Shtrih-M

What Shtrih-M does

Shtrih-M Ukraine (ТОВ "ШТРИХ-М Україна") is a Kyiv-based distributor and integrator of retail trade automation equipment, serving the Ukrainian market as part of the wider ШТРИХ-М group with presence dating to at least 2008. The company supplies a comprehensive portfolio of weighing, scanning, printing, and point-of-sale (POS) infrastructure to retail, wholesale, and hospitality customers, functioning as an official authorized reseller of multiple international brands — Datalogic, OPTICON, HPC SYSTEM (Lithuania), Citizen, Sewoo, Zemic, and HEFNER — alongside its own ШТРИХ-branded scales and label printers. The legal entity is registered as a Ukrainian LLC headquartered at Volnovatska Street 3, near Beresteiska Metro station in Kyiv, with 11–50 employees and no disclosed external investors or parent ownership beyond the brand affiliation. The firm is privately held with no public listing and operates a single-country footprint within Ukraine.

The product catalogue spans trading scales (bench and floor models such as ECO+ and BEK+), label-printing scales (ШТРИХ-ПРИНТ), barcode scanners (handheld, embedded, fixed-mount, wireless, OEM, and biometric passport variants), thermal receipt and label printers, cash drawers (HPC SYSTEM horizontal and vertical), POS computers and all-in-one terminals (XPC cube, nano, slim series), electronic shelf labels, handheld data collection terminals, currency detectors and counters, industrial scales (truck, railroad, livestock, platform), information kiosks (price-checking, wall-mounted, navigation), and open-display theft-prevention systems for electronics. Payment-terminal integrations disclosed include Verifone Vx 520, Ingenico iCT220/250, and Ingenico PAX A930. The company also stocks consumables (thermal labels, receipt tape, ribbons, plastic cards), calibration weights, spare parts, and ergonomic checkout-counter mounting hardware.

Revenue is generated through three streams: one-time hardware sales across the full equipment range, ongoing consumables sales, and spare parts/repair services (notably for ШТРИХ ПРИНТ scales). The go-to-market is dual-channel: enterprise field sales targeting large retail chains through competitive tenders — evidenced by ATB-market wins across multiple years and More Piva equipping of 12+ new stores, plus ROSHEN and Brusnytsya chain deployments — combined with direct-to-customer e-commerce via the Ukrainian/Russian-language shtrih-m.com.ua storefront with nationwide Nova Poshta delivery and Kyiv pickup. Pricing is published in Ukrainian Hryvnia with unit pricing starting from 2,055 UAH (cash boxes), 2,280 UAH (trading scales), and 500 UAH (discounted barcode scanners), payable by Visa/MasterCard. Marketing relies on SEO, the e-commerce platform, inside phone sales, and business messengers (Telegram @SHTRHM, Viber, WhatsApp), with no Western social media presence.

Name

Shtrih-M

Legal name

ТОВ "ШТРИХ-М Україна"

Website

https://shtrih-m.com.ua

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Shtrih-M Ukraine is a Kyiv-based distributor and integrator of retail trade automation equipment, supplying weighing, scanning, POS, and printing hardware from international brands to Ukrainian retail, wholesale, and hospitality customers via tender-based enterprise sales and e-commerce.

Ownership category

akta.pro rank

Product category

Retail Automation Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (333310), Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Restaurant Technology Supplies (POS Hardware, Kiosks) Wholesale (AFAIALAM)

akta.pro secondary industries

Labeling, Coding & Marking Systems (IMAHAOAE), Production & High-Volume Printing Systems (HDACAEAJ)

Keywords

• Retail automation equipment
• POS hardware solutions
• Barcode scanning systems
• Weighing scales
• Commercial checkout equipment

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Trading Equipment Sales: Direct sale of trading equipment including scales, barcode scanners, printers, POS systems, cash boxes, and accessories. One-time hardware sales model with optional service and repair for equipment.
2. Consumables Sales: Sale of consumable materials including thermal labels, receipt paper, ribbon cartridges, and plastic cards.
3. Spare Parts and Repair Services: Spare parts and repair services for equipment, particularly for ШТРИХ ПРИНТ scales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Shtrih-M Ukraine supplies a full range of commercial equipment used to automate retail business operations, including trading scales (bench, floor, label-printing, and industrial), barcode scanners, thermal receipt and label printers, cash drawers, POS computers and all-in-one terminals, electronic shelf labels, data collection terminals, currency detectors, theft-prevention systems, information kiosks, and supporting consumables, spare parts, and repair services. The company acts as an official distributor for international brands (Datalogic, OPTICON, HPC SYSTEM, Citizen, Sewoo, Zemic) and also markets its own ШТРИХ-М branded scales and printers.

