Westboro Tennis and Swim Club

What Westboro Tennis and Swim Club does

Westboro Tennis and Swim Club (legal entity: The Westborough Club, Inc.) is a privately held, full-service family health and wellness club headquartered at 35 Chauncy Street, Westborough, Massachusetts, operating from a 10-acre, 120,000+ square foot facility. Founded circa 1976 and under continuous local ownership for approximately 50 years, the club serves Greater Westborough/Central Massachusetts families and individual members through a diversified recreational portfolio centered on tennis (11 courts across DecoTurf and hard surfaces with 4 indoor/outdoor), aquatics (a 6-lane, 25-yard indoor/outdoor pool and a year-round program established in 1987), fitness (a 15,000+ sq ft fitness center, 30+ weekly group exercise classes including Les Mills programming), and ancillary verticals (pickleball on 4 dedicated courts, UGX functional training at a separate Oak Street studio, children's programming including Kids Club babysitting and camps, and an R3 Wellness line of nutrition coaching, stretch therapy, acupuncture, and physical therapy services).

The company's revenue model is anchored on recurring subscription membership fees supplemented by transactional streams: Red Cross swim instruction, summer/vacation and tennis camps, pro shop retail (apparel, racquets, stringing), and a Club Cafe with Toast Tab-powered online ordering. Pricing is quote-based rather than publicly disclosed, and distribution is direct (front desk, online inquiry form, non-member camp enrollment as an acquisition funnel). The underlying technology stack is operational rather than digital: ThinkLite Air and AirPHX air purification/sensor systems, electrostatic sprayers, and a 20-25 minute pool air turnover system supporting the indoor/outdoor aquatics environment; no AI/ML or software platform is disclosed.

Ownership has alternated between two local operators for over 35 years: Donny Satterfield (original 1986 purchaser, reacquired in late 2022) as Owner, with Justin Lundberg as General Manager. The company is actively investing in capacity, with construction of a new 26,000 sq ft fitness center underway since May 2026 and a target opening in early 2027.

Name

Westboro Tennis and Swim Club

Legal name

The Westborough Club, Inc.

Website

https://thewestboroclub.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

251–500 employees

Short description

Westboro Tennis and Swim Club is a privately held, full-service family health and wellness club in Westborough, MA, offering tennis, aquatics, fitness, pickleball, and wellness programs on a 10-acre, 120,000+ sq ft facility to local families and individual members under a subscription membership model.

Ownership category

akta.pro rank

Product category

Health and Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industries

Tennis & Racquet Sports Facilities (MPAKAEAE), Aquatic Centers & Swimming Facilities (MPAKAEAF), Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

Keywords

• Tennis instruction
• Aquatics programs
• Fitness center
• Wellness services
• Children's programming

Headquarters

HQ city

Westborough

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Fees: Annual and monthly membership fees providing access to tennis, swimming, fitness facilities, group exercise classes, and children's programming. Multiple membership package options available to accommodate different family structures and usage needs.
2. Swim Instruction Programs: Revenue from Red Cross swim instruction at multiple levels for youth and adults, including private and group lessons.
3. Camp Programs: Summer camps and vacation camps for children, including tennis camps, sports camps, and general day camps. Open to both members and non-members with member pricing for members.
4. Pro Shop Sales: Retail sales of tennis apparel, racquets, bags, and accessories. Racquet stringing services available.
5. Club Cafe: Food and beverage sales including smoothies, refreshers, shakes, pizza, sandwiches, paninis, and grab-and-go items. Online ordering available during summer months.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Westboro Tennis and Swim Club is a full-service health and wellness club providing tennis instruction, aquatics programs, and fitness services across 120,000+ square feet of activity areas. Core offerings include 11 tennis courts with both DecoTurf and hard surfaces, a 6-lane 25-yard indoor/outdoor pool with Red Cross swim instruction, a 15,000+ square foot fitness center, and over 30 weekly group exercise classes. The club also operates a Kids Club with babysitting, children's camps, swim teams, pickleball programming, wellness services, a Club Cafe, and a Pro Shop.

Product overview

Westboro Tennis and Swim Club is a full-service health and wellness facility offering a diversified portfolio of recreational programs. The core offerings center on tennis (11 courts with DecoTurf and hard court surfaces, group/private lessons, and over 15 tennis professionals) and aquatics (6-lane indoor/outdoor pool with Red Cross swim instruction and competitive swim teams). Supporting these are a 15,000+ sq.ft. fitness center with state-of-the-art equipment, over 30 weekly Group X classes including Les Mills programming and UGX (Ultimate Group Exercise), and comprehensive children's programming including Kids Club babysitting, camps, and Kids Night Out. The club also offers add-on wellness services through R3 Wellness (nutrition coaching, assisted stretch therapy, acupuncture, physical therapy), a Club Cafe with online ordering, and a Pro Shop. A major expansion is underway with a new 26,000 sq.ft. fitness center targeting early 2027 opening.

