DEBRAND
DEBRAND is a Brazilian direct-to-consumer women's fashion brand founded in 2014, selling dresses, corsets, blouses, and accessories online at debrandoficial.com.br to contemporary women in Brazil at price points from R$80 to R$1,898.
- Company typePrivate
- Founded2014
- HeadquartersFortaleza, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What DEBRAND does
DEBRAND is a Brazilian direct-to-consumer women's fashion brand founded in 2014 and headquartered in Fortaleza, Brazil. The company operates a single-channel e-commerce storefront at debrandoficial.com.br, built on the third-party VNDA e-commerce platform, and ships orders domestically via Correios. The product assortment spans 15 categories including corsets, dresses, blouses, t-shirts, cropped tops, regatas, shirts, shorts, skirts, pants, jackets, body suits, and accessories (bags and caps), positioned around 'quiet luxury' aesthetics with premium fabrics and contemporary styling.
The business model is straightforward DTC e-commerce with unit pricing denominated in Brazilian Real (R$80 to R$1,898), 6x interest-free installment payments as the standard checkout option, free shipping above R$399, and a dedicated OUTLET section offering up to 70% off. Marketing is concentrated in owned organic channels — Instagram (@debrandbr), TikTok (@debrandbr), email, and a VIP WhatsApp community — used both for top-of-funnel acquisition around new collection drops and for post-sale engagement. The primary customer segment is contemporary Brazilian women seeking fashion-forward, design-led apparel that combines premium fabrics with sophisticated modeling.
Operationally, DEBRAND is a small privately held company with 11-50 employees and no disclosed institutional funding. The Brazilian operating entity should be distinguished from a same-named Canadian entity that received a CAD $300,000+ grant in July 2025 from British Columbia's Plastics Action Fund to research textile recycling pathways; the source material indicates these are separate entities. The Brazilian brand has no patents, trademarks, certifications, named enterprise customers, or management team disclosed, and no data on revenue, headcount trend, or growth rate is available.
DEBRAND firmographics
Firmographics- Name
- DEBRAND
- Legal name
- DEBRAND
- Website
- https://debrandoficial.com.br
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DEBRAND is a Brazilian direct-to-consumer women's fashion brand founded in 2014, selling dresses, corsets, blouses, and accessories online at debrandoficial.com.br to contemporary women in Brazil at price points from R$80 to R$1,898.
- Ownership category
- akta.pro rank
DEBRAND industry classification
Industry- Product category
- Women's Fashion Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury & Designer Apparel Retail (CRAAABAI)
- akta.pro secondary industries
- Luxury Fashion (Ready-to-Wear & Couture) (CRAKAFAE), Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE)
Keywords
Where DEBRAND is headquartered
LocationHeadquarters
- HQ city
- Fortaleza
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
DEBRAND business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct Product Sales: DEBRAND generates revenue through direct sales of women's fashion items including dresses, corsets, blouses, skirts, shorts, pants, jackets, t-shirts, and accessories. Products are sold at various price points (R$80 to R$1,898) with installment payment options (typically 6x interest-free). The company also operates an outlet section with discounted items up to 70% off.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium dresses and evening wear - R$598 to R$1,898 |
| Unit Pricing | Pay-as-you-go | Corsets and structured pieces - R$498 to R$1,118 |
| Unit Pricing | Pay-as-you-go | Cropped tops and basic items - R$80 to R$198 |
| Unit Pricing | Pay-as-you-go | Shirts and blouses - R$178 to R$538 |
| Unit Pricing | Pay-as-you-go | OUTLET section with up to 70% discount |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
DEBRAND product offering
Product offeringCore offering
DEBRAND designs, produces, and sells women's contemporary fashion apparel and accessories under its own brand via the direct-to-consumer e-commerce site debrandoficial.com.br. Its catalog spans dresses, corsets, blouses, shirts, skirts, pants, jackets, t-shirts, body suits, cropped tops, tank tops, and branded accessories (hats and bags), complemented by an OUTLET section offering discounts of up to 70% off. The brand emphasizes premium fabrics, exclusive designs, and a "quiet luxury" aesthetic targeted at contemporary Brazilian women.
Product overview
DEBRAND is a Brazilian fashion brand founded in 2014 that specializes in women's clothing with a focus on innovation, premium fabrics, and carefully designed details. The brand offers a comprehensive portfolio of fashion products including Corsets, Dresses (Vestidos), Blouses (Blusas), T-shirts, Shorts, Skirts (Saias), Jackets (Jaquetas), Body suits, Tops, Shirts (Camisaria), Pants (Calças), Cropped tops, and Accessories. The brand positions itself around contemporary aesthetics and 'quiet luxury' trends, delivering exclusive pieces that combine comfort, sophistication, and personality. DEBRAND operates through an online retail store (debrandoficial.com.br) with an OUTLET section for discounted items.
Differentiator
Problem solved
Functional benefit
Brands
- DBRND: A fashion sub-brand referenced on the website as an abbreviation of DEBRAND, appearing on product labels and exclusive collection pieces.
Products and services
- Vestidos (Dresses) Range of dresses from casual to eveningwear including jersey, chiffon, velvet, and maxi dresses with various embellishments, sold on the debrandoficial.com.br e-commerce store for contemporary Brazilian women. Priced from R$598 to R$1,898 (e.g., Vestido Flora R$1,898, Vestido Perla R$1,498, Vestido Eva R$698).
- Corset Structured corsets in various styles including embroidered tulle, sequined, tweed, and lace fabrics, designed for fashion-forward occasions. Priced from R$498 to R$1,118 (e.g., Corset Nina R$538, Corset Tate R$1,118, Corset Kylie R$498).