Product overview

Shtrih-M is a Ukrainian distributor and supplier of retail trade equipment and automation solutions. The product portfolio centers on weighing, scanning, printing, and point-of-sale infrastructure for retail, wholesale, and hospitality. Key product families include: trading floor and bench scales with and without label printing (ШТРИХ-ПРИНТ, ШТРИХ-SLIM, ШТРИХ-MP, ECO+, BEK+); barcode scanners and data collection terminals (Datalogic Magellan/QuickScan/Gryphon/PowerScan series, OPTICON); thermal receipt and label printers (Sewoo SLK-TL, Citizen CL-S); cash drawers and ergonomic checkout counters (HPC SYSTEM); electronic shelf labels; currency detectors and counters; industrial scales (automotive, railroad, livestock, platform); theft prevention systems for open-display electronics; and information kiosks (price-checking, wall-mounted, navigation). The company also supplies consumables (thermal labels, receipt tape, ribbons, plastic cards), calibration weights, spare parts, and mounting hardware (VESA stands, terminal holders, poles, arms) primarily from third-party manufacturers including Datalogic, OPTICON, Citizen, Sewoo, HPC SYSTEM, Zemic, and its own ШТРИХ-М branded scales and printers.

Differentiator

Problem solved

Functional benefit

Products and services

• Trading Scales (Ваги торгові) Bench and floor trading scales for simple weighing and mass-price-cost computation in retail checkout operations; targeted at supermarkets, hypermarkets, and small/medium retail shops.
• Label-Printing Scales (ШТРИХ ПРИНТ / Self-Service) Scales with integrated label printing for price labeling and barcode marking at the point of sale, including self-service variants such as those deployed at ROSHEN stores; targeted at retail chains requiring in-store labeling.
• Barcode Scanners (Сканери штрих-кодів) Full range of barcode scanners including handheld, embedded, fixed-mount, wireless, memory, OEM, and biometric passport scanner types from Datalogic and OPTICON; targeted at retail checkout, healthcare, and logistics applications.
• Thermal Printers (Принтери друку) Thermal printers for kiosks, plastic card printing, label printing, and receipt printing from Citizen and Sewoo; targeted at retail POS, kiosk operators, and card-issuing applications.
• Cash Drawers (Грошові скрині для каси) Horizontal and vertical (flip-top) cash drawers for POS stations, with solenoid and push-push opening mechanisms, distributed from HPC SYSTEM; targeted at retail checkout operations.
• POS Systems and PCs POS computers, all-in-one terminals (monoblocks), POS keyboards, and monitors for point-of-sale deployments, including XPC cube/nano/slim series; targeted at retailers deploying or upgrading checkout stations.
• Ergonomic Checkout Counters (Ергономічні касові стійки) Central poles, arms/consoles, equipment holders, terminal stands, and accessories for ergonomic checkout counter configuration, distributed from HPC SYSTEM (Lithuania); targeted at retailers configuring POS checkout stations.
• Data Collection Terminals (Термінали збору даних) Handheld data collection terminals for inventory, warehousing, and field operations from OPTICON and Datalogic; targeted at warehouses, logistics operators, and retailers doing stocktaking.
• Electronic Price Tags (Електронні цінники) Electronic shelf labels for dynamic retail price management; targeted at retailers seeking automated shelf-edge pricing.
• Currency Detectors and Counters (Детектори валют і лічильники) Banknote detectors and counters for currency verification and counting at retail and banking points; targeted at retailers, cashiers, and financial-frontline operators.
• Theft Prevention Systems (Системи захисту товарів від крадіжок) Security systems for open-display electronics including smartphones, tablets, photography equipment, smartwatches, and other devices; targeted at retailers displaying high-value consumer electronics.
• Industrial Scales (Промислові ваги) Heavy-duty industrial scales including truck scales, railroad scales, livestock scales, and platform scales, plus related services, repair, and load-cell equipment from Zemic; targeted at industrial, logistics, and agricultural operators.
• Information Kiosks (Інформаційні кіоски) Information kiosks including price-checking devices, wall-mounted kiosks, and navigation kiosks for shopping centers; targeted at retailers and shopping mall operators.
• Consumables (Витратні матеріали) Consumable supplies including thermal labels, receipt tape, ribbons, and plastic cards for printing equipment; targeted at retailers using label and receipt printers.
• Calibration Weights (Калібрувальні гирі) Calibration weights for scale calibration and verification, supplied from HEFNER; targeted at retailers and industrial scale operators needing regulatory compliance.
• Spare Parts and Repair Services (ШТРИХ ПРИНТ) Replacement parts and repair services for ШТРИХ ПРИНТ label-printing scales, including thermal printheads, keyboards, power supplies, and display modules; targeted at retailers operating these label-printing scales.

