Løgismose
Løgismose is a privately held Danish gourmet food and wine retailer founded in 1965, curating premium wines, deli products, prepared meals, dairy, and Label Rouge poultry for Danish consumers via DTC e-commerce, two physical stores, a HORECA arm, and a nationwide partnership with Netto.
- Company typePrivate
- Founded1965
- HeadquartersVejle, Denmark
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Løgismose does
Løgismose is a privately held Danish gourmet food and wine importer and retailer, founded in 1965 by Lene and Sven Grønlykke and rooted in the Falsled Kro gastronomic tradition. The company curates premium wines from France, Italy, Spain, Germany, the USA, and Austria across red, white, rosé, Champagne, sparkling, natural, and fine-wine categories, alongside spirits, artisanal deli items, prepared meals, dairy, and free-range Label Rouge poultry. Own-brand products (Løgismose Kyllingen, Mejeri, Køkken, and Vin) are produced in the company's kitchen and dairy on Fyn, with the chicken raising operation in France.
Distribution operates across three channels. Direct-to-consumer sales run through the loegismose.dk e-commerce platform, with delivery within 0–3 business days and free shipping above DKK 699 for club members. Physical retail comprises the flagship gourmet supermarket at Nordre Toldbod 16 in Copenhagen and the Vin- & Mejeriudsalg outlet in Allested-Vejle on Fyn. Third-party mass-market distribution is delivered through a 2009 partnership with Netto, Denmark's largest discount chain, where Løgismose chicken is reported as the most-sold chicken and the brand's dairy, cheese, prepared meals, and wine SKUs are shelved nationwide. A B2B / HORECA arm supplies restaurants, hotels, and caterers.
The business model combines transactional unit pricing with a free membership program (Klub Løgismose) that delivers a 15% discount on most categories and a digital e-magazine with recipes and wine knowledge. Revenue streams include wine and spirits, deli and foods, gift baskets (DKK 235–1,471), and accessories (Coravin, Zalto) ranging from DKK 14.50 to DKK 2,290. Marketing centers on a content-rich website, seasonal campaigns (up to 50% off), in-store wine tastings, and a podcast partnership ('Vin for begyndere'). Quality credentials include Label Rouge certification, the Danish Food Authority's full 3-of-3 hearts on Bedre Dyrevelfærd, and a Dyrenes Beskyttele endorsement. The company is owned by the founding family, has no disclosed external funding, and operates as a private Danish entity.
Løgismose firmographics
Firmographics- Name
- Løgismose
- Legal name
- Løgismose
- Website
- https://loegismose.dk
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Løgismose is a privately held Danish gourmet food and wine retailer founded in 1965, curating premium wines, deli products, prepared meals, dairy, and Label Rouge poultry for Danish consumers via DTC e-commerce, two physical stores, a HORECA arm, and a nationwide partnership with Netto.
- Ownership category
- akta.pro rank
Where Løgismose is headquartered
LocationHeadquarters
- HQ city
- Vejle
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Løgismose business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Wine and Spirit Sales: Løgismose imports and sells premium wines from France, Italy, Spain, Germany, USA, and Austria across all major categories including red, white, rosé, Champagne, sparkling, non-alcoholic, natural wine, and fine wine. Products are sold directly via its e-commerce platform, physical stores, and through the Klub Løgismose membership programme with tiered pricing.
- Delicatessen and Food Products: Sale of artisanal food products including cheese, charcuterie, spreads, canned fish, pasta, oils, vinegars, chocolate, and sweets, as well as prepared meals (lasagne, butter chicken, palak paneer, hummerbisque, boller i karry) and fresh poultry (Løgismose chicken, duck, and game). Distributed through own retail stores, Netto, and e-commerce.
- Gift Baskets and Curated Gift Boxes: Løgismose sells pre-curated and customisable gift baskets ranging from DKK 235 to DKK 1,471, featuring combinations of wine, delicatessen items, and accessories. Direct delivery to recipient's door is offered as an additional service.
- Wine Accessories and Equipment: Sale of wine accessories including Coravin preservation systems, Zalto wine glasses, Weck preservation glass, wine decanters, and other kitchen equipment. Products are sold at various price points ranging from DKK 14.50 to DKK 2,290.
