Tenacity
Tenacity is a Sheffield-based managed IT and telecoms provider offering IT support, cloud phone systems, internet, security, cloud, AI consulting, and custom software to small and mid-sized businesses across the North of England and the Midlands.
- Company typePrivate
- Founded2004
- HeadquartersSheffield, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Tenacity does
Tenacity (legal entity: Tenacity IT Ltd) is a Sheffield-headquartered managed IT and telecoms provider serving small and mid-sized businesses across the North of England and the Midlands, including Sheffield, Leeds, Manchester, Nottingham, and Derby. Founded in 2003 by Liam McNaughton and Ned Eames, the firm operates on a single-partner model delivering IT support, cloud phone systems, business internet, managed security, cloud consulting, AI strategy, and custom software development under one contract. Its technology stack is built on the Microsoft ecosystem (Microsoft 365, Power Apps, Power BI, SharePoint, Microsoft Copilot), supplemented by an in-house development team and AI-assisted development tooling (Claude Code, Codex). Its PhonePie.AI platform wraps third-party AI models for call answering, routing, and post-call admin.
The company runs a sales-led, direct distribution model with inside-sales enquiry handling plus on-site engineering across the region; there is no self-service online purchasing. Pricing is mostly recurring, either per-seat (£30-£80 per user per month depending on service level), per-device, or fixed monthly, with a flexible 'no long lock-ins' commercial posture highlighted on the website. Revenue is derived from subscription managed services (IT support, phones, internet) and project/retainer work (cloud, AI consulting, custom development). The customer base is diversified across vertical segments including accountants, legal, healthcare/dental, manufacturing/engineering, construction/property, and charities, with named long-tenure anchors such as GRI Group Ltd (20+ years) and IPSL.
The firm is privately held, founder-controlled (Liam McNaughton as Founder & Managing Director; Ned Eames as Founder & CEO), with 11-50 employees. Recent strategic emphasis has shifted toward higher-value AI services and proprietary tooling (PhonePie.AI), suggesting an effort to diversify beyond traditional break-fix MSP economics into advisory and IP-led revenue. No external funding, M&A, or institutional ownership is disclosed in available data.
Tenacity firmographics
Firmographics- Name
- Tenacity
- Legal name
- Tenacity IT Ltd
- Website
- https://tenacity.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tenacity is a Sheffield-based managed IT and telecoms provider offering IT support, cloud phone systems, internet, security, cloud, AI consulting, and custom software to small and mid-sized businesses across the North of England and the Midlands.
- Ownership category
- akta.pro rank
Tenacity industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)
Keywords
Where Tenacity is headquartered
LocationHeadquarters
- HQ city
- Sheffield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Tenacity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Managed IT Support Services: Recurring monthly fees for comprehensive IT support including helpdesk, monitoring, maintenance, security, backup, and cloud management. Delivered as a bundled service under one partner model.
- Phone Systems & AI Phones: Cloud VoIP phone systems with AI capabilities, call recording, routing and analytics. Monthly subscription model with per-user or per-seat pricing.
- Internet Supply & Support: Business broadband, FTTP, and dedicated leased lines supplied and supported. Includes enhanced FTTP with 7-hour response target and business features.
- Software & Development: Custom software development including CRMs, Power Apps, Power Automate workflows, Power BI dashboards, SharePoint sites, databases, system integrations, and custom AI agents. One-time project or ongoing development retainer.
- AI Strategy & Consulting: AI readiness reviews, strategy development, workflow design and deployment, Microsoft Copilot rollout, and AI governance consulting services.
- Cloud Consulting: Microsoft 365 setup, tuning, licensing, server-to-cloud migrations, cloud backup, Teams/SharePoint configuration, identity management, and cost reviews.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Per user, per month pricing |
| Unit Pricing | Monthly | Per device, per month pricing |
| Subscription | Monthly | Fixed monthly fee |
| Per seat | Pay-as-you-go | Scalable pricing with no long lock-ins |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Tenacity product offering
Product offeringCore offering
Tenacity provides managed IT support, cloud phone systems, business internet, managed cyber security, Microsoft 365 cloud consulting, AI strategy services and custom software development to small and mid-sized businesses across the North and Midlands of England. The offering is structured as seven integrated service lines delivered by an in-house engineering team, sold individually or bundled under a single-partner model with one team, one number and one invoice.
