The Creek and The Valley

What The Creek and The Valley does

The Creek and The Valley is a privately held leisure and hospitality umbrella company headquartered in Saginaw, Michigan, operating since 2008 under the legal entity Crooked Creek Investment Company. It runs an integrated portfolio of eight wholly-owned operating businesses in the Saginaw market: two public 18-hole golf courses (Swan Valley Golf Club and Crooked Creek Golf, the latter a par-72 layout of 5,740 yards), two banquet and event venues (Swan Valley Banquet and Crooked Creek Banquet), a bowling alley with league and party play (Crooked Creek Bowl), a sports bar and grille with 13 HD televisions (Creekside Bar & Grille), a real estate brokerage (White Realty), and a law firm (LeFevre Law). The underlying business is physical venue operations; no proprietary technology, digital platform, or software product is disclosed, and customer interaction is primarily in-person with phone-based reservations.

The company generates revenue through six distinct streams. Golf operations earn green fees, cart rentals, and merchandise on a transaction basis, supplemented by seven tiers of annual membership subscriptions priced from $600 (collegiate) to $1,895 (Gold couple), with corporate membership packs at $995–$1,595. Banquet facilities charge per event for weddings, corporate functions, and parties; Crooked Creek Bowl generates open-bowling, league, and birthday-party revenue; Creekside Bar & Grille produces food and beverage sales; and White Realty and LeFevre Law contribute commission- and fee-based professional services revenue. Go-to-market is direct-to-consumer and largely offline: customers visit venues directly or book tee times and events by phone (989-781-0050), with a single third-party bowling distribution channel via mybowlingpassport.com. The corporate strategy emphasizes cross-promotion across venues — shared gift cards, member reciprocal access with Sandy Ridge and Maple Leaf golf courses, and on-site dining for golfers and bowlers — positioning the portfolio as a one-stop local leisure destination for individual golfers, event hosts, families, casual diners, and corporate clients in the Saginaw area.

Name

The Creek and The Valley

Legal name

Crooked Creek Investment Company

Website

https://thecreekandthevalley.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

The Creek and The Valley is a privately held Saginaw, Michigan leisure and hospitality operator running two golf courses, two banquet venues, a bowling alley, a sports bar, a realty brokerage, and a law firm under a single umbrella. It serves local consumers with direct, phone-based bookings and annual golf memberships.

Ownership category

akta.pro rank

Product category

Leisure and Hospitality Services

NAICS

Golf Courses and Country Clubs (713910), Bowling Centers (71395), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf course operations
• Event venue hosting
• Bowling alley recreation
• Sports bar dining
• Real estate brokerage

Headquarters

HQ city

Saginaw

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Golf Course Operations: Revenue from green fees, cart rentals, and golf merchandise sales at Swan Valley Golf Club and Crooked Creek Golf. Public 18-hole course with open play and league activities.
2. Golf Memberships: Annual membership programs offering unlimited golf at both courses with various tiers (Gold, Standard, Senior, Intermediate, Family, Corporate, Collegiate). Provides recurring subscription revenue with upfront annual payments.
3. Banquet and Event Hosting: Revenue from hosting weddings, parties, corporate events, and special occasions at Swan Valley Banquet and Crooked Creek Banquet facilities.
4. Bowling Operations: Revenue from open bowling, league fees, and birthday party packages at Crooked Creek Bowl.
5. Food and Beverage: Revenue from food service and bar sales at Creekside Bar & Grille, a sports bar with full menu serving golf and bowling customers as well as general public.
6. Real Estate Services: Revenue generated by White Realty, a real estate brokerage operating under the company umbrella.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Creek and The Valley operates a portfolio of leisure, entertainment, and personal-service venues in Saginaw, Michigan, including two 18-hole public golf courses (Swan Valley Golf Club and Crooked Creek Golf), two banquet and event venues (Swan Valley Banquet and Crooked Creek Banquet), a bowling alley (Crooked Creek Bowl), a sports bar and grille (Creekside Bar & Grille), a real estate brokerage (White Realty), and a law firm (LeFevre Law). The offering centers on green fees and cart rentals, league and open-play bowling, wedding and corporate event hosting, food and beverage service, real estate brokerage, and annual golf membership subscriptions at multiple price tiers.

Product overview

The Creek and The Valley is a hospitality and leisure company operating multiple entertainment venues under one umbrella in Saginaw, Michigan. The portfolio includes two golf courses (Crooked Creek Golf and Swan Valley Golf Club), two banquet facilities (Crooked Creek Banquet and Swan Valley Banquet), a bowling alley (Crooked Creek Bowl), a sports bar and grille (Creekside Bar & Grille), a real estate company (White Realty), and a law firm (LeFevre Law). These venues are marketed as a one-stop shop for leisure needs, with many of the properties sharing locations and cross-promoting each other's services.

