Hanoi Real Estate Agency

What Hanoi Real Estate Agency does

Hanoi Real Estate Agency is a privately held, Hanoi-based real estate rental agency founded in 2001 that specializes in long-term residential rentals (minimum 6-month lease terms) for the international community in Vietnam. The firm operates a curated inventory of luxury apartments, detached villas and houses, serviced apartments, and apartment complexes across Hanoi's prime expat districts — including Tay Ho, Ciputra, Vinhomes Riverside, Starlake, Ba Dinh, and Hoan Kiem — serving foreign diplomats, international organizations and embassies, corporate executives, and international families. The agency pairs this inventory with bilingual (English/Vietnamese) lease contract drafting, digital temporary residence registration assistance, VAT invoice compliance for corporate clients, and personalized property consultancy, neighborhood orientation, and accompanied home-viewing services delivered by a multilingual expat-service team.

The business model is a traditional commission-based agency model: the agency earns fees from landlords (property owners) for successful tenant placements, while services to tenants — property consultancy, viewings, price negotiation support, and after-lease management — are offered free of charge. Distribution runs through a self-service property search website (hanoirealestate.com.vn) with over 100 listings and filtering by location, property type, bedrooms and bathrooms, complemented by a Tips & News content hub (Vietnam property market updates, neighborhood guides) for organic SEO acquisition, and direct agent-assisted matching via hotline and email for corporate and embassy clients. The Vietnamese-language version of the site indicates a secondary push into the local premium rental segment alongside the expat core.

Technology is not a differentiator: the source data explicitly characterizes the firm as a property matching and relocation services business rather than a technology product, with no mobile app, no proprietary AI or ML features, no API, and no disclosed data flywheel. The platform layer is a standard property search portal, and the bulk of value creation is human-mediated through bilingual agents who handle end-to-end relocation workflows from screening through lease execution and after-lease management. The agency is independently owned with no parent company, no disclosed investors, and no institutional funding.

Name

Hanoi Real Estate Agency

Legal name

Hanoi Real Estate Agency

Website

https://hanoirealestate.com.vn

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Hanoi Real Estate Agency is a privately held Hanoi-based rental agency, founded in 2001, that places expatriates, diplomats, and corporate clients into long-term luxury residential properties across Hanoi's premium expat districts, earning commission from landlords while providing free tenant-side consultancy.

Ownership category

akta.pro rank

Product category

Residential Real Estate Rental Services

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

Keywords

• Luxury residential rentals
• Expat housing services
• Property rental agency
• Villa leasing services
• Relocation consultancy

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Rental Commission Fees: The agency earns commission fees from landlords/property owners for successful tenant placements. Typically in Vietnam, landlords pay the agent's commission rather than tenants. Services provided to tenants (property consultancy, viewings, contract assistance) are offered free of charge.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hanoi Real Estate Agency is a rental agency that matches long-term expatriate tenants (minimum 6-month leases) with verified luxury residential properties across Hanoi's prime districts, including apartments, villas, houses, and serviced apartments in Tay Ho, Ciputra, Vinhomes Riverside, and Starlake. The agency provides bilingual (English/Vietnamese) contract support, accompanied property viewings, neighborhood orientation, and relocation assistance including temporary residence registration and VAT invoice compliance for corporate clients. Tenant services are provided free of charge, with the agency earning commission from landlords/property owners upon successful placement.

Product overview

Hanoi Real Estate Agency operates as a real estate rental platform offering a comprehensive portfolio of residential properties for long-term expat rentals in Hanoi, Vietnam. The agency's core offerings include luxury apartments, houses/villas, and serviced apartments across premium districts like Tay Ho, Ciputra, Vinhomes Riverside, and Starlake. The platform is organized into four main product categories: Apartments for Rent (high-rise luxury units), Houses/Villas for Rent (detached properties with private pools), Serviced Apartments (full-service hotel-like units), and APT Complex Listings (residential tower directories). Supporting these core products are ancillary services including free property consultancy, personalized neighborhood orientation, accompanied viewings, and legal/administrative services for foreign tenants such as temporary residence registration and bilingual contract drafting.

Differentiator

Problem solved

Functional benefit

Products and services

• Apartments for Rent

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Batdongsan.com.vn: Vietnam's largest property listing portal covering rentals and sales across all major cities. Comparable because it is a primary channel where expat tenants discover Hanoi rentals; differs in being a self-serve marketplace rather than a full-service agent.
• Savills Vietnam: International real estate services firm operating across Vietnam with a residential leasing and relocation desk. Comparable because it competes for the same expat and corporate housing demand in Hanoi, but operates at significantly greater scale and with a broader commercial real estate portfolio.
• CBRE Vietnam: Global commercial real estate services firm with a residential advisory and tenant-representation practice in Hanoi and HCMC. Comparable because it serves multinational corporate housing clients in the same expat districts; differs in scale and primary focus on commercial real estate.
• Knight Frank Vietnam: International real estate consultancy with residential leasing services in Hanoi for corporate and high-net-worth clients. Comparable in target customer (multinational executives, diplomats) and service model; differs in global brand and broader commercial mandate.
• Cushman & Wakefield Vietnam: Global real estate services firm with tenant-representation and residential services in Vietnam. Comparable for the corporate/relocation segment; differs in scale and primary commercial real estate focus.
• PropertyGuru Vietnam: Southeast Asian property platform with a Vietnam presence covering rentals and sales. Comparable as a digital alternative for long-term rental discovery in Hanoi; differs in being a horizontal portal rather than a curated, service-led agency.

Emerging players

• Mogi.vn: Vietnamese proptech platform aggregating verified rental listings with maps, filters, and agent connections. Comparable because it competes for the same Hanoi rental demand; differs in being tech-led with no bilingual expat-specific service layer.
• Luxstay (Lumi): Vietnamese accommodation platform originally focused on short-term stays, now extending into longer-term furnished rentals. Comparable as a Hanoi-based rental platform targeting expat and corporate demand; differs in tech platform model versus full-service agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/hanoiestate
• Facebookfacebook.com/HanoiRealEstate.com.vn
• LinkedInlinkedin.com/company/hanoi-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanoi Real Estate Agency