Digital Track
Digital Track is an Argentine-founded (2003) video surveillance and security alarm provider delivering cloud-based video management, distribution, and storage over internet and cellular networks to small and medium organizations in Latin America.
- Company typePrivate
- Founded2003
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Digital Track does
Digital Track, founded in 2003 and headquartered at Fray JSM de Oro 2451 in Buenos Aires, Argentina, provides cloud-based video surveillance and security alarm solutions to small and medium organizations (PyMEs) across Latin America. The company claims to be the first video management and storage company in Latin America, built on proprietary IP technology that enables video management, distribution, and storage over internet and cellular networks. Its product portfolio comprises three core offerings: DigitalGuard (alarm management system), VideoAlarma (integrated video surveillance and alarm functionality), and the foundational Video Gestión, Distribución y Almacenamiento service (video management, distribution, and storage over internet and cellular networks).
The business operates on a subscription/recurring revenue model bundling hardware (security cameras and alarm panels) with monitoring services. Go-to-market is direct, relying on website contact forms, a dedicated phone and WhatsApp line (+5411 6574 3000), and organic Instagram presence (@digitaltrackargentina). Customer testimonials indicate professional installation quality and satisfaction with mobile apps. The company is identified as part of the G&K SA corporate group via its Privacy Policy and maintains compliance with Argentine data protection (Ley 25.326) and consumer defense (Ley 24.240) regulations. No external funding, public listing, management team details, or headcount figures are disclosed, indicating a privately-held, bootstrapped operation with over 20 years of regional operating history.
Digital Track firmographics
Firmographics- Name
- Digital Track
- Legal name
- Digital Track
- Website
- https://digitaltrack.com.ar
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Digital Track is an Argentine-founded (2003) video surveillance and security alarm provider delivering cloud-based video management, distribution, and storage over internet and cellular networks to small and medium organizations in Latin America.
- Ownership category
- akta.pro rank
Where Digital Track is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Digital Track business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Video surveillance as a service (security alarms and cameras): Digital Track offers video management and storage services combined with security alarm systems, targeting small and medium organizations. The company references related products such as DigitalGuard and VideoAlarma, suggesting a bundled security service model with recurring monitoring fees.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Digital Track product offering
Product offeringCore offering
Digital Track delivers cloud-based video management, distribution, and storage services over internet and cellular networks, combined with integrated security alarm systems. The company serves small and medium organizations (PyMEs) across Latin America as a technology partner, with core offerings including DigitalGuard (alarm management), VideoAlarma (video + alarm integration), and managed video surveillance as a recurring service.
Product overview
Digital Track is a video surveillance and security alarm company offering integrated products and services for small and medium organizations. The core offerings include DigitalGuard (alarm management), VideoAlarma (video + alarm integration), and Video Gestión, Distribución y Almacenamiento (video management, distribution and storage over internet and cellular networks). Founded in 2003, the company positions itself as the first video management and storage company in Latin America, providing IP-based technology applications for security monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- DigitalGuard Security and alarm management system for small and medium organizations, providing centralized alarm monitoring as part of Digital Track's integrated security portfolio.
- VideoAlarma Integrated video surveillance combined with alarm functionality, offering bundled security monitoring that combines cameras and alarm systems for small and medium organizations.
- Video Gestión, Distribución y Almacenamiento Video management, distribution and storage service delivered over internet and cellular networks, enabling remote monitoring, surveillance, and storage for small and medium organizations. This is the company's core technological service.
Companies that use Digital Track
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Digital Track technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Digital Track partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- G&K SAunclearDigital Track is identified as part of the G&K SA group of companies, according to the Privacy Policy. G&K SA is referenced as a promotional partner and related corporate entity, suggesting a strategic grouping under the same parent organization or holding company.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Digital Track competitors and assessment
Company assessmentRegional players
- Ivideon: Ivideon is a cloud video surveillance provider originally focused on Russia and CIS markets, now expanding globally. Comparable VSaaS technology and SMB target segment, though operating in a different geographic footprint than Digital Track.
Broad incumbents
- Axis Communications: Axis Communications is a leading manufacturer of network cameras and video encoders for professional surveillance. Competes in the same SMB and mid-market segment as Digital Track, primarily at the hardware level.
- Genetec: Genetec is a broad incumbent offering unified security, video management (Security Center), and access control solutions to enterprise and large commercial customers. Overlaps with Digital Track in video management technology but serves larger-scale deployments.
- ADT: ADT is a broad incumbent security services provider offering video surveillance, intrusion alarms, and monitoring with subscription-based recurring revenue. Comparable to Digital Track in the SMB security/alarm services segment, with presence across Latin America.
- Hikvision: Hikvision is the world's largest manufacturer of video surveillance equipment and provides VMS solutions. Competes with Digital Track as a hardware-driven alternative for SMB surveillance customers across Latin America.
Direct peers
- Eagle Eye Networks: Eagle Eye Networks provides cloud-based video surveillance and AI analytics for businesses, with strong SMB and multi-site customer focus. Comparable to Digital Track in VSaaS delivery model and recurring service revenue approach.
- Verkada: Verkada is a cloud-native video surveillance and physical security platform serving businesses of all sizes. Direct competitor to Digital Track in the VSaaS space, offering cloud-managed cameras, access control, and AI analytics with a similar recurring revenue model.
- Rhombus Systems: Rhombus offers cloud-managed video surveillance, access control, and environmental sensors for SMB and mid-market customers. Closely aligned with Digital Track in target customer profile (small/medium organizations) and subscription-based VSaaS delivery.
Emerging players
- Arcules: Arcules (a Motorola Solutions company) provides cloud-based video surveillance as a service with AI capabilities for SMB and enterprise customers. Comparable subscription-based delivery model targeting similar customer segments.
- Camio: Camio delivers cloud video surveillance with AI-powered search and alerting for businesses. Comparable VSaaS delivery and SMB customer focus, though with a stronger software/analytics emphasis.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Digital Track social profiles
Digital presenceDigital Track compliance and trust
Trust signalCompliance2 records
Digital Track financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Track leadership team
Management profileNumber of profiles
Digital Track funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Track M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Track
What does Digital Track do?
Digital Track delivers cloud-based video management, distribution, and storage services over internet and cellular networks, combined with integrated security alarm systems. The company serves small and medium organizations (PyMEs) across Latin America as a technology partner, with core offerings including DigitalGuard (alarm management), VideoAlarma (video + alarm integration), and managed video surveillance as a recurring service.
Is Digital Track a public or private company?
Digital Track is a private company. It is classified as unknown and is currently operating.
When was Digital Track founded?
Digital Track was founded in 2003. It employs 11 to 50 people.
Where is Digital Track based?
Digital Track is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Digital Track make money?
One revenue line is on record: video surveillance as a service (security alarms and cameras).
Who are Digital Track's main competitors?
Ivideon is listed as a regional player. Broad incumbents are Axis Communications, Genetec, ADT and Hikvision. Direct peers are Eagle Eye Networks, Verkada and Rhombus Systems. Emerging players are Arcules and Camio.
Does Digital Track have an API?
No public API is recorded for Digital Track.