La Lune Rousse
La Lune Rousse is an independent French event and cultural production agency that designs brand events, produces cultural projects, and operates two flagship Paris-region venues (Ground Control and Communale Saint-Ouen), serving enterprise clients across luxury, rail, consulting, broadcasting, and cultural sectors.
- Company typePrivate
- Founded1993
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What La Lune Rousse does
La Lune Rousse (legal entity: LES ÉDITIONS ET PRODUCTIONS DE LA LUNE ROUSSE) is an independent French event and cultural production agency headquartered in Saint-Ouen-sur-Seine, with operational support at Ground Control in Paris. The company operates across three integrated pillars: brand events (product launches, press and influencer events, internal corporate events, conventions, seminars and festive evenings), cultural productions (festival production, exhibition design, artistic programming via an integrated artistic agency), and living spaces (conception, transformation and operation of cultural venues, notably Ground Control at 6,500 m² and Communale Saint-Ouen at 7,500 m²). It also runs a specialized sports-event sub-pole called LLR Sport, led by Diane Thébaud, that combines sporting events with cultural, musical and culinary dimensions. Core capabilities are grounded in human creative expertise — artistic curation, scenography design, production management, and venue operations — rather than proprietary technology platforms. The company is ISO 20121 certified for sustainable event management since 2022 and reports detailed RSE metrics (90.8% local suppliers, 100% vegetarian alternatives at events, etc.).
The business model combines project-based professional services revenue (negotiated fees for event conception, scenography, artistic programming, production direction and logistics) with managed venue operations revenue (food, beverage, retail, programming and event hire across Ground Control and Communale Saint-Ouen). Distribution is sales-led, relying on direct enterprise engagement, long-standing client relationships, and the agency's portfolio of produced work as primary marketing — supported by social media, a website portfolio, and the two operated venues that double as permanent showcases. The company is privately held and founder/management-controlled (Laurent Dufay is Director), with no disclosed venture capital, private equity, or institutional investment, no public listing, and no disclosed revenue or headcount figures. Notable client relationships include LVMH, SNCF, Wavestone, France Télévisions, Royal Canin, Disneyland Paris, Crédit Coopératif, OVHcloud, Pandora, La Banque Postale, M6, and Collège Culinaire de France, spanning luxury, rail, consulting, broadcasting, entertainment, banking, technology, and cultural sectors.
La Lune Rousse firmographics
Firmographics- Name
- La Lune Rousse
- Legal name
- LES ÉDITIONS ET PRODUCTIONS DE LA LUNE ROUSSE
- Website
- https://lalunerousse.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Lune Rousse is an independent French event and cultural production agency that designs brand events, produces cultural projects, and operates two flagship Paris-region venues (Ground Control and Communale Saint-Ouen), serving enterprise clients across luxury, rail, consulting, broadcasting, and cultural sectors.
- Ownership category
- akta.pro rank
La Lune Rousse industry classification
Industry- Product category
- Event Production Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
- akta.pro secondary industry
- Local Community & Multi-Category Fairs (MPAGAFAO)
Keywords
Where La Lune Rousse is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
La Lune Rousse business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event Production Services: La Luneousse earns revenue by designing, producing, and managing events for corporate brands and cultural institutions. Revenue is project-based and derived from professional services contracts encompassing conception, scenography, artistic programming, production direction, and logistics. This constitutes the primary revenue stream.
- Venue Operations and Exploitation: La Luneousse operates and exploits cultural venues — Ground Control (Paris, 6,500 m²) and Communale Saint-Ouen (Saint-Ouen, 7,500 m²) — generating revenue through food, beverage, retail, programming, and event hire. These venues also serve as showcase locations for the agency's integrated artistic agency.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
La Lune Rousse product offering
Product offeringCore offering
La Lune Rousse is an independent French event and cultural production agency that designs brand events (product launches, press/influencer events, internal corporate events, conventions, seminars), produces cultural projects (festivals, exhibitions, artistic programming via an integrated in-house artistic agency), and conceives and operates living spaces (Ground Control in Paris and Communale Saint-Ouen). It also runs a dedicated LLR Sport division for sports-sector clients. Revenue comes from project-based professional services contracts and managed venue operations.
Product overview
La Lune Rousse is an independent event agency certified ISO 20121 that designs events, produces cultural projects, and operates living spaces. The company operates across three core pillars: brand events (événements de marques), cultural productions (productions culturelles), and living spaces (lieux de vie). They own and operate venues including Ground Control (6,500m² in Paris) and Communale Saint-Ouen (7,500m²), and have a specialized sports division called 'la lune rousse sport'. The agency also maintains an internal artistic agency for talent discovery and programming. Their services span from corporate conventions and seminars to large-scale festivals and public cultural events, serving clients including LVMH, SNCF, Wavestone, France Télévisions, and Royal Canin.
Differentiator
Problem solved
Functional benefit
Brands
- LLR Sport: Sport event production and consulting division combining sports codes with other universes for brand events
- Ground Control
- Communale Saint-Ouen
Quantifiable outcome
- 90.8% local suppliers, 76.2% RSE-committed vendors, 81.8% events with upcycled decor, 88% events without goodies, 100% events with vegetarian alternative — 2025 RSE metrics
Companies that use La Lune Rousse
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
La Lune Rousse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Lune Rousse partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- The Orchard UKminorThe Orchard UK partnered with La Luneousse to launch Les Éditions de l'Ablodé, a music label dedicated to emerging urban music talents, combining The Orchard's distribution expertise with the agency's cultural network.
