Noble Associates
Noble Associates is a privately held HVAC manufacturer representative founded in 1962, serving commercial, institutional, and critical-environment clients across Massachusetts, New Hampshire, and Rhode Island with equipment from approximately 15 principal brands, generating revenue through commissions and sales engineering services.
- Company typePrivate
- Founded1962
- HeadquartersWeymouth, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Noble Associates does
Noble Associates, Inc. is a privately held HVAC manufacturer representative company founded in 1962 and headquartered at 317 Libbey Parkway, Weymouth, Massachusetts. The firm serves the New England region — specifically Massachusetts, New Hampshire, and Rhode Island — representing approximately 15 equipment manufacturers including Seasons 4, MAFNA Air Technologies, Warren HVAC, Compu-Aire, Brasch, Midea, Johnson Controls/Triatek, Eagle X Pro, Ice-Air, KMC Controls, Conspec Controls, Thermal Corporation, ebaircontrol, and Rupair. Its product portfolio spans custom and direct-replacement RTUs and AHUs, energy recovery units, VAV air terminals, chillers, computer room air conditioning, electric heating, bi-polar ionization, gas detection, and critical environment airflow controls for hospitals, laboratories, and cleanrooms.
The company operates a consultative, sales-engineering-led go-to-market in which expert sales engineers review mechanical plans and specifications, prepare equipment quotations and submittal documents, and guide contractors, building owners, property managers, and institutional clients through equipment selection for both new construction and retrofit projects. Revenue is generated primarily through manufacturer commissions on equipment sales, supplemented by technical sales engineering services. Notable project execution includes a 160-ton direct-replacement Seasons 4 RTU installed at Boston University's West Dining Hall on June 1, 2024, and prior projects involving 200,000+ sq ft commercial buildings with multi-hundred-ton equipment.
Operationally, Noble Associates is a small firm (1-10 employees per firmographic data) that leverages a sister company, Building Automation Systems, Inc., to present Johnson Controls Facility Explorer DDC systems and Danfoss variable speed drives with BACnet capability. Distribution is direct and regional, supported by a content-focused website, a LinkedIn presence, and case-study-based marketing. There is no evidence of external investment, and ownership appears to remain with internal stakeholders. The firm has no disclosed revenue, no funding history, and no public financial filings.
Noble Associates firmographics
Firmographics- Name
- Noble Associates
- Legal name
- Noble Associates, Inc.
- Website
- https://nobleassociates.net
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Noble Associates is a privately held HVAC manufacturer representative founded in 1962, serving commercial, institutional, and critical-environment clients across Massachusetts, New Hampshire, and Rhode Island with equipment from approximately 15 principal brands, generating revenue through commissions and sales engineering services.
- Ownership category
- akta.pro rank
Noble Associates industry classification
Industry- Product category
- HVAC Equipment Distribution and Representation
- NAICS
- Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)
- akta.pro secondary industry
- Building Materials & Home Improvement Distribution Centers (TLALAEAH)
Keywords
Where Noble Associates is headquartered
LocationHeadquarters
- HQ city
- Weymouth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Noble Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Manufacturer Representative Commission: As a manufacturer representative, Noble Associates earns commissions on sales of HVAC equipment from represented manufacturers (Seasons 4, Warren HVAC, Midea, Compu-Aire, Brasch, MAFNA Air Technologies, Johnson Controls/Triatek, and others) to commercial and institutional clients in the New England region. Revenue is generated through equipment sales to contractors, building owners, and property managers for new construction and replacement projects.
- Technical Consulting and Sales Engineering: Revenue generated through technical sales support including reviewing mechanical plans and specifications for HVAC equipment selections, preparing quotations, submittal documents, and providing engineering expertise throughout the procurement and project approval process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based quotation for HVAC equipment and systems |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Noble Associates product offering
Product offeringCore offering
Noble Associates is an independent HVAC manufacturer representative firm established in 1962, serving the New England region (Massachusetts, New Hampshire, and Rhode Island). The company represents multiple HVAC equipment manufacturers and provides sales engineering support to help contractors, building owners, property managers, and facility engineers select appropriate heating, ventilation, air conditioning, controls, and air-handling equipment for commercial, institutional, healthcare, and laboratory projects.
