Deeks Insurance

What Deeks Insurance does

Deeks Insurance is a Canadian personal-lines insurance brokerage operating as a trade name of D.L. Deeks Insurance Services Inc., headquartered in Richmond Hill, Ontario, with secondary operations in British Columbia. Founded in 1981, the company distributes automobile, home (including house, condo, tenant, cottage, trailer, and seasonal-home coverage), and motorcycle insurance products on behalf of carrier partners including Intact Insurance, Economical Insurance, and Nordic Insurance. Its business is structured around a Group Insurance Program that delivers exclusive negotiated rates to members of approximately 19-20 faith-based organizations (Evangelical Fellowship of Canada, Pentecostal Assemblies of Canada, Salvation Army, Fellowship Baptist, etc.), academic institutions (Tyndale University, Christian Higher Education Canada, Redeemer University, McMaster Divinity College, Crandall University), and charities and credit unions (including Christian Credit Union).

The company operates a sales-led go-to-market combining toll-free phone advisors (1-800-240-5283, Monday–Friday 8:30am–5pm EST), online quote portals powered by Applied Systems, and partner-driven affinity marketing, supplemented by a 2025 Guusto-powered referral program and a 2026 customer-engagement contest. Revenue is generated via standard brokerage commissions from carrier partners on placed policies, with annual billing and individually risk-priced premiums; the company does not publish revenue or headcount figures. As a BrokerLink company, Deeks is wholly owned by Intact Financial Corporation (TSX: IFC), Canada's largest property-and-casualty insurer, which provides carrier access, regulatory infrastructure, and capital backing.

Name

Deeks Insurance

Legal name

D.L. Deeks Insurance Services Inc.

Website

https://deeksinsurance.ca

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Deeks Insurance is a Canadian personal-lines insurance brokerage (founded 1981) that distributes auto, home, and motorcycle policies to members of faith-based organizations, academic institutions, and charities via exclusive group rates, operating as a wholly owned subsidiary of Intact Financial Corporation.

Ownership category

akta.pro rank

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Deeks Insurance operates as a licensed insurance intermediary/broker earning commissions from insurance companies for placing home and auto insurance policies. The company offers products from multiple insurance carriers including Intact Insurance and Economical Insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Deeks Insurance is a Canadian licensed insurance brokerage that sells personal lines home and auto insurance products sourced from multiple carriers including Intact Insurance, Economical Insurance, and Nordic Insurance. The company places coverage for individual consumers and offers an exclusive Group Insurance Program providing negotiated group rates to members of faith-based organizations, academic institutions, and charities. Licensed insurance advisors deliver quotes and policy service by phone and through online quote portals.

Product overview

Deeks Insurance operates as a specialized insurance intermediary offering a portfolio of personal insurance products centered around Car Insurance and Home Insurance as the core offerings, complemented by Motorcycle Insurance. The company differentiates through its Group Insurance Plans program, which provides exclusive group rates to members of 19 faith-based organizations, academic institutions, and charities. Key products include Car Insurance (covering automobiles, snowmobiles, and boats), Home Insurance (covering houses, condos, cottages, trailers, and seasonal homes), and Group Plans tailored for partnered organizations. Online account management is facilitated through Intact Client Centre and Deeks Connect portals, while claims processing is handled through partnered insurers including Intact, Economical, and Nordic.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance Automobile coverage offered to individual consumers and group plan members, including specialized products for seasonal vehicles such as snowmobiles and boats. Sourced from multiple carriers including Intact Insurance, Economical Insurance, and Nordic Insurance, with optional first accident forgiveness.
• Home Insurance Comprehensive coverage options for homeowners and tenants, including houses, condos, cottages, trailers, and seasonal homes. Offered with exclusive group rates for members of partnered faith-based organizations, academic institutions, and charities.
• Motorcycle Insurance Coverage for motorcycles available through the online Applied Systems quoting system and from partnered carriers.
• Group Insurance Plans Exclusive group insurance program offering tailored home and auto products at negotiated rates to members of partnered faith-based organizations (Evangelical Fellowship of Canada, Pentecostal Assemblies of Canada, The Salvation Army, Fellowship Baptist), academic institutions (Tyndale University, Crandall University, Redeemer University, McMaster Divinity College, Christian Higher Education Canada member schools), and charities and credit unions (Christian Credit Union).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Nine partnerships are on record, tiered core, primary_carrier and carrier_partner.

• Evangelical Fellowship of CanadacoreGTM or Marketing PartnerDeeks Insurance offers exclusive group insurance rates to members of the Evangelical Fellowship of Canada through their Group Insurance Program.
• Pentecostal Assemblies of CanadacoreGTM or Marketing PartnerDeeks Insurance offers exclusive group insurance rates to members of the Pentecostal Assemblies of Canada through their Group Insurance Program.
• Salvation ArmycoreGTM or Marketing PartnerDeeks Insurance offers exclusive group insurance rates to members of The Salvation Army through their Group Insurance Program.
• Tyndale UniversitycoreGTM or Marketing PartnerDeeks Insurance offers exclusive group insurance rates to members of Tyndale University through their Group Insurance Program.
• Christian Higher Education Canada (CHEC)coreGTM or Marketing PartnerDeeks Insurance offers exclusive group insurance rates to members of Christian Higher Education Canada institutions through their Group Insurance Program.
• Fellowship BaptistcoreGTM or Marketing PartnerDeeks Insurance offers exclusive group insurance rates to members of Fellowship Baptist Church through their Group Insurance Program.
• Intact Insuranceprimary_carrierChannel Partner/ Reseller/ DistributorIntact Insurance is one of the primary insurance carriers whose products are distributed through Deeks Insurance. Deeks offers claims service through Intact at 1-866-464-2424.
• Economical Insurancecarrier_partnerChannel Partner/ Reseller/ DistributorEconomical Insurance is one of the insurance carriers whose products are distributed through Deeks Insurance. Deeks offers claims service through Economical at 1-800-607-2424.
• Nordic Insurancecarrier_partnerChannel Partner/ Reseller/ DistributorNordic Insurance is one of the insurance carriers whose products are distributed through Deeks Insurance, with regional claims numbers for Ontario, Western Canada, and Atlantic regions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RBC Insurance: Bank-owned insurance distributor in Canada providing home, auto, and life coverage through proprietary and partner channels. Comparable as a large Canadian personal lines distributor with affinity-based customer acquisition through RBC banking relationships.
• Hub International: Major North American insurance brokerage with significant Canadian operations. Comparable as a large multi-carrier brokerage serving personal and commercial lines, though it operates at much greater scale and broader geographic scope than Deeks' niche focus.
• Belairdirect: Direct-to-consumer insurance provider owned by Intact Financial Corporation. Sister company to Deeks within the Intact family, representing the alternative distribution model—direct digital sales rather than broker-mediated placement.
• PC Financial Insurance: Affinity-based insurance offering exclusive rates to President's Choice loyalty program members in Canada. Comparable to Deeks' model of using group affiliation to drive insurance acquisition and pricing advantages within a defined community.
• TD Insurance: Bank-owned insurance distribution channel in Canada offering home and auto coverage. Comparable as a Canadian personal lines distributor, though it operates primarily as a captive channel for TD Bank customers rather than a multi-carrier independent brokerage.

Direct peers

• CAA Insurance: Affinity-based insurance provider serving CAA members across Canada with home and auto coverage. Directly comparable to Deeks' model of leveraging membership-based group purchasing power to offer exclusive rates to a defined community segment.
• BrokerLink: Parent brand under which Deeks Insurance operates. BrokerLink is a national Canadian insurance brokerage wholly owned by Intact Financial Corporation, offering home, auto, and commercial insurance through multiple regional brands. Directly comparable as a multi-brand brokerage group serving Canadian consumers.
• Westland Insurance: One of Canada's largest independent insurance brokerages, offering home, auto, and commercial insurance across Western and Eastern Canada. Directly comparable as a multi-carrier Canadian brokerage serving personal and commercial lines through a branch network and digital channels.

Others

• Economical Insurance: One of Deeks' primary carrier partners, providing home and auto insurance products distributed through the brokerage. Relevant as a key supply-side relationship and comparable carrier in the Canadian P&C market.
• Intact Financial Corporation: Parent company of Deeks Insurance and Canada's largest provider of property and casualty insurance. Relevant as the underwriter and capital provider behind Deeks' product offerings, though it operates as a carrier rather than a brokerage intermediary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/dl-deeks-insurance-services-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deeks Insurance