Pengo Technology
Pengo Technology operates UFABET, a direct-to-consumer online football betting platform serving Thai consumers with 1M+ registered members, featuring automated 24/7 deposits/withdrawals, live betting, and multi-league global coverage via mobile and desktop browsers.
- Company typePrivate
- Founded2018
- HeadquartersTaipei, Taiwan
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Pengo Technology does
Pengo Technology operates an online football betting platform branded UFABET, targeting Thai consumers through a direct-to-consumer web model. Users register with a phone number and bank account, verify identity, and place wagers on global football leagues including the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, Champions League, and Europa League via desktop or mobile browser without app installation. The platform features live (in-play) betting with real-time odds updates, multiple wager formats (handicap, over/under, 1X2, parlay), and an automated 24/7 deposit and withdrawal system tied to Thai bank accounts.
The platform generates revenue exclusively through the spread (juice/vig) on betting odds, using a 'water' pricing structure that differentiates favored and underdog wagers, with the house retaining a percentage of each wager placed. No subscription tiers or pricing plans are disclosed. Marketing is conducted through Thai-language SEO content (blog covering betting guides, odds explanations, and match analysis) and direct website traffic, with LINE used for customer support. The platform reports 1M+ registered members and 10+ years of operating history in Thailand, and has expanded beyond football into live casino, online slots, and online lottery products.
The company serves Thai football betting enthusiasts ranging from beginners learning odds to experienced bettors analyzing match data. Geographic reach is restricted to Thailand (international markets are explicitly excluded), and distribution is exclusively digital via the owned website — no app store presence, retail, or reseller network is disclosed. Corporate information (legal entity, ownership, leadership, funding) is not present in the source data, which derives from a third-party affiliate/marketing site rather than an official company disclosure.
Pengo Technology firmographics
Firmographics- Name
- Pengo Technology
- Website
- https://pengohome.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pengo Technology operates UFABET, a direct-to-consumer online football betting platform serving Thai consumers with 1M+ registered members, featuring automated 24/7 deposits/withdrawals, live betting, and multi-league global coverage via mobile and desktop browsers.
- Ownership category
- akta.pro rank
Pengo Technology industry classification
Industry- Product category
- Online Sports Betting
- NAICS
- Other Gambling Industries (713290)
- akta.pro primary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
Keywords
Where Pengo Technology is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Markets served
Pengo Technology business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Sports Betting Transaction Fees: Platform generates revenue through the spread (juice/vig) on betting odds. The 'water' (ค่าน้ำ) system differentiates favored (red water/น้ำแดง) and underdog (black water/น้ำดำ) odds, with the house retaining a percentage of each wager placed.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Pengo Technology product offering
Product offeringCore offering
Pengo Technology operates an online football (soccer) betting platform marketed under the UFABET brand, allowing Thai consumers to place wagers on global football leagues through a web and mobile-browser interface. The platform supports live (in-play) betting, multiple bet types (handicap, over/under, 1X2, parlay), and provides automated 24/7 deposit and withdrawal processing linked to user-registered bank accounts. Self-serve registration, identity verification, and access to real-time odds and match statistics are bundled into a single direct-to-consumer web platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Football Betting (UFABET) A direct-to-consumer web and mobile-browser betting platform allowing Thai users to place real-money wagers on football matches across global leagues including Premier League, La Liga, Bundesliga, Serie A, Ligue 1, Champions League, and Europa League. Supports pre-match and live betting, multiple bet types (handicap, over/under, 1X2, parlay), real-time odds, and automated 24/7 deposit and withdrawal linked to verified bank accounts.
- Live Casino (คาสิโนสด) Live dealer online casino offering integrated into the UFABET platform, providing real-time table games streamed to Thai users alongside the football betting product.
- Online Slots (สล็อต) Online slot machine games offered within the UFABET platform for Thai users, providing additional wagering options beyond football and casino products.
- Online Lottery (หวยออนไลน์) Online lottery betting product offered within the UFABET platform, expanding wagering options for Thai users beyond sports betting.
Companies that use Pengo Technology
Customer profileSegments1 record
Ideal customer profiles1 record
Pengo Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pengo Technology partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Pengo Technology competitors and assessment
Company assessmentBroad incumbents
- SBOBET: Long-established Asian online sportsbook with deep football coverage and in-play markets across Southeast Asia; competes for the same Thai and regional bettor wallet with broader product breadth.
- Bet365: Global incumbent online sportsbook with industry-leading football market depth, in-play pricing, and mobile platform; relevant as a benchmark for product breadth even where Thai access differs.
- Pinnacle: Established sharp-friendly sportsbook known for low-margin odds and high-volume football handle; comparable business model around spread-based revenue rather than bonuses.
Direct peers
- Dafabet: Asia-focused online sportsbook and casino operator with strong football market depth and similar direct-to-consumer positioning aimed at Southeast Asian bettors.
- 22Bet: Emerging-market online sportsbook with broad football coverage, in-play markets, and automated payment flows that mirror the subject's operating model.
- 1xBet: Large emerging-market online sportsbook with extensive football market coverage, automated cashier, and mobile-first access similar to the subject's positioning.
- M88 (Mansion88): Asian-focused sportsbook and casino operator with comparable football betting inventory and Southeast Asia distribution through web and mobile.
- Fun88: Online sportsbook targeting Asian and Southeast Asian markets with football-led product, mobile web access, and similar direct registration model.
- UFABET (main brand): UFABET is the consumer-facing brand associated with the same Thai online football betting proposition; it is the closest direct comparability signal for product, geography, and target customer.
Regional players
- CMD368: Asia-focused online sportsbook with strong football product and agent/direct hybrid distribution across Southeast Asian markets including Thailand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pengo Technology social profiles
Digital presencePengo Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pengo Technology leadership team
Management profileNumber of profiles
Pengo Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pengo Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pengo Technology
What does Pengo Technology do?
Pengo Technology operates an online football (soccer) betting platform marketed under the UFABET brand, allowing Thai consumers to place wagers on global football leagues through a web and mobile-browser interface. The platform supports live (in-play) betting, multiple bet types (handicap, over/under, 1X2, parlay), and provides automated 24/7 deposit and withdrawal processing linked to user-registered bank accounts. Self-serve registration, identity verification, and access to real-time odds and match statistics are bundled into a single direct-to-consumer web platform.
When was Pengo Technology founded?
Pengo Technology was founded in 2018. It employs 51 to 100 people.
Where is Pengo Technology based?
Pengo Technology is headquartered in Taipei, Taiwan, in the Asia region.
How does Pengo Technology make money?
One revenue line is on record: sports Betting Transaction Fees.
Who are Pengo Technology's main competitors?
Broad incumbents on record are SBOBET, Bet365 and Pinnacle. Direct peers are Dafabet, 22Bet, 1xBet, M88 (Mansion88), Fun88 and UFABET (main brand). CMD368 is listed as a regional player.
Does Pengo Technology have an API?
No public API is recorded for Pengo Technology.
What industry is Pengo Technology in?
Pengo Technology's product category is Online Sports Betting. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators). Its NAICS code is 713290.