Differentiator

Problem solved

Functional benefit

Products and services

• Tennis Programs Comprehensive tennis instruction and court access including 11 courts (6 DecoTurf, 5 hard courts; 4 indoor/outdoor, 2 indoor DecoTurf, 5 indoor hard), group and private lessons for all ages and abilities, leagues, clinics, and round robins led by over 15 experienced Tennis Professionals.
• Pickleball Pickleball programming on 4 dedicated courts located in the 2-court tennis bubble, offering lessons, clinics, round robins, and contract time with IPTPA certified instruction for beginner to intermediate players.
• Aquatics Programs Year-round aquatics program established in 1987 featuring a 6-lane, 25-yard indoor/outdoor pool, Red Cross swim instruction, swim teams, private lessons, water fitness classes, and lifeguard training certification courses for youth and adults.
• Fitness Center State-of-the-art fitness facility over 15,000 square feet featuring Precor and Life Fitness cardio equipment, Hammer Strength plate-loaded pieces, Life Fitness selectorized equipment, free weights, group exercise studio, Cycle & Soul studio, basketball court, and professional personal training services.
• Group X (Group Exercise) Over 30 group exercise classes per week including Les Mills BodyCombat, Body Pump, RPM, Pilates, Core, GRIT, cycling, yoga (Vinyasa, Slow Flow, Power, Hatha), Zumba, Barre, Total Body Burn, and specialty classes at no additional charge for members.
• UGX (Ultimate Group Exercise) High-intensity functional fitness program blending circuit-type workouts with partner-inspired exercises, integrating strength and endurance training in a dedicated UGX Studio at the 30 Oak Street location.
• Personal Training One-on-one and small group training programs tailored to individual movement patterns and fitness goals, led by professional staff trainers including certified personal trainers and yoga instructors.
• R3 Wellness Wellness services including Assisted Fascia Stretch Therapy, Nutrition Coaching, GLP-1 Specific Health Program, Fitness Consultations, Reiki Healing, Cupping Therapy, Acupuncture, and Prevail Physical Therapy.

Quantifiable outcome

• Over 30 group exercise classes per week at no additional charge for members
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• 15-40 Connection Gala & Golf TournamentminorOthersWestboro Tennis & Swim Club donates to this organization's annual charity auction and gala event.
• Algonquin High School Athletic BoostersminorOthersClub supports high school athletic boosters through donations.
• Boy Scouts of America Troop 1 – HopkintonminorOthersClub supports local Boy Scouts troop through donations.
• Boy Scouts of America Troop 100 WestboroughminorOthersClub supports local Boy Scouts troop through donations.
• Westborough Rotary Spring Festival – Rotary ClubminorOthersClub supports the annual Rotary Club spring festival through donations.
• Westborough Lions Charity Tennis TournamentminorOthersClub supports Lions Club charity tennis tournament through donations.
• Westborough Country Club Charity TournamentminorOthersClub supports charity tennis tournament hosted by Westborough Country Club.
• Westborough Amateur Hockey AssociationminorOthersClub supports youth hockey association through donations.
• Westborough Youth Football & CheerminorOthersClub supports youth football and cheerleading programs through donations.
• TenacityminorOthersClub supports Tenacity organization through donations - a local youth development organization.
• Westboro High School Rangers Swim TeamminorOthersClub serves as home practice site for the Westboro High School Rangers MIAA swim team.
• Algonquin Regional High School Titans Swim TeamminorOthersClub serves as home practice site for the Algonquin Regional High School Titans MIAA swim team.
• GMPI Red Hawks Special Olympics Swim TeamminorOthersClub serves as practice site for the GMPI Red Hawks Special Olympics swim team.
• Red CrosscoreOthersAll swim programs taught by Red Cross certified instructors with guarding by Red Cross certified lifeguards. Aquatics program established as year-round program in 1987 under Red Cross certification standards.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Equinox: Premium national fitness operator with multiple Boston-area clubs offering fitness, group classes, and pools. Competes with WTSC for higher-income Boston-area members seeking full-service fitness, though without WTSC's tennis-centric focus.
• Life Time Fitness: National premium fitness operator with multiple Massachusetts locations offering tennis, pools, fitness, recovery, and family programming. Overlaps WTSC on amenity breadth but competes across a much broader portfolio rather than a single specialty club.
• Xponential Fitness: Operator of boutique fitness brands (Club Pilates, CycleBar, StretchLab, Rumble Boxing) franchised across the U.S. Indirectly competes for share-of-spend and member attention, though operates via a very different multi-brand franchise model rather than a single private club.

Regional players

• Town & Country Sports Health & Fitness: Privately owned multi-sport club in the Boston suburbs offering tennis, swimming, fitness, and youth programming under a membership model. Comparable family-anchor positioning in the same Massachusetts market.
• Newton Athletic Club: Private suburban Boston athletic and tennis club offering tennis, squash, fitness, and aquatics. Comparable Greater Boston private-club model with similar multi-amenity positioning.
• Edge Sports and Fitness: Multi-sport private athletic club serving the Greater Boston/Metrowest area with a tennis, fitness, and aquatics focus. Comparable Massachusetts regional offering with similar family programming orientation.

Direct peers

• Boston Athletic Club: Private multi-sport club in South Boston with tennis, aquatics, fitness, and youth programming under a membership model. Comparable family-focused amenity set, though serving a more urban catchment.
• Dedham Health & Athletic Complex: Privately owned multi-sport health and athletic complex in Dedham, MA offering tennis, swimming, fitness, and group classes. Direct Massachusetts-based competitor with comparable breadth of tennis, aquatics, and fitness amenities.
• Longfellow Club: Private, family-oriented multi-sport club in Wayland, MA offering tennis, aquatics, fitness, and children's programming on a single campus. Closely comparable to Westboro in membership model, amenity breadth, and suburban Greater Boston footprint.
• Thoreau Club: Multi-sport private club in Concord, MA providing tennis, swim, fitness, and youth programming. Operates a similar membership-driven, single-location model targeting suburban Massachusetts families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thewestboroclub
• Facebookfacebook.com/thewestboroclub
• LinkedInlinkedin.com/company/westboro-tennis-and-swim-club

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westboro Tennis and Swim Club