Mix & Twist
Mix & Twist is a Leeds-based mobile bar hire provider serving UK corporate events, private parties, and weddings with licensed mobile bars, mixologists, and flair bartenders, executing approximately 150 events annually and reporting £1 million FY2024 turnover.
- Company typePrivate
- Founded2013
- HeadquartersLeeds, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mix & Twist does
Mix & Twist is a Leeds-based mobile bar hire provider founded in 2013 by James Abbott, operating fully licensed mobile bars, mixologists, flair bartenders, and bar staff for events across the United Kingdom. The company serves three primary use-case segments—corporate events, private parties, and weddings—with an enterprise-weighted customer base that includes Amazon, Boohoo, Adidas, Sky, Diageo, Red Bull, Mercedes, Bentley, Coca-Cola, McDonald's, Waitrose, and Aldi, alongside consumer-facing wedding and private party clients. Logo-driven brand credibility is reinforced by hundreds of 5-star online reviews and over a decade of operating history.
The business operates a professional services revenue model with bespoke, quote-based pricing tied to event size, staffing levels, drinks selections, and customisation requirements; deposits are non-refundable and final payment is due 21 days prior to event. Core product lines include mobile bar hire, cocktail bar hire, mocktail bar hire, mixologist hire, and bartender hire, supplemented by team-building cocktail masterclasses, party masterclasses, bespoke cocktail development for brands (notably a Twinings cocktail menu served on Virgin Atlantic flights), and customisable branded bar fronts. Distribution is direct-to-client across two offices (Leeds headquarters at Unit 6, Wortley Business Park, and a London regional office) with coverage across at least 11 UK cities and event agency channels described as 'trusted partner' relationships.
Following a late-2025 management buyout led by Managing Director Millie Graham and two other long-serving team members, the company has signalled intentions to expand beyond event delivery into full-service experiences and consultancy. Operating scale is approximately 150 events per year with FY2024 turnover of £1 million; the post-buyout period delivered the company's best-ever November and December trading months. Headcount is in the 11–50 range with a regional operating structure (North of England Director Conor, South of England Director Dan). The underlying technology is service-based rather than software-based: physical mobile bar equipment, professional mixology, and theatrical flair bartending with no disclosed AI/ML components.
Mix & Twist firmographics
Firmographics- Name
- Mix & Twist
- Legal name
- Mix and Twist Corporate Limited
- Website
- https://mixandtwist.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mix & Twist is a Leeds-based mobile bar hire provider serving UK corporate events, private parties, and weddings with licensed mobile bars, mixologists, and flair bartenders, executing approximately 150 events annually and reporting £1 million FY2024 turnover.
- Ownership category
- akta.pro rank
Mix & Twist industry classification
Industry- Product category
- Mobile Bar Services
- NAICS
- Caterers (722320), Caterers (72232)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)
- akta.pro secondary industries
- Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ), Cocktail Experiences (Mixology Classes, Cocktail Tours) (THAJAGAG), Beverage & Mixology (Coffee, Tea, Wine, Cocktails) (EDAAAGAH)
Keywords
Where Mix & Twist is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Mix & Twist business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Mobile Bar Hire Services: Revenue generated from hiring out mobile bar services for events, including fully stocked bars, professional mixologists, flair bartenders, and bar staff. Services can be tailored for unlimited drinks packages, equipment-only hire, or bartender staffing.
- Cocktail Making Team Building: Interactive cocktail making masterclasses for corporate team building events, teaching participants mixology skills and hosting entertaining sessions
- Cocktail Development for Brands: Bespoke cocktail development services for brands, including menu creation and implementation (e.g., Twinings cocktails for Virgin Atlantic flights)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Bespoke event packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
Mix & Twist product offering
Product offeringCore offering
Mix & Twist provides premium mobile bar hire services across the UK for corporate events, private parties, and weddings, delivering fully licensed, fully stocked mobile bars staffed by professional mixologists, flair bartenders, and bar staff. The company supplies cocktails, craft beers, wines, spirits, soft drinks, and mocktails, with bespoke cocktail menus, branded bar fronts, and dedicated event management from booking through service. Additional offerings include team building cocktail classes, party masterclasses, large-scale event bar hire, and bespoke cocktail development for brands (notably Twinings cocktails for Virgin Atlantic inflight service).
Product overview
Mix & Twist is a Leeds-based drinks and events company founded in 2013 that provides premium mobile bar hire services across the UK. The company's core offering is its mobile bar hire service, complemented by specialised modules including cocktail bar hire, mocktail bar hire, mixologist hire, bartender hire, team building cocktail making classes, large events bar hire, and wedding cocktail bar services. Additional offerings include party masterclasses, bespoke branded bar experiences, and free cocktail recipes. The portfolio centres on delivering exceptional drinking experiences through professional mixologists and flair bartenders at corporate events, private parties, and weddings nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Bar Hire Premium nationwide mobile bar service providing fully stocked and licensed bars staffed with expert mixologists, flair bartenders, and bar staff for corporate, private, and wedding events of all sizes.
- Mixologist Hire Professional mixologists available for hire to deliver cocktail services at events, bringing expertise in crafting cocktails with flair and theatrical presentation.
- Cocktail Bar Hire Full-service cocktail bar hire for corporate and private events, featuring highly trained bar staff and mixologists serving cocktails made with fresh ingredients.
- Mocktail Bar Hire Non-alcoholic cocktail bar service featuring expertly crafted mocktails prepared with theatrical flair, suitable for all ages and alcohol-free events.
