Howell Tractor
- Company typePrivate
- Founded1943
- HeadquartersGary, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Howell Tractor firmographics
Firmographics- Name
- Howell Tractor
- Legal name
- Howell Tractor
- Website
- https://howelltractor.com
- Company type
- Private
- Founded year
- 1943
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Howell Tractor industry classification
Industry- Product category
- Construction Equipment Dealership
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)
- akta.pro secondary industries
- Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD), Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)
Keywords
Where Howell Tractor is headquartered
LocationHeadquarters
- HQ city
- Gary
- HQ country
- United States
- HQ region
- North America
Markets served
Howell Tractor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Inventory and Supply Chain, Personnel, Operations, Marketing or Sales
Howell Tractor product offering
Product offeringCore offering
Howell Tractor was a regional heavy equipment dealer that supplied construction companies and contractors with new, used, and rental construction machinery for earthmoving, demolition, and general construction applications. The company also provided parts and service support for the equipment it sold, operating primarily out of Northern Illinois and Northwest Indiana. Operations have since been absorbed into Alta Equipment Group's construction division.
Differentiator
Problem solved
Functional benefit
Products and services
- Heavy Construction Equipment Dealership
Companies that use Howell Tractor
Customer profileSegments1 record
Ideal customer profiles1 record
Howell Tractor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Howell Tractor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
Recent moves2 records
Expansion highlights2 records
Howell Tractor competitors and assessment
Company assessmentDirect peers
- Brandt Holdings: Privately held dealer group for John Deere construction and forestry equipment with locations across the US Midwest and Canada. Comparable as a regional multi-location construction equipment dealer with full sales, rental, parts, and service capabilities.
- United Rentals: Largest equipment rental company in North America, offering aerial lifts, earthmoving equipment, forklifts, and other construction machinery to contractors. Directly comparable on the rental side of Howell Tractor's business and competes for the same Northern Illinois/Indiana contractor customers.
- West Side Tractor Sales: Caterpillar dealer serving Northern Illinois, Indiana, and Michigan with construction equipment sales, rentals, parts, and service. Direct regional peer competing for the same Northern Illinois/Northwest Indiana contractor customers as Howell Tractor.
- Fabick Cat: Long-standing Caterpillar dealer serving Missouri, Illinois, and surrounding Midwest states with new and used equipment, rentals, parts, and service. Comparable as a regional full-line construction equipment dealer with overlapping Midwest geography and similar product/customer mix.
- McCann Industries: Independent dealer of construction and material handling equipment (including Wacker Neuson, Takeuchi, Case) serving Illinois and Indiana with sales, rentals, parts, and service. Comparable as a regional construction equipment dealer operating in the same Chicago/Northern Illinois/Northwest Indiana market.
- Herc Holdings (Herc Rentals): Full-line equipment rental company offering aerial, earthmoving, material handling, and specialty equipment to construction and industrial customers. Comparable as a peer in the equipment rental segment that competes for similar end customers.
- Sunbelt Rentals: Major North American construction and industrial equipment rental company offering aerial work platforms, earthmoving, forklifts, and related equipment. Comparable as a rental-focused peer serving overlapping construction contractor customers in the US Midwest.
Broad incumbents
- Caterpillar Inc. Global OEM of construction, earthmoving, and material handling equipment (excavators, loaders, telehandlers). Comparable as the dominant supplier whose products Howell Tractor and similar dealers distribute and service, and as a benchmark for end-market demand.
- Alta Equipment Group: Publicly traded parent company that acquired Howell Tractor and now operates the construction equipment dealership across multiple US states. Directly comparable as a full-line construction and material handling equipment dealer serving the same end customers (construction contractors).
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key highlights4 records
Customer concentration
Howell Tractor social profiles
Digital presenceHowell Tractor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Howell Tractor leadership team
Management profileNumber of profiles
Howell Tractor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Howell Tractor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Howell Tractor
What does Howell Tractor do?
Howell Tractor was a regional heavy equipment dealer that supplied construction companies and contractors with new, used, and rental construction machinery for earthmoving, demolition, and general construction applications. The company also provided parts and service support for the equipment it sold, operating primarily out of Northern Illinois and Northwest Indiana. Operations have since been absorbed into Alta Equipment Group's construction division.
Is Howell Tractor a public or private company?
Howell Tractor is a private company. It is classified as corporate owned and is currently acquired.
When was Howell Tractor founded?
Howell Tractor was founded in 1943. It employs 11 to 50 people.
Where is Howell Tractor based?
Howell Tractor is headquartered in Gary, United States, in the North America region.
Who are Howell Tractor's main competitors?
Direct peers on record are Brandt Holdings, United Rentals, West Side Tractor Sales, Fabick Cat, McCann Industries, Herc Holdings (Herc Rentals) and Sunbelt Rentals. Broad incumbents are Caterpillar Inc. and Alta Equipment Group.
Does Howell Tractor have an API?
No public API is recorded for Howell Tractor.
What industry is Howell Tractor in?
Howell Tractor's product category is Construction Equipment Dealership. Its primary akta.pro industry code is TLABAFAA, Earthmoving & Excavation Equipment Rental/Leasing, with a secondary code of TLABAFAD, Cranes & Heavy Lifting Equipment Rental/Leasing. Its NAICS code is 532412 and its SIC code is 5082.