental procedures.

Quantifiable outcome

• Digital X-rays reduce radiation exposure by 50%-90% compared to traditional techniques

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves4 records

Expansion highlights1 record

Broad incumbents

• Western Dental & Orthodontics: Large dental practice chain primarily serving the Western United States, including Utah, offering general dentistry, orthodontics, and specialty services. Direct geographic overlap with Brite's Utah market and competes for the same family demographic at greater scale.
• Smile Brands: Dental support organization supporting brands like Bright Now! Dental and Castle Dental with hundreds of locations across the U.S. Comparable full-service general dentistry offerings, particularly in suburban family markets similar to American Fork, Utah.
• Dental Care Alliance: Dental support organization supporting over 400 affiliated practices across 20+ states with comprehensive general and specialty dentistry. Comparable in service scope and family/general dentistry focus, with DSO-enabled operational scale.
• Pacific Dental Services: Major dental support organization supporting hundreds of owner-dentist practices nationwide with modern technology, same-day dental services, and integrated specialty care. Comparable in offering comprehensive general dentistry, but with DSO-backed scale and investment capacity.
• MB2 Dental: Doctor-owned dental partnership organization supporting hundreds of practices nationwide while preserving clinical autonomy. Closest peer philosophically to a doctor-led independent practice like Brite, but with centralized back-office, recruiting, and growth capital.
• Heartland Dental: Largest dental support organization in the U.S., supporting over 1,700 dental offices across 38 states. Comparable comprehensive family/general dentistry offerings but supported by centralized administrative, recruiting, and procurement infrastructure absent at independent practices like Brite.
• Interdent / Gentle Dental: Dental support organization operating multiple regional dental brands including Gentle Dental, providing general, cosmetic, and specialty dentistry. Comparable comprehensive family dental offerings with DSO-enabled technology and marketing investment.
• Aspen Dental: One of the largest DSO-supported dental practice networks in the United States, offering comprehensive general, restorative, and cosmetic dentistry across hundreds of locations. Directly comparable service mix but at vastly greater scale and with corporate marketing infrastructure that Brite lacks.

Regional players

• Stonehaven Dental: Utah-based family dental practice group with multiple locations along the Wasatch Front. Direct regional competitor for family dentistry patients in the same Utah County demographic and a tangible threat to Brite's local market share.
• Peak Dental Associates: Multi-location family dental practice serving Utah communities with comprehensive preventive, restorative, and cosmetic services. Direct regional peer competing for the same family demographic in similar suburban Utah markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/affamilydental
• LinkedInlinkedin.com/company/af-family-dental-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brite Family Dental