- Bartender Hire Professional cocktail bartenders provided for corporate events, offering flair bartending services that add excitement and atmosphere to gatherings.
- Team Building Cocktail Making Classes Interactive cocktail making classes designed for corporate team building events, where teams learn cocktail making from professional mixologists in an entertaining session.
- Large Events Bar Hire Premium bar hire service for large-scale events capable of serving over 4,500 drinks, with dedicated event management and hundreds of staff available.
- Wedding Cocktail Bar Hire Specialised wedding bar services including cocktail receptions, open bars, and bespoke cocktail menus tailored to wedding celebrations.
- Party Masterclass Private party cocktail making masterclasses where guests learn to mix, shake, and create their own cocktails with entertainment and guidance from Mix & Twist mixologists.
Quantifiable outcome
- Served 4,500 drinks at a single event with 100 drinks per bartender per hour
- +2 more outcomes
Companies that use Mix & Twist
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles4 records
Mix & Twist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mix & Twist partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Virgin AtlanticminorMix & Twist developed cocktails for Twinings that are served on Virgin Atlantic flights, demonstrating their brand development and cocktail creation capabilities for major airline partners.
- TwiningsminorCollaboration with Twinings for cocktail development work served on Virgin Atlantic flights. Mix & Twist created bespoke cocktail menus incorporating Twinings products.
- Event AgenciescorePartnerships with UK event agencies who regularly engage Mix & Twist for mobile bar services at their client events. Described as 'trusted partner' for event agencies and leading brands.
- Event VenuescorePartnerships with event venues who recommend or include Mix & Twist mobile bar services as part of their event offerings.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Mix & Twist competitors and assessment
Company assessmentDirect peers
- Bottles and Battles: UK mobile cocktail bar and drinks service for weddings, corporate events, and private parties. Closely comparable product offering and customer segments to Mix & Twist.
- Hire A Bar: UK mobile bar hire service offering bar and bartender hire for weddings, corporate events, and private parties. Directly comparable service model and target customer base to Mix & Twist.
- Mobile Bar Hire: UK mobile bar rental and hire service providing bars, bartenders, and cocktail services for events. Direct overlap in mobile bar rental and staffing for corporate and private events.
- The Bar Company: UK event bar and cocktail service provider specialising in corporate hospitality, weddings, and private events. Operates a similar mobile bar hire model with nationwide delivery.
- Shaken Cocktail Events: UK cocktail bar hire and mixology events company serving weddings, corporate functions, and private parties. Closely aligned offerings to Mix & Twist's mobile bar and mixologist services.
- Flair Bar: UK mobile bar and flair bartending service for events, emphasising theatrical cocktail presentation. Competes directly on the flair bartending differentiator central to Mix & Twist's brand.
- The Travelling Bar Company: Mobile bar and cocktail service operating across the UK for weddings, corporate, and private events. Comparable service portfolio, customer segments, and nationwide delivery model.
- The Little Black Box Co: Mobile bar and event cocktail service in the UK, providing bespoke bar setups for corporate, private, and wedding events. Comparable premium positioning and service portfolio.
- The Gin To My Tonic: UK gin-themed events and experiences company offering tastings, festivals, and bar services. Overlaps with Mix & Twist's cocktail development, masterclasses, and corporate event offering.
Broad incumbents
- The Alchemist: Established UK cocktail bar chain with theatrical drink presentation. While not a mobile operator, it shares Mix & Twist's flair/cocktail-craft positioning and competes for the corporate and private events drinks budget in the UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Mix & Twist social profiles
Digital presenceMix & Twist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mix & Twist leadership team
Management profileNumber of profiles
Profiles4 records
Mix & Twist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mix & Twist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mix & Twist
What does Mix & Twist do?
Mix & Twist provides premium mobile bar hire services across the UK for corporate events, private parties, and weddings, delivering fully licensed, fully stocked mobile bars staffed by professional mixologists, flair bartenders, and bar staff. The company supplies cocktails, craft beers, wines, spirits, soft drinks, and mocktails, with bespoke cocktail menus, branded bar fronts, and dedicated event management from booking through service. Additional offerings include team building cocktail classes, party masterclasses, large-scale event bar hire, and bespoke cocktail development for brands (notably Twinings cocktails for Virgin Atlantic inflight service).
Is Mix & Twist a public or private company?
Mix & Twist is a private company. It is classified as management employee owned and is currently operating.
When was Mix & Twist founded?
Mix & Twist was founded in 2013. It employs 11 to 50 people.
Where is Mix & Twist based?
Mix & Twist is headquartered in Leeds, United Kingdom, in the Europe region.
How does Mix & Twist make money?
Three revenue lines are on record. Mobile Bar Hire Services are the primary driver. The others are cocktail Making Team Building and cocktail Development for Brands.
Who are Mix & Twist's main competitors?
Direct peers on record are Bottles and Battles, Hire A Bar, Mobile Bar Hire, The Bar Company, Shaken Cocktail Events, Flair Bar, The Travelling Bar Company, The Little Black Box Co and The Gin To My Tonic. The Alchemist is listed as a broad incumbent.
Does Mix & Twist have an API?
No public API is recorded for Mix & Twist.
What industry is Mix & Twist in?
Mix & Twist's product category is Mobile Bar Services. Its primary akta.pro industry code is HSACAGAF, Bar & Beverage Catering (Mobile Bar, Bartending), with a secondary code of THAHAKAJ, Beverage Services (Bar Catering, Mixology, Beverage Programs). Its NAICS code is 722320 and its SIC code is 7990.