Product overview
Tenacity offers a unified managed IT and telecoms service portfolio for small and growing businesses across Sheffield and the North of England. The offering consists of seven integrated service lines: IT Support & Helpdesk (proactive monitoring and on-site engineering), Phone Systems & AI Phones (cloud VoIP with PhonePie.AI-powered AI call handling), Internet Supply & Support (FTTP, leased lines, and network design), Managed Security & Cyber Protection (EDR/MDR, MFA, backup and disaster recovery), Cloud Consulting (Microsoft 365 implementation and migrations), AI Strategy & Consulting (AI readiness, custom agents, and Microsoft Copilot), and Software & Development (custom Power Apps, Power Automate workflows, Power BI dashboards, and SharePoint solutions built by an in-house team). These services are designed to be taken individually or combined under one partner, one team, and one invoice.
Differentiator
Problem solved
Functional benefit
Products and services
- IT Support & Helpdesk
- Phone Systems & AI Phones
- Internet Supply & Support
- Managed Security & Cyber Protection
- AI Strategy & Consulting
- Software & Development
Quantifiable outcome
- 250,000+ support tickets resolved by real engineers
- +3 more outcomes
Companies that use Tenacity
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles7 records
Tenacity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature2 records
Tenacity partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Tenacity competitors and assessment
Company assessmentDirect peers
- Air IT: UK-based managed IT services and communications provider serving SMEs and mid-market across multiple regions. Comparable to Tenacity in offering bundled IT support, telephony, connectivity and cloud under a single-partner model.
- Razorblue: North England-headquartered managed IT, cloud and connectivity MSP serving SMEs. Directly comparable in regional focus, service portfolio (IT support, cloud, telephony) and SME customer base.
- Littlefish: UK managed IT services and support provider with helpdesk, cloud and security offerings for SMBs and mid-market. Direct competitor in the SME managed services segment.
- Focus Group: UK managed services provider offering IT support, telephony, connectivity and cloud to SMEs and mid-market. Highly comparable service mix and customer segment to Tenacity.
- Pure Technology Group: UK-based managed IT services and cybersecurity provider serving SMEs and mid-market. Comparable in service portfolio (managed IT, security, cloud) and customer type.
- Babbage (formerly Babylon Technology): UK managed IT services, cloud and connectivity provider headquartered in the North of England. Comparable regional focus and SME-oriented bundled service offering.
- Kocho: UK managed services and cybersecurity provider with Microsoft-centric cloud, identity, security and managed IT offerings. Comparable in Microsoft-aligned service stack and mid-market focus.
Broad incumbents
- Daisy Corporate Services: One of the largest UK managed IT and communications providers, with broad portfolio including IT support, cloud, connectivity, and unified comms. Larger incumbent competing in overlapping SME/mid-market segments.
- Nasstar: UK-listed managed services provider offering cloud, connectivity, security and IT support to mid-market and enterprise. Larger incumbent with overlapping capabilities.
Regional players
- Central Technology: North-of-England-based managed IT services and cyber security provider. Comparable regional focus and SME/mid-market positioning though operating in somewhat different specific territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tenacity social profiles
Digital presenceTenacity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tenacity leadership team
Management profileNumber of profiles
Profiles3 records
Tenacity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tenacity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tenacity
What does Tenacity do?
Tenacity provides managed IT support, cloud phone systems, business internet, managed cyber security, Microsoft 365 cloud consulting, AI strategy services and custom software development to small and mid-sized businesses across the North and Midlands of England. The offering is structured as seven integrated service lines delivered by an in-house engineering team, sold individually or bundled under a single-partner model with one team, one number and one invoice.
Is Tenacity a public or private company?
Tenacity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tenacity founded?
Tenacity was founded in 2004. It employs 11 to 50 people.
Where is Tenacity based?
Tenacity is headquartered in Sheffield, United Kingdom, in the Europe region.
How does Tenacity make money?
Six revenue lines are on record. Managed IT Support Services are the primary driver. The others are phone Systems & AI Phones, internet Supply & Support, software & Development, AI Strategy & Consulting and cloud Consulting.
Who are Tenacity's main competitors?
Direct peers on record are Air IT, Razorblue, Littlefish, Focus Group, Pure Technology Group, Babbage (formerly Babylon Technology) and Kocho. Broad incumbents are Daisy Corporate Services and Nasstar. Central Technology is listed as a regional player.
Does Tenacity have an API?
No public API is recorded for Tenacity.
What industry is Tenacity in?
Tenacity's product category is Managed IT Services. Its primary akta.pro industry code is BPAEANAC, Technical Enablement & Adoption Services (Change Management, Adoption, Champions). Its NAICS code is 5182 and its SIC code is 7370.