- Club Membership (Klub Løgismose): Free membership programme (Klub Løgismose) offering 15% discount on wine, spirits, and tasting boxes; 15% discount on accessories and delicatessen products; free shipping on orders over DKK 699; and access to a digital e-magazine with recipes, wine knowledge, and exclusive member offers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual products across wine, food, and accessories. |
| Freemium | Monthly | Klub Løgismose membership (free) — provides 15% discount on wine, spirits, accessories, and delicatessen products. |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Løgismose product offering
Product offeringCore offering
Løgismose imports and curates premium wines, spirits, and gourmet delicatessen products, and produces its own brand of prepared meals and free-range Label Rouge poultry, selling them through its own e-commerce platform, two physical stores in Denmark, and the nationwide Netto retail partnership. The company serves both individual consumers (via e-commerce, stores, Klub Løgismose membership, and Netto) and HORECA/corporate clients with specialty food and wine.
Product overview
Løgismose is a Danish gourmet food and wine retailer operating both e-commerce and physical retail locations. The company offers an extensive portfolio centered around four main product lines: Wine (with over 25 grape varieties from major European wine regions and wine types including red, white, rosé, champagne, sparkling, natural, and fine wine), Spirits (gin, whisky, rum, vodka, cognac, snaps, and more), Delicatessen/Deli (including colonial goods, fish preserves, pasta, oils, spreads, snacks, chocolate, and dairy), and Ready Meals (prepared dishes developed by in-house chefs including various lasagnes, Butter Chicken, Palak Paneer, and Hummerbisque). The company also offers premium Poultry products (including the signature Løgismose chicken raised free-range in France), Gift Baskets (pre-composed or custom), Kitchen Equipment/Accessories (including Coravin systems and Zalto wine glasses), and Tasting Boxes (curated wine selections). Løgismose operates the Klub Løgismose membership program with exclusive discounts and a free e-magazine. Distribution includes the flagship Nordre Toldbod store in Copenhagen, a wine and dairy outlet on Funen, and a partnership with Netto for chicken, dairy, cheese, wine, and ready meal products.
Differentiator
Problem solved
Functional benefit
Brands
- Løgismose Vin: Own-label wine collection imported from producers worldwide, including own French vineyards.
- Løgismose Mejeri
- Løgismose Kyllingen
- Løgismose Køkken
Products and services
- Vin (Wine) Extensive selection of imported wines (red, white, rosé, Champagne, sparkling, non-alcoholic, natural wine, and fine wine) sourced from France, Italy, Spain, Germany, USA, and Austria, including renowned regions such as Bourgogne, Bordeaux, Rhône, Sancerre, Piemonte, Toscana, Pomerol, Ribera del Duero, and Loire. Sold directly to consumers via e-commerce, the Nordre Toldbod flagship store, and through Klub Løgismose membership.
- Spiritus (Spirits) Range of premium spirits including gin, whisky, rum, vodka, cognac, snaps (aquavit), calvados, liqueur, eau-de-vie, and grappa and marc, curated for the Danish gourmet consumer through e-commerce and the Nordre Toldbod flagship store.
- Delikatesser (Delicatessen) Curated gourmet delicatessen assortment including colonial goods, fish preserves, pasta, rice, oils, vinegars, spreads, pâtés, soups, sauces, antipasti, dried fruit and vegetables, snacks, sweets, cakes, biscuits, chocolate, candy, chips, nuts, crackers, jams, and spreads, targeting Danish food enthusiasts.
- Færdigretter (Ready Meals) Restaurant-quality prepared dishes developed by Løgismose's chefs and produced in the company's own kitchen on Fyn, including lasagnes (classic, spinach, Mediterranean-inspired, chicken), Butter Chicken, Palak Paneer, Boller i Karry, Hummerbisque, and Pizzasauce. Sold via e-commerce, the Nordre Toldbod store, and through Netto.
- Kylling & Fjerkræ (Chicken & Poultry) Premium own-brand poultry including Løgismose chicken (free-range Label Rouge certified, raised in pine forests in France with a minimum age of 81 days, endorsed by Dyrenes Beskyttelse), chicken breast with wing, chicken wings, free-range chicken nuggets, free-range duck (frilandscanette), and confited duck legs. Sold through Netto nationwide, the Nordre Toldbod flagship store, and e-commerce.
- Gavekurve (Gift Baskets) Hand-picked specialty gift baskets composed of delicacies and wines for occasions such as summer, spring (Stor/Mellem/Lille forårskasse), themed wine gift sets, and custom compositions, ranging from DKK 235 to DKK 1,471. Direct door delivery to the recipient is offered as an additional service, supporting both consumer gifting and corporate gifting (firmagaver) use cases.