- MatriochkaminorMatriochka (and Matriochka Influences) co-produced Maison Puget in Marseille (June 2019) and the La Roche Posay Dermclass event with La Luneousse, handling influence and PR aspects alongside the event production.
- Ground ControlcoreGround Control is a 6,500 m² cultural venue operated by La Luneousse in a former postal sorting hall near Gare de Lyon, Paris. Opened in 2017, it is a cornerstone asset demonstrating the agency's venue creation and operation expertise.
- ArteviacoreArtevia co-produced Les Nuits SFR Live (2009–2014) with La Luneousse, transforming iconic Parisian venues (Grand Palais, Cité de la Mode et du Design) into spaces for electronic music culture. Six editions were delivered together.
- LandmarkscoreLandmarks was a key partner in the Urban Week festival at Paris La Défense, collaborating on a 3-day event blending sport, music, maker markets, urban art, and street food. The partnership delivered two editions (2021, 2022) with 55,000 and 54,000 visitors respectively.
- Quai_36coreQuai_36 partnered on Urban Week to deliver the urban art programming, showcasing works by artists including Bordalo, Quintessenz, Nairone, and Saddo on-site. The partnership continued across both editions of the festival.
- Communale Saint-OuencoreCommunale Saint-Ouen is a 7,500 m² cultural and culinary life space operated by La Luneousse, co-located with the agency's headquarters. It serves as both a community hub and a showcase for the agency's venue design and programming capabilities.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
La Lune Rousse competitors and assessment
Company assessmentDirect peers
- Ubi Bene: Paris-based event and experiential agency serving corporate clients with brand activations, conventions and cultural events; directly comparable in scale and client profile to La Lune Rousse.
- Hopscotch Live (Hopscotch Groupe): French event and experiential agency within Hopscotch Groupe, active in conventions, brand experiences and cultural productions for enterprise clients.
- Mazarine: French creative and experiential agency producing brand experiences, cultural activations and event productions for luxury and lifestyle clients; closely comparable in client profile and creative positioning.
- MKG Group: French experiential and communications agency offering brand experiences, events, and cultural productions for major French and international clients; competes head-to-head on corporate mandates.
- Havas Events (Havas Live): Global experiential and live marketing agency with strong French presence; directly competes with La Lune Rousse on brand events, conventions, and cultural productions for the same enterprise client base.
- Auditoire (Publicis Group): Paris-based live brand experience agency within Publicis offering event conception and production for luxury and corporate clients — direct competitor to La Lune Rousse's brand event pillar.
- Cheil France (Cheil Worldwide): Global agency's French operations focused on brand experience, retail activations and event production for enterprise clients; comparable in B2B event-driven GTM.
Broad incumbents
- Jack Morton Worldwide: Global brand experience agency under IPG; produces brand events, cultural activations and live experiences for enterprise clients; offers an overlapping but broader portfolio.
- George P. Johnson Experience Marketing: Global leader in experiential marketing with deep roots in event production for enterprise brands; comparable business model but at much larger scale and geographic reach.
Regional players
- Glazart: Parisian cultural and music venue operator with event programming — comparable on the venue operations dimension but not in agency-level brand event production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
La Lune Rousse social profiles
Digital presenceLa Lune Rousse compliance and trust
Trust signalCompliance1 record
La Lune Rousse financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Lune Rousse leadership team
Management profileNumber of profiles
Profiles2 records
La Lune Rousse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Lune Rousse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Lune Rousse
What does La Lune Rousse do?
La Lune Rousse is an independent French event and cultural production agency that designs brand events (product launches, press/influencer events, internal corporate events, conventions, seminars), produces cultural projects (festivals, exhibitions, artistic programming via an integrated in-house artistic agency), and conceives and operates living spaces (Ground Control in Paris and Communale Saint-Ouen). It also runs a dedicated LLR Sport division for sports-sector clients. Revenue comes from project-based professional services contracts and managed venue operations.
Is La Lune Rousse a public or private company?
La Lune Rousse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Lune Rousse founded?
La Lune Rousse was founded in 1993. It employs 11 to 50 people.
Where is La Lune Rousse based?
La Lune Rousse is headquartered in Paris, France, in the Europe region.
How does La Lune Rousse make money?
Two revenue lines are on record. Event Production Services are the primary driver. The others are venue Operations and Exploitation.
Who are La Lune Rousse's main competitors?
Direct peers on record are Ubi Bene, Hopscotch Live (Hopscotch Groupe), Mazarine, MKG Group, Havas Events (Havas Live), Auditoire (Publicis Group) and Cheil France (Cheil Worldwide). Broad incumbents are Jack Morton Worldwide and George P. Johnson Experience Marketing. Glazart is listed as a regional player.
Does La Lune Rousse have an API?
No public API is recorded for La Lune Rousse.
What industry is La Lune Rousse in?
La Lune Rousse's product category is Event Production Services. Its primary akta.pro industry code is MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging), with a secondary code of MPAGAFAO, Local Community & Multi-Category Fairs. Its NAICS code is 71131 and its SIC code is 7900.