Quantifiable outcome

• Won tender for ATB-market weighing equipment supply
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DatalogiccoreChannel Partner/ Reseller/ DistributorOfficial reseller and distributor of Datalogic barcode scanners and data collection equipment including Magellan series, QuickScan, Gryphon, PowerScan, and Falcon terminals. Provides full product range to Ukrainian market.
• OPTICONcoreChannel Partner/ Reseller/ DistributorOfficial distributor of OPTICON barcode scanners, data collection terminals, and OEM scanning modules. Products include handheld, stationary, wireless scanners and specialized devices for retail, healthcare, and logistics applications.
• HPC SYSTEMcoreChannel Partner/ Reseller/ DistributorOfficial distributor of HPC SYSTEM cash boxes and ergonomic POS stands from Lithuania. Products include horizontal and vertical cash drawers, push-push and solenoid versions, along with comprehensive POS mounting solutions.
• CitizenminorChannel Partner/ Reseller/ DistributorReseller of Citizen printer equipment including label printers and printer accessories.
• SewoominorChannel Partner/ Reseller/ DistributorReseller of Sewoo receipt and label printers for retail POS applications.
• HEFNERminorChannel Partner/ Reseller/ DistributorSupplies calibration weights for trade scale verification and compliance.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ATOL: ATOL is one of the largest Russian/CIS manufacturers and distributors of POS equipment, fiscal printers, barcode scanners and retail automation hardware — directly comparable to Shtrih-M Ukraine in product mix, channel model and customer segment across CIS-region retail chains.
• CAS Corporation: Korean manufacturer of commercial and industrial weighing equipment with a global distribution footprint; closely comparable to Shtrih-M's trading-scale and label-printing-scale business and frequently distributed through similar retail-automation channels.
• DIGI (Teraoka): Japan-headquartered manufacturer of electronic weighing, label-printing and retail price-computing scales; directly overlaps with Shtrih-M's core trading-scale and label-printing-scale product families across retail customers globally.
• TSC Auto ID: Manufacturer of thermal label and barcode printers competing in the same printer categories that Shtrih-M resells; serves similar retail and logistics customers with comparable product positioning.

Broad incumbents

• Zebra Technologies: Global provider of barcode scanners, mobile computers, label printers and RFID solutions; comparable to the Datalogic/OPTICON scanner lines and Sewoo/Citizen printer portfolio that Shtrih-M distributes in Ukraine.
• Epson: Global manufacturer of receipt and label printers widely used in retail POS environments; directly comparable to the Sewoo/Citizen thermal printer lines that Shtrih-M distributes, though at global incumbency scale.
• Mettler-Toledo: Global leader in industrial and commercial weighing solutions including retail scales and label-printing scales; comparable to Shtrih-M's trading-scale and industrial-scale portfolio, though at significantly larger scale and premium positioning.
• NCR Voyix: Major global retail-technology provider of POS hardware, self-checkout and store automation; addresses the same enterprise retail chains as Shtrih-M but operates at a vastly larger scale with software-led solutions.
• Posiflex Technology: Taiwan-based global manufacturer of POS terminals, all-in-one systems and peripherals; offers the same POS-computer and checkout-counter hardware categories that Shtrih-M distributes, but at much larger global scale.

Emerging players

• Datalogic: Both a Shtrih-M principal supplier and a global manufacturer of barcode scanners and data-capture devices; comparable as a competing channel of products in the same retail-automation category, and could in principle bypass distributors to sell direct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SHTRIH.M.Ukraine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shtrih-M