- Grej & Gaveemballage (Kitchen Equipment & Gift Packaging) Kitchen and wine accessories including Coravin wine preservation systems, Zalto, Spiegelau, and Sydonios wine glasses, Weck preservation glasses, wine accessories, gift packaging, and other kitchen equipment, with prices ranging from DKK 14.50 to DKK 2,290.
- Smagekasser (Tasting Boxes) Curated wine tasting boxes in red, white, sparkling, and rosé varieties, including themed seasonal selections, "Vin for Begyndere" podcast tasting boxes, and German wine boxes at reduced prices, sold via the loegismose.dk e-commerce platform.
- Klub Løgismose (Club Membership) Free Klub Løgismose membership programme offering members 15% discount on wine, spirits, and tasting boxes (for 6 identical bottles or tasting box purchases); 15% discount on accessories and delicatessen products; free shipping on orders above DKK 699; and a digital e-magazine featuring recipes, wine knowledge, producer profiles, and special member offers.
- Gavekort (Gift Cards) Løgismose gift cards available for purchase and redeemable across all products on loegismose.dk, supporting consumer and corporate gifting.
- Nordre Toldbod Flagship Store Flagship gourmet supermarket opened in 1982 at Nordre Toldbod 16, 1259 Copenhagen, featuring the full Løgismose range of wines, spirits, delicatessen products, prepared foods, and accessories, alongside a rotisserie-grilled chicken service, wine tastings, and producer events. Opening hours vary by day; closed on public holidays.
- Løgismose Vin- & Mejeriudsalg (Wine & Dairy Outlet) Løgismose Vin- & Mejeriudsalg is the company's wine and dairy retail outlet in Allested-Vejle on Fyn, selling Løgismose wines and Løgismose Mejeri dairy products.
Companies that use Løgismose
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Løgismose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Løgismose partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- NettocoreLøgismose has partnered with Netto (Denmark's largest discount chain) since 2009 to distribute its branded food products including chicken, prepared meals, dairy, and cheese through Netto's nationwide store network. This partnership makes Løgismose-quality products accessible to the mass market. Løgismose chicken is the most-sold chicken in Netto. Products include Løgismose kyllingen, Løgismose mejeri, Løgismose ost, and Løgismose køkken (prepared meals).
- Dyrenes Beskyttelse (Animal Protection Denmark)coreLøgismose collaborates with Dyrenes Beskyttelse on animal welfare initiatives, setting long-term and ambitious animal welfare goals. The Løgismose chicken carries the 'Anbefalet af Dyrenes Beskyttelse' recommendation, and the company is committed to ongoing improvements in animal welfare standards across its supply chain.
- Champagne PhilipponnatminorLøgismose has maintained an esteemed collaboration with Champagne Philipponnat since 1987, importing and selling their premium Champagne products through Løgismose's retail and e-commerce channels.
Scale indicators2 records
Recent moves8 records
Expansion highlights6 records
Løgismose competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Customer concentration
Løgismose social profiles
Digital presenceLøgismose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Løgismose leadership team
Management profileNumber of profiles
Profiles7 records
Løgismose subsidiaries and ownership
Company hierarchySubsidiaries4 records
Løgismose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Løgismose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Løgismose
What does Løgismose do?
Løgismose imports and curates premium wines, spirits, and gourmet delicatessen products, and produces its own brand of prepared meals and free-range Label Rouge poultry, selling them through its own e-commerce platform, two physical stores in Denmark, and the nationwide Netto retail partnership. The company serves both individual consumers (via e-commerce, stores, Klub Løgismose membership, and Netto) and HORECA/corporate clients with specialty food and wine.
Is Løgismose a public or private company?
Løgismose is a private company. It is classified as family owned and is currently operating.
When was Løgismose founded?
Løgismose was founded in 1965. It employs 251 to 500 people.
Where is Løgismose based?
Løgismose is headquartered in Vejle, Denmark, in the Europe region.
How does Løgismose make money?
Five revenue lines are on record. Wine and Spirit Sales are the primary driver. The others are delicatessen and Food Products, gift Baskets and Curated Gift Boxes, wine Accessories and Equipment and club Membership (Klub Løgismose).
Does Løgismose have an API?
No public API is recorded for Løgismose.