What Zattini does

Zattini is a Brazilian direct-to-consumer online fashion retailer operated by NS2.COM Internet S/A (CNPJ 09.339.936/0001-16), headquartered in São Paulo and active since approximately 2000. The platform sells apparel, footwear, accessories, and beauty products — and to a lesser extent electronics — to Brazilian consumers through its e-commerce website (zattini.com.br), a native mobile app, and a third-party marketplace, with the largest catalog depth concentrated in women's fashion (over 10,000 lingerie listings alone) followed by men's and children's segments.

The underlying platform is a multi-tenant e-commerce architecture operated inside the Grupo Magazine Luiza (Magalu) ecosystem since 2019. It includes the Zattini Online Store and App, the Zattini Marketplace (onboarding third-party sellers through the Universo Magalu program), the NCard co-branded credit card, an affiliate program, an editorial Blog, and a Wishlist feature, supported by Magalu Pay, Magalu Entregas, Magalu Ads and Acelera Magalu integrator integrations. Technology components include LGPD-compliant personal-data handling, encryption, anti-fraud screening against credit bureaus and sanctions lists, social-login integration (Facebook and Google), and analytics tracking via cookies, pixels and web beacons. No public or partner-facing API is documented.

Zattini generates revenue from direct product sales via its own inventory, marketplace commissions on third-party seller transactions, promotional and advertising placements, and likely revenue share tied to the NCard co-branded credit card. Pricing is unit-based with regional free-shipping thresholds (Southeast free above R$299.90 on web / R$249.90 on app; thresholds scale up for Northeast and North), payment promotions (up to 40% off for PIX, up to 10x interest-free credit-card installments with a R$59.90 minimum, up to 10% additional discount for NCard), and a first-purchase coupon (PRIMEIRA10, 10% off). The company reports more than 5 million monthly visitors and positions itself as the largest fashion e-commerce in Latin America and the second-largest fashion channel in Brazil; revenue, GMV and growth rates are not publicly disclosed.

Name

Zattini

Legal name

NS2.COM Internet S.A.

Website

https://zattini.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Zattini is a Brazilian direct-to-consumer online fashion retailer selling apparel, footwear, accessories and beauty products via its website, mobile app and third-party marketplace, serving primarily Brazilian consumers across women's, men's and children's segments within the Grupo Magazine Luiza (Magalu) ecosystem.

Ownership category

akta.pro rank

Product category

Online Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (4582)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Fashion & Accessories Marketplaces (CRAFABAA)

Keywords

• Fashion e-commerce
• Online apparel retail
• Footwear marketplace
• Beauty accessories store
• Brazilian fashion platform

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Personnel

Revenue model

1. Direct E-commerce Retail: Zattini sells apparel, footwear, accessories and beauty products through its own inventory on zattini.com.br and mobile app, generating revenue from product sales paid by individual consumers via credit card (up to 10x interest-free installments with R$59.90 minimum), PIX, gift cards and NCard.
2. Marketplace Commissions: Zattini Marketplace takes a commission on sales made by third-party partner sellers who list products on the platform. Sellers have no fixed monthly cost and Zattini earns on each transaction, with anticipation of receivables offered.
3. Promotional and Advertising Revenue: Zattini runs promotional campaigns (banner placements, brand campaigns such as New Balance, Polos, boot promotions, 2-for-R$149 combos) and provides visibility for partner brands and sellers through paid placements and featured campaigns on the site.
4. Financial Services Revenue (NCard Co-branded Credit Card): Zattini benefits from the co-branded NCard (Netshoes-branded credit card) by offering up to 10% additional discount on selected products to NCard users, with the card participating in the Multiplus points program. Generates incremental sales and likely revenue share with card issuer.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Zattini is an online fashion retailer selling apparel, footwear, accessories and beauty products to Brazilian consumers through its e-commerce website (zattini.com.br) and native mobile app, combining first-party inventory with a third-party marketplace for partner sellers. It operates within the Grupo Magazine Luiza (Magalu) ecosystem, leveraging Magalu logistics, payment conditions and physical store pickup, and offers multiple payment methods including PIX, interest-free installments and the NCard co-branded credit card.

Product overview

Zattini operates as a platform-plus-modules e-commerce architecture centered on the Zattini Online Store, the core marketplace selling clothing, shoes, accessories, beauty, and electronics. The flagship store is extended by the App Zattini mobile application, the Zattini Marketplace (which onboards third-party partner sellers), the N Card private-label credit card for installment and loyalty benefits, the Wishlist user feature, and the Blog Zattini editorial content platform. Customer acquisition and seller onboarding are supported by the Programa de Afiliados affiliate program and the 'Seja nosso Parceiro' partner program, while the customer experience is enhanced by the Entrega Expressa express-delivery service and the Retirar na Loja Magazine Luiza click-and-collect option. The Central de Atendimento customer service center wraps the platform with phone, email, and self-service support. Since 2019, Zattini has operated as part of the Grupo Magazine Luiza (Magalu) ecosystem and is enrolled in Magalu's Programa de Integridade.

Differentiator

Problem solved

Functional benefit

Products and services

• Zattini Online Store Main e-commerce platform at zattini.com.br selling clothing, shoes, accessories, beauty products and electronics across women's, men's, children's and sports categories, combining first-party Zattini inventory with third-party marketplace listings.
• Zattini Mobile App Cross-device native mobile shopping application providing access to the Zattini catalog with enhanced free-shipping thresholds, push notifications and full storefront functionality.
• Zattini Marketplace Third-party seller marketplace letting approved partner retailers list fashion products alongside Zattini's first-party inventory, reaching 5M+ monthly visitors on mobile, desktop and app without fixed monthly costs and with Magalu ecosystem support.
• NCard (Cartão Netshoes) Co-branded Netshoes/Magalu credit card offering up to 10% additional discount on selected Zattini products across all categories when paying 100% with NCard, differentiated installment terms and Multiplus loyalty program points.
• Entrega Expressa (Express Delivery) Express shipping option for first-party Zattini products in select regions within major Brazilian capitals, delivering from one to two business days after payment confirmation with credit card and gift card payments accepted.
• Retirar na Loja Magazine Luiza (Click & Collect) Buy online and pick up in person at any Magazine Luiza physical store for free, with the order held for up to 15 days after the availability notification and identity verification at pickup.