- Blusas (Blouses) Various blouse styles including ribbed tops, polo shirts, oversized fits, and embellished designs in cotton, viscose, and mixed fabrics, sold on the debrandoficial.com.br e-commerce store for contemporary women.
- Camisaria (Shirts) Button-down shirts and shirt-style blouses in cotton, rayon, and tailored fabrics with various collar and sleeve styles. Priced from R$178 to R$538 (e.g., Camisa Alana R$538, Regata Milena R$178).
- Saias (Skirts) Diverse skirt collection including mini, midi, and maxi lengths in denim, sequined, pleated, and tailored fabrics, sold on the debrandoficial.com.br e-commerce store (e.g., Saia Paola, Saia Greice).
- Calças (Pants) Pants collection including wide-leg, barrel, and tailored styles in denim and woven fabrics.
- Shorts Denim and casual shorts in various lengths and styles, including high-waisted and Bermuda styles.
- Jaquetas (Jackets) Jackets and blazers including bouclé/teddy texture, denim, sarja (twill), and structured cuts with contemporary styling (e.g., Jaqueta Glória in the Essential line).
- Body Body suits in various styles including long-sleeve, one-shoulder, and embellished designs in fluid and structured fabrics.
- T-shirts Basic and printed t-shirts in cotton and mixed fabrics, including branded designs and exclusive screen prints.
- Cropped Cropped tops in various styles including basic, printed, and embellished designs, typically priced R$80 to R$198.
- Tops Various top styles including bralette-style tops, tank tops, and vests in lace, tulle, and tailored fabrics.
- Regata (Tank Tops) Tank tops and sleeveless blouses in ribbed and woven fabrics.
- Acessórios (Accessories) Branded accessories including hats (bonés) and bags (bolsas) sold alongside the apparel catalog on debrandoficial.com.br.
- OUTLET (Discounted Items) Sale section offering past-season and discounted DEBRAND items at up to 70% off regular prices (e.g., Saia Greice from R$348 to R$140).
Companies that use DEBRAND
Customer profileSegments1 record
Ideal customer profiles1 record
DEBRAND technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DEBRAND partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
DEBRAND competitors and assessment
Company assessmentDirect peers
- Herchcovitch: Brazilian designer fashion brand known for premium women's ready-to-wear; comparable to DEBRAND's premium Brazilian-made positioning and 'quiet luxury' aesthetic.
- Animale: Brazilian contemporary women's fashion brand operating in the same mid-to-premium segment with ready-to-wear dresses, blouses, and accessories; comparable assortment and target customer to DEBRAND.
- Le Lis Blanc: Brazilian premium women's fashion brand with a focus on sophisticated ready-to-wear and accessible luxury; comparable to DEBRAND's 'quiet luxury' aesthetic and mid-to-premium price positioning.
- Farm Rio: Brazilian contemporary women's fashion brand selling directly via e-commerce and own stores with colorful, premium-positioned dresses and ready-to-wear; directly comparable to DEBRAND's DTC womenswear positioning at similar price points.
- Zattini: Brazilian digital-native multi-brand fashion marketplace selling women's apparel and accessories online; comparable DTC e-commerce model and mid-market women's apparel focus in Brazil.
Emerging players
- Sandro: French contemporary premium women's fashion brand with growing presence in Brazil; comparable 'quiet luxury' positioning and price band to DEBRAND's premium dresses and ready-to-wear.
- Shein: Global digital-native fast-fashion retailer with strong Brazilian market presence competing intensely on price and selection; key emerging competitor to DEBRAND's customer base.
Broad incumbents
- Hering: Brazilian apparel basics and casualwear brand with nationwide distribution; comparable DTC and retail presence in Brazilian women's apparel, though at a more accessible price tier.
- C&A Brasil: Major Brazilian apparel retailer with mass-market and contemporary women's lines sold through stores and e-commerce; comparable women's apparel category though at lower price points than DEBRAND.
- Renner: Brazil's largest fashion retailer operating physical stores and a robust e-commerce platform across women's, men's, and children's apparel; benchmark for scale and channel mix in Brazilian fashion retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
DEBRAND social profiles
Digital presenceDEBRAND financial estimates
Financial estimateRevenue estimate
Valuation estimate
DEBRAND leadership team
Management profileNumber of profiles
Profiles1 record
DEBRAND funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DEBRAND M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DEBRAND
What does DEBRAND do?
DEBRAND designs, produces, and sells women's contemporary fashion apparel and accessories under its own brand via the direct-to-consumer e-commerce site debrandoficial.com.br. Its catalog spans dresses, corsets, blouses, shirts, skirts, pants, jackets, t-shirts, body suits, cropped tops, tank tops, and branded accessories (hats and bags), complemented by an OUTLET section offering discounts of up to 70% off. The brand emphasizes premium fabrics, exclusive designs, and a "quiet luxury" aesthetic targeted at contemporary Brazilian women.
Is DEBRAND a public or private company?
DEBRAND is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DEBRAND founded?
DEBRAND was founded in 2014. It employs 11 to 50 people.
Where is DEBRAND based?
DEBRAND is headquartered in Fortaleza, Brazil, in the Latin America region.
How does DEBRAND make money?
One revenue line is on record: direct Product Sales.
Who are DEBRAND's main competitors?
Direct peers on record are Herchcovitch, Animale, Le Lis Blanc, Farm Rio and Zattini. Emerging players are Sandro and Shein. Broad incumbents are Hering, C&A Brasil and Renner.
Does DEBRAND have an API?
No public API is recorded for DEBRAND.
What industry is DEBRAND in?
DEBRAND's product category is Women's Fashion Apparel. Its primary akta.pro industry code is CRAAABAI, Luxury & Designer Apparel Retail, with a secondary code of CRAKAFAE, Luxury Fashion (Ready-to-Wear & Couture). Its NAICS code is 45811 and its SIC code is 5621.