Differentiator

Problem solved

Functional benefit

Products and services

• Crooked Creek Golf An 18-hole public championship golf course par-72 layout measuring 5,740 yards with a Slope of 110, winding through rolling woodlands and scenic wetlands with a signature island green on No. 14, offering open golf and league play to the Saginaw, Michigan public.
• Swan Valley Golf Club An 18-hole public golf facility located at 9521 Highland Green Dr., Saginaw, MI 48609, offering open golf, league play, and membership options for individuals, families, seniors, intermediates, corporate groups, and collegiate players aged 18-25.
• Crooked Creek Bowl A bowling venue located at 9387 Gratiot Rd., Saginaw, MI 48609, featuring open bowling, league play, and birthday party packages with food service from the on-site Creekside Bar & Grille. Bowling parties are also bookable through the mybowlingpassport.com third-party platform.
• Creekside Bar & Grille A sports bar and grill located at 9837 Gratiot Rd., Saginaw, MI 48609, with 13 high-definition televisions, a full American menu including grilled wings, salads such as Michigan Apple and CreekSide Cobb, and craft beers, operating Monday-Friday 4-9pm and on weekends, serving golfers, bowlers, and the general public.
• Swan Valley Banquet An event venue at 9521 Highland Green Dr., Saginaw, MI 48609, hosting weddings, parties, and special events with customizable layouts and scenic golf course views, reachable by phone at 989-781-4411.
• Crooked Creek Banquet An event venue at 9837 Gratiot Rd., Saginaw, MI 48609, offering a warm, inviting space for weddings, parties, and special events with customizable layouts and exceptional service.
• White Realty A real estate brokerage located at 6620 Weiss, Saginaw, MI 48603, helping clients find and purchase residential properties in the local area, phone 989-799-7779.
• LeFevre Law A law firm operating under The Creek and The Valley umbrella, providing legal services to clients in the Saginaw, Michigan area.

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Swan Valley Golf and Banquet CenterminorOthersThe Creekside Gift Card program is cross-promoted with Swan Valley Golf and Banquet Center, with gift cards available that can be used at both venues.
• Sandy Ridge Golf CourseminorGTM or Marketing PartnerGold and Standard golf members receive access to Sandy Ridge Golf Course with cart for $20 (with advanced tee time). Partnership provides expanded golf options for members.
• Maple Leaf Golf CourseminorGTM or Marketing PartnerGold and Standard golf members receive access to Maple Leaf Golf Course with cart for $20 (with advanced tee time). Partnership provides expanded golf options for members.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Drive Shack: Operator of golf entertainment venues (pubs, suites, putting) pairing golf gameplay with F&B and events. Comparable as a golf-forward leisure concept addressing the same end-customer occasions (group outings, casual dining) targeted by the banquet and bar & grille businesses.
• Topgolf Callaway Brands: Tech-enabled golf entertainment venues combining golf gameplay with F&B and event spaces. Comparable as a golf-centric leisure and entertainment concept, although at a different scale and format than traditional public golf.

Broad incumbents

• Troon: Largest third-party operator of golf courses and clubs, providing management services across hundreds of facilities. Comparable as a golf-course operator with member and public programming, though at a managed-services scale.
• Arcis Golf: Owns and operates a portfolio of private, resort, and daily-fee golf clubs across the U.S. Comparable as a multi-course golf operator with member tiers, F&B, and event hosting at member facilities.
• Brunswick Bowling: Bowling equipment manufacturer and historically a major bowling-center operator. Comparable for the bowling-center operations (lanes, league play, food service) at Crooked Creek Bowl.
• Lucky Strike Entertainment (Bowlero): Largest owner and operator of bowling centers in the United States. Comparable as a multi-venue bowling operator with co-located F&B and event programming, though at vastly greater national scale than Crooked Creek Bowl.
• Cedar Fair (Six Flags merger entity): Large-scale regional amusement park operator with bundled entertainment, food, and group event offerings. Comparable as a multi-attraction leisure operator with banquet/event space, though at much larger scale and different category mix.
• Invited (formerly ClubCorp): Owns and operates a national portfolio of golf and country clubs with F&B, banquets, and recreational amenities. Comparable as a multi-venue golf/country-club operator with banquet and dining integrated into each property.

Direct peers

• Pinstripes: Operates venues combining bowling, bocce, Italian-American dining, and private event spaces. Closely mirrors the golf/bowling/banquet/bar combination under one roof, including event-driven private bookings.
• Main Event Entertainment: Family entertainment centers combining bowling, laser tag, food, and group events under one roof. Directly comparable to The Creek and The Valley's bundling of bowling, dining, and event hosting at a single destination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Creek and The Valley