Quantifiable outcome

• More than 5 million monthly visitors to Zattini (marketplace reach claim)
• +3 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and important.

• Grupo Magazine Luiza (Magalu)flagshipStrategic or Co-development Partner · 1 January 2019In 2019, Zattini became part of Grupo Magazine Luiza (Magalu) and integrated into Magalu's culture, values and purpose. Zattini is inserted into Magalu's Integrity Program (originally structured in 2017), adopting the Magalu Code of Ethics and Conduct, Supplier Code of Conduct, and Confidential Reporting Channel. Operationally, Zattini leverages Magalu logistics, Magalu Pay payment conditions, physical store pickup network, and the Universo Magalu marketplace program. Magalu's Investor Relations page is the formal channel for Zattini's integrity documentation.
• Magazine Luiza Physical Stores (Pickup-in-Store)importantChannel Partner/ Reseller/ DistributorZattini offers a "Retirar na Loja Magazine Luiza" service where customers can buy eligible Zattini-delivered products online and pick them up at any Magazine Luiza store, with free shipping and a 15-day holding period after availability email. Pickup requires original photo ID for individuals, social contract/statute for legal entities, or pre-registered third-party authorization. Currently limited to products sold and delivered directly by Netshoes/Zattini (not yet available for marketplace seller products or oversized items).
• Netshoes (sister company, same operator NS2.COM Internet S/A)importantStrategic or Co-development PartnerNetshoes is the sister brand operated by the same parent entity, NS2.COM Internet S/A (CNPJ 09.339.936/0001-16), which also operates Zattini. The two share the same registered address (R. Maria Prestes Maia, 300, São Paulo) and Zattini's main menu provides a direct cross-link to Netshoes.com.br via utm_source=mi-ztt, indicating coordinated cross-marketing and shared operational infrastructure. Zattini also references Shoestock as a sister site.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Netshoes: Sister brand operated by the same parent entity (NS2.COM Internet S/A) as Zattini, sharing headquarters and operational infrastructure. Netshoes is a sports-focused fashion e-commerce site that Zattini cross-promotes via top-nav redirect; both sell apparel and footwear to Brazilian consumers online, making them directly comparable in product category, target market and business model.
• Dafiti: Pan-Latin American fashion e-commerce retailer with strong Brazil operations, selling apparel, footwear and accessories from hundreds of brands via first-party inventory and marketplace. Directly comparable to Zattini in product mix, payment options (PIX, installments) and target consumer; one of the closest pure-play fashion competitors in Brazil.
• Kanui: Brazilian fashion and sports marketplace now part of the Netshoes/Zattini family under NS2.COM. Directly comparable to Zattini in product category (apparel, footwear, sports gear) and target market (Brazilian consumers); operates as a separate storefront but is structurally a sister brand.
• Magazine Luiza (Magalu): Parent ecosystem of Zattini and one of Brazil's largest omnichannel retailers. Sells apparel, footwear, beauty and home goods across its own marketplace, physical stores (used for Zattini pickup) and app, with the same PIX/installment payment stack. Functions both as parent and as a directly competing general merchandise platform.
• Renner: Brazil's largest pure-play fashion apparel retailer, operating both physical stores and a robust e-commerce platform. Overlaps with Zattini in women's, men's and children's apparel, plus a growing beauty segment. Competes on brand portfolio (own brands + partners), credit card (Meu Cartão Renner) and omnichannel integration — directly analogous to Zattini's positioning.
• Shoestock: Sister footwear-focused site referenced on Zattini's footer, also operated under the NS2.COM/Magalu family. Sells women's, men's and children's footwear and handbags online to Brazilian consumers. Directly comparable in product focus (footwear-led), payment stack and customer base.

Emerging players

• Shein: Global ultra-fast-fashion retailer that has rapidly captured Brazilian Gen Z and millennial demand for low-priced apparel, footwear and accessories. Competes with Zattini on price, trend velocity and breadth; differences are business model (cross-border direct from China vs. local inventory + marketplace) and assortment curation.

Broad incumbents

• Mercado Livre: Dominant horizontal e-commerce marketplace in Brazil with 200M+ monthly visitors. It competes with Zattini in fashion, footwear and accessories via its own inventory and third-party sellers, with similar payment innovations (PIX, Mercado Pago installments). Far broader assortment than Zattini but weaker curation and brand prestige in pure fashion.
• Americanas (B2W/Americanas Companies): Major Brazilian omnichannel marketplace selling apparel, footwear and beauty alongside electronics and home. Competes with Zattini in fashion via third-party sellers and own inventory, with overlapping logistics networks, installment payments and physical-store integrations. Recovery post-restructuring may intensify the competitive overlap.
• Amazon Brazil: Global e-commerce giant operating in Brazil with marketplace + first-party retail across fashion, footwear, beauty and accessories. Competes with Zattini on logistics speed (especially in major capitals), Prime membership engagement and breadth; benefits from AWS-backed personalization and trusted brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SigaZattini
• YouTubeyoutube.com/channel/UCQMboc_izxFpbC2xVTJqTcQ
• Facebookfacebook.com/zattinibr
• Instagraminstagram.com/zattinibrasil
• LinkedInlinkedin.com/company/loja-zattini

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zattini