What Rangemoors does

Rangemoors Ltd. is a privately held Devon-based specialty retailer founded in 1974 that designs, supplies, and installs premium home heating and cooking appliances across the South West of England. The company operates two physical showrooms — a flagship at Winkleigh (Devon) displaying over 100 appliances and 25+ range cookers, plus a second location at Aveton Gifford (Westcountry Stoves, Kingsbridge) — and runs a national e-commerce platform listing 459 products across stoves, fires, range cookers, and outdoor living categories. Its product range is multi-brand rather than proprietary, spanning approximately 25+ manufacturers including Rangemaster, Everhot, ESSE, Falcon, La Cornue, Lacanche, Mercury, Rayburn, Charnwood, ACR, Morsø, Stovax, Hunter, Onyx, Gazco, Faber, and Focus, with unit prices ranging from sub-£100 accessories to £11,965+ premium range cookers.

The underlying technology is largely third-party manufactured and is characterised by Ecodesign-compliant low-emission combustion systems, cast iron construction, advanced airwash glass-cleaning systems, and rapid-response oven preheating (Rangemaster's 30% faster preheat). Rangemoors differentiates not through proprietary technology but through its expert advisory service, breadth of multi-brand SKU coverage, an integrated HETAS-qualified installation team offering free site visits across the South West, design and supply of flue and chimney systems via partner company flueandchimney.co.uk, and a national spare parts backup operation at solidfuelappliancespares.co.uk.

Rangemoors monetises through three principal streams: (1) one-time appliance sales (stoves, fires, range cookers, outdoor living products) across wood, multi-fuel, gas, electric, bioethanol, and oil fuel types; (2) professional installation services priced regionally; and (3) recurring-adjacent aftermarket revenue from spare parts, accessories, and kiln-dried wood. Go-to-market is a hybrid model combining showroom-led mid-funnel consultation, events-based top-of-funnel demand generation across agricultural shows and garden festivals, and bottom-of-funnel e-commerce conversion, primarily serving residential homeowners in the South West with a smaller enterprise tail (professional chefs, cooking schools). The company is privately held with no disclosed revenue, no external funding, and no parent company, and is operated as Rangemoors Ltd. with a headcount of 11-50.

Name

Rangemoors

Legal name

Rangemoors Ltd.

Website

https://rangemoors.co.uk

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Rangemoors is a Devon-based specialty retailer that supplies, designs, and installs premium stoves, range cookers, and outdoor heating products across the South West of England, serving primarily residential homeowners through two showrooms and a national e-commerce and spares operation.

Ownership category

akta.pro rank

Product category

Home Heating Appliances Retail

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

akta.pro secondary industries

Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG), Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD)

Keywords

• Stove retail
• Range cookers
• Outdoor heating
• Home heating appliances
• Heating showroom

Headquarters

HQ city

Winkleigh

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Appliance Sales: Primary revenue stream from the sale of stoves, fires, range cookers, outdoor fireplaces, and related appliances across multiple fuel types including wood, multi-fuel, gas, electric, and bioethanol.
2. Installation Services: HETAS-qualified installation services offered as part of a complete customer experience, including design, supply, and commissioning of flue and chimney systems.
3. Spare Parts & Accessories: National replacement parts backup service and accessories including kiln-dried wood, grill accessories, and maintenance supplies.
4. Outdoor Living Products: Outdoor cooking and heating appliances including Morsø outdoor ovens, grills, fire pits, and related accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Rangemoors is a specialist multi-brand retailer based in Devon, UK, selling stoves, range cookers, and outdoor heating products. The company curates and retails heating appliances from various manufacturers, serving homeowners seeking wood-burning, gas, electric, and outdoor heating solutions.

Product overview

Rangemoors is a specialist retailer of stoves, fires, range cookers, and outdoor living products based in Devon, UK. The company operates as a multi-brand retail platform offering over 450 products across two primary showrooms in Winkleigh and Aveton Gifford, Devon. The product portfolio centers on four main categories: (1) Stoves and Fires including wood-burning, multi-fuel, gas, electric, bioethanol, and cooking stoves from brands like Charnwood, ACR, Morso, Stovax, Onyx, Gazco, and Hunter; (2) Range Cookers including dual fuel, electric, gas, oil, and wood-burning configurations from brands including Rangemaster, Everhot, ESSE, Falcon, La Cornue, Lacanche, Mercury, and Rayburn; (3) Outdoor Living including fire pits, outdoor ovens (Morsø Forno, Forno Spin), outdoor heaters (Morsø Kamino), and the new Hunter Pollen Collection; and (4) Supporting services including HETAS-qualified installation, flue & chimney design/supply, and national spare parts backup. The company also stocks accessories including kiln-dried wood and cooking implements. Notable recent launches include the Hunter Pollen outdoor heating collection (2026), next-generation Rangemaster Nexus range cookers (2026), and Morsø Forno Spin pizza oven with rotating stone (2025).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 30% faster oven preheating with Rangemaster Rapid Response technology
• +3 more outcomes