Product overview
Noble Associates is an HVAC manufacturer representative company serving the New England region since 1962. Rather than offering a unified software platform, the company represents multiple equipment manufacturers providing a comprehensive portfolio of HVAC products. The core offerings include Seasons 4 custom RTUs and AHUs, MAFNA custom air handlers, Warren HVAC VAV terminals, Compu-Aire computer room AC units, and Brasch electric heating equipment. Critical environment solutions are delivered through the Triatek (Johnson Controls) product line for hospitals, laboratories, and cleanrooms. Additional brands include Midea/AI HVAC for VRF/mini splits, Ice-Air for heat pumps/PTACs, KMC Controls for airflow measurement, and Eagle X Pro for bi-polar ionization air quality solutions. Building automation is supported through Facility Explorer DDC systems and Danfoss variable speed drives with BACnet capability.
Differentiator
Problem solved
Functional benefit
Products and services
- HVAC Manufacturer Representation and Sales Engineering
- Rooftop and Air Handling Units
- Precision Cooling and Computer Room Units
- Custom Air Handling and Heat Pipe Solutions
- Critical Environment Controls and Air Quality
- HVAC Retrofit Project Solutions
Quantifiable outcome
- Direct replacement units eliminate need for additional field piping or wiring, reducing installation costs
- +2 more outcomes
Companies that use Noble Associates
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Noble Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Noble Associates partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Triatek (Johnson Controls)coreNoble Associates partnered with Triatek, a Johnson Controls company, to offer critical environment HVAC solutions including pressure-independent airflow controllers, Venturi air valves, fume hood controllers, and room pressure controllers for hospitals, laboratories, and cleanrooms. This partnership enables Noble Associates to provide solutions that help facilities comply with ANSI, ASHRAE, ASHE, and CDC standards.
- Seasons 4coreSeasons 4 is a key manufacturer partner providing custom RTU and AHU products. Noble Associates represents Seasons 4 in the New England region and has completed multiple major projects including large rooftop unit installations for commercial buildings. Products include custom and replacement RTU/AHU units with all-aluminum casing, energy saving technology, and direct replacement capabilities that fit existing curbs without field modifications.
- Johnson ControlscoreNoble Associates is an Authorized Building Controls Specialist for Johnson Controls products, including Facility Explorer DDC systems and Danfoss Variable Speed Drives. Products are presented through their sister company Building Automation Systems, Inc., providing full services and sales of all Johnson Controls products.
- Warren HVACminorWarren HVAC products represented by Noble Associates including Quiet Plus VAV Air Terminal Units (single and double duct, parallel and series fan powered), electric and hot water coils, and Zebra Precision Air Valves.
- MideaminorMidea HVAC products represented in the New England region, offering mini splits up to 36 kBtu with 29 SEER rating, ducted and ductless compatible units, VRF heat pump and heat recovery systems up to 42 tons.
- Compu-Aire, Inc.minorCompu-Aire computer room air conditioning units represented by Noble Associates, including ceiling, floor, and roof mounted units with DX, chilled water, and glycol configurations.
- BraschminorBrasch electric heating products including open and finned tubular duct heaters, electric console and unit heaters, explosion proof duct and unit heaters, and baseboard/wall heaters.
- MAFNA Air Technologies, Inc.minorMAFNA custom RTU, AHU, and ERU products including custom air handling equipment, custom penthouse mechanical rooms, with galvanized, aluminum, and stainless casings for commercial, industrial, healthcare, and biotech/pharmaceutical applications.
- Eagle X ProminorEagle X Pro ionization products represented by Noble Associates for indoor air quality solutions. Products use bi-polar ionization (BPI) technology and are UL 2998 compliant. Military-grade ionization solutions suitable for commercial and industrial HVAC applications.
- Building Automation Systems, Inc.coreBuilding Automation Systems, Inc. is Noble Associates' sister company that presents Johnson Controls products and provides full services and sales of all Johnson Controls products, including Facility Explorer DDC systems.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Noble Associates competitors and assessment
Company assessmentDirect peers
- Johnstone Supply: Johnstone Supply is a cooperative HVAC/R distributor serving independent contractors with a wide range of equipment and parts. Comparable to Noble in target customer (contractors) and HVAC equipment focus, though organized as a member-owned wholesaler rather than a manufacturer's rep.
