Morelli Designers

What Morelli Designers does

Morelli Designers is a privately-held Quebec-based industrial design firm operating primarily through its Morelli Mobilier Urbain division, which designs and manufactures urban outdoor furniture. The company's product portfolio centers on modular furniture collections (INFINITO, MODULO, PIAZZA, HOCHELAGA), picnic tables, urban shelters (MAISONNETTE, CABANA, PERGOLA URBAINE), recreational equipment (urban hammocks such as HAMAC OGGI and RIPOSO, and swing chairs such as Balancelle Nirvana), and accessories including bike racks, waste bins, planters, and the SUNFLOWER urban parasol. Core production involves metal fabrication and a custom metal printing service (Impression personnalisée sur métal) for branded and personalized furniture surfaces, with products engineered for universal access (ADA/PMR compliance), Quebec-climate durability, and eco-responsible material selection.

The company generates revenue through one-time hardware sales of manufactured urban furniture to municipal governments, commercial property owners, recreational facilities, and educational institutions. Pricing is quote-based, not publicly disclosed, and contracts are structured as multi-year agreements with no recurring or subscription component. Go-to-market is direct B2B and B2G enterprise field sales, with prospective customers contacting the firm via phone, email, or website. The customer base includes enterprise logos such as Banque Nationale, Allied, Loracon, and Rousseau Métal, alongside Quebec municipal park projects (Parc Delpha-Sauvé, Parc Vanier, Parc Jean Martucci, Parc Durocher, Parc Leta-Graydon, Parc de la Sainte-Anne). Marketing is conducted through the company website (bilingual French/English), Instagram, and email newsletter, while distribution is regional and limited to Quebec. The company is independently operated with no disclosed investors, parent entity, or public ownership.

Name

Morelli Designers

Legal name

Morelli Designers

Website

https://morellidesigners.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Morelli Designers is a Quebec-based industrial design firm whose Morelli Mobilier Urbain division designs and manufactures modular urban outdoor furniture for municipal governments, commercial properties, recreational venues, and educational institutions across Quebec.

Ownership category

akta.pro rank

Product category

Urban Furniture Manufacturing

NAICS

Institutional Furniture Manufacturing (337127), Household and Institutional Furniture Manufacturing (33712)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industries

Gazebo, Pavilion & Shade Structure Installation/Repair (HSAIAJAH), Pergolas, Pavilions & Hardscape Shade Structures (HSAIACAH)

Keywords

• Urban furniture manufacturing
• Modular street furniture
• Public space design
• Custom metal fabrication
• Municipal park furniture

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Urban Furniture Sales: Direct sale of manufactured urban furniture products including benches, tables, shelters, hammocks, and accessory items. Products are sold as one-time purchases with no recurring revenue component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Morelli Designers, through its Morelli Mobilier Urbain division, designs and manufactures modular urban furniture — including benches, picnic tables, shelters, pergolas, hammocks, swing chairs, lounge chairs, bleachers, bike racks, waste bins, and planters — for municipal, commercial, and corporate outdoor spaces. The company also offers a custom metal printing service for branding and personalizing furniture surfaces, with products built in Quebec using eco-responsible materials and integrated universal access (PMR/ADA) features.

Product overview

Morelli Mobilier Urbain, a division of Morelli Designers, is a Quebec-based manufacturer of urban and outdoor furniture. The product portfolio includes modular bench collections (INFINITO with RECTO, SINO, SPAAZ, ORIGINE variants; HOCHELAGA, PIAZZA, MODULO), picnic tables (TANZA, INFINITO modular, CÉLESTE round, MILKY WAY circular), collaborative outdoor workspaces (LA RUCHE, PLATEFORME COWORKING), shelters (CABANA, MAISONNETTE, PERGOLA URBAINE, sun shelters), recreational equipment (Balancelle Nirvana, HAMAC OGGI, RIPOSO, Chaise longue PLACOTTOIR), and accessories (SUNFLOWER parasol, bike racks, waste bins, planters). The INFINITO modular system is the flagship platform enabling flexible configurations of benches and tables. Products are designed for universal access (ADA/PMR compliance) with eco-responsible materials, supporting diverse applications including parks, rooftops, aquatic spaces, transit areas, and commercial terraces.

Differentiator

Problem solved

Functional benefit

Products and services

• INFINITO Collection

Quantifiable outcome

• Reduced carbon footprint through local manufacturing and sustainable materials

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kornegay Design: US custom manufacturer of outdoor/urban furniture with a strong custom-design service — comparable custom metal-fabrication, modular seating, and project-based B2B/B2G sales model.
• Santa & Cole: Spanish urban-furniture editor and manufacturer producing designer benches, bollards, lighting, and pergolas for civic projects — overlaps on designer urban seating, shade structures, and B2G channel that mirror Morelli's positioning.
• Streetlife: Dutch designer/manufacturer of street furniture (benches, tree planters, fences, picnic sets) with strong custom and modular systems — comparable modular product philosophy and custom design service for urban public-realm projects.
• Landscape Forms: US-based manufacturer of outdoor and urban furniture (benches, tables, shelters, lighting) for parks, campuses, and streetscapes — directly comparable product mix, B2G/B2B sales channels, and modular collections such as the MultipliCITY line compete head-to-head with Morelli's INFINITO.
• Forms+Surfaces: Manufactures urban site furniture, street lighting, and architectural surfaces for public spaces, transit, and commercial projects — overlapping benches, shelters, and custom metal-fabrication capabilities that map closely to Morelli's offer.
• Maglin Furniture: Canadian manufacturer of site furniture (benches, tables, waste bins, planters, bike racks) for municipalities, transit, and commercial campuses — most direct geographic peer given Canadian base and overlapping product categories including picnic tables and shelters.
• Victor Stanley: Long-established US manufacturer of site furnishings (benches, tables, litter receptacles, bike racks) for municipalities and campuses — directly comparable B2G product categories and custom metal-fabrication capabilities.
• Furnitubes: UK-based street-furniture manufacturer producing benches, shelters, cycle parking, and modular seating systems — comparable modular collections and B2G procurement focus.
• Wabash Valley Manufacturing: North American maker of outdoor site furnishings (tables, benches, grills, waste receptacles) for parks and public spaces — directly comparable picnic-table and bench product lines targeting municipal and recreational customers.

Broad incumbents

• Hess GmbH: German manufacturer of outdoor and urban furniture including benches, shelters, and lighting with a much broader portfolio and international installation footprint — competing on larger municipal framework contracts that Morelli could also target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/morellimobilierurbain
• Xx.com/morellidesigner

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morelli Designers