Named customers2 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Hunter Stoves GroupflagshipStrategic or Co-development Partner · 17 July 2026Rangemoors is joining Hunter Stoves Group in celebrating 30 years of stove excellence through an exclusive Open Weekend at the Winkleigh showroom on 17-18 July 2026. The partnership showcases Hunter Stoves Group innovations including Blaze Harmony, Halo Radial Colours, Parkray Electric, and the new Pollen outdoor stove collection. This is a flagship annual partnership event.
• Ashgrove KitchenscoreStrategic or Co-development Partner · 30 May 2026Ashgrove Kitchens partnered with Rangemoors to create a bespoke kitchen installation showcasing the Everhot range cooker display at the Winkleigh showroom. This partnership combines high-end kitchen design with premium cooking appliances, creating a complete aspirational kitchen environment for showroom visitors to experience. Ashgrove Kitchens also collaborated on a Master Bedroom Relocation Sale event.
• ESSE (Cooke & Lewis Appliances)flagshipStrategic or Co-development PartnerESSE is a key brand partner for Rangemoors, with multiple joint events including the 'Queen of the Range' Sarah Whitaker cooking demonstration on the ESSE 1000 T PRO, ESSE cookery courses with Philippa Vine, and Chagford Show partnership with the ESSE sales team and show trailer.
• EverhotflagshipChannel Partner/ Reseller/ DistributorEverhot is the exclusive heat-storage range cooker brand launched at Rangemoors with a dedicated showroom display. Graham Duke from Everhot attended the official launch event. Everhot cookers are showcased with live display models, colour door samples, and Everhot stoves in the bespoke Ashgrove kitchen display at Winkleigh.
• Charnwood StovescoreChannel Partner/ Reseller/ DistributorCharnwood Stoves partnered with Rangemoors at the Holsworthy & Stratton Agricultural Show 2025. John Scarlett from Charnwood attended alongside Rangemoors' installation team to answer product questions and discuss the start-to-finish installation service.
• Morsø (Dunns Stove & Fireplaces)flagshipChannel Partner/ Reseller/ DistributorMorsø Outdoor Living is a flagship product category for Rangemoors, with Phil McMaster from Morsø attending multiple showroom events and outdoor living showcases. The partnership includes exclusive ex-display models, cooking demonstrations (with Pig and Olive pizza restaurant), and the Morsø Forno outdoor oven collection.
• Stovax (and Gazco)coreChannel Partner/ Reseller/ DistributorStovax Dealer Day events are hosted at the Rangemoors Winkleigh showroom, featuring bespoke media wall installations, live displays of the full wood-burning, gas, and electric fire range from Stovax, Gazco, and Onyx, and 1-on-1 consultations with Stovax specialists.
• Pig and Olive Pizza RestaurantminorStrategic or Co-development PartnerAward-winning pizza restaurant Pig and Olive partnered with Rangemoors for a pizza cooking masterclass event at the Winkleigh showroom, demonstrating wood-fired, gas, and electric Morso Outdoor Living products. The partnership provides hands-on dough-pushing sessions and live pizza-making demonstrations.
• West Country StovesminorChannel Partner/ Reseller/ DistributorWest Country Stoves at Avon Bridge, Aveton Gifford (Kingsbridge, Devon TQ7 4NT) operates as the second Rangemoors showroom location, offering a range of stoves, range cookers, and outdoor ovens. Joint live cooking events with Chef Paul Hegley from Verse Kingsbridge combine kitchen design with culinary excellence.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rutland Stoves: UK specialist retailer of premium stoves, fires, and range cookers, offering multi-brand selection and installation support. Directly comparable independent specialist competing for the same premium South/South East homeowner segment.
• Capital Fireplaces: UK multi-brand fireplace and stove specialist with showrooms and installation services. Same curated multi-brand retail model, same end customer (homeowners installing premium heating), competing for project-based kitchen/heating renovation spend.
• Direct Stoves: Online-first UK multi-brand retailer of stoves, fires, fireplaces and range cookers. Directly comparable to Rangemoors in product range (wood-burning, multi-fuel, gas, electric) and customer base (UK homeowners), differing mainly in the absence of physical showrooms and installation services.
• StovesAreUs: UK online retailer of wood-burning and multi-fuel stoves, fireplaces, and flue/chimney systems. Comparable to Rangemoors in core product category and target customer; competes on price and convenience rather than showroom experience.
• Fireplace Superstore: UK multi-brand retailer of fireplaces, stoves, and range cookers with showrooms and installation services. Direct competitor in the same specialty retail category, serving the same premium homeowner customer with a comparable multi-brand curated model.

Others

• Everhot: UK Cotswolds-based manufacturer of heat-storage electric range cookers. Flagship launch partner with dedicated bespoke showroom installation at Rangemoors; same premium end customer, and a direct DTC competitor for the same high-end electric range category.
• Morsø (Morsø Jernstøberi): Danish manufacturer of cast-iron stoves and outdoor living products (Forno, Forno Spin, Kamino). Flagship outdoor living brand partner of Rangemoors; the Danish and broader European footprint is a useful reference for cross-border premium stove brand retail dynamics.
• Hunter Stoves Group: UK manufacturer of Hunter, Parkray, and Stovax/Gazco/Onyx branded stoves and fires. Direct supply partner of Rangemoors (flagship 30-year anniversary event) and therefore a critical upstream relationship and competitive reference for stove retail range.
• ESSE (Esse Engineering): UK manufacturer of cast-iron range cookers (Ironheart, Warmheart, 1000 T PRO). Key flagship brand partner of Rangemoors, and representative of the type of premium range-cooker brand whose DTC strategy evolution could affect Rangemoors' reseller position.

Broad incumbents

• John Lewis & Partners (Home Appliances): Major UK department store and online retailer selling range cookers, fires and home appliances from Rangemaster, Falcon, Everhot, and other brands Rangemoors carries. Overlaps significantly in product range but is a generalist with no specialist installation or flue/chimney services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Rangemoors
• Facebookfacebook.com/Rangemoors
• LinkedInlinkedin.com/company/rangemoors-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rangemoors