- Peirce-Phelps: Peirce-Phelps is a regional HVAC distributor and service provider serving the Mid-Atlantic, comparable to Noble as a multi-line HVAC equipment distributor serving commercial/institutional customers with both equipment and controls offerings.
- Winsupply: Winsupply is a wholesale distributor of HVAC, plumbing, and related products operating through local operating companies across the U.S. Overlaps with Noble in serving contractors with HVAC equipment at regional/local level.
- The Habegger Corporation: Habegger is a manufacturers' representative agency for HVAC equipment serving the Midwest. Closely comparable to Noble in business model (rep agency), customer base (engineers, contractors, owners), and product mix (commercial/institutional HVAC).
- R.E. Michel Company: R.E. Michel is one of the largest HVAC wholesale distributors in the U.S., selling heating and cooling equipment to contractors through a branch network. Like Noble, it serves contractors and offers a broad HVAC product mix, but at national scale rather than regional rep model.
Broad incumbents
- Carrier Global: Carrier is a global HVAC manufacturer whose products (including some represented by Noble's portfolio) compete for the same end customers. Comparable as an upstream manufacturer whose brand and equipment Noble's rep activities depend upon.
- Watsco: Watsco is the largest U.S. distributor of HVAC equipment, parts, and supplies through its Carrier Enterprise, Baker Distributing, and other subsidiaries. Overlaps with Noble in HVAC distribution but is national and primarily a wholesaler rather than rep.
- Trane Technologies: Trane is a major global HVAC manufacturer and direct competitor to many of the lines Noble represents (e.g., the Boston University project replaced a Trane split chiller system). Comparable as an HVAC OEM with overlapping equipment categories.
- Johnson Controls: Johnson Controls is a global HVAC and building controls manufacturer whose Triatek product line Noble represents. Comparable as both an upstream supplier and a potential disintermediation threat via Johnson Controls' own direct sales channels.
- Ferguson Enterprises: Ferguson is the largest U.S. distributor of plumbing, HVAC, and related products, serving contractors and institutional buyers nationwide. Comparable to Noble in product categories and customer base, but operates at vastly larger scale and offers plumbing in addition to HVAC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Noble Associates social profiles
Digital presenceNoble Associates compliance and trust
Trust signalCompliance3 records
Noble Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noble Associates leadership team
Management profileNumber of profiles
Noble Associates subsidiaries and ownership
Company hierarchySubsidiaries1 record
Noble Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noble Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noble Associates
What does Noble Associates do?
Noble Associates is an independent HVAC manufacturer representative firm established in 1962, serving the New England region (Massachusetts, New Hampshire, and Rhode Island). The company represents multiple HVAC equipment manufacturers and provides sales engineering support to help contractors, building owners, property managers, and facility engineers select appropriate heating, ventilation, air conditioning, controls, and air-handling equipment for commercial, institutional, healthcare, and laboratory projects.
Is Noble Associates a public or private company?
Noble Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Noble Associates founded?
Noble Associates was founded in 1962. It employs 1 to 10 people.
Where is Noble Associates based?
Noble Associates is headquartered in Weymouth, United States, in the North America region.
How does Noble Associates make money?
Two revenue lines are on record. Manufacturer Representative Commission is the primary driver. The others are technical Consulting and Sales Engineering.
Who are Noble Associates's main competitors?
Direct peers on record are Johnstone Supply, Peirce-Phelps, Winsupply, The Habegger Corporation and R.E. Michel Company. Broad incumbents are Carrier Global, Watsco, Trane Technologies, Johnson Controls and Ferguson Enterprises.
Does Noble Associates have an API?
No public API is recorded for Noble Associates.
What industry is Noble Associates in?
Noble Associates's product category is HVAC Equipment Distribution and Representation. Its primary akta.pro industry code is CRAEAEAG, Construction, Hardware & MRO Supply Clubs (Trades/Contractors), with a secondary code of TLALAEAH, Building Materials & Home Improvement Distribution Centers. Its NAICS code is 42373 and